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SEO Weekly ReportThese are the latest stats for your search engineoptimization campaign.
www.integrativenutrition.com
Google Analytics: Summary
Google Analytics: Summary12/1/2013 - 12/31/2013
Advanced Segments: All Visits
20000
15000
10000
5000
12/1 12/3 12/5 12/7 12/9 12/11 12/13 12/15 12/17 12/19 12/21 12/23 12/25 12/27 12/29 12/31
1119611196 1224012240 1034310343 1113311133
1432114321 1398713987
1084410844 11437114371303613036
1063610636 1071710717 112501125087348734
12097120971092010920
1292512925
94369436
All Visits: Visits
358,231All Visits: Page Views
576,796All Visits: Pages/Visit
1.61All Visits: Bounces
284,944All Visits: Avg Time on Site
1:17All Visits: Visit Bounce Rate
79.54%Site Referrals
88,552Search Referrals
33,253
Keywords
Keyword Visits %
(content targeting) 36,364 25.29(remarketing/content targeting) 21,339 14.84(not provided) 19,304 13.43integrative nutrition 3,345 2.33how to become a nutritionist 2,882 2.0
joel fuhrman 2,702 1.88deepak chopra 2,599 1.81
david wolfe 2,058 1.43
institute for integrative nutrition 1,916 1.33nutrition classes 1,761 1.22
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www.integrativenutrition.com
Google Analytics: Summary
(continued)
Referrers
Referring URL Visits %m.facebook.com 28460 32.14
go.iin.integrativenutrition.com 18847 21.28l.yimg.com 7963 8.99facebook.com 5468 6.17
ads.yahoo.com 3218 3.63
lms.integrativenutrition.com 1289 1.46blog.integrativenutrition.com 1022 1.15paulinehanuise.com 773 0.87
wellnesstoday.com 670 0.76
aax-us-east.amazon-adsystem.com 663 0.75
Search Engines
Search Engine Visits %google 133,950 92.37yahoo 5,051 3.48
bing 4,620 3.19Indeed 1,091 0.75
babylon 87 0.06
aol 64 0.04
ask 63 0.04
comcast 33 0.02
avg 30 0.02search-results 18 0.01
Landing Pages
URL Visits % Bounce Rate
/free-class 31,545 8.81 84.55/sampleclass-yahoo 17,943 5.01 86.97/ 13,531 3.78 46.4
OutFirstDigital.com Page 3 of 12
www.integrativenutrition.com
Google Analytics: Summary
(continued)URL Visits % Bounce Rate
/?modal=a 11,888 3.32 46.79/mobile/connect 9,308 2.6 69.37/fooducate-free-class 6,514 1.82 82.45/program-a 3,412 0.95 57.77/home 2,758 0.77 52.25/program 2,627 0.73 54.17/info-nutritioneducation?utm_Placement=&utm_Device=c&utm_adgroup=JoelFuhrman&utm_CTA=Class
2,455 0.69 92.02
OutFirstDigital.com Page 4 of 12
www.integrativenutrition.com
Keyword Ranking
Keyword Ranking Report12/1/2013 - 12/31/2013
compared to: 10/31/2013 - 11/30/2013
-5.71%Analytics Visits: 33
(Prev: 35)
0.00%Analytics Goal Completions: 1
(Prev: 1)
+17.14%Analytics Conversion Rate: 4
(Prev: 3)
0.00%Analytics Goal Value:
(Prev: )
Keyword Visits Conv Conv % ConvValue
Local Vol Global Vol Adv Comp
best nutrition programs 110 140
best nutrition schools 170 210
eating a raw food diet 20 40
health and wellness coach 7 0 0.0 0.00 590 1,000
health and wellness coaching 260 320
health and wellness institute 260 260
health coach certification 89 12 13.5 0.00 1,600 1,900
health coach school 20 20
health coaching school 10 10
holistic health 26 1 3.9 0.00 9,900 18,100
holistic health nutrition 20 30
holistic nutrition 17 0 0.0 0.00 3,600 6,600
holistic nutrition certification 5 0 0.0 0.00 590 720
holistic nutrition recipes 3 2 66.7 0.00 90 170
institute for integrative nutrition 784 61 7.8 0.00 9,900 12,100
institute for integrative nutritionreviews
38 0 0.0 0.00 1,000 1,300
institute for integrative nutritionscam
5 0 0.0 0.00 140 140
integrative nutrition 800 58 7.3 0.00 9,900 14,800
integrative nutrition reviews 25 2 8.0 0.00 590 720
integrative nutrition scam 24 0 0.0 0.00 170 170
nutrition certificate programs 3 0 0.0 0.00 210 210
nutrition coach 590 1,000
nutrition programs online 3 1 33.3 0.00 140 170
online nutrition certification 6 1 16.7 0.00 390 480
online nutrition programs 2 0 0.0 0.00 320 390
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www.integrativenutrition.com
Keyword Ranking
Keyword Visits Conv Conv % ConvValue
Local Vol Global Vol Adv Comp
online nutrition school 2 1 50.0 0.00 40 50
raw food cooking 110 260
raw food diet 129 5 3.9 0.00 40,500 74,000
raw food recipes 41 6 14.6 0.00 22,200 40,500
raw food vegan 320 590
the raw food diet 390 1,000
OutFirstDigital.com Page 6 of 12
www.integrativenutrition.com
Site Auditor Summary
Total Issues: 16,914 (Change: 13324%)785 Pages Crawled - January 5, 2014
VisibilityIssues
METAIssues
ContentIssues
LinkIssues
ImageIssues
SemanticIssues
2190%
1,19229700%
360%
84547%
15,38314013%
00%
Visibility Issues # of Issues
2 page errors were detectedA page server error indicates a problem with your websites hosting providerdelivering a page to a search engine robot. This can be caused by problems withthe code on the page or problems with the hosting server.
2
1 page was blocked by robots.txtA robots.txt file permits or restricts access to your website by search enginerobots that crawl the web. These bots are automated, and before they accessyour website, they check to see if the robots.txt file blocks them from accessingcertain pages.
1
216 pages have redirectsRedirects are used for pages, folders and domains that have moved. Searchengines recommend using 301 redirects for content that has been permanentlymoved. However, other types of redirects may be appropriate for the changesyoure making to your site.
216
No malware found Kinds of malware include (but are not limited to) viruses, worms, spyware, andTrojan horses. Once a site or computer has been compromised, it can be used tohost malicious content such as phishing sites (sites designed to trick users intoparting with personal and credit card information).
0
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www.integrativenutrition.com
Site Auditor Summary
META Issues # of Issues
78 pages have a duplicate page titleSearch engines prefer it when your website has a unique page title for each page.Identical page titles could confuse website visitors trying to navigate your site, aswell as the algorithm trying to understand the page. Search engines may ignoreany pages with the same titles.
78
535 pages are missing a meta descriptionThe description attribute (a.k.a. meta description) is a short, helpful summary ofyour pages content. It is a primary piece of information searchers use to decidewhich result to click on. Having a description attribute doesn't guarantee that asearch engine will use it in its search results, but in most cases it will.
535
2 pages have a meta description that is considered aduplicateSearch engines prefer it when your website has unique meta descriptions foreach page. Unique meta descriptions help their algorithms interpret your contentand its quality. Search engines may ignore any pages with duplicate metadescriptions.
2
32 pages have a page title that is too short or too longSearch results limit the number of characters they display for page titles. Itsconsidered best practice to keep page titles to a length between 10 and 70characters.
32
545 pages have a meta description that is too short ortoo longSearch results limit the number of characters they display for meta descriptions.Its considered best practice to keep meta descriptions to a minimum of 50characters and a maximum 156 characters.
545
0 pages are missing a page titlePage titles are critical to giving searchers quick insight into the content of a result.It is a primary piece of information they use to decide which result to click on, soit's important to use high-quality, descriptive titles on your pages.
0
0 pages are missing Google AnalyticsAny website can use Google Analytics code to track site usage and visitorbehavior. Pages that are missing Google Analytics tracking code dont recordthat activity.
0
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www.integrativenutrition.com
Site Auditor Summary
Content Issues # of Issues
17 pages have content with a low word countPages that have 250 words or less may not perform well in search results. Morewords give search engine algorithms more context to understand the content andits quality. Best practices suggest publishing content with more than 250 words.
17
19 pages have duplicate content issuesDuplicate content generally refers to substantive blocks of content within yourwebsite (or on another domain) that completely match other content or areappreciably similar. While search engines do a good job of choosing a version ofthe content to show in their search results, its best practice to reduce oreliminate duplicate content as much as possible.
19
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www.integrativenutrition.com
Site Auditor Summary
Link Issues # of Issues
3 internal links are brokenWhen internal links are broken, it means that links that point to other pages onyour site cannot find the destination page. If search engine bots find too manybroken internal links, they may trigger a low quality site signal to a searchengines algorithm, resulting in poor search result performance. Broken links alsocreate a poor user experience.
3
19 external links are brokenWhen external links are broken, it means that links that point to other websitescannot find the destination page (they receive a 404 page error or server error). Ifsearch engine bots find too many broken external links, they may trigger a lowquality site signal to a search engines algorithm, resulting in poor search resultperformance. Broken links also create a poor user experience.
19
13 internal links are missing anchor or ALT textIncluding text for links helps search engines better understand the context of thepage you're linking to. If a text links doesn't have any text, it probably means thelink is invisible to the user. If a link wraps around an image that doesn't have ALTtext, it's the same as excluding text from a text link.
13
49 external links are missing anchor or ALT textIncluding text for links helps search engines better understand the context of thepage you're linking to. If a text links doesn't have any text, it probably means thelink is invisible to the user. If a link wraps around an image that doesn't have ALTtext, it's the same as excluding text from a text link.
49
0 internal links use rel="nofollow"The nofollow attribute is used to annotate a link in order to tell search engines "Ican't or don't want to vouch for this link." In Google, links using the nofollowattribute also don't pass PageRank and don't pass anchor text. It's consideredbest practice to not use the nofollow attribute for internal links, because you'reessentially telling search engines to not trust parts of your site.
0
0 external links use rel="nofollow"The nofollow attribute is used to annotate a link in order to tell search engines "Ican't or don't want to vouch for this link." In Google, links using the nofollowattribute also don't pass PageRank and don't pass anchor text.
0
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www.integrativenutrition.com
Site Auditor Summary
Image Issues # of Issues
6,103 images are missing ALT textThe ALT attribute provides search engines with useful information about thesubject matter of the image. They use this information to help determine the bestimage to return for a searcher's query.
6,103
614 images are brokenWhen images are broken, it means that they are corrupted or no longer exist. Ifsearch engine bots find too many broken images, they may trigger a low qualitysite signal to a search engines algorithm, resulting in poor search resultperformance. Broken images also create a poor user experience.
614
8,666 images are missing title textThe title attribute provides search engines with useful information about thesubject matter of the image. They use this information to help determine the bestimage to return for a searcher's query.
8,666
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www.integrativenutrition.com
Site Auditor Summary
Semantic Issues # of Issues
0 pages use Schema.org microdataSchema.org microdata a special way of formatting content in HTML can helpsearch engines better understand page content. For example, you can usestructured data to correctly communicate the details of a product review or arecipe. Search engines may also use structured data to enhance the appearanceof your search results known as rich snippets.
0
0 pages without headers were detectedHeadings help communicate and emphasize content themes to search enginealgorithms. Not using headings may make it more difficult for those algorithms tocomprehend the meaning of the page content.
0
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Google Analytics: SummaryKeyword RankingSite Auditor Summary