Outline

Competition Requirements

Ten Lessons

A Bonus Lesson

Judging CriteriaSocial Impact & Innovation (40% Weight) 1.Social Impact Analysis - What is the specific need the social product or service fulfills? Who is helped? How are they helped? How many are helped?

2.Integration of Social & Financial Missions – Do the venture's social and financial goals align?

3.Innovative Service or Product – How is this approach innovative or unique? Can the innovation be leveraged through other organizations to bring about faster or greater social returns?

Judging CriteriaViability (35% Weight) 1.Business Model - What is the business model for delivering the social innovation?

2.Financial Return on the Investment (if applicable) – Are the venture's financial goals measurable?

3.Fundability – Does this venture have the potential to receive financial support from additional investors/donors?

4.Management Team – Will the team submitting the venture be able to create the venture and implement the plan? Do they have the management experience and expertise in relevant markets and industries?

5.Marketability – Is there a demand for these products or services in the marketplace?

Judging CriteriaStrategic Plan (25% Weight)1.Scalability - Is there potential for growth or replication of the venture?

2.Performance Benchmarks – Does the venture have clear methods to track, monitor, and access the performance milestones articulated in the business plan?

3.Risk Assessment & Contingency Plans – Are there risk factors associated with the organization and development of the venture? Is there a plan for mitigating them?

Judging CriteriaBPC1.The purpose of the company (15%)

2.The products and services (15%)

3.The market and marketing strategy (35%)

4.Management team (25%)

5.Financial summary (10%)

Good Bad

Clean, well organized Alignment issues

Lesson #1:The details matter.

Good Bad

Covers essential items.

Too much information. Know what to leave out!

Lesson #2: Executive Summary

They read it first, but you should write it

last.

Good Bad

Has a simple statement and a

thorough statement.

(See Lesson #5.)

Lesson #3:You should be able to

say it all in a minute or less.

Lesson #4:No one should wonder what problem you’re

solving.

Good Bad

Talks about pain and its solution.

Ahhhh! Another wall of text!

Lesson #5:Sentences and

paragraphs should be your last resort.

Good Bad

Detailed coverage of market, risks, and competitive

advantage

(See Lesson #5.)

Lesson #6:Know the market well and show you know it

well.

Good Bad

This section is about the quality of the team, not necessarily the

plan.

Some simple, flattering pictures

would be nice.

Lesson #7:They should know who you are, not just what

you do.

Good Bad

Standard, clear format

Crazily optimistic

Lesson #8:Overconfidence in pro formas tells a story of failure, not success.

Good Bad

Interesting ideas for measurement

Under researched and narrow in

scope.

Lesson #9:Social Impact is the most important consideration

and motivation.

Good Bad

Good coverage of investment and

exits.

Needs a more detailed use of

proceeds.

Lesson #10:Tell them what you need, and why it’s worth their

time and money.

Lesson #1:The details matter.

Lesson #2: Executive SummaryThey read it first, but

you should write it last.

Lesson #3:You should be able to say it all

in a minute or less.

Lesson #4:No one should wonder what

problem you’re solving.

Lesson #5:Sentences and paragraphs should be your last

resort.

Lesson #6:Know the market well and

show you know it well.

Lesson #7:They should know who you are, not just what you do.

Lesson #8:Overconfidence in pro formas

tells a story of failure, not success.

Lesson #9:Social Impact is the most

important consideration and motivation.

Lesson #10:Tell them what you need, and why it’s worth their time and

money.

Bonus Lesson

Bonus Lesson:A well researched plan persuades, even if they

don’t read it.

Thank You

socialventure.byu.edu