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Outline Kenote Brussels 20120606 v3

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    Designinnovation

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    Designinnovation

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    Designinnovation

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    Designinnovation

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    Designinnovation

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    Designinnovation

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    Designinnovation

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    Designinnovation

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    Designinnovation

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    Designinnovation

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    Designinnovation

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    Design Innovation Initative: 2012

    For complex sicetal problems, design can offerpeople-centred approaches that can achievebetter solutions.

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    SOCIETAL CHALLENGES _ Europe 2020

    Growth

    Wealth

    Sustainability

    EDII European Design Innovation Initative

    European Comission, DG Enterprise and Industry

    creativwirtschaft.at

    Europa / Horizon 2020

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    Manufacturing, value added (% of GDP) Source: Worldbank

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    Manufacturing, value added (% of GDP) Source: Worldbank

    10%

    15%

    20%

    25%

    30%

    1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

    Manufacturing, value added (% of GDP, Source World Bank

    USA

    OECD

    EU

    AUSTRIA

    DENMARK

    GERMANY

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    356.

    000

    number of enterprises in austria

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    356.

    000

    number of enterprises in austria

    10%creative industries

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    356.

    000

    number of enterprises in austria

    10%creative industries

    127.

    000

    employees

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    356.

    000

    number of enterprises in austria

    10%creative industries

    127.

    000

    employees

    92.

    000

    self-employed

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    356.

    000

    number of enterprises in austria

    10%creative industries

    127.

    000

    employees

    92.

    000

    self-employed

    18

    500

    0000

    00

    Total turnover

    more than mechanicaland chemical industry

    7

    200

    000

    000

    net added value

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    356.

    000

    number of enterprises in austria

    10%creative industries

    127.

    000

    employees

    92.

    000

    self-employed

    18

    500

    0000

    00

    Total turnover

    more than mechanicaland chemical industry

    7

    200

    000

    000

    net added value

    Density of CI Enterprises by Districts

    1,5-3 6 >3-6> 1,5

    Per 1.000 Inhabitants

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    250

    Each 100 investmentin design equals 250turnover.

    356.

    000

    number of enterprises in austria

    10%creative industries

    127.

    000

    employees

    92.

    000

    self-employed

    18

    500

    0000

    00

    Total turnover

    more than mechanicaland chemical industry

    7

    200

    000

    000

    net added value

    Density of CI Enterprises by Districts

    1,5-3 6 >3-6> 1,5

    Per 1.000 Inhabitants

    100

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    2007/ 2010

    Study: The Creative Motor for Regional Development

    Supported Projects by the DG Regio and Structural Fonds

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    534 Projects2007/ 2010

    Study: The Creative Motor for Regional Development

    Supported Projects by the DG Regio and Structural Fonds

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    534 Projects2007/ 2010

    Study: The Creative Motor for Regional Development

    Supported Projects by the DG Regio and Structural Fonds

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    534 Projects2007/ 2010

    Study: The Creative Motor for Regional Development

    Supported Projects by the DG Regio and Structural Fonds

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    534 Projects2007/ 2010

    Study: The Creative Motor for Regional Development

    Supported Projects by the DG Regio and Structural Fonds

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    highly innovative and dynamic

    Spot Markets

    no long term partnership

    burn out

    difficult market entry

    for newcommers

    No networking

    possibilities

    highly networked

    Main Centers

    resillient structuresstable and dynamic

    tendency for closure

    No Networked Clusters

    freezing structure

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    Development Production Marketing Sales

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    Development Production Marketing Sales

    traditional value chain (supply chain)

    within a single company

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    Development Production Marketing Sales

    New value creation system

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    Development Production Marketing Sales

    New value creation system

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    Apprenticship and vocational trainings

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    Apprenticship and vocational trainings

    600 Aprentices

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    VINCI Vouchers INCreative Industries Develop and implement a voucher scheme to Encourage

    the wider use of innovative creative industries services by

    companies or organisations from other sectors

    20a 5000 pilotproject than for one of 3 regions - irland

    spain

    Strengthen & professionalise SMEs innovation

    capacity(smes are bying ci)

    Create new relationships between creative service providers on a national and European level Develop a Best Practice model

    for a national Austrian creative voucher scheme

    VINCI as a trigger

    Policy learning(Provisional Logo)

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    interational designers

    Open Design Pop-Up Store,

    Graz 2011

    local production

    fabrication on demand

    no shipping costs

    28 products and furniture

    400 visitors

    24 days store open

    local value creation

    5.000 visitors online

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    Global Design

    Local Production

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    Global Design

    Local Production

    radius 150 km

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    b

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    b

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    b

    Open Design Pop Up Store

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    Open Design Pop-Up Store,

    Graz 2011

    Bbda

    Open Design Pop Up Store

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    Open Design Pop-Up Store,

    Graz 2011

    Bbda

    Open Design Pop Up Store

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    Open Design Pop-Up Store,

    Graz 2011

    Bbda

    Open Design Pop Up Store

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    Open Design Pop-Up Store,

    Graz 2011

    Bbda

    by Evan Jones

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    by Evan Jones,made of 20.000 pics from flickr

    Bbda

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    www.ronen-kadushin.com

    bna

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    by Laura K. on LOOKBOOK.nu

    Bb

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    droog: make-me.com

    Bba

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    Film setting Graphic designLayout Lithography Blue print Print Binding

    Magazindesign vor 1990

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    Film setting Graphic designLayout Lithography Blue print Print Binding

    Magazindesign vor 1990

    Design

    Desktop Publishing 2005

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    Film setting Graphic designLayout Lithography Blue print Print Binding

    Magazindesign vor 1990

    Design

    Desktop Publishing 2005

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    Design

    PRODUCT DESIGN 2012

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    Design

    PRODUCT DESIGN 2012

    Future Factory

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    y

    Future Factory

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    y

    production back to Europe

    production on demand

    collaborative fabrication

    own production

    Love the machine, hate the factory!Cory Doctorow

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    Contact:

    Gerin Trautenberger

    Phone: +43 699 1902 96 06

    Email: [email protected]: gerin.microgiants.com

    Twitter: g_rin

    Microgiants Industrial Design GmbHWestbahnstrasse 9/33b

    1070 Wien

    Credits

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    Credits

    *Folie 01: Design Natascha Siencik@Microgiants

    *Folie 04: Worldbank http://data.worldbank.org/indicator/NV.IND.MANF.ZS/countries/1W-AT-DE-FR-GB-US?display=graph

    *Folie 06: 3 KreativeIndustries Bericht, cwa (Creative Industries Austria), Design Council UK (Design Innovation)

    *Folie 07: FAS Netzwerkstudie 2010 (cwa)

    Folie 15: TShirt: Monsterbild (www.flikr.com von SOCIALisBETTER) bHoodie Illustration: Jake Burke ohne c

    Folie 17 Evan Jones, Flickr Bilder CC-by-SA see :http://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/

    28594411@N06/3754427478/in/photostream Folie 18: Mbeldesign: Ronen Kadushin http://www.ronen-kadushin.com/ bna

    Folie 19: Bild Pour Clochard, http://lookbook.nu/look/99245-POUR-CLOCHARD-CHANEL, b by Laura K. on LOOKBOOK.nu

    , http://www.flickr.com/photos/28594411@N06/

    Folie 21: http://www.ditmar-neumann.de/fotosatz.html , http://www.aurelmaerki.ch/assets/images/auftraege/druckprozess.jpg

    Folie 23: http://www.archdaily.com/36439/pike-loop-a-robot-built-installation-in-nyc/

    *Folie 27: bersetzung Gerin Trautenberger, Schaubild: http://scottfisk.com/

    *Folie 28: Rss Icon: http://www.easyvectors.com/browse/signs-symbols/new-rss-iconb, StylishLab

    *Folie 29: Washingtonhof: cc-by-sa Autor:Binter ba (email Erlaubnis )

    Kirschblten: flickr, http://www.flickr.com/photos/nofrills/50338893/ nd (email Erlaubnis )

    *

    http://data.worldbank.org/indicator/NV.IND.MANF.ZS/countries/1W-AT-DE-FR-GB-US?display=graphhttp://www.flikr.com/http://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.ronen-kadushin.com/http://lookbook.nu/look/99245-POUR-CLOCHARD-CHANELhttp://www.ditmar-neumann.de/fotosatz.htmlhttp://www.aurelmaerki.ch/assets/images/auftraege/druckprozess.jpghttp://scottfisk.com/http://www.easyvectors.com/browse/signs-symbols/new-rss-iconhttp://www.flickr.com/photos/nofrills/50338893/http://www.flickr.com/photos/nofrills/50338893/http://www.flickr.com/photos/nofrills/50338893/http://www.easyvectors.com/browse/signs-symbols/new-rss-iconhttp://www.easyvectors.com/browse/signs-symbols/new-rss-iconhttp://scottfisk.com/http://scottfisk.com/http://www.aurelmaerki.ch/assets/images/auftraege/druckprozess.jpghttp://www.aurelmaerki.ch/assets/images/auftraege/druckprozess.jpghttp://www.ditmar-neumann.de/fotosatz.htmlhttp://www.ditmar-neumann.de/fotosatz.htmlhttp://lookbook.nu/look/99245-POUR-CLOCHARD-CHANELhttp://lookbook.nu/look/99245-POUR-CLOCHARD-CHANELhttp://www.ronen-kadushin.com/http://www.ronen-kadushin.com/http://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.flikr.com/http://www.flikr.com/http://data.worldbank.org/indicator/NV.IND.MANF.ZS/countries/1W-AT-DE-FR-GB-US?display=graphhttp://data.worldbank.org/indicator/NV.IND.MANF.ZS/countries/1W-AT-DE-FR-GB-US?display=graph
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    http://www.flickr.com/creativecommons/by-2.0/

    http://www.flickr.com/creativecommons/

    http://www.easyvectors.com/ Free Comercial Use

    http://de.wikipedia.org/wiki/Creative_Commons

    http://de.creativecommons.org/category/praxisbeispiele/

    c

    http://www.easyvectors.com/http://de.wikipedia.org/wiki/Creative_Commonshttp://de.creativecommons.org/category/praxisbeispiele/http://de.creativecommons.org/category/praxisbeispiele/http://de.creativecommons.org/category/praxisbeispiele/http://de.wikipedia.org/wiki/Creative_Commonshttp://de.wikipedia.org/wiki/Creative_Commonshttp://www.easyvectors.com/http://www.easyvectors.com/http://www.flickr.com/creativecommons/by-2.0/http://www.flickr.com/creativecommons/by-2.0/http://www.flickr.com/creativecommons/by-2.0/http://www.flickr.com/creativecommons/by-2.0/
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    Kann Jemand das

    Werk kommerziellnutzen?

    Kann Jemand eine

    neue Versiondavon erstellen?

    Namensnennung (Attribution)

    by iiiiib

    Namennennung, Weitergabe unter gleichen

    Bedingungen (Share Alike)

    by-sa iiiiiba

    Ja. Das neue Werk muss

    unter der Share Alike Lizenz

    stehen.

    Namennennung, keine Bearbeitung

    (No Derivatives)

    by-ndiiiiibd

    Namennennung, nicht kommerziell(Non-Commercial)

    by-nc iiiiibn

    Ja. Das neue Werk darf nicht

    fr kommerzielle Zwecke

    verw. werden.

    Namennennung, nicht kommerziell, Weitergabeunter gleichen Bedingungen

    (Non-Commercial, Share Alike) by-nc-saiiiiibna Ja. Das neue Werk darf nicht

    fr kommerzielle Zwecke

    verwendet aber SA

    Namennennung, nicht kommerziell, keine

    Bearbeitung

    (Non-Commercial, no Derivatives)

    by-nc-nd iiiiibnd

    Curabpamcns

    http://scottfisk.com/

    http://scottfisk.com/http://scottfisk.com/http://scottfisk.com/
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    ba

    BLOG

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    ba

    BLOG

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    Bbn +

    ba


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