Outline

• The Setting and Background• About Drishtee• The Model• Some Key Services• More about Drishtee and Credential

A Typical mid-size village

• Total Population: 6200• Main Occupation: Agriculture

60%• Literacy rate: 52 %• Average Electricity/day: 4 hrs.• Households Electrified: 26 %• Telephone penetration: 12 %• Bank Accounts: 10 %• Loan defaulters: 60 %

An average rural family earns Rs.2750 (or less than $61) per month

Rural India remains a largely untapped market – Serviced by intermediaries that add no value

• Villages across India: 611,000

• # of medium villages: 100,000

• Average # of households: 1000

• Aggregate Product Spend: $8B/yr

• Aggregate Services Spend: $7B/yr

Opportunity:$10B - $12B/per year

Sub-standard access to basic services and products

47% of children below 5 are malnourished. About a fifth of the population is chronically hungry.

47% of children below 5 are malnourished. About a fifth of the population is chronically hungry.

40% population lives on less than $1 a day. India has more poor than sub Saharan Africa

40% population lives on less than $1 a day. India has more poor than sub Saharan Africa

Declining in the UN’s Development index dropping from 115 in 2002 to 126

Declining in the UN’s Development index dropping from 115 in 2002 to 126

Rural India only growing at 1.9% / yr. 5% less than the overall Indian growth rate.

Rural India only growing at 1.9% / yr. 5% less than the overall Indian growth rate.

The disparities are widening, particularly for women and already disadvantaged

The disparities are widening, particularly for women and already disadvantaged

But...There are problems

For Every One Rupee spent in a village

Food 48%

Health 19%

Social Liabilities 15%

30 Paise goes to an IntermediaryOthers, including fuel

consumables & tobacco 12%

The Poor end up paying more for the same services

The Poor end up paying more for the same services

About Drishtee

About Drishtee –

• Is a social organization, – Creating an impact in villages – By creating an ecosystem of sustainable micro-enterprises riding on the

supply chain platform – Led by Drishtee-trained and selected local entrepreneurs, – Giving opportunities to provide market access and linkages for physical

products such as eyeglasses, mobile phones, and agricultural products. – And for services such as Health, Education, Banking and Finance – Reducing the role of the intermediary

• Has created a network of over 11000 rural entrepreneurs – in remote rural areas.

Drishtee creates a low cost direct delivery supply chain platform that Increases access to critical products and services Thereby addresses the social issue of marginalization And provides economic opportunities to the rural poor.

Drishtee creates a low cost direct delivery supply chain platform that Increases access to critical products and services Thereby addresses the social issue of marginalization And provides economic opportunities to the rural poor.

Infrastructure

• Drishtee's model works where the locations are remote – That is where Drishtee adds value by providing access. – Typically these locations are such where infrastructure is a

constraint.

• Continuously aims to perfect last mile delivery systems using technology and scientific methods.

• Uses scale economics and aggregates demands on the routes it works.

• All services ride on this infrastructure

PresenceDrishtee 2009 (>11000 Franchisees)

Aligarh

Ambedkar Nagar

Bahraich

Banda

Barabanki

Bareilly

Basti

Bijnor

Budaun

Deoria

Etah

Etawah

Farrukhabad

Fatehpur

Firozabad

Gazipur

Hardoi

Hathras

Jyotiba Phule Nagar

Kannauj

Kanpur Gramin

Lucknow

Mainpuri

Mathura

Meerut

Muradabad

Muzaffar Nagar

Raebareili

Saharanpur

Sitapur

Sultanpur

KancheepuramThiruvallurTiruvannamalai

CuttakKeonjharPuri

BiharDarbhangaMadhubaniMungerMuzaffarpurPatnaVaishali(Hajipur)

BhiwaniFatehabadHissarJindKaithalKarnalPanipatSirsaSonipat

Assam and NEPapum PareBarpetaBongaigaonCacharDarrangDhemajiDhubriDibrugarhGoalparaGolaghatJorhatKamrupKarbi-AnglongKokrajharLakhimpurMorigaonNagaonNalbariSibsagarSonitpurTinsukiaBishnupurChandelChurachandpurImphal EastSenapatiUkhrulE& W Garo HillW District Tripura

An Eco-system in the Village

• Bottom up approach and service delivery– Each of Drishtee's services have a relevance & impact– Service delivery also a function of aggregation

• Each service adds to create an integrated eco-system in the village

More About Drishtee

• Started as a Limited Company,– “Drishtee Development and Communication Limited” (Drishtee

Dot Com Ltd. at inception) [DDCL]

• Created an NGO arm – ‘Drishtee Foundation’ – for leveraging on the network created and for research

• The Group– Drishtee Development continues to create the infrastructure of

franchisees while – The research, training, induction and services are provided by

Drishtee Foundation. – Both organisations work closely leveraging on each other

• Drishtee has been used here to imply the Group.

Some Key Drishtee ServicesCreating sustainable rural businesses

Drishtee Health

The Problem

• People do fall sick – even in villages

• When they do, they either,– Get well without intervention or go to the quack

• They may get better or become worse

• If they don't recover, they have to travel to the nearest town with higher cost.

• For expenses they frequently have to sell their meagre assets , or become perpetually indebted -- Or they Die

• Suicides in villages by the sick is not uncommon though no official statistics exist)

Background of failures

• First steps in 2004 – Series of iterations & lessons learnt – Series of telemedicine initiatives– These models failed;

• A human touch is critical in rural communities

• Established platform to focus on doctor consultations. – organized more than 500 weekly clinics in the states of Bihar and

UP where a qualified doctor would attend to patients. – Initial success

• Interest faded rapidly

The Refined Model

• Rests on Drishtee's core supply chain model – for effective deliveries at optimum cost utilization.

• Integrates with the ecosystem of micro-enterprises that Drishtee creates

• Approach, – focuses on trained women entrepreneurs– reaches out to 50% of the population (Women) without initially disturbing

the quack – has components of basic diagnostics and basic pathology – support from qualified practitioners and back end support of local

hospitals.

• Linked at the Back-end– A qualified Doctor who takes weekly rounds– A phlebotomist / Lab technician for weekly sample collection

• Cell phone link for emergency consults

• Creates sustaining income for all links in the chain and provides benefits to the community

Plan of Action

• 10000 Women Health Entrepreneurs within three years– Many geographies to run in parallel– Units of 5 routes where the supply chain and the common

backend processes like linking with hospitals

• Outlay– Rs. 23750 (USD587) per franchisee for scouting / selection /

training etc.

Drishtee Education and Livelihood

The Problem

• Every poor farmer seeks a better life for his children

– Intuitively knows that that is possible only through education.

– Which is not easily accessible

Background

• Drishtee's main stay service has been computer education

• Trained over 30,000 village youth in India;

• Substantial experience and capacity in this area.

• Processes and Systems in place

• A strong image in villages.

Approach & Model

• Education is the stepping stone for livelihood creation

• A key area of focus for this is through rural outsourcing centers (Rural BPOs)

• Drishtee has successfully established a sustainable model and built around the model various processes such as quality assurance and training

• Started additional vocational courses that would help create rural micro-enterprises

• The model rests on the Supply Chain and is sustainable for all links while providing a valuable service

Drishtee Financial Services

The Problem

• The poor more than any one else need financial services desperately to plan for their future, for security, for the rainy day and for their children – But there are no savings and insurance instruments available

• And to start or increase their businesses – But there is only the loan-shark intermediary and no micro credits

• And to reduce their costs of transactions – But they end up spending more than people in cities

• If these services were available to the poor in villages it would have a significant impact on their lives and future

Background

Drishtee has worked on extending financial services through

Banking Services• Tie ups with the Largest Indian Public Sector Bank State Bank of

India and the Largest Private Sector Bank, HDFC Bank

Micro-Credit• Doing individual on-lending through Drishtee Franchisees who

have a stake and who know the community well

• Has put robust systems and processes in place– Is poised to extend these services rapidly

Approach & Model

• Brings significant benefits to the village community

• Creates viable business opportunities – for entrepreneurs who provide financial services

(including banking, microfinance and insurance)

• Creates an ecosystem with relevant micro-enterprises through micro-loans 

• Financial Services for 10,000 villages – Banking– Micro Finance– Insurance

• Improve systems and processes using technology (smart card, POS, etc.)

• Outlay is INR 21,600 or USD 540 per village for financial services.

Plan of Action

Putting it All Together –

The Model Village

A Model Village

• A Model Village is any village which has used internal resources in a sustainable way to provide its citizens with basic infrastructure & services. A Village in which talent can flourish and a market can grow. The model village is one which is poised to enter the fast paced global economy and compete with other communities in it niche areas of skill and productivity.

Model Village – Saurath

• Drishtee has tested this concept in 2 villages and has started work in 3 more. One of the villages is Saurath in Madhubani, Bihar

For the Saurath village demographics, demand for services and income were used as inputs to select the best components for the village

Without fail, the people in the village surveyed were enthusiastic about the concept and wanted the empowerment through their own company

Most were willing to contribute albeit a small amount they can afford

Services

• The village company is envisaged to run some of the following services– Electricity generation– Water production and distribution– Mall Structure– Bank– BPO Center– Health Center– Market Place– Stand alone services– Education center– Entertainments Center– Product Retail Shop

Components of Drishtee’s Model Village

• Village Company – A for profit company formed by the members of the village community who’s goal is to provide basic infrastructure services to the village population while producing returns to the investors

• Stand alone services – Business started by entrepreneurs within the village that fill a demand within the village. The number, products and support received from Drishtee for these services will vary by village

Model Village - Benefits

• For profit model make it reproducible across all of India with out requiring constant subsidies

• Creates significant opportunities for entrepreneurship and new jobs within the village

• Keeps money local to encourage growth in the village• Creates community support for the efforts through the pride of

ownership that comes with the equity investment• Keeps control local so that the Village Company can respond to

changes in the village quickly and efficiently • Ensure that profits stay local and are not sucked out of the village

my large multinationals

Key Objectives

• Drishtee aims to drive towards such a structure – by making a series of model village companies.

• These will be for profit companies in individual villages formed by the members of each village community – who’s goal would be to provide basic infrastructure services to

the village population while producing returns to the investors. • Drishtee would be the facilitator

– to hold a network of such Model Villages together. • It would facilitate the starting of such companies and

then gradually pass on the ownership to the village citizens.

• Drishtee can do this at a fast pace if it can get partners to support it financially

Investment approach

Investments are envisaged at three lenels

– Shareholders to build the organisation

– Social investors to contribute towards building sustainable micro enterprises

– Rural investors to build sustainable Model Villages

More about Drishtee

Capacity – Team Drishtee

– Satyan Mishra (MBA, Delhi University)– Founder and Managing Director . – Started as an entrepreneur. Has devoted his life to his passion for rural

development. – Several recognition's including Ashoka foundation fellow.

– Shailesh Kumar Thakur– Co-founder along with Satyan and Director on Board – Manages the entire field operations of Drishtee– Has involved himself significantly

» in areas connected with e-governance and education.– Excellent contacts with government at various level of state and district

administration.

– Nitin Gachhayat (MBA, Fore School) – Co-founder along with Satyan – Looks after Services and Processes

– Siddhartha Shankar (Engineer, MBA, Delhi University), – Earlier worked in United Nations and ACC for several years. – A Chevening fellow. – Looks after Strategy, Relationships and business Development

Team Drishtee (Key Directors & Advisors)

– Dr. V. Anantha Nageswaran– An IIM, Ahmedabad graduate. Presently,MD of Bank Julius Baer, Singapore.

Earliert top positions in banks like Credit Suisse. Well known authority in the capital market. ,

– Based in Singapore– One of the first angel investors of Drishtee .

– Varun Sahni – India Country Manager of Acumen Fund. – Has worked in the area of social enterprise for the past seven years including his

recent participation in Hindustan Lever Ltd.’s Project Shakti, – Masters in Political Economy from Columbia University .

– Hardika Shah– Consultant of several years standing. Based in the US – 14 years of management consulting experience across multiple industries and

borders. – Currently, the global product marketing lead for the Embedded Software Initiative

within Accenture, responsible for the launch and expansion of a new business area for Accenture to offer embedded software services to its client base.

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Awards & Recognition at each stepAwards & Recognition at each step

Gyandoot Winner of “Stockholm Challenge Gyandoot Winner of “Stockholm Challenge Award” Award”

20002000

20012001

20022002

20032003

20042004

Drishtee Winner at World Bank Infodev’s “Best ICT Drishtee Winner at World Bank Infodev’s “Best ICT Stories” Stories”

Drishtee Winner at Digital Partners “Most Promising Social Drishtee Winner at Digital Partners “Most Promising Social Enterprise Award” Enterprise Award”

World Bank "Development Market Place Award” World Bank "Development Market Place Award”

Ashoka – Fellowship for Social Ashoka – Fellowship for Social EntrepreneurshipEntrepreneurship

20052005

20062006

Schwab FoundationSchwab Foundation“Social Entrepreneur of the Year “Social Entrepreneur of the Year Award”Award”

1. Red Herring “100 Asia 1. Red Herring “100 Asia Award” Award” 2. Zdnet “Technopreneur 2. Zdnet “Technopreneur of the year Award”of the year Award”3. Delloite – Fastest 3. Delloite – Fastest growing Indian Companygrowing Indian CompanyInvitee at Clinton Global Invitee at Clinton Global InitiativeInitiative

World Economic Forum'sTechnology Pioneer in

2007

Main Investors/Donors/Partners

• Acumen Fund• IDRC • Microsoft• Government of India • Amara Raja • SBI• Many Others

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Thank you .......