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CHINA PROPERTY | 2 JUNE 2017 Analyst certifications and other important disclosures on last page 1 Greentown Service Group | 2869 HK The surest thing We lift our FY17F EPS estimate by 8.1% Additional upside from venture into education Valuation undemanding, reiterate Outperform rating and lift target price 26.4% EPS CAGR in FY16-FY19F. Greentown Service (GTS) derives its earnings from three sub-segments - basic property management, consulting services, and value added services. Based on industry analysis and a by-segment company analysis, we estimate gross profit from the three sub-segments to grow 28.1% YoY, 11.1% YoY, and 28.7% YoY, respectively, in FY17F. In addition, we expect GTS to better manage its costs and look for SG&A expense as a percent of gross profit to decline from 39.8% in FY16 to 36.5% in FY17F. Based on these promising estimates, we lift our FY17F core EPS estimate by 8.1% to RMB0.14 (from RMB0.13) and look for a 26.4% EPS CAGR in FY16-FY19F, up from 23.3% previously. Education segment to pay off in 2019F. GTS ventured into the education market in late 2016 by establishing daycare centers in the communities it manages. The plan is to open 100 day-care centers with an average annual revenue goal of RMB5m per center by FY19F. While GTS’ existing daycare centers are in high demand and have exceeded the RMB5m target, we have not included this new venture into our earnings estimates due to its short track record. Assuming GTS could roll out its schools according to plan and assuming an average net margin of 20%, we believe inclusion of the education segment would increase GTS’s FY19F core EPS by approximately 14%. Valuation undemanding; lift target price and maintain Outperform. We continue to like GTS for its asset-light business model and high-end focus. Our positive stance was bolstered after our attendance of GTS’ reverse roadshow in Hangzhou on 29 May 2017, during which new growth drivers were unveiled. Based on the company’s highly visible growth potential and strong balance sheet, we consider the current valuation of 24.0x FY17F P/E (17.9x ex-cash) undemanding as we have not included GTS’ newest venture into our earnings estimates. After fine-tuning our estimates we increase our FY17F core net profit and EPS estimate by 8.1% and lift our target price from HK$4.32 to HK$5.11 and reiterate our Outperform rating on the company. The key risk to our price target is market risk. Outperform (maintained) Current price: Target: HK$3.74 HK$5.11 (as at 2 Jun 2017) (up from HK$4.32) Trading data 52-week range HK$1.99 – 3.80 Market capital (ordinary)(m) HK$10,390/US$1,132 Shares outstanding (m) 2,778 Free float (%) 36.6 3M average daily T/O (m share) 9.7 3M average daily T/O (US$ m) 3.8 Expected return (%) – 12 month 36.8 Source: Bloomberg, CCBIS estimates Share price vs HSCEI Source: Bloomberg, CCBIS Forecast and valuation Year to 31 Dec 2015 2016 2017F 2018F 2019F Revenue (RMB m) 2,919 3,722 4,697 5,624 7,082 YoY (%) 32.4 27.5 26.2 19.7 25.9 Core Net profit (RMB m) 198 286 383 456 577 YoY (%) 32.5 44.5 34.1 19.1 26.5 Core EPS (RMB ) 0.10 0.10 0.14 0.16 0.21 YoY (%) 32.5 4.0 34.1 19.1 26.5 Core P/E (x) 31.7 32.6 24.0 20.2 15.9 Core ex-cash P/E (x) 28.1 23.1 17.9 14.2 10.2 Core DPS (RMB ) 0.12 0.04 0.05 0.06 0.07 Dividend yield (%) 3.7 1.1 1.5 1.7 2.2 ROAE (%) 108.0 30.1 20.4 21.1 23.0 Net debt/equity (%) -501.5 -131.5 -137.7 -140.4 -145.3 Company data, CCBIS estimates for FY17F-FY19F Stock performance Performance over 1M 3M 12M Absolute 25.4 43.7 N/A Relative (%) to HSCEI 20.6 39.6 N/A Source: Bloomberg, CCBIS Frank Miao, CFA (852) 3911 8246 [email protected] 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2.0 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 Jun-17 GTS HSCEI
Transcript
Page 1: Outperform (maintained) · Company profile by segment Segment breakdown and key revenue driver of each segment Source: Company data, CCBIS estimates 26.4% EPS CAGR in FY16 -FY19F

CHINA PROPERTY | 2 JUNE 2017

Analyst certifications and other important disclosures on last page 1

Greentown Service Group | 2869 HK The surest thing

We lift our FY17F EPS estimate by 8.1%

Additional upside from venture into education

Valuation undemanding, reiterate Outperform rating

and lift target price

26.4% EPS CAGR in FY16-FY19F. Greentown Service (GTS) derives

its earnings from three sub-segments - basic property management, consulting services, and value added services. Based on industry analysis and a by-segment company analysis, we estimate gross profit from the three sub-segments to grow 28.1% YoY, 11.1% YoY, and 28.7% YoY, respectively, in FY17F. In addition, we expect GTS to better manage its costs and look for SG&A expense as a percent of gross profit to decline from 39.8% in FY16 to 36.5% in FY17F. Based on these promising estimates, we lift our FY17F core EPS estimate by 8.1% to RMB0.14 (from RMB0.13) and look for a 26.4% EPS CAGR in FY16-FY19F, up from 23.3% previously.

Education segment to pay off in 2019F. GTS ventured into the education market in late 2016 by establishing daycare centers in the communities it manages. The plan is to open 100 day-care centers with an average annual revenue goal of RMB5m per center by FY19F. While GTS’ existing daycare centers are in high demand and have exceeded the RMB5m target, we have not included this new venture into our earnings estimates due to its short track record. Assuming GTS could roll out its schools according to plan and assuming an average net margin of 20%, we believe inclusion of the education segment would increase GTS’s FY19F core EPS by approximately 14%.

Valuation undemanding; lift target price and maintain Outperform. We continue to like GTS for its asset-light business model and high-end focus. Our positive stance was bolstered after our attendance of GTS’ reverse roadshow in Hangzhou on 29 May 2017, during which new growth drivers were unveiled. Based on the company’s highly visible growth potential and strong balance sheet, we consider the current valuation of 24.0x FY17F P/E (17.9x ex-cash) undemanding as we have not included GTS’ newest venture into our earnings estimates. After fine-tuning our estimates we increase our FY17F core net profit and EPS estimate by 8.1% and lift our target price from HK$4.32 to HK$5.11 and reiterate our Outperform rating on the company. The key risk to our price target is market risk.

Outperform (maintained)

Current price: Target: HK$3.74 HK$5.11

(as at 2 Jun 2017) (up from HK$4.32)

Trading data

52-week range HK$1.99 – 3.80

Market capital (ordinary)(m) HK$10,390/US$1,132

Shares outstanding (m) 2,778

Free float (%) 36.6

3M average daily T/O (m share) 9.7

3M average daily T/O (US$ m) 3.8

Expected return (%) – 12 month 36.8

Source: Bloomberg, CCBIS estimates

Share price vs HSCEI

Source: Bloomberg, CCBIS

Forecast and valuation

Year to 31 Dec 2015 2016 2017F 2018F 2019F

Revenue (RMB m) 2,919 3,722 4,697 5,624 7,082

YoY (%) 32.4 27.5 26.2 19.7 25.9

Core Net profit (RMB m) 198 286 383 456 577

YoY (%) 32.5 44.5 34.1 19.1 26.5

Core EPS (RMB ) 0.10 0.10 0.14 0.16 0.21

YoY (%) 32.5 4.0 34.1 19.1 26.5

Core P/E (x) 31.7 32.6 24.0 20.2 15.9

Core ex-cash P/E (x) 28.1 23.1 17.9 14.2 10.2

Core DPS (RMB ) 0.12 0.04 0.05 0.06 0.07

Dividend yield (%) 3.7 1.1 1.5 1.7 2.2

ROAE (%) 108.0 30.1 20.4 21.1 23.0

Net debt/equity (%) -501.5 -131.5 -137.7 -140.4 -145.3

Company data, CCBIS estimates for FY17F-FY19F

Stock performance

Performance over 1M 3M 12M

Absolute 25.4 43.7 N/A

Relative (%) to HSCEI 20.6 39.6 N/A

Source: Bloomberg, CCBIS

Frank Miao, CFA

(852) 3911 8246

[email protected]

1.0

1.1

1.2

1.3

1.4

1.5

1.6

1.7

1.8

1.9

2.0

Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 Jun-17

GTS HSCEI

Page 2: Outperform (maintained) · Company profile by segment Segment breakdown and key revenue driver of each segment Source: Company data, CCBIS estimates 26.4% EPS CAGR in FY16 -FY19F

GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 2

Company profile by segment

Segment breakdown and key revenue driver of each segment

Source: Company data, CCBIS estimates

26.4% EPS CAGR in FY16-FY19F with high visibility

Basic property management: the cash cow

GTS’ property management segment entails providing a wide range of standard property

management services such as security, cleaning, gardening, and maintenance services

at a predetermined fee and charged to the residents and owners of managed properties

- often on a monthly or quarterly basis. As a property management contract would

typically have a term of one to three years and is generally irrevocable, revenue from

property management is recurrent and very low-risk. We consider this segment the cash

cow for property managers.

Key revenue growth drivers for the basic property management segment are (1) GFA

under management, and (2) the per sq.m fee charged to property owners. In our view,

both variables can be estimated with a relatively high degree of visibility.

105125

14616818.5

17.0

15.5

12

14

16

18

20

0

100

200

2016 2017F 2018F 2019F

GFA under management (m sq.m)

Growth (RHS, % YoY)

452 485 514 569

7.3 6.1 10.5

-

5.0

10.0

15.0

-

200

400

600

2016 2017F 2018F 2019F

# of consulting contracts

Growth (RHS, % YoY)

229,316

271,754

317,994

367,177 18.5

17.0

15.5

12.0

14.0

16.0

18.0

20.0

-

100,000

200,000

300,000

400,000

2016 2017F 2018F 2019F

# of households coveredGrowth (RHS, % YoY)

2.1

2.2 2.3

2.5

7.4

2.5

8.3

-

2.0

4.0

6.0

8.0

10.0

1.8

2.0

2.2

2.4

2.6

2016 2017F 2018F 2019F

Property management fee

Growth (RHS, % YoY)

1.37

1.42

1.36

1.40 3.5

(3.7)

2.5

(6.0)

(4.0)

(2.0)

-

2.0

4.0

1.32

1.34

1.36

1.38

1.40

1.42

2016 2017F 2018F 2019F

Average fee per contractGrowth (RHS, % YoY)

2.1 2.5

2.9 3.5

18.0 16.7

20.4

0

10

20

30

-

1.0

2.0

3.0

4.0

2016 2017F 2018F 2019F

Average annual spending per household

(Rmb 000)

Growth (RHS, % YoY)

Basic property management Consulting Services Community Services

2,620

286

3,334

367

3,999

440

618

219

686

244

701

249

484

210

677

271

924

370

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2016A Rev

2016A GP

2017F Rev

2017F GP

2018F Rev

2018F GP

Basic property management Consulting services Community services

Recurrent and low-

risk cash flow

Page 3: Outperform (maintained) · Company profile by segment Segment breakdown and key revenue driver of each segment Source: Company data, CCBIS estimates 26.4% EPS CAGR in FY16 -FY19F

GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 3

GFA under management: driven by completion

To a large extent, GFA under management growth is “supplied” by growth in GFA

completion, which is in turn driven by GFA sold. Due to strong GFA sold growth in 2016

and year-to-date 2017 we believe nationwide GFA completion growth will trend up in the

next six to 12 months. This is very positive for property managers overall.

Nationwide GFA sold and GFA completion Nationwide GFA sold and GFA completion growth trend

Source: NBS Source: NBS

Management fee: stable but low growth due to regulation

While the argument could be made that high-quality property management services

would enhance the value of the underlying properties and therefore have commercial

value, the industry still faces challenges in terms of pricing and profitability because basic

property management services are often considered “after-sales services” that

developers are obliged to provide. For instance, lifting prices for basic property

management services is often difficult and requires approval from regulators as well as

from property owners. Based on these factors, we expect basic property management

fees to increase at a gradual but stable rate over time. That said, it is also our belief that

increasing prices is easier for high-end managers like GTS because monthly property

management fees comprise a much smaller portion of both income and expenditure for

owners of high-end properties.

GTS well positioned to grow basic property management revenue

In 2016, GTS recorded basic property management revenue of RMB2.6b, up 25.3% YoY

and accounting for 70.4% of GTS’s total revenue. For FY17F-FY19F, we estimate revenue

from basic property management of RMB3.3b, RMB4.0b, and RMB5.0b, accounting for

roughly 70% of total revenue. The majority of growth was driven by growth in GFA under

management. As at end-2016, GTS’ total GFA under management stood at 105m sq.m

and accounted for only 0.6% of total market share in China. From this low base, we see no

ceiling to GTS’s growth in the foreseeable future.

-

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

199

9

200

0

200

1

200

2

200

3

200

4

200

5

200

6

200

7

200

8

200

9

201

0

201

1

201

2

201

3

201

4

201

5

201

6

GFA sold (b sqm) GFA completion (b sq.m)

-20

-10

0

10

20

30

40

50

199

9

200

0

20

01

200

2

200

3

200

4

200

5

200

6

200

7

200

8

200

9

201

0

201

1

201

2

201

3

201

4

20

15

201

6

GFA sold growth (% YoY) GFA completion grwoth (% YoY)

GFA completion

trending up

nationwide

Stable fee level

Ample room to

grow

Page 4: Outperform (maintained) · Company profile by segment Segment breakdown and key revenue driver of each segment Source: Company data, CCBIS estimates 26.4% EPS CAGR in FY16 -FY19F

GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 4

GTS – share of nationwide market

Source: NBS, China Index Academy, CCBIS estimates for FY17F

Furthermore, as at end-2016 GTS has GFA119m of reserved GFA, which consisted of GFA

of properties under construction and which GTS would manage upon delivery. This chunk

of reserve suggests that, irrespective of the performance of the overall industry, GTS would

double its total scale upon conversion of reserved GFA to GFA under management and

provides an additional layer of safety for GTS’s cash flow and top line growth, in our view.

GTS – reserved GFA and GFA under management

Source: Company data, CCBIS estimates

Greentown China (3900 HK, NR), GTS’ sister company, is a reputable property developer

with a track record of over 20 years developing high-end properties in China. Sharing the

same managerial vision and corporate culture of Greentown China, GTS also focuses on

the high-end segment and has a solid reputation for the quality of its services. GTS was

ranked No. 1 in terms of customer satisfaction among all property managers in China in

2015 by China Index Academy.

In our view, GTS’ focus on high-end business and pursuit of quality give it its competitive

edge as well as another layer of safety in terms of cash collection and contract renewal.

12.4 13.4

14.4 15.4

16.4 17.5 17.5

18.6

1.1 1.1

0.36 0.40

0.47

0.60

0.67

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0

5

10

15

20

25

2010 2011 2012 2013 2014 2015 2016 2017F

Existing GFA under management (b sq.m) Newly completed GFA (b sq.m)

GTS' market share (RHS, %)

119 124

130 119

- - -

55

66

83

105

125

146

168

-

20

40

60

80

100

120

140

160

180

2013 2014 2015 2016 2017F 2018F 2019F

Reserved GFA GFA under management

GFA119m sq.m

reserved

Top ranked by

customer

satisfaction in 2015

Page 5: Outperform (maintained) · Company profile by segment Segment breakdown and key revenue driver of each segment Source: Company data, CCBIS estimates 26.4% EPS CAGR in FY16 -FY19F

GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 5

In addition, GTS’s level of fees charged for basic property management services is far

above the national average, which is part of the reason for its above-average profitability

versus peers, in our view.

GTS – cash collection rate and contract renewal rate Basic property management fee, RMB/sq.m/month

Source: Company data Source: China Index Academy, Company data, CCBIS esitmate

In sum, basic property management business is by nature recurrent, stable, and thus

defensive, in our view. In light of GTS’s low share of the total market currently, we believe

there is substantial room for the company to grow this segment. Based on GTS’s ample

reserve GFA, we believe the visibility of scale growth is high in the near future and we

believe GTS’ high-end focus and pursuit of quality promise strong cash collection,

contract renewal, and above average profitability for the segment.

Consulting services: moderate but sustainable growth

Consulting services refers to services GTS offers to real estate developers and local

property management companies to address various needs that arise throughout the

course of their property development cycles. For example, GTS provides project planning

and design management, construction management and marketing consulting services

during the design and development stages, and display unit management services to

facilitate sales of developed projects.

This is essentially a knowledge-based business segment that GTS can capitalize on by

leveraging its brand equity and expertise in managing high-end properties, although it is

the least important segment for GTS commercially. We estimate an 8.7% revenue and

gross profit CAGR for FY16-FY19F.

Community value-added services: a margin driver

GTS provides property owners and residents of its managed communities with access to

an array of daily necessities complemented by a wide assortment of life-style products

and services through a variety of channels. GTS’ services under this segment include

community products and services, home living services and community space services.

95.6 95.9

96.6

97.4

95.6

98.9

96.9

93

94

95

96

97

98

99

100

2013 2014 2015 2016

Cash collection rate Contract renewal rate

1.1 1.1 1.2 1.1 1.1

1.9

2.1 2.1 2.1 2.2

-

0.5

1.0

1.5

2.0

2.5

2012 2013 2014 2015 2016 2017F

Top 100 property managers average GTS

High single digit

growth

Page 6: Outperform (maintained) · Company profile by segment Segment breakdown and key revenue driver of each segment Source: Company data, CCBIS estimates 26.4% EPS CAGR in FY16 -FY19F

GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 6

GTS – sub-segments under value-added services GTS – estimated gross profit contribution by FY19F

Source: Company data Source: CCBIS estimates

In 2016 GTS recorded revenue of RMB484m from community value-added services. This

translates into a FY13-FY16F CAGR of 60.3%, significantly higher than the 28.9% CAGR of

basic property management services and 23.2% CAGR of consulting services. Profitability

is also much better with gross profit margin being north of 40% in the past five years. We

expect community value-added services will likely be GTS’s key focus and main area of

investment in the foreseeable future.

Our valuation model currently assumes a 38.4% revenue CAGR and a 34.6% gross profit

CAGR for value-added services in FY16-FY19F and a stable gross profit margin of 40%

(FY16 GPM43.5%) during the same period. Our estimate is premised on (1) a 17% CAGR in

household penetration, which is at par to our prudent estimate of growth in GFA under

management, and (2) an 18% CAGR in average spending per household, which is

roughly 8ppt higher than nationwide retail sales growth to account for GTS’s low base.

In our view, community value-added services business is similar to the consumer

discretionary segment but with an inherent competitive advantage with regard to

distribution because products and services are generally displayed within easy reach of

end-users. The segment is all-inclusive and ranges from online merchandising to providing

home furnishing services offline.

Due to the wide variety of products and services offered and because most property

managers in China, including GTS, are still in a trial-and-error stage with regard to business

segmentation for value-added services, a numerical item-by-item breakdown of all

products and services under the value-added category is difficult to make; however, we

believe our estimates are based on prudent assumptions and that China’s ongoing trend

of consumption upgrade will work in our favor.

-

10

20

30

40

50

60

70

-

100

200

300

400

500

600

2013 2014 2015 2016

Revenue: community space services

Revenue: home living services

Revenue: community products and services

GPM, Community products and services

GPM, Home living services

GPM, Community space services

Community

products and

services, 263 ,

51%Home living

services, 192 ,

37%

Community

space services,

59 , 12%

40% GPM

34.6% gross profit

CAGR in FY16-FY19F

Page 7: Outperform (maintained) · Company profile by segment Segment breakdown and key revenue driver of each segment Source: Company data, CCBIS estimates 26.4% EPS CAGR in FY16 -FY19F

GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 7

Balance sheet: nothing beats cash

Property managers run on an asset-light business model in the sense that they do not

need to hold fixed assets. For GTS, due to its high cash collection rate and high contract-

retention rate, cash flow is recurrent and strong.

As at end-FY16, GTS held zero interest bearing debt and 69% of its total asset is in cash.

The second largest asset item was receivables and pre-payments, which came to

RMB556m at end-FY16 and accounted for 17% of total assets. While receivables imply

some degree of counter-party risk, we believe it is more than off-set by GTS’ payables of

RMB942m at end-FY16. We expect GTS to sustain its balance sheet strength in the

foreseeable future. On the flip side, a more aggressive capex plan, provided that it is at a

reasonable rate of return, would further increase shareholder value, in our view. Overall,

GTS’s solid balance sheet strength is a key reason of our optimism for its future

development.

GTS – composition of total assets (RMB 3.3b) (FY16) GTS – composition of total assets (RMB 4.0b) (FY17F)

Source: Company data Source: Company data, CCBIS estimates

GTS – composition of total liability (RMB 1.6b) (FY16) GTS – composition of total liability (RMB 2.0b) (FY17F)

Source: Company data Source: Company data, CCBIS estimates

Cash and

equivalent

69%

Receivables

and pre-

payments

17%

Investment

in JCE

4%

Fixed asset

8%

Others asset

2%

Cash and

equivalent

69%

Receivables

and pre-

payments

18%

Investment

in JCE

4%

Fixed asset

7%Others asset

2%

Payable

and

deposits

60%

Receipts in

advance

37%

other liability

3%

Payable

and

deposits

59%

Receipts in

advance

38%

other liability

3%

69% of total asset is

cash

Page 8: Outperform (maintained) · Company profile by segment Segment breakdown and key revenue driver of each segment Source: Company data, CCBIS estimates 26.4% EPS CAGR in FY16 -FY19F

GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 8

Financial summary and changes in estimates

FY16

FY17F FY18F FY19F

New Old

(%)

Chg BBg (%) Diff New Old

(%)

Chg BBg (%) Diff New Old

(%)

Chg BBg (%) Diff

Income statement

Revenue (RMB m) 3,722 4,697 4,569 2.8 4,735 -0.8 5,624 5,395 4.2 5,801 -3.1 7,082 6,529 8.5 7,643 -7.3

- Property management 2,620 3,334 3,177 4.9 N/A N/A 3,999 3,672 8.9 N/A N/A 5,002 4,443 12.6 N/A N/A

- Consulting 618 686 680 1.0 N/A N/A 701 770 -8.9 N/A N/A 795 872 -8.9 N/A N/A

- Value-added services 484 677 712 -5.0 N/A N/A 924 954 -3.1 N/A N/A 1,285 1,214 5.8 N/A N/A

Gross profit (RMB m) 716 881 872 1.0 930 -5.3 1,058 1,056 0.2 1,179 -10.2 1,346 1,283 4.9 1,644 -18.1

- Property management 286 367 349 4.9 N/A N/A 440 404 8.9 N/A N/A 550 489 12.6 N/A N/A

- Consulting 219 244 238 2.4 N/A N/A 249 271 -8.2 N/A N/A 282 309 -8.8 N/A N/A

- Value-added services 210 271 285 -5.0 N/A N/A 370 381 -3.1 N/A N/A 514 485 5.8 N/A N/A

Gross profit margin (%) 19.2 18.8 19.1 -0.3 pt 19.6 -0.8 pt 18.8 19.6 -0.8 pt 20.3 -7.4 19.0 19.7 -3.3 21.5 -11.6

- Property management 10.9 11.0 11.0 - N/A N/A 11.0 11.0 - N/A N/A 11.0 11.0 - N/A N/A

- Consulting 35.5 35.5 35.0 +0.5 pt N/A N/A 35.5 35.2 +0.3 pt N/A N/A 35.5 35.5 0.1 N/A N/A

- Value-added services 43.5 40.0 40.0 - N/A N/A 40.0 40.0 0 N/A N/A 40.0 40.0 0.0 N/A N/A

SG&A -284.7 -321.7 -344.9 -6.7 N/A N/A -390.8 -401.9 -2.8 N/A N/A -499.2 -479.8 4.0 N/A N/A

Core net profit (RMB m) 285.6 382.9 354.3 8.1 381.1 0.5 456.1 437.4 4.3 494.1 -7.7 577.1 534.3 8.0 704.4 -18.1

Core net profit margin (%) 7.7 8.2 7.8 +0.4pt 8.0 +0.2 pt 8.1 8.1 - 8.5 -0.4pt 8.1 8.2 -0.4 9.2 -1.1pt

EPS (RMB) 0.10 0.14 0.13 8.1 0.14 -0.1 0.16 0.16 4.3 0.18 -9.3 0.21 0.19 8.0 0.25 -18.2

DPS (RMB) 0.04 0.05 0.05 -5.5 0.05 2.6 0.06 0.06 -8.8 0.06 -5.8 0.07 0.08 -5.5 0.08 -8.0

Net cash (RMB m) 2,296 2,762 2,535 8.9 N/A N/A 3,251 2,861 13.6 N/A N/A 3,935 3,223 22.1 N/A N/A

Net cash per share (RMB) 0.8 1.0 0.9 8.9 N/A N/A 1.2 1.0 13.6 N/A N/A 1.4 1.2 22.1 N/A N/A

Balance sheet

Total assets 3,322.7 3,988.4 3,787.2 5.3 N/A N/A 4,677.0 4,343.2 7.7 N/A N/A 5,667.1 5,006.3 13.2 N/A N/A

Cash and restricted cash 2,296.3 2,762.1 2,535.5 8.9 N/A N/A 3,251.1 2,861.2 13.6 N/A N/A 3,935.4 3,223.2 22.1 N/A N/A

Other investment - - - N/A N/A N/A - - N/A N/A N/A - - N/A N/A N/A

Receivables 453.1 571.8 685.4 -16.6 N/A N/A 684.6 809.3 -15.4 N/A N/A 862.0 979.4 -12.0 N/A N/A

Deposits & prepayment 103.3 146.9 - N/A N/A N/A 198.5 - N/A N/A N/A 282.5 - N/A N/A N/A

Tax asset 50.7 57.6 60.8 -5.4 N/A N/A 62.1 73.0 -15.0 N/A N/A 70.3 87.6 -19.7 N/A N/A

Due from related parties 18.1 19.9 - N/A N/A N/A 21.9 - N/A N/A N/A 24.0 - N/A N/A N/A

Investment JCE & Assoc. 126.7 139.4 164.7 -15.4 N/A N/A 153.3 214.1 -28.4 N/A N/A 168.6 278.4 -39.4 N/A N/A

Other investment - - - N/A N/A N/A - - N/A N/A N/A - - N/A N/A N/A

Inventory 10.1 19.7 11.6 70.3 N/A N/A 29.6 13.3 122.3 N/A N/A 45.2 15.3 195.6 N/A N/A

Fixed asset 264.5 271.1 304.1 -10.9 N/A N/A 276.0 349.8 -21.1 N/A N/A 278.8 402.2 -30.7 N/A N/A

Other asset - - 25.0 -100.0 N/A N/A - 22.5 -100.0 N/A N/A - 20.2 -100.0 N/A N/A

Total liability 1,577.0 1,982.4 1,820.3 8.9 N/A N/A 2,360.8 2,101.7 12.3 N/A N/A 2,958.3 2,427.3 21.9 N/A N/A

Borrowings - - - N/A N/A N/A - - N/A N/A N/A - - N/A N/A N/A

Payables 942.9 1,177.5 1,084.4 8.6 N/A N/A 1,398.0 1,247.1 12.1 N/A N/A 1,744.7 1,434.1 21.7 N/A N/A

Receipts and deposits 591.7 750.8 544.2 38.0 N/A N/A 898.1 625.8 43.5 N/A N/A 1,132.0 719.7 57.3 N/A N/A

Due to related parties - - - N/A N/A N/A - - N/A N/A N/A - - N/A N/A N/A

Tax liabilities 10.8 14.3 142.2 -89.9 N/A N/A 17.1 170.6 -90.0 N/A N/A 21.6 204.7 -89.5 N/A N/A

Other liabilities 31.5 39.8 49.5 -19.6 N/A N/A 47.7 58.2 -18.1 N/A N/A 60.0 68.8 -12.7 N/A N/A

Total equity 1,745.7 2,006.0 1,966.9 2.0 N/A N/A 2,316.2 2,241.5 3.3 N/A N/A 2,708.8 2,579.0 5.0 N/A N/A

Shareholder's equity 1,719.0 1,967.9 1,928.1 2.1 N/A N/A 2,264.4 2,187.2 3.5 N/A N/A 2,639.6 2,504.3 5.4 N/A N/A

Minority interest 26.7 38.1 38.8 -1.7 N/A N/A 51.8 54.4 -4.8 N/A N/A 69.2 74.7 -7.4 N/A N/A

Capital securities - - - N/A N/A N/A - - N/A N/A N/A - - N/A N/A N/A

ROAE (%) 30.1 20.4 19.1 +1.3pt N/A N/A 21.1 20.8 +0.3pt N/A N/A 23.0 22.2 +0.8pt N/A N/A

Core net profit margin (%) 7.7 8.2 7.8 +0.4pt 8.0 +0.2 pt 8.1 8.1 - 8.5 -0.4pt 8.1 8.2 -0.4 9.2 -1.1pt

Average asset turnover (x) 1.5 1.3 1.3 -0.0 N/A N/A 1.3 1.3 -2.2 N/A N/A 1.4 1.4 -2.0 N/A N/A

Average leverage (x) 2.6 1.9 1.9 1.8 N/A N/A 2.0 1.9 3.8 N/A N/A 2.1 1.9 6.1 N/A N/A

Source: Company data, Bloomberg consensus estimates, CCBIS estimates

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GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 9

22.0X rolling FY17F P/E, 14.4X ex-cash

GTS’ share price increased 42.6% in YTD 2017 and 88.4% since its IPO in Jul 2016. The

company is currently valued at 22.0x FY17F P/E and 14.8x FY17F ex-cash forward P/E on a

rolling basis. Based on the company’s highly visible growth potential and strong balance

sheet, we consider the current valuation undemanding.

GTS – 12-month rolling forward P/E and ex-cash P/E

Source: Bloomberg, company data, CCBIS estimates for FY17F EPS

New HK$5.11 target price implies 36.8% upside

After fine-tuning our estimates by moderately increasing our revenue estimate for basic

property management and consulting services and lowering our revenue estimate for

value-added services, we slightly increase our FY17F revenue estimate by 2.8% to RMB4,

697m. In addition, we lower our estimate for FY17F SG&A expenses by 6.7% as we believe

cost control will be one of GTS’ focuses in FY17F. Net-net, we increase our FY17F core net

profit and EPS estimate by 8.1%. We believe downside risks to our estimates are limited.

Upside risk to our estimate would mainly come from better-than-expected performance

from GTS’s venture into the early-education sector, which is currently not in our valuation

model and will be discussed in a subsequent section.

We believe growth-adjusted ex-cash P/E is the appropriate methodology for valuing the

China property managers. Using a target PEG of one we derive our growth adjusted

FY17F target P/E of 26.4x (up from 23.3x) based on FY16-FY19F estimated EPS CAGR of 26.4%

(up from 23.3%). Adding to this forecast FY17F cash per share of HK$1.10 (up from HK$1.03),

we arrive at our target price of HK$5.11 (up from HK$4.32). The numeric derivation of our

target price in shown in the table below.

GTS – derivation of target price

Target

PEG

FY16-FY19F

EPS CAGR Implied PE

FY17F

ex-cash EPS

=

FY17F

EPS

-

FY17F net interest

income per share

P/E based

valuation

+

FY17F Cash

per share

=

Target price

(%) (x) HK$ HK$ RMB HK$ HK$

1 26.4 26.4 0.15 0.16 0.003 4.05 1.07 HK$5.11

Source: Bloomberg, CCBIS estimates

8

10

12

14

16

18

20

22

24

Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17

P/E Average P/E +1 stdev -1 stdev EX-cash P/E

Valuation

undemanding on an

ex-cash basis

Lift target price to

HK$5.11 from

HK$4.32

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GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 10

Appendix 1: New business potential

Our attendance at GTS’ reverse roadshow in Hangzhou on 29 May 2017 reaffirmed our

appreciation of its pursuit of quality, which we believe is reflected in the customer-first

attitude and detail-oriented hospitality of GTS employees we met. More importantly,

based on our visit and discussion with management and front-line managers we believe

there are positive changes on the horizon for GTS.

Strong government relationship fosters future business opportunities

According to local management, GTS successfully secured a government contract to

manage Hangzhou Public Service Center in 2017. The building is a state-owned landmark

building and home to Hangzhou municipal government.

The contract entails that GTS is entitled to receive a fixed payment of RMB19m p.a. plus a

performance fee which will be reviewed annually. GTS has over 100 employees stationed

at the site to ensure the best service and maintenance quality possible.

Although the contract is barely breaking-even currently, management believes that it will

strengthen GTS’s relationship with the local government and may create future

opportunities for GTS to manage other government buildings in Hangzhou and Zhejiang

province and also may lead to business opportunities when Hangzhou hosts the G20

summit in 2016 and Asia Olympic Games in 2022, both of which will boost local

infrastructure investment and construction activity. There will be more government

contracts available to GTS going forward, we believe.

In our view, the successful sourcing of this project management contract is a strong

testament of GTS’ brand equity and its influence in Hangzhou, the capital city of Zhejiang

province, and Zhejiang province. Generally speaking, government contacts are of lower

profitability comparing to private contracts but are stable and recurrent with minimum

counter-party risks. We expect GTS to secure similar contracts in Zhejiang and believe this

will boost GTS’ earning growth and sustainability going forward.

Hangzhou CBD overview Atrium of Hangzhou government building

Source: CCBIS Source: CCBIS

Monetizing on

government

contracts

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GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 11

New venture into education sector could be the new growth driver

Since late 2016 GTS has quietly ventured into the education sector by establishing

daycare centers in communities it manages. The larger plan is to open 100 such centers

with annual revenue of RMB5m per center by 2019.

The centers include conventional daycare services as well as academic courses that

match China’s public school curriculums. GTS also offers a variety of extra-curricular

classes such as art and music classes. Classes generally have 15 students and cost a

monthly fee of RMB5,000 plus addition charges per child for meals. There are currently 18

full-time teachers per center. We visited GTS’ day-care center attached to the Xixi Sincere

Garden project a noted full enrollment at the time of our visit.

Based on the strong performance of the existing daycare centers we believe there is a

solid chance that GTS will meet its goal. However, we have not included this new venture

into our earnings estimates due to its short track record. Assuming GTS could roll out its

schools according to plan and an average net margin of 20%, we believe inclusion of the

education segment would increase GTS’s FY19F core EPS by an estimated14%. In our view

it could be a new and sustainable source of growth for GTS in the long-term that would

offer substantial upside for investors of GTS.

GTS – Xixi Sincere Garden and daycare center GTS – daycare center interior

Source: CCBIS Source: CCBIS

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GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 12

Greentown Service | 2869 HK – financial summary

Profit and loss

FYE 31 Dec (RMB m) 2015 2016 2017F 2018F 2019F

Basic prop management 2,091 2,620 3,334 3,999 5,002

Engineering services 551 618 686 701 795

Community services 277 484 677 924 1,285

Revenue 2,919 3,722 4,697 5,624 7,082

COGS (2,388) (3,006) (3,816) (4,566) (5,736)

Gross profit 531 716 881 1,058 1,346

Other inc. and disposal gains (9) (15) (18) (22) (28)

SG&A (238) (285) (322) (391) (499)

Operating expenses (238) (285) (322) (391) (499)

EBIT 284 417 541 646 819

Net financial income(exp) (7) (2) 6 7 8

JVs & associates 1.5 3.4 7.4 8.2 9.0

Pretax exceptional (0.1) 0.0 - - -

Profit before tax 278 419 555 661 837

Tax (76) (124) (161) (191) (242)

Total profit 203 295 394 470 594

Minority interest (5) (9) (11) (14) (17)

Attributable net profit 198 286 383 456 577

Core profit 198 286 383 456 577

Reported EPS (RMB) 0.10 0.14 0.14 0.16 0.21

Diluted EPS (RMB) 0.10 0.10 0.14 0.16 0.21

Core EPS (RMB) 0.10 0.10 0.14 0.16 0.21

Dividend (RMB)(m) 230 100 134 160 202

DPS (RMB) 0.12 0.04 0.05 0.06 0.07

Balance sheet

FYE 31 Dec (RMB m) 2015 2016 2017F 2018F 2019F

Cash & equivalents 836 2,182 2,621 3,082 3,720

Pledge dep., restricted

cash

91 115 141 169 216

Receivables 346 529 677 823 1,053

Amount due from related

parties

74 18 20 22 24

Inventory 2 10 20 30 45

Other current assets 28 – – – –

Total current assets 1,377 2,853 3,478 4,125 5,058

PPE/Investment property 64 264 271 276 279

JVs & associates 15 127 139 153 169

Other non-current assets 186 78 100 122 162

Total non-current assets 265 470 510 552 609

Total assets 1,642 3,323 3,988 4,677 5,667

Short-term borrowings 180 – – – –

Payable and advances 967 1,062 1,328 1,578 1,971

Other current liabilities 180 – – – 943

Total current liabilities 1,472 1,555 1,953 2,326 2,915

Other non-current liabilities 21 22 29 35 44

Total non-current liabilities 21 22 29 35 44

Total liabilities 1,493 1,577 1,982 2,361 2,958

Reserves 132 1,719 1,968 2,264 2,640

Shareholders' equity 132 1,719 1,968 2,264 2,640

Minority interest 17 27 38 52 69

Total equity 149 1,746 2,006 2,316 2,709

Total equity and liabilities 1,642 3,323 3,988 4,677 5,667

Cash flow

FYE 31 Dec (RMB m) 2015 2016 2017F 2018F 2019F

Profit before tax 278 419 555 661 837

Amortization & depr. 13 15 13 16 19

Financial charge adj. 9 7 – – –

Non-cash items adjusted 19 20 17 20 32

Change in working capital 257 13 157 120 201

Tax paid (65) (80) (161) (191) (242)

Operating cash flow 510.8 393.7 581.1 625.6 845.8

Net acquisition (58) (84) (23) (25) (26)

Capex 187 (69) 4 4 4

Investment 0 0 5 5 8

Net interest received(paid) 2 3 6 7 8

Other 0 2 - 3 -

Investment cash flow 132 (147) (8) (5) (6)

Change in borrowings 80 (180) – – –

Equity issues - 1,266 - - -

Dividend paid (265) (22) (134) (160) (202)

Other (59) (7) - - -

Financing cash flow (244) 1,057 (134) (160) (202)

Change in cash flow 399 1,303 439 461 638

Cash & equivalents, begin 437 836 2,182 2,621 3,082

Forex (0) 42 – – –

Cash & equivalents, end 836 2,182 2,621 3,082 3,720

Free cash flow 640 241 567 610 832

Ratios

FYE 31 Dec 2015 2016 2017F 2018F 2019F

Growth (%)

Revenue 32.4 27.5 26.2 19.7 25.9

EBIT 42.0 46.9 29.8 19.3 26.9

Net profit 32.4 44.3 34.1 19.1 26.5

Core net profit 32.5 44.5 34.1 19.1 26.5

Dividend 91.7 (56.5) 34.1 19.1 26.5

Profitability (%)

Gross margin 18.2 19.2 18.8 18.8 19.0

EBIT margin 9.7 11.2 11.5 11.5 11.6

Net margin 6.8 7.7 8.2 8.1 8.1

Core net margin 6.8 7.7 8.2 8.1 8.1

Dividend payout 116.3 35.0 35.0 35.0 35.0

Tax rate 27.2 29.6 28.9 28.9 28.9

Accruals

Payable turnover (days) 112.6 108.7 101.4 102.9 100.0

Receivable turnover (days) 32.4 36.7 39.8 40.8 39.9

Net operating cash flow 510.8 393.7 581.1 625.6 845.8

Returns & leverage (%)

ROAA 13.4 11.5 10.5 10.5 11.2

Equity multiplier 8.0 2.6 1.9 2.0 2.1

ROAE 108.0 30.1 20.4 21.1 23.0

Net debt to equity (501.5) (131.5) (137.7) (140.4) (145.3)

Liquidity (x)

Current ratio 0.9 1.8 1.8 1.8 1.7

Quick ratio 0.9 1.8 1.8 1.8 1.7

Source: Company, CCBIS estimates

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GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 13

Rating definitions:

Outperform (O) – expected return > 10% over the next twelve months Neutral (N) – expected return between -10% and 10% over the next twelve months Underperform (U) – expected return < -10% over the next twelve months

Analyst certification:

The author(s) of this document, hereby declare that: (i) all of the views expressed in this document accurately reflect his personal views about any and all of the subject securities or issuers and were prepared in an independent manner; and (ii) no part of any of his compensation was, is, or will be directly or indirectly related to the specific recommendations or views expressed in this document; and (iii) he receives no insider information/non-public price-sensitive information in relation to the subject securities or issuers which may influence the recommendations made by him. The author(s) of this document further confirm that (i) neither he nor his respective associate(s) (as defined in the Code of Conduct for Persons Licensed by or Registered with the Securities and Futures Commission issued by the Hong Kong Securities and Futures Commission) has dealt in or traded in the securities covered in this document within 30 calendar days prior to the date of issue of this document or will so deal in or trade such securities within 3 business days (as defined in the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong) after the date of issue of this document; (ii) neither he nor his respective associate(s) serves as an officer of any of the companies covered in this document; and (iii) neither he nor his respective associate(s) has any financial interests in the securities covered in this document.

CCBI Group has had investment banking relationship with Greentown Service Group [2869 HK].

Disclaimers:

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In any event, future actual results may differ materially from those set forth in any forward-looking statements herein; (iv) future returns are not guaranteed, and a loss of original capital may occur; and (v) fluctuations in exchange rates may adversely affect the value, price or income of any security or related instrument referred to in this document. It should be noted that this document covers only those securities or companies as specified herein and does not extend to any derivative instruments thereof, the value of which may be affected by many factors and may not correspond with the value of the underlying securities. Trading in these instruments is considered risky and are not suitable for all investors. 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GREENTOWN SERVICE (2869 HK) | 2 June 2017

CCBI SECURITIES 14

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