Outreach Bootcamp - Technical College System of Georgia · Workforce Development Board WorkSource...

Connecting Talent with Opportunity

Outreach

BootcampPresented by

Communications Team


Advertising vs. Outreach


Showcasing Success

Value of a Unified Brand

Establishing a Digital Footprint

No/Low Cost Outreach Strategies


Outreach, in any form, is a key tool that increases the awareness and access of

services to potential and existing participants.

Big Picture


Showcasing Success


Educational Program to showcase Georgia’s diverse workforce and the opportunities made available through WorkSource Georgia and its partners

– 2 Seasons• Programs and Initiatives • Participants

– Every Georgia Media Market

– Social Media Campaign• Facebook• Instagram• YouTube

Great Georgia Jobs


What is WorkSource?


From GED To PhD


New Beginnings


Annual award program to recognize outstanding participants and workforce development staff who go above and beyond!

– $1,000 Incentive • Privately fundraised.

– WorkSource Georgia Academy Annual Conference

– Hall of Fame photo and website video recognition

– WorkSource Georgia Trophy– Partnership with State

Workforce Development Board

WorkSource Hall of Fame


Annual award program to recognize outstanding participants and workforce development staff who go above and beyond!

– $1,000 Incentive • Privately fundraised.

– WorkSource Georgia Academy Annual Conference

– Hall of Fame photo and website video recognition

– WorkSource Georgia Trophy– Partnership with State

Workforce Development Board

WorkSource Hall of Fame


Showcasing Success




The Value of

Unified Branding


Presented by

Communications Team

About Me• Branding and Graphic Design Specialist at WorkSource Georgia• Over 8 years of branding, logo, design experience

Where We WereWhere We Are

Where We’re Going

Where We Were

Where We Are(successes)

Unified Branding


Lower Chattahoochee


Middle Flint


Northwest Georgia

Implementing the Brand

Implementing the Brand


WorkSource Georgia - NorthWest (1) Outdoor Front Brick

4’ x 4’Digitally printed logo on AluminumMounted with 3M VHB TapeQty. 1

Georgia Dept of Labor Attn: Julie Turner 462 Riverside Parkway Rome, GA 30161

5’

5’


Northwest Georgia

*Not to scale. For general placement visualization.


East Central Georgia

WorkSource Georgia - East Central Georgia (13) Outdoor Awning

C

8’6”

11’6”

3’

1’6”

5’6”

2’6”

4’

3’ x 2’6”Die-sub printed logo on fabric*printer advision suggestedQty. 1

*Not to scale. Measurements are approximate. For general placement visualization only.


Special Populations Logos


WORKSOURCEYOUTH

YOUTH

WORKSOURCEAPPRENTICE

APPRENTICE

WORKSOURCEVETS

VETS

Resources to Attract Participants

Where We Are Going


Showcasing Success





ESTABLISHING A

Digital FootprintPresented by

Communications Team


• Started in the film & television industry > video experience > social media

• Social Media Networking: Not what you know, it’s who you know.

• My own job journey = online• Adobe Max Conference – Los Angeles,

California

About Me

“No other sector can benefit more from creative content than the government.” – Michael Scott


• FREE to use• Majority of people are using it. • It’s the future. • Easy way to share information. • You can direct people to your services, usually accessible on a

website.– Websites are customizable: branding and presentations are

easily incorporated.

Why use social media?


94%


How can I create content for social media?


• Create a goal.

• Identify your audience

• Develop your digital assets.

• Engage with your followers.

• Reason your results.

CIDER

CIDER: Social Media Strategy (PDF)


• Brand Awareness– Who are you?– Where are you located?– What services do you offer?– Successes

• Community Engagement & Education– What partnerships have you created?

• Program Recruitment– Upcoming events

Create a goal.


• How old are they?

• What is their occupation, if any?

• What social media platforms are they using?

Identify your audience


• What kind of content will you create? • On what platform will you share the

content?– Facebook– Twitter– Instagram

• When will you share the content?– Morning– Afternoon– Night– Weekdays– Weekends

Develop your digital assets

Tips for Content Creation (PDF)

Facebook:Opening a conversation

Twitter: feeding information


Facebook: When our Fans are Online1. Wednesdays2. Tuesdays


• Comment– Respond to questions– Guide the experience

• Share relevant content from other pages

• Tag other accounts to give credit• Like other posts

• This is hard!

Engage with your followers


• What is working?

• What isn’t working?

Reason your results


1. Create a goal: We want to increase brand awareness on Instagram

2. Identify Audience: 15-30 year olds.3. Develop a content strategy:

1. Create brand compliant GIFs that are fun to use!

4. Engage with your followers: encourage use of GIFs on Instagram, use GIFs when possible (on stories)

5. Reason our results: Look at engagement.

CIDER: In Practice


1. Create a goal: We want to increase brand awareness regarding Great Georgia Jobs.

2. Identify Audience: Unemployed Youth and Adults, folks looking to transition to a new career.

3. Develop a content strategy: 1. Share shorter clips from larger GGJ episodes to inspire full episode views.

4. Engage with your followers: respond to comments, like when other people share your content. Tag when possible!

5. Reason our results: We’ve received a lot of likes on these types of posts, especially when we tag whoever said the quote.

CIDER: In Practice

Tagged: Eli Metts & Wiregrass Georgia Technical College

70 likes3.3K views


• Instagram Focus: Expand Engagement• Repurpose content (GGJ)• Website: looking to improve our client

experience.

• Integrate Automation• Digital Experiences using Adobe Aero (Interactive 3D experiences)• Potentially TikTok

Looking ahead (this year and beyond)


Helpful Tools

Schedule/plan content

Automation Tools

Other Helpful Web Tools

Hashtag Generator – AppContent Planning – Basecamp/TrelloDesign Templates - CanvaEmail Lists/Newsletters - Mail Chimp Online Forms - Google Forms/CognitoIcons - Icons8.comInfographic Maker – InfogramMultiple Links for Instagram – LinkTree

Communications Resource Library

Email Andrea at [email protected]


Showcasing Success





Outreach, in any form, is a key tool that increases the awareness and access of

services to potential and existing participants.

Big Picture

Shemeeka JohnsonCommunications Director

[email protected]

Tyler JohnsonBranding and Graphic Specialist

[email protected]

Andrea YoungDigital Content Specialist

[email protected]

All resources presented today will be available online at WorkSourceGeorgia.com

http://tcsg.edu

http://tcsg.edu

http://tcsg.edu

Date post:	03-Jul-2020
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Outreach Bootcamp - Technical College System of Georgia · Workforce Development Board WorkSource...

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