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Outreach in 140 characters

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Academic & Special Libraries Section Annual Conference 2016 12 February 2016 Karolina Badzmierowska, Prof Susan Schreibman
Page 1: Outreach in 140 characters

Academic & Special Libraries Section Annual Conference 201612 February 2016

Karolina Badzmierowska, Prof Susan Schreibman

Page 2: Outreach in 140 characters

Goal and VisionThe Letters of 1916 project is the first public humanities project in Ireland. It is creating a crowd-sourced digital collection of letters written around the time of the Easter Rising (1 November 1915 – 31 October 1916).

This online collection, co-created by cultural institutions and the public is adding a new perspective to the events of the period of the Rising, a confidential and intimate glimpse into early 20th Century life in Ireland, as well as how Irish politics was viewed internationally.

Letters are on a range of topics, including the Easter Rising, literature and art, the Great War, politics, business, official documents of government, and ordinary life.

Through these letters we are bringing to life the written words, the last words, the unspoken words, and the forgotten words.

Speak to us later about collaborating

Page 3: Outreach in 140 characters

TEAMSusan Schreibman - Project Director and Editor in Chief

Karolina Badzmierowska - Researcher

Roman Bleier - Researcher

Emma Clarke - Researcher

Vinayak Das Gupta - Researcher

Richard Hadden - Researcher

Hannah Healy - Researcher

Shane McGarry - Software Engineer

Neale Rooney - Researcher

Linda Spinazzè - Researcher

Page 4: Outreach in 140 characters

LETTERS OF 1916 in numbers

Allen Library | American Irish Historical Society | Cloyne Diocesan Archives | Conradh na Gaeilge | Cork City and County Archives | Cork Public Museum | Irish Capuchin Provincial Archives | Limerick Diocesan Archives | Irish Jesuit Archives | Maynooth University Library | Medical Missionaries of Mary | Military Archives of Ireland | New York Public Library | National Archives of Ireland | National Library of Ireland | National Museum of Ireland | Public Record Office of Northern Ireland | St. Patrick’s College Maynooth | The National Archives, UK | Trinity College Dublin | University College Cork | University College Dublin | Waterford County Archive

23 collaborating institutions

Launched: 27 September 2013Correspondence documents uploaded: 2312Uploaded items from 45 private collections and 23 collaborating institutionsRegistered users: 1270Transcribed characters: 2570498

Page 5: Outreach in 140 characters


Page 6: Outreach in 140 characters

OUTREACHPrivate CollectionsFeatured profiles and postsProgress updateUpload eventsSFI DISCOVER Community Engagement eventsTeacher’s WorkshopTalks & lectures


SOCIAL MEDIATwitter, Facebook, Storify

Page 7: Outreach in 140 characters

Letters of 1916 project on Twitter:

September 2013 = 0 followersSeptember 2014 = 1170 followers (+1170 in the first year)September 2015 = 3476 followers (+2306 in the second year)February 2016 = 4134 followers (+658 in 5 months)

Page 8: Outreach in 140 characters

different strategies

different messages

different impact

• general public

• research community

• education communities

• media outlets

• cultural institutions

• other


Page 9: Outreach in 140 characters

GENERAL PUBLIC• engage: re-tweet, tweet back, like, respond to

DM • be careful about ‘trolling’ – take action!• one of the best and FREE marketing ‘tools’:

WORD OF MOUTH• great way to network & brainstorm• hugely rewarding

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• identify and connect with ‘the best matches’, e.g. universities, departments, conferences, publications, scholars

• use relevant hashtags, e.g. #CONF, #CFP• share your research and acknowledge your

researchers• great potential for future collaborations (and


Page 11: Outreach in 140 characters

EDUCATION COMMUNITY• to educate through engagement vs. to engage

with educators• use relevant hashtags, e.g. #EDUCHATIE,

#EDUCHAT, #EDUCATION, #TEACH1916• great potential for future collaborations

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• identify and follow all relevant media platforms (local/national/international)

• make it easy to share your content, e.g. links, images, complete information

• use relevant hashtags, also mainstream ones e.g. #IRELAND, #DUBLIN, #NEWS

• get attention from the media – get your news out there

Page 13: Outreach in 140 characters

CULTURAL INSTITUTIONS• make ‘friends’• acknowledge collaborations, link to relevant

content, #FF – be part of the community• use relevant hashtags, e.g. #LIBRARIES,

#LIBRARIANS, #asl2016 • have fun, e.g. #LIBRARYLIFE, #LIBRARYSELFIE,

#LIBRARIANPROBLEMS• great potential for future collaborations

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What to tweet?• general public, e.g. engaging, interesting• research community, e.g. conferences, publications• education communities, e.g. resources, workshops• media outlets, e.g. news, events, milestones• cultural institutions, e.g. common topics, support

and more…

Page 15: Outreach in 140 characters

What to tweet?• links to new blog posts, news, updates, events• links to your resources and collections to discover• images – very important!• light-hearted commentary on trending events• reminders about events, CFP, conferences• relevant acknowledgements• recommendations• ‘memory lane’ type; anniversaries

and more…

Page 16: Outreach in 140 characters

What to tweet?• #OnThisDay – a way to share items from your

collections from specific days• #AskLetters1916 – Twitter chat; a monitored chat on

Twitter for anyone to join in • Tell people you are on Facebook, YouTube,

Soundcloud, Linkedin, etc.• Ask for feedback: #Ilovelibraries because…

• #Caturday – Saturday for cat lovers:-)

and more…

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What NOT to tweet?• anything your institution and your boss wouldn’t be

happy about (!)• inappropriate & incorrect content• copyrighted images• personal content; sensitive data• judgmental, controversial, political, religious


and more…

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When to tweet?• audience specific - mornings, evenings, lunch breaks,

weekends; • event specific – in advance / during / after the event• time zones - important for reaching audiences abroad

Schedule tweets: Hootsuite, Tweetdeck

Engage outside 9-5 if necessary

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How to tweet?• 140 characters• link = 23 characters• shorten the links: Bitly, Google URL Shortener• save space, e.g.

20/2 or 20 Feb instead of 20 February J.Doe instead of John Doe 10am instead of 10.00am Info: instead of Click here for information CFP instead of Call for Papers

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How to tweet?• use Twitter handle instead of a full name

when mentioning an account in a tweet, e.g.

@letters1916 instead of The Letters of 1916 Project

@NLIreland instead of The National Library of Ireland

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Tweet after-life?• use Storify to tell a story made of tweets• keep record of ‘important tweets’ • get statistics

What for?• refer to in any outreach related material, e.g. event

report, grant proposal • share your Storify on Twitter and acknowledge

tweets from others• learn from your statistics

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Page 24: Outreach in 140 characters

HOME - my feed

NOTIFICATIONSwho is tweeting / re-tweeting / liking my tweets?

MESSAGES – Direct Messages (“DM”)

SEARCH TWITTER forwords, users, hashtags (#)



Karolina Badzmierowska
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YOUR tweets & replies

PROFILE PHOTO recommended

dimensions are 400x400 pixels

HEADER PHOTOrecommended dimensions are 1500x500 pixels


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LocationYour Website

Date joined

Your name

Your Twitter handle

Your Bio maximum 160 characters

Your tweetsWho you follow

Who follows youTweets you like


Page 27: Outreach in 140 characters

A. Develop an action plan to encourage new users to come to the Library for events, training, etc. This can be your general series or specific lectures, training.

B. Develop a short action plan for a weekly activity to engage with the public on Twitter, e.g. #AskALibrarian, #LibraryAfterHours, #LibraryPeople, #MyLibraryMemory, etc.

C. Develop a hashtag-based campaign to engage with the library/collection, 7 hashtags (one for each day of the week), e.g. #ManuscriptMonday, #FridayFind, etc

D. Develop a short social media plan for an event around e.g., Easter Rising / St.Patrick's Day / Spring

Each Twitter campaign should address the following:

1. vision and goals of campaign2. frequency of tweets and retweets3. linked and attached content4. resources needed to carry out the campaign5. target audience/s6. how far in advance should the campaign start? how long should it last? (for ongoing campaigns how to avoid

twitter exhaustion where your messages do not get noticed)7. strategies for encouraging retweets and likes8. hashtags to use to find new users/communities9. develop at least five sample tweets for your campaign