www.cupenya.com

ICT Sourcing:How About Innovation?

What is the key to ascalable business?

Let’s outsource all

distractions:• IT &

Communications• Technology• Product

Development• Marketing• Sales

If removing all distractions is the key to quick growth…

Let’s outsource all

distractions:• IT &

Communications• Technology• Product

Development• Marketing• Sales• • • Innovation?

Then don’t distract yourselfwith R&D!

Innovation

R&DInternal

StartupsExternal

R&DInternal

Innovation

StartupsExternal

Even Startups use Startups to outsource!

Let’s have a look into

Dutch enterprises.

What about the new tech

giants(Apple,

Facebook,Google…)?

Each one of these acquisitions

is currently a major part

of the business landscape.

Let’s compare this to some attempts at

internal R&D…

Facebook Home (2013)

Nexus Q(2012)

Apple Maps(2012)

Fire Phone(2014)

Zune(2006)

The difference is staggering.

So, we all know that disruption and innovation comes from startups, not

R&D labs.

Then what is stopping us from moving on?

Something is missing.

Startup – Link – Enterprise

What makes the link?

ENTERPRISE

STARTUP#1

STARTUP#2

Trust, value and risk.

Trust, value and risk. The balance is off.

1. Reduce risk2. Increase value3. Increase trust

How to fix the equasion?

1.Add trust2.Fix the

link3.Profit.

One example comes to mind…

Trust: Business to Consumer (B2C)

The App Store.

TRUST: Business to Consumer (B2C)

It helps users trust startups.

But what about Enterprise Software startups?

Partnership programs are there to establish the missing link.

And even still…

The same value proposition is judged differently depending on the vendor.

Contract proposal

Trusted!

Contracts proposalContracts proposal

Great value, but too risky, thanks…

It’s time to change things up a bit.

Thanks.