Creativity and innovation are key ingredients for delivering the worlds most Meaningful Experiences

We often don’t flex our creative muscle. There are too many barriers.

MYTH & MINDSET THE INDUSTRY CLIENTS

ENVIRONMENT TIME PERFECTIONISM

We need to break down the barriers to creativity and innovation and encourage fresh thinking and curiosity in all of us

So where does the inspiration for creativity and innovation come and how do we get more?

Meaningful Human Experiences aren’t inspired here

Experiences are made here

And here

And here

We believe that

OUTSPIRATION is the

spark that ignites

CREATIVITY AND

INNOVATION

What is Outspiration?

Getting OUTSIDE of yourself and your immediate environment and experiences…

Forcing yourself outside of your norms and comfort modes

Seeing things through different lenses or fresh perspectives

Immersing yourself in real situations and experiences

Observing and learning from real human interaction

Doing something physical rather than just cerebral

Encouraging your brain to become

‘lateral’, to see and feel new things and

make new connections

OUTSPIRATION IN PRACTICE

Brainstorms are typically not Outspiration!

Why? They don’t practice the Art of Outspiration

Three Behaviors of Outspiration

OPENNESS STIMULUS CONNECTION

Seeking Outspiration reinforces the three core behaviors

Constantly seek inspiration from

the outside world

Use this inspiration as creative stimulus

Allow your brain to connect the dots

OPENNESS CONNECTIONSTIMULUS

WHAT ARE SOME SOURCES OF OUTSPIRATION

Three Levels of Outspiration

YOU YOUR TEAM THE COMPANY

Invite inspiring guest speakers from different fields into the office

Sometimes, it’s just informal conversations that most inspire the exchange of ideas

Pay attention to design

Walk (or run) the streets

Sit in one place & observe –in the physical or virtual world

Read a (good) book

REAL LIFE TECHNICAL SKILLSVS

Go Surfing

GO SHOPPING

Talk to real people…in their natural habitats

Loosen up in a social environment

Do different things

1. Buy a camera2. Join a club3. Learn a new skill4. Grow something5. Buy a notebook/sketchbook6. Make a new friend7. Move your furniture around8. Volunteer9. Eat something new10. Take a break

Collect Stuff

Whether physical or virtual, collect as much Outspirationas you can.

You never know when it will be

useful.

Embrace Cultural Immersions

Design relevant cultural immersions for you and your team/clients. Spend time being inspired by;

• Different cultural groups• Different passion groups• Different professions• Different communities

Learn from the GPC Cultural Immersions

Each GPC session includes time with different communities and cultures investigating where their inspiration, creativity and excellence comes from

CONTENT CREATORSCHEFS/

RESTAURANTEURSMUSICIANS ARTISTS LA LOW RIDER

COMMUNITY

Insist your people take Human Experience Days

As individuals or in groups - Do something you’ve always wanted to do - Keep a log and share it with others

VOLUNTEER FOR A CHARITY

PRETEND TO BE SOMEONE ELSE

SPEND A DAY WITH A CLIENT

A DAY IN DIFFERENT AREAS

A DAY WITH DIFFERENT

CULTURAL GROUPS

GO VISIT THE MEDIA – FILM/TV SET

SPEND THE DAY OBSERVING PEOPLE YOU NEED TO UNDERSTAND

BETTER

Practicing the Art of Outspiration