Mobile Engagement
Political Innovation & Success
Tens of millions of messages transmi0ed during campaign’s final weeks Over 2.5M messages sent during single blast with no latency 10% of dona;ons during final campaign months submi>ed via mobile messaging Successfully added new revenue channel to poli=cal organiza=ons Major contributor of net new supporters
Outspoken was used during the 2012 mobile elec;on by Obama for America to create the largest voter mobile engagement via Text in history
US Mobile Voter Engagement Platform
Target & Ac;vate • Geotarget by CD and state • Generate phone calls • Send right message at right =me
Social Media • Share on Facebook &Twi0er • YouTube • Force mul=plier
Interac;vity • Building a community people • Asking for content/crowdsourcing • Submit MMS video and stories
Visual Content • Key to mo=va=on • Send video and rich imagery 1-‐1 • Emo=onal stories of real people
Fundraising • Easily integrate with your
fundraising plaMorm • Combine with call to ac=on
PlaMorm • Most robust plaMorm there is to
deliver a mass mobile campaign to millions of people
We build and provide the tools to successfully engage & drive voter ac7on
Deliver the Most Impactful Message
Outspoken offers the only mobile plaMorm that can deliver high quality video and rich media content to reach and engage cons;tuents
Plain Text Messaging • 140 Character limit • Include links only
How You Want it • Video • Images • Audio • Voice over • Slideshows • Click-‐to-‐call
Send What You Want • Campaign ad • Statement from a candidate • Video from a surrogate • Message from a celebrity • Compelling grassroots story • Presenta=ons
The Right Way • Unlimited text • Proper grammar • Mul=ple languages • Click-‐to-‐social • Text-‐to-‐vote
Engage with Hard to Reach Audiences
Mobile Behavior • Hispanic ci=zens send 2x daily avg. text messages • 20% More =me watching mobile video • Hispanic account for 20% of all mobile payments in the US
US Hispanic Audience
* Hispanic Ins=tute, 2011; Nielsen, 2012 .
Outspoken’s plaMorm is capable of engaging hard to reach audiences and target demographics more successfully than other digital channels
Text Reforma
to 51515
98%
15% 16%
1% 12%
2%
Open Rate Conversion Rate
Outspoken Social Email
Outspoken vs Others
Solicit Content From Loyal Supporters
During the 2012 elec;on Outspoken created a campaign that let people share powerful images of taking ac;on for something they believed in
Re-‐package Supporter Content for a Wider Audience
Amplify Your Message: Social Sharing
Instead of pushing users to a mobile web page, Outspoken allows users to share content directly to Facebook, Twi>er, with one-‐click
Can Embed Hash Tags for Twi>er & Facebook
Soon to add
Also support
Our plaMorm allows you to see incoming texts in a streaming fashion similar to a twi>er feed, from there you can easily respond to their cons;tuents in real-‐;me
Engage with Two-way Communication
Outspoken has extensive experience seamlessly integra;ng with in-‐house CRM systems (i.e. Blue State Digital), as well as provides 24x7 US based support
Integration with CRM/3rd Party Platforms
Current CRM
Optimize Messaging With A/B Testing
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Provide be>er engagement and loyalty by tes;ng the effec;veness of different copy and content with our easy to use A/B tes;ng
1 2 3
Choose which campaigns You want to send
B
Choose % of people to send to
Make any addi=onal changes to features and send!
50%
50%
A
Advanced Targeting
Text House + ZIP to 51515
Local District Targe;ng
Na;onal Targe;ng
Target Voter Registra;ons
Target by Any Mobile Data Available
payvia campaign management plaMorm includes features specifically designed to op;mize targe;ng for advocacy organiza;ons
Use Rich Data for Targeted Engagement
Carrier
Handset Detec=on
OS
Dona=ons
Loca=on
Interests
Behavior
Messaging
Voter Registra=on Dona=on Frequency
Outspoken combines rich data from messaging, engagement, and handset detec;on to dynamically iden;fy voters in real ;me for be>er targe;ng and segmenta;on
Content Model
Avg. Dona=on Size Congressional District Targe;ng Outspoken is the only messaging provider that can target by congressional district
Congressional District
Track ROI with Our Cloud-Based Platform
Outspoken’s Campaign Management plaMorm is best in class, and allows for a mul=tude of real-‐=me campaign set ups, execu=ons, tracking and analy=cs
Vo=ng Crea=ve Content
Mul=ple Log-‐ins Lists/Segmenta=on Repor=ng
Unlimited Video, Photo, & Audio Storage!
A/B Tes=ng
Full Service Strategy & Support
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Outspoken provides a full in-‐house design and video produc;on team, as well as a dedicated strategy team with experience execu;ng successful mobile campaigns
Outspoken Full Service
Research Strategy Crea;ve
Report
ROI Review Analysis
Con;nuously Op;mize
Crea;ve Services • Mobile Landing Pages • Graphic Design • Video Edi=ng • Video Produc=on
Client Services • Copy & Signage • Messaging Strategy • Content Strategy • Legal & Industry
Compliance
Technology Services • Custom Repor=ng • Custom Integra=ons • Web development • Transcoding services
Campaign Services • Quarterly Analysis • Campaign Reviews • Op=miza=on
Appendix
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Appendix
1
• #1 Text Message Marke;ng PlaMorm in the US • Over 10 years experience for mobile engagement and text messaging • Deliver 2/3 of all Picture & Video Messages from Brands to consumers in the US • Outspoken has sent nearly 12 billion messages for top organiza;ons and non-‐profits • Executed 30,000+ campaigns for Top Na;onal and Local organiza;ons and non-‐profits • Award winning plaMorm:
Named Top Messaging PlaMorm
The Leading Messaging Provider for Poli;cal Commi>ees and Advocacy Groups
Industry Leading Platform
1
Over 1 out of 6 Americans get text messages via Outspoken each month
Entertainment Financial Media QSR CPG Retail
Connecting The World Best Brands
Innovator in Mobile Features & Capabilities
1. SMS support 2. MMS Support
• Video • Image • Audio • Animated .gif • passbook
3. Transcoding services • Content adapta=on
4. Text for Info 5. Text to Vote 6. Text to Win 7. Text for Coupon 8. Text file processing 9. Survey/Polling 10. Loca;on based Targe;ng
• Area Code (U.S. & Canada) • DMA (U.S. & Canada)
21. RSS feed integra;on 22. MRSS feed integra;on 23. APIs
• Messaging • Lists • User/Device lookup • Media upload
24. Client hierarchy 25. Two way communica;on pages 26. Mobile landing page templates 27. Keyword aliases 28. Custom HELP/STOP
• By short code • By campaign
29. Bitly integra;on • URL Shortener • Analy=cs
30. Customer Service tools • Transac=on lookup • Subscriber opt out tool • User lookup • Keyword lookup
11. Device Based Targe;ng • Carrier • Opera=ng System
12. Social Media • Facebook • Twi0er • Instagram
13. Configurable message flows • Age verifica=on flow • Reply Y flow • SMS no=fica=on flow
14. Campaign Manager user management
15. Subscriber/List management 16. Content management 17. Keyword management 18. Ads;tch 19. Analy;cs/Repor;ng 20. A/B Tes;ng
82% 80%
65%
50% 44% 43%
With MMS, SMS and video consump7on growing at a fast clip, a Mobile Marke7ng pla=orm enabling organiza7ons to leverage these fast-‐growing trends is long overdue
Sources: Neislen
Americans Increase Use of SMS & MMS
Thank you!
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