Outstanding MTR* Advertising Campaigns – May 2008

JCDecaux Transport

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MTR* Advertising offers high creative flexibility with a diversity of formats, opening up unlimited possibilities for innovative, interactive and effective advertising campaigns.

We are pleased to share with you some of the outstanding campaigns in MTR* in May 2008.

*Remarks: MTR System including Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line

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McDonald McCafé Ground Coffee

Advertiser: McDonald’s Restaurants (HK) LtdCreative: DDBMedia: OMDCampaign Period: 30 Apr – 27 May 2008Format: Pillars with 3D Pop Up

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Kenzo – FlowerBy You

Advertiser: Pacifique Agencies (Far East) Ltd - KenzoCreative: Design Creations Co. LtdMedia: Mediaedge:CIACampaign Period: 01 – 31 May 2008Format: i-Center with Hot Key and Display Cardboards

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Burberry – The Beat

Advertiser: Eternal Optical & Perfumery (Far East) - BurberryCreative: Visual Promotion LtdMedia: Visual Promotion LtdCampaign Period: 01 – 31 May 2008Format: Trackside Billboard

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L’Oreal UVPerfect

Advertiser: L’Oreal HK – L’Oreal ParisCreative: McCann EricksonMedia: Mind ShareCampaign Period: 14 May – 10 Jun 2008Format: Sticker Next to Saloon Window and Saloon Window and Poster On Wall

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H&M – Spring & Summer

Advertiser: H&MCreative: H&MMedia: ZenithmediaCampaign Period: 02 - 23 May 2008Format: Poster On Wall, Balustrades and 12-sheet with Full Extension

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Advertiser: Pizza Hut HK Management LtdCreative: Euro RSCG Hong KongMedia: MindShareCampaign Period: 08 May – 08 Jul 2008Format: Plasma Ring Zone Domination with Extension around Plasma Ring, Pillars with 3D Pop Up, Poster On Wall, Ticket Machine Top Card, Sticker on Ticket Machine Back, Bunting

Pizza Hut Cheesy Bites Campaign

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Midea Branding Campaign

Advertiser: Midea ElectricCreative: Daiko Communications Asia Co Ltd.Media: Daiko Communications Asia Co Ltd.Campaign Period: 14 May - 03 Jun 2008Format: Interactive Panel with Floor Vision, Poster On Wall, Extension around Interactive Panel and 12-sheet Panel Extension

Product Showcase + Touch Screen Panel

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Little Sheep Group Branding Campaign (IPO)

Advertiser: Little Sheep Group Ltd – Inner Mongolia Little-SheepCreative: Production No. 8Media: MindShareCampaign Period: 17 May – 13 Jun 2008Format: Power Zone with Pillars, Bunting, Poster On Wall, Platform Screen Door and Trackside 12-sheet

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Vitasoy Low Sugar Campaign

Advertiser: Vitasoy International Holdings LtdCreative: DraftFCBMedia: phdCampaign Period: 16 May – 05 Jun 2008Format: Escalator Crown with Extension

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Dryers Branding Campaign

Advertiser: Nestle HK Ltd - DreyersCreative: JWTMedia: MindShareCampaign Period: 21 May - 10 Jun 2008Format: Showcase and Pillars

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Advertiser: Coach Inc.Creative: Coach Inc.Media: ZenithOptimediaCampaign Period: 24 May – 13 Jun 2008Format: Central Luxury Zone with Pillars, Floor Vision and 12-sheet Scrolling Units with Full Extension; Zone Domination at Exit D with Floor Vision, 4-sheet and 12-sheet with Full Extension

Coach Central Flagship Store Grand Opening

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Adidas Euro 2008 Campaign

Advertiser: Adidas HK LtdCreative: TBWAMedia: CaratCampaign Period: 28 May - 24 Jun 2008Format: Escalator Crown Bank with Full Extension and 3D Pop Up, Solus Poster On Wall with Projection and Audio Effect

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Jet Airways Launch Campaign

Advertiser: Jet AirwaysCreative: M&C SaatchiMedia: StarcomCampaign Period: 28 May - 24 Jun 2008Format: Pillars and 12-sheet with Full Extension

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Be the next outstanding one!

Call our sales team for enquiries on 2111 01112111 0111.