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EGGROUPS.COM Over 120,000 Visitors, RM90 Million Transacted, Proven Effective One Stop Renovation Platform 8
EGGROUPS.COM
Over 120,000 Visitors, RM90 Million Transacted, Proven Effective One Stop Renovation Platform
8
Incoporating With
REX Renovation Expo is Malaysia International premier and largest renovation show and event, attended by the architectural luminaries, a design savvy, affluent,consumer audience,and media. Participation is open to manufacturers, distributors and importers, retailers,designers and others who are interested in marketing, selling and promoting International products and services.Putra World Trade Centre, the region’s premier and proven venue is the official venue for REX.
An anticipated 500 exhibitors will participate within 268,000 sq.ft. of exhibit floor hosting 80,000 attendees, 1,500 Vip’s guests, 1,500 trades & government agencies delegates and 3,000 professional consist of Interior Designers, Architects, Contractor and related industries.
Highlights & Events• REX New Product Award• REX Green Forum & New Product Award• REX Designers’ Day• REX Furniture & Space Inspiration• REX Project Listing• REX Professionals Networking Evening• REX Building Industry Gala Night• REX Consumer Days• REX Tour/Workshop
OVERVIEW
EGGROUPS.COM
ABOUT USAt EG Groups Holding we combine creativity, professionalism and experience as expert organisers of national and International trade shows. Since 1997 we are the leading organiser staging major shows for a diverse range of industries.
The company has managed more than 200 major trade and consumer shows. Driven by an entrepreneurial spirit, the shows are developed from initial concepts through to staging. The company, with its operates throughout Asia, and is linked internationally through our network.
We are committed to create a successful, well attended events where governments / officials, trade associations and commercial enterprises come together to build prosperous alliances.
When you book space in an exhibition you are not really buying floor space, you are buying an audience. You must ensure that you choose to exhibit in a show that attracts the type of audience that will purchase your products or services.
The reputation of the exhibition and the organiser are one of the key elements in your decision to exhibit.
EGGROUPS.COM
Event Tittle MALAYSIAN INTERNATIONAL RENOVATION EXPO
Incorporating with Luxury Living Showcase, REX ID Forum & Conference, REX Green Concept, REX Furniture Ideas, REX Deco REXShop Ideas, REXOffice Concept, REX Expat Day
Venue P.W.T.C. Putra World Trade Centre, Kuala Lumpur, Malaysia
Exhibition Area 268,000 square feet
Booths 1200 Booths (Attempted Malaysia Record in 2011)
Opening Times 11am - 9pm
Admission Free Entry / Open to Public
Exhibitors Anticipated 500 companies (Local & International)
Attendees Anticipated 80,000 consumers 3,000 professionals - ID designers, Architects & Contractors 1,500 - Developers, trade & government agencies delegates 2,000 VIP’s Guests
Organised by EG GROUPS HOLDING Exhibition since 1997
SHOW INFORMATION
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Malaysia’s interior designers, architects, and developers/builders, government agencies are busy with residential, hospitality and commercial projects. Put your product in front of them and meet 1,500+ during the REX Professional Trade Day at Platinum Level. Entertainment, exciting speakers, forum, award night, business networking and a variety of unique activations all taking place on the show floor. Trade attendees will pamper with VIP treatment and are accredited to attend free of charge during trade day.
+ REX DECO+ REX BATH & KITCHEN+ REX FURNITURE+ REX HOME APPLIANCES & AV+ REX CONSUMER ELECTRONICS+ REX PURCHASER REWARDS
Put yourself and your product in front of 80,000 affluent and educated consumers of design currently sourcing products for their homes. These are the people who spend top dollars every year on design products and services and are looking for resources to access throughout the year.
Target Audience: Architects • Interior Designers • Interior Decorators, Contractors & Builders • Allied Professionals • Property Developers • Facility Managers • Agents & Distributors • Marketing Consultants • Contract Manufacture rs • Manufacturers, Suppliers & Traders- Importers & Exporters • Department & Chain Store Buyers • Institutional Buyers • Government Departments, • Local Councils & Agencies • Colleges & University Students, Lecturers & Professors
PROFESSIONAL DAYS
CONSUMER DAYS
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MAKE FACE TO FACE CONNECTIONS.Interact directly with potential consumers. 82% of attendees either purchase on site or plan to purchase from an exhibitor within 3 - 6 months of the event.
MEET DESIGN PROFESSIONALS.It is imperative to stay connected with the industry. Launch new products, gauge product response, introduce a brand, solidify relationships and network with industry professionals.
BE JUDGED BY THE COMPANY YOU KEEP.Ensure that you are part of REX’s premiere renovation event and align yourself with both national and local industry leaders. Absence is conspicuous!
GENERATE A DATABASE.Follow up is key to your success, take advantage of the connections you make, build brand awareness and sell to a new set of potential clients.
MAXIMIZE YOUR MARKETING DOLLARS.A fraction of the cost of traditional media with interactive communications and lasting impressions on your next/future clients.
JOIN THE DESIGN EXPERIENCE.Established retail, trade and custom design companies, original features, design celebrities in an exciting, and welcoming environment.
PARTICIPATE : NEED A REASON?
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With a combination of mainstream and new media, REX uses a multi-faceted advertising formula,combining internet marketing, new media, database mining as well as traditional media including print outdoor and sound media. A series of creativecontests, contra marketing and social media are also used to ensure that the right people for your product are reached. REX targets and delivers to the premium design audience. REX exhibitors and products have appeared in a diverse range of media. This has included major daily newspapers, design trade media, consumer design media magazine and lifestyle media.
MARKETING AEVERTISING & PR
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TRADE TALKSAn accredited seminar program provides an educational opportunity for interior designers and architects, whose content is determined by current international design and market trends. These Talks take place on trade day only.
SPEAKERSInspiring and cutting-edge recognized designers and architects are featured. The very best in design, décor and architecture is also represented on the REX platinum stage and dozens more. The REX Speaker Series promises to inspire, educate and enlighten audiences; updates regularly available on presenters at egrenoexpo.com.
Inspired by international design trends and ideas, collaborating with progressive partners and ensuring we deal with current issues facing our market, REX develops new and never before seen feature exhib i ts each edi t ion. Features inc luded collaborations, HOS Designing Inside the Box, Luxury Living, Green Ideas, Projects Listing, Design Inspiration Forum,ID Awards and Networking Night.
SPECIAL FEATURES
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Committed to play a vital role in the development of Renovation in Home, Office, Shop and ID industry, aggressive campaign will be invested in the A&P programs for the success of Malaysia’s Largest Renovation Expo. Hence, REX will be greater than ever.
• Editorial promotion in specialized magazine.• Direct mailing promotion• Web-Site promotion• Press release and newsletter• Advertise in major regional newspaper, radio, and publication.
MEDIA PLAN
EGGROUPS.COM
Types ofMedia
Medium / ChannelMedia Schedule
Date
Magazine
NewspaperAdvertisement
Local Chinese Newspaper: China Press /Sin Chew DailyLocal English Newspaper: The Star NewspaperLocal Malay Newspaper: Harian Metro
1 Week
Rex Review (Official Magazine) distributed toall 150 Starbucks outlets, Ikea & Golf Resorts
1 Month
Billboards(20 Units)
Federal Highway, MRR2, LDP, Puchong, Subang,Cheras, Ampang, Selayang, Kepong, PWTC,Jln. Sungai Besi, Jln Tun Razak, Bangsar, KLCC,Sri Hartamas, Jln Gasing, Puduraya, Shah Alam,Tmn Tun, Kota Damansara
5 Months
Street Buntings(1000 pcs)
Jln Tun Razak, Federal Highway, Tmn Seputeh,Bkt Bintang, SS2, Jln Ampang, Jln Sungai Besi,Jln Maarof, Jln University, Cheras, Shah Alam,Kajang, IKEA, Desa Park City,1U area, Jln Ipoh,Hospital & Maternity Clinic Site - Pantai, Ampang,UKM, Cheras General Hospital, Kota D’sara,Puchong, Selayang, Kepong, Sri Petaling, OUG,Old Klang Road, Sg Buloh, Sunway, Shah Alam,Subang.
1 Month
Radio Station 98.8FM, Hot FM, Lite FM, Afo Radio 1 Week
Door Gift 8000 goodies Opening Day
Event Stage non-stop activities During Event
Purchaser Rewards(Loop-A-Prize)
Total of RM80,000 prizes to be won (minimumcombined purchase RM100 & above)
During Event
Invitation Related Associations & 250,000 EG databasee-broadcasting
1 Month
*Subject to localauthorities licenceapproval.
Boards and Buntings strategically placed billboards along the following major roads : Kuala Lumpur, MRR2, LDP, Federal Highway, Jalan Kuching, Kepong, Jln Ampang, Bangsar, TTDI, Sri Hartamas, Cheras, One Utama, Shah Alam, Petaling Jaya, Kelana Jaya, Subang, Sunway, Puchong
VARIOUS TYPE & SIZESUNIPOLE BILLBOARDOUTDOOR BILLBOARDSDIRECTION BOARDSTEMPORARY BOARDSSTREET BUNTINGS
EVENT OUTDOOR MARKETING
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012-392 1972
012-392 1972
If your company is interested in marketing expansion or more unique positioning, REX provides based platform to reach the complete design community. Customized sponsorship and partnership opportunities to connect with and activate your audience are available upon request.
Contact an REX representative to learn more. e: [email protected]
TITLE PRESENTER OFFICIAL SPONSOR DESIGNER DAY SPONSOR
SPONSORSHIP OPPORTUNITIES
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EXHIBIT CATEGORIES:• Carpet, Laminates, Floor Surfaces Materials, Systems, Finishes & Products• Walls, Ceiling, Roof, Awning Materials, Systems, Finishes & Products• Windows, Doors & Glass Materials, Accessories, Finishes & Systems• AV, Electrical & Electronic Technologies & Solutions• Stone, Bricks, Ceramic, Tiles Materials, Accessories & Systems• Building Hardware Products & Materials • Bath, Sanitaryware & Accessories• Pool, Spa, Accessories & Products• Interior and Exterior Lighting, Fittings, Products & Equipment• Kitchen, Manufacturers, Specialists, Fittings & Equipment• Hospitality, Leisure, Entertainment & Furniture• Commercial, Institutional & Residential Furniture• Interior Arts & Crafts, Specialist, Suppliers & Products• Interior Soft Furnishings, Decoration Products & Accessories• Textiles, Fabric Products, Finishes & Accessories• Landscape, Specialists, Suppliers & Products
PROFESSIONAL CATEGORIES:• Interior Architectural Finishes, Materials, Systems & Products• Exterior Architectural Finishes, Materials, Systems & Products• Interior Design Fixtures, Finishes, Systems & Products• Architecture and Interior Design, Retrofitting Specialists• Architecture, Design, Building Institutions and Associations• Architecture, Design, Building Publications and Periodicals• Architecture, Design, Building CAD, CAM Supplies and Equipment• Architecture, Design, Building, Information Technology Supplies & Equipment• Architecture, Design, Building Home and Office Security & Automation Systems• Green Living
WHO SHOULD EXHIBIT
All rights reserved @ copyrights EG Groups Holding *Subject to changes at organizer discretionEGGROUPS.COM
If your marketing plan is to reach the Trade, Project and Design Savvy Consumer, then REX is the only platform to meet them at once. Exhibitor applications are available upon request or at www.eggroups.com
EXHIBIT SALES MANAGERDeelan +6016 232 3179 l [email protected]
INTERNATIONAL SALESEileen Tee +6012 670 0773 l [email protected]
SALES TEAMB T Lee +6016 338 7355 | [email protected] +6017 678 3621 | [email protected]
ORGANISER’SEG GROUPS HOLDING SDB BHD (894009-V)(TRUSTED SINCE 1997)KUALA LUMPUR MALAYSIA
P: +603 9056 3323 I F: + 603 9056 [email protected] I www.eggroups.com
CONTACT US NOW
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