After Lisbon, the event will continue in Porto from 22 to 24 October

OVER 30 SHOWS

TO CELEBRATE THE 20th ANNIVERSARY

OF PORTUGAL FASHION

The programme consists of 22 shows on the main catwalk and ten on the

Bloom catwalk, with participation by 19 designers, six young designers, three young designer

labels, three fashion schools, eight

clothing labels and six footwear labels

Celebration is the theme/concept of this 37th Portugal Fashion

The event returns to the Coliseu do Porto and there will also be a catwalk in the Crystal Palace,

the Silo Auto Car Park and the Serpa Pinto Barracks

Miguel Vieira, Fátima Lopes, Luís Buchinho, Nuno Baltazar, Pedro Pedro, Luís Onofre, Diogo

Miranda, Susana Bettencourt, Dielmar and Carlos Gil are

some of the names in the line-up

Anabela Baldaque celebrating 30 years in the business

Elsa Barreto, a first-timer at the event

Katty Xiomara, presenting her collection in interactive format

and a performance by a Japanese DJ

Installation about the 20th anniversary to open

on 23 October at the Porto Customs House

During the four days, spread over Lisbon and Porto, the programme for the 37th Portugal Fashion Celebration

spring/summer 2016 will consist of 22 shows on the main catwalk and ten on the Bloom catwalk (new

talents), with the participation of 19 designers, six young designers, three young designer labels, three

fashion schools, eight clothing labels and six footwear labels. And these are the numbers scheduled for the

celebration of the 20th anniversary of Portugal Fashion. The first event was held on 27, 28 and 29 July 1995,

in the recently opened national headquarters of ANJE.

Celebration is the theme/concept of the 37th Portugal Fashion. “In these two decades, Portugal Fashion

has become a reference for cosmopolitism, creativity and aesthetic sophistication. There are plenty of

good reasons to revisit the 20 years of one of the largest events in Iberian fashion, highlighting its

major contribution to the promotion of Portuguese creations on the most famous catwalks in the

world”, said the President of ANJE, João Rafael Koehler, thus justifying the relevance of the theme/concept

of the 37th Portugal Fashion. And, at the Porto Customs House, an installation about the 20th anniversary of

Portugal Fashion will be opened on 23 October (see press release in this press pack).

“Fashion is celebration, jubilation, ecstasy. From the creation of the collections to their presentation on

the catwalks, not to mention the backstage frenzy, fashion is a wonderful celebration of colours and

shapes, styles and movements, concepts and languages. This is what we are going to be celebrating at

this 37th Portugal Fashion, thus paying tribute to the people, institutions and companies involved in the

event during these 20 years”, the president added.

Fashion shows in emblematic buildings

Once again, Portugal Fashion will be held in aesthetically important buildings, so that the catwalk can

interact with the surroundings. This use of glamorous buildings reinforces the designers’ and labels’

promotional ability, aesthetic language and view of the world. This year’s Portugal Fashion will be held in

different buildings: from the Four Seasons Hotel Ritz in Lisbon to the Porto Customs House, which is still

the nerve centre of the event, as well as the Old Arena in the Colégio dos Nobres – Natural History and

Science Museum, the Coliseu Porto, the Crystal Palace, the Silo Auto Car Park and the Serpa Pinto Barracks.

After the shows at the Hotel Ritz (Storytailors) and in the Old Arena in the Colégio dos Nobres (College of

Nobles) – Natural History and Science Museum (Carla Pontes, HIBU and Alves/Gonçalves) in Lisbon, the

37th Portugal Fashion Celebration will continue in Porto on 22, 23 and 24 October, with over 20 shows on

the main catwalk and in emblematic buildings in the city, such as the Coliseu do Porto, the Crystal Palace,

the Silo Auto Car Park and the Serpa Pinto Barracks. Anabela Baldaque, Miguel Vieira, Katty Xiomara,

Fátima Lopes, Luís Buchinho, Nuno Baltazar, Pedro Pedro, Luís Onofre and Carlos Gil are just some of the

names on the programme for the fashion shows.

In the capital of the north, the event begins at the Coliseu do Porto, at 7 pm on Thursday, 22 October, with a

show by Pedro Pedro. This is a return to a place that is part of the history of Portugal Fashion and it will host

five shows that night: apart from Pedro Pedro, collections by Júlio Torcato, Anabela Baldaque, Elsa Barreto

(this is the Braga stylist’s first time at the event) and Fátima Lopes will also be on the catwalk.

Anabela Baldaque is also in the mood to celebrate, as this is the 30th year of her career, which is inseparable

from Portugal Fashion. This is why her new collection is called “Em nome próprio” (in my own name). In

the words of the designer, “the collection is fluid, romantic and fun. It consists of a lot of long dresses and

fun, deconstructed skirts”. There are plenty of “full skirts and diagonal and long wrap over skirts” and

“extremely romantic blouses, decorated with ribbons and fasteners, made from several fabrics with different

textures, sometimes only in patterns”. Of note also are the “rigid and fluid mini-tops” inspired by the 1970s.

The predominant colours are blues, pinks (from pale to peach), yellows, camouflage greens, golden browns

and blacks. The materials are silk, cotton, sequins, cambric and embroidery.

This is Elsa Barreto’s first time at Portugal Fashion. Her collection is inspired by architecture, painting and

sculpture, which influenced “the outline of the design, the contours, the texture and the patterns of the

materials”. In such a way that “Elsa Barreto’s new season presents structured coordinates, with intense

personality, touching the delicacy of painting and the organic nature of architecture and sculpture”.

It should be pointed out that Elsa Barreto is a stylist who has been working in fashion in Portugal for over 25

years. A graduate of the Porto Fashion Academy, the Braga designer has built a solid career where “each of

her collections sketches a very personal identity, easily identifiable by the public, and where feminine traits

and sophistication are essential elements”, in her own words. The “woman, Elsa Barreto”, she added, “is

modern, secure and overflowing with sensuality”.

Katty Xiomara’s show/installation

The next day, the programme for the 37th Portugal Fashion will be in the Porto Customs House, with a joint

show by Susana Bettencourt and Estelita Mendonça, at 5 pm. Seven more shows will be held in the same

place before dinner: three on the main catwalk and four under the scope of Bloom, a project Portugal Fashion

uses to reveal and publicise the work of young designers. Later, at 9:30 pm, at the Silo Auto, Katty Xiomara

will be presenting not only her collection, but also a line of sportswear she designed for Sport Zone, with the

support of Portugal Fashion. After this, at 11 pm, Miguel Vieira will be revealing his new collection at the

Crystal Palace.

In her own name, Katty Xiomara will be presenting her “8-Bit Flash Back” collection. The designer’s new

proposals are “based on the technological revolution that invaded our homes in the late 1970s, with video

games and personal computers”. The aesthetics of this collection is focused mainly on the basic, two-

dimensional graphics of the video games of that time, evoking a “pixelised” landscape.

On this basis, “the colour palette is neutral and contemporary, turning the vibrant colours, traditionally

associated with old video games, into softer, smoother and more elegant colours. The materials are varied in

texture and in their behaviour, resulting in an interesting mix of surfaces. Heavy and light silk, cotton and

linen; plain, false plain or even micropatterns that fill the forms that are simple and elegant, but strangely

inventive in the details. The forms are evocative of the 1970s, from a fun, feminine point of view”. Thus they

reveal “a woman whose power is sustained by the delicate elegance of her strength”.

Katty Xiomara is presenting her new collection “in a new, more interactive and unusual format, moving

away from the traditional show”, the designer said. This decision was motivated by the theme that inspires

the collection: video games from the 1970s and 1980s. This theme, she said, “allowed me to explore the

creative universe from another point of view, which gave me the perfect setting for this presentation”. In fact,

Katty Xiomara’s show/installation will be added to by a live performance by Hige Driver, a Japanese

chiptune DJ (8-bit music that involves reprogramming old computers, which allows the original properties of

the sounds from the game consoles to be changed).

On Saturday, 24 October, Nuno Baltazar will be presenting his proposals for the summer season, at 12:30 pm

at the Porto Customs House. This designer also has a reason for celebration, combining the 20th anniversary

of Portugal Fashion with: the 30th anniversary of the film Out of Africa. This is why “the starting point for his

new collection is Karen Blixen’s experience in Kenya between 1917 and 1931. The fascinating textures,

colours and details of the Kikuyu tribe are the starting point for urban proposals where garments and

sophisticated details are blended with casual items and easy wear”.

According to the description of the collection, “X and H silhouettes gain a three-dimensional nature due to

the textures and the outpouring of ethnic elements. Anatomical structures, broken v-necklines, soleil skirts,

details on the chest lines and waistlines accentuating a strong feminine figure. Ivory, vanilla, caramel,

marsala, blood red, terracotta, pomegranate and black are the main colours for this season, with neon, gold,

bronze and denim blue shades also present”. The materials chosen by the designer are cotton jacquard,

viscose/cupro canvasses, crepes and natural silk, co-existing with fantasy, three-dimensional elements, pleats

and foil finishes.

This will be followed at 2:30 pm by Luís Buchinho who this time chose the Serpa Pinto Barracks as the

setting for his fashion show. The shows move back to the Porto Customs House at 4 pm and continue long

into the night with seven more shows on the main catwalk and five Bloom project shows. One of the

highlights will be the show by clothing labels, with proposals from Ballentina by Filomena Portela, Concreto

by Helder Batista, Cheyenne and Mad Dragon Seeker by Alexandrine Cadilhe and Daniel Simões. As usual,

there will also be a collective footwear show, with the Ambitious, Dkode, Fly London, JJ Heitor, J. Reinaldo

and Nobrand labels.

The names present on the last day of the show include Luís Onofre and Carlos Gil, who will be closing the

event, and the Vicri, Dielmar and Lion of Porches labels. It should also be noted that the Bloom catwalk will

also be open to final-year students from three fashion schools in the Greater Porto area: MODATEX –

Professional Training Centre for the Textile, Clothing, Apparel and Wool Industry, ESAD – Matosinhos

Higher Institute of Art and Design and the Porto Fashion School.

The footwear designer Luís Onofre will be presenting his “Earth & Fire” collection, where he develops “a

symbolic geometry that combines shapes, colours, materials and sounds in a multiplicity that is common to

fine arts and especially to life”. In his new collection, “platforms are back with a vengeance, contrasting with

flats”, while “with stilettos (…) the shape also becomes square”. As for the colour palette, “the colours are

taken from the four elements and create a confrontation that is in complement to the dynamics of the world:

brown, honey and beige are earth; yellow, red and fuchsia are fire; cobalt blue and turquoise transmit the

strength of water, while white reflects the innocence of air. Black represents the dark side of the entire

collection”. Suede, structured leather, satin, metallic appliqués and Swarovski crystals are the materials

chosen by Luís Onofre for the summer season.

Portugal Fashion is a project under the auspices of ANJE — National Association of Young Entrepreneurs, in

partnership with ATP – Textile and Clothing Association of Portugal, and is currently funded by Portugal 2020 –

Compete 2020.

Portugal Fashion again focuses on new talents

THE BLOOM CATWALK HOSTS THE WORK OF SIX

YOUNG DESIGNERS, THREE NEW DESIGNER LABELS

AND THREE FASHION SCHOOLS

Altogether, this 37th Portugal Fashion will have 10 shows dedicated to those taking their first

steps in the fashion world

The 37th Portugal Fashion Celebration includes 10 fashion shows under the scope of the Bloom

project, a platform open to the work of young designers and their labels. At the Old Arena of Colégio dos

Nobres (College of Nobles) – Natural History and Science Museum, in Lisbon, the HIBU label and designer

Carla Pontes presented their work in a joint show of the Bloom project, on 21 October.

Nine other shows on the Bloom catwalk are planned for Porto, between 22 and 24 October. During the four

days of the event there will be shows by six young designers (Carla Pontes, Eduardo Amorim,

Pedro Neto, Teresa Abrunhosa, Inês Marques and Mafalda Fonseca), three new designer labels

(HIBU, KLAR and [UN]T) and by students from three fashion schools: MODATEX – Professional

Training Centre for the Textile, Clothing, Apparel and Wool Industry, ESAD – Matosinhos Higher Institute

of Art and Design and the Porto Fashion School.

“The discovery, support, guidance and promotion of young designers is one of the strategic aims

of Portugal Fashion”, the President of ANJE emphasized. “The event seeks to act as a catapult for

emerging talent, in order to renew the national fashion panorama, to facilitate the integration of

new designers in the labour market and to fill any gaps that companies of the clothing industries

may have in terms of design” adds João Rafael Koehler. Accordingly, “the main instrument of this

strategic aim is in fact the Bloom project”.

Of note at the 37th Portugal Fashion Celebration is the debut of the young designer Inês Marques and the

[UN]T label, which demonstrates the willingness of the organisation to publicise new designers at each

event, helping make them part of the fashion world.

Inês Marques was born in Porto in 1991. In 2012, she graduated in Visual Arts and Artistic Technology from

the Porto Polytechnic Institute of Higher Education. One year later she began studying Clothes Design

Techniques at Modatex, in Porto. She was selected for the Comenius Project, under which she presented a

men’s collection of three coordinates in the city of Berlin, in May. The designer was also selected for the

Bilros Project, developing a women’s coordinate with the use of bilros lace, which was presented in Peniche,

Portugal. In February 2015, Inês Marques won the Young Designers Competition, which is part of

Portuguese Fashion News (PFN), organised by the Selectiva Moda Association. The designer is currently on

an internship at Atelier Luís Buchinho.

At the 37th Portugal Fashion, Inês Marques will be presenting her “Lath” collection, characterised for being

“rich in graphic elements and textures”. Inspired by the aesthetics of the artist Andy Vogt, “and never

forgetting the sculptor’s main material – wood”, the young designer will display “proposals with a very

simplified design, using clean, straight lines with colour and material mixes”. Inês Marques favours “simple

materials”, such as serge, which she uses to create “new results through the use of different techniques on the

fabric”. These results are seen in prints, appliqués and finishes. She guarantees that this creative process

turns her garments into authentic works of art.

[UN]T is Tiago Silva’s label. From Braga, he is a 24-year-old design student. While studying visual arts he

discovered his love for fine arts and fashion design. He has already completed an internship in industrial

design, at Petratex and he has participated (in collaboration with Marques Almeida and Carlos Couto) in

Portugal Fashion. He won the 44th Young Designers Competition, organised by the Portuguese Institute of

Sport and Youth, and he admits his preference for developing concepts and takes great pleasure in designing

collections for the female audience.

More than 30 young designers supported by Bloom

The Bloom project was created by Portugal Fashion in 2010, at the 27th event, in order to nationally and

internationally support, publicise and promote young Portuguese designers. The word Bloom means

to flourish, blossom, glow… And it is with this spirit of incubation that the fashion professor and designer

Miguel Flor takes on the coordination of the Bloom project. He is in charge of selecting the designers,

providing support to the structuring of the coordinates and the design of the shows. But, it is important to

note that the Bloom shows are more like performance arts than traditional fashion shows.

Since the 27th Portugal Fashion in October 2010, the Bloom project has made it possible for 33 young

designers and five new designer labels to present their collections on the event’s a lternative catwalk:

Alexandre Marrafeiro, Ana Segurado, Andreia Lexim, Carla Pontes, Carlos Couto, Catarina Santos, Celsus,

Cláudia Garrido, Daniela Barros, Diana Matias, Eduardo Amorim, Elionai Campos, Estelita Mendonça,

Gonçalo Páscoa, Hugo Costa, Iúri, Joana Ferreira, João Melo Costa, João Rôla, Mafalda Fonseca, Margarida

Gentil, Maria Martins, O Simone, Pedro Jorge, Pedro Neto, Pedro Pinto, Pilar Pastor, Pritt Franco, Rita

Gilman, Sara Maia, Stefano Ficetola, Susana Bettencourt, Teresa Abrunhosa, as well as the Autopsy (by

Jordann Santos), HIBU, KLAR, Align With Kay and Atelier Ctrl labels. And to these names we can now add

designer Inês Marques and the [UN]T label, making their debut at this 37th Portugal Fashion.

Some of these young designers have also participated in international fashion shows and

showrooms with the support of Portugal Fashion and have been present at important international

fashion shows. Bloom’s international début was in December 2012, when young designers supported by

the Bloom project – Carla Pontes, Daniela Barros, Estelita Mendonça, Hugo Costa, Joana Ferreira and

João Melo Costa – presented their designs at the Matadero-Centro de Creación Contemporánea, Madrid.

In February 2014 and 2015, young Bloom designers assured Portuguese representation at the International

Fashion Showcase initiative, as a result of the challenge laid down by the Portuguese Embassy in the United

Kingdom. The event took place during London Fashion Week and was organised by the British Council and

the British Fashion Council, involving over 30 embassies and cultural institutions.

Portugal Fashion project for young fashion designers

BLOOM PROJECT RECEIVES

2015-2016 EFFE FESTIVAL LABEL

This certificate of quality awarded by the EFA – European Festivals Association is given to

cultural and creative events with local, national and international impact

Portugal Fashion’s Bloom project, dedicated to promoting young fashion designers and their creations, was

awarded the EFFE – European Festival Label 2015-2016 in Paris on 28 October. This quality certification is

awarded by the EFA – European Festivals Association to European cultural and creative events with a

significant local, national and international impact. The Bloom project is thus part of the first generation of

beneficiaries of the EFFE label, joining 761 artistic festivals in 31 European countries (there were

applications from 896 events in 32 countries).

“The discovery, support, guidance and promotion of young designers is one of the strategic aims of

Portugal Fashion”, emphasized João Rafael Koehler, the President of ANJE. “The main instrument for

this strategic aim is the Bloom project which, now that it has the EFFE label, will benefit from a

European quality label and therefore be better able to promote young Portuguese fashion designers

internationally”. On this subject, it is important to remember that several young designers have

already taken part in international fashion shows and showrooms with the support of the Bloom

project/Portugal Fashion. They have exhibited at important fashion events in London, Vienna, Paris,

Copenhagen and Madrid.

Bloom’s application for the EFFE label was subject to a first assessment process in Portugal. It was

submitted to a jury made up of personalities connected to the arts (Heitor Alvelos, Tiago Guedes, Vítor

Belanciano, etc.), invited by ADDICT – Agency for the Development of Creative Industries in its role as the

Portuguese EFA partner in the awarding of the EFFE label. ADDICT received 75 applications from

Portuguese events, with an approval rating of almost 90%. In fact, Portugal was the third country with most

applications for the EFFE label, coming behind France and Italy. The best represented artistic areas were

music festivals, followed by dance festivals and theatre festivals.

The assessment process which was begun by the Portuguese jury in January 2015, was then discussed and

approved by the EFA. The EFA’s international judges had to assess 896 applications from 32 countries in

Europe. It should be noted that in their applications the events had to show that they met three criteria: to

have an artistic commitment, to involve the community in their activities and have international scale.

The EFA aims, through the EFFE label, to promote European events committed to the arts, their communities

and European values. According to a communiqué from the organisation based in Brussels, “above all, EFFE

recognises the excellence of these festivals in the daily work they do locally all over Europe”. This

recognition also means the inclusion of the certified events in a European festivals guide for 2015-2016,

available (hard copy and e-book) at www.effe.eu.

On the occasion of the commemoration of its 20th anniversary

CELEBRATION IS THE THEME/CONCEPT

OF THE 37th PORTUGAL FASHION

“Celebration

Let's all celebrate and have a good time”

Kool And The Gang

Fashion is celebration, jubilation, ecstasy. There is an entire process of exalting urban culture in its different

variations, ranging from the creation of the collections to their presentation on the catwalks. A variety of

contemporary aesthetic expressions converge in fashion, interacting between themselves in a hubbub of

colours and shapes, styles and movements, concepts and languages.

Basically, it is a question of celebrating human creativity, helping shape trends in very different areas. The

sensory feast that fashion is shows itself to be capable of influencing not only individual options, but also

social dynamics, artistic expressions and economic strategies.

And, to a large extent, it is in the celebratory nature of fashion that we find its attraction and power as a

social phenomenon. This is why we make each Portugal Fashion a big party.

At the 37th Portugal Fashion Celebration spring/summer 2016, there are more reasons than usual to celebrate

the enchantment of fashion. The event is commemorating 20 years of life, during which time it has given

Portuguese fashion national and international projection.

Portugal Fashion has become, over these two decades, a benchmark for cosmopolitanism, creativity and

aesthetic sophistication. So, there are plenty of good reasons to revisit the 20 years of one of the largest

fashion events of the Iberian Peninsula, highlighting its major contribution to promoting Portuguese

creations on the world’s most famous catwalks.

This is why Celebration is the theme/concept of this 37th Portugal Fashion.

INTERACTIVE INSTALLATION REVISITS

20 YEARS OF PORTUGAL FASHION

It is also a tribute to all those who have contributed to the success of the event

Two decades of fashion shows and other national fashion promotional campaigns are portrayed in the “20

Anos Portugal Fashion” installation, which will be on show at the Porto Customs House on 23 and 24

October. This is a project by the company Por Vocação which allows the 20 years of Portugal Fashion to be

revisited interactively through different exhibition media. The intention is for the installation to provide the

audiences at the shows with a visual and sensorial experience of Portugal Fashion, thus revealing crucial

aspects about the origin of the event, the most important moments in its history and the major players in its

organisational dynamics.

The “20 Anos Portugal Fashion” installation moves away from a tout court exhibition logic, allowing the

audience to interact with its different materials, structures and visual elements. This audience is

metaphorically invited to climb on to the catwalk and, for a few moments, be one of the models heading

backstage, where the shows are prepared amidst a flurry of activity. In fact, it is backstage that the Portugal

Fashion exhibits selected for the installation (mainly photos and videos) will be on show, on eight theme

panels and five video screens.

The installation circuit is an allusion to the main spaces involved in fashion shows: the catwalk and

backstage. The catwalk works as an ante-chamber for the core of the exhibition, allowing the audience to see

what it’s like to be a model on the catwalk, and represents the moment of celebration of the 20th anniversary.

Backstage, the exhibits will be on show and the space will also serve to pay tribute to the technical staff

(models, designers, hairdressers, makeup artists and other professionals) who have contributed to these 20

years of Portugal Fashion, as well as providing a symbolic trip backstage at a major fashion event. Speaking

about the “20 Anos Portugal Fashion” installation, the President of ANJE, João Rafael Koehler, said “we are

paying tribute to the thousands of people who have been with us on this adventure over these two

decades. We want the faces in the pictures we have selected to symbolically represent the faces of all

the technicians, models, designers, hairdressers, makeup artists, designers, decorators, drivers,

security guards and other professionals who were vital to the success of each and every Portugal

Fashion.

Not to mention the people Portugal Fashion is mainly aimed at – purchasing agents, industrialists,

investors, fashionistas, journalists, bloggers, photographers, instagramers and tutti quanti that makes

the world of fashion go round – as well as the public who has enthusiastically attended our shows over

the last 20 years.

For the man in charge of the project, marketeer Pedro Caride, the installation is “a visit to the roots of the

event and the most identifying features which built its DNA and a nationally and internationally

known event. It is also a symbolic tribute to all those who, during these 20 years, identified with and

contributed to Portugal Fashion, organisers, staff, all of the technicians and professionals, but also the

public who has attended it. The public will be offered an experience… to climb onstage and for a

moment, to be our models on their way backstage, where everything happens and is set”.

At this 37th event

PORTUGAL FASHION AND SPORT ZONE PRESENT A

SPORTS LINE DESIGNED BY KATTY XIOMARA

Fitness, running and swimming proposals make up the Sport Zone + Katty Xiomara range Powered by

Portugal Fashion

This partnership plans to have a guest designer each season

to design a collection with 25 to 30 items

Portugal Fashion sees this cooperation as additional support for the connection between labels and

industry, as well as commercial stimulation and democratisation of access to designer fashion

The line focuses on uniting the quality and technical factors

guaranteed by Sport Zone and the fashion factors assured

by the choices of the designers with regard to colours, patterns and cuts

Portugal Fashion and Sport Zone have formalised a partnership for the launch of a joint sportswear line

created by national designers. The first collection was developed by Katty Xiomara and will be presented

during the 37th Portugal Fashion, more precisely on 21 October, at 9:30 pm at the Silo Auto. The proposals

from the Sport Zone + Katty Xiomara Powered by Portugal Fashion line will be on sale from February 2016

at nationwide Sport Zone shops.

This partnership between Portugal Fashion and Sport Zone envisages inviting a different designer each

season to develop a collection with 25 to 30 fitness, running and swimming items. This is why Portugal

Fashion sees this partnership as additional support for bringing designers, labels, the textile industry and

commercial fashion circuits closer together. The visibility and sales force of the largest Portuguese chain of

sports shops are also interpreted as a commercial stimulus and democratisation of access to designer fashion.

“This partnership between Portugal Fashion and Sport Zone is part of a more aggressive and

proactive strategy that we are putting into operation in order to strengthen designers’ ties with the

business world. Portugal Fashion has always believed that the sustainability of national fashion is

based mainly on the way designers structure their activity as a business. Therefore, it is fundamental

to have partnerships like this one, that give added value without neglecting the market”, said João

Rafael Koehler, President of ANJE.

“Sport Zone is a Portuguese label with a notable history. It is the largest national chain of sports shops,

it is beginning its process of internationalisation and it is part of one of the major Portuguese business

groups. This is why we are sure that this will be a successful consortium”, the president concluded.

Sport Zone’s Product Development and Commercial Director, Mónica Pimentel, said: “Sport Zone has

been heavily investing in the development of high quality sports gear and has been looking more

closely at design. Therefore, the partnership we now have with Portugal Fashion, an event that is an

incontrovertible reference for creativity and aesthetic sophistication in Portugal, is also a natural step

in the evolution of Sport Zone and we are firmly convinced that the relationship will be beneficial for

both parties".

“We will be working closely with Portuguese designers, giving them creative liberty and providing

them with the experience of our teams as specialists in sports in order to develop fitness, running and

swimming items. In addition to giving more visibility to the importance of doing sports and having a

healthy lifestyle, this project has also made it possible to democratise access to designer fashion,” she

added.

Designer/brand partnerships

Following a global trend towards partnerships between designers and brands, which is becoming more and

more common in the emerging sportswear segment, the line resulting from the partnership between Portugal

Fashion and Sport Zone is focusing on uniting the quality and technical factors guaranteed by the chain and

the fashion factors assured by the designers with regard to colours, patterns and cuts. In fact, once Portugal

Fashion bridged the gap between Sport Zone and the designers, the work went ahead, with constant

monitoring by each one of the sports chain’s technical teams. This supervision goes from the decision on the

type of items to be included in the collection to the choice of materials. It also includes the selection of a

company to make the items and monitoring that production.

Sport Zone is part of the Sonae group. It has around 100 shops (over 75 in Portugal and over 20 in Spain)

and approximately 2,000 employees in the Portuguese and international markets. Sport Zone has brand

awareness of over 95% and the highest rates of attracting customers and value in the sports market. It also

sells online. It recently introduced an international growth strategy, through partnerships with local

companies. It already has points of sale in India, France, the Canary Islands and in Ceuta. It has plans for

major expansion over the next four years.

PEDRO PEDRO

“THE LADY IN QUESTION”

What can happen when, using classic, feminine and openly adult references, you imagine a woman for

spring/summer 2016? The result is a versatile collection, capable of combining informality and

sophistication. A collection further away from sportswear but still having – and aimed at – a plural woman as

a starting point who, without giving up on comfort and relative soberness, accepts her transgressive, adult

sensuality.

This is why the informal look – which dominates in silhouettes tending towards longline, both for the

garments with a full cut and figure-hugging garments – still appeals to a certain idea of classic elegance, as

well as why the perfectionism of the draped effect is combined with unravelled or raw finishes, in a

contrasting amalgamation of more austere or more erotic influences.

The materials reinforce the multi-faceted look, with satin, linen and silk and cotton jersey being combined

with abstract nets and lace that reinforce the unfinished, sensual look. The colours, which add to the effect of

the transparencies and openings, are preferentially sober and go from sea blue to brick red, with some black

and white also. The shoes, which have been a fundamental accessory in Pedro Pedro’s collections for some

time now, are colourful, with a comfortable heel, irregular embroidered appliqués and hand-plaited strips.

PEDRO PEDRO Pedro Pedro (born in 1973), completed a Fashion Design Course at the Academia de Moda do Porto, in 1997. He began his

professional career in 1996 and that same year won 1st Prize in the "New Expo- Wear Designers" competition. He began doing

fashion illustrations and developed several projects within the industry: uniforms, jean line and streetwear for Men. In 1998, he

created the Pedro Pedro brand and has since showed at the "Porto de Moda" and “Portugal Fashion” events. In 2003 he won the

1st Prize at the "I Mode You European Fashion Awards 03", held in Brussels. In 2004, he collaborated with Júlio Waterland in the

launch of the “Pedro Waterland” brand, shown at the “Portugal Fashion” and “ModaLisboa” events. He displayed his work in 2006

and 2007 at the Paris Fashion Week. He has since then carried on with his “Pedro Pedro” brand, under which he has displayed his

work since the Spring/Summer Collection 2008. His work has been featured in magazines such as "Vogue", “Elle” or "Collezione

Dona".

CONTACTS Campo 24 de Agosto, 129

Escritório 605, 4300-504 Porto

t. +351 225 104 455 | +351 925 100 112

e. studio@pedropedro.com | lovefashionshowroom@gmail.com (commercial) | showpress@showpress.pt (press)

JÚLIO TORCATO

“TRÍPTICO”

Three themes, like three canvasses, in a minimal, technical

language with a contemporary expression. Urban tailoring for

men. Woman in a dark environment. Urban oversized for men.

untitled 1 – 100% striped wool on tweed, in blue.

untitled 2 – silk on canvas, in black.

untitled 3 – ceramic nylon on cotton, in grey.

The triptych – usually associated to a three-panel work of art,

characteristic of the Gothic period – is personified in this

collection by the three guests, who are important personalities

in contemporary Portuguese fashion – Miguel Viana, Vera

Deus and Nelson Vieira.

JÚLIO TORCATO Júlio Torcato finishes in 1989 his design studies at the ”Academia de Moda, Artes y Técnicas” in Porto. On the same year he wins the

Portex Contest for Young Designers (Spring/Summer). Other awards followed this prize. In 1992, he founded his own design,

development and consulting studio, directed to support the textile and clothing industry. He has been the designer for many

recognised international brands (Queens, Decénio, Salsa, Lion of Porches and Red Oak). At the same time, he develops his own

label, "Júlio Torcato." We owe him a conceptual image of the band The Fingertips and FC Porto wardrobe. Since 2008 he started to

commercialize his own brand, taking part in several fairs and international fashion shows (Paris, Czech Republic, Poland, Brasil,

Angola, Mozambique, etc.). Besides that, since 2007, he teaches as a design professor at the Beira University. His work has been

referenced in publications such as “Porto Cenários de Moda”, in the Cristina Duarte's book "Portugal Fashion" and several articles

in national and foreign press. Last February, Júlio Torcato presented the fall/winter collection at Mercedes-Benz Fashion Week

Madrid.

CONTACTS e. info@juliotorcato.com

w. http://www.juliotorcato.com/

f. http://www.facebook.com/juliotorcato

ANABELA BALDAQUE

“EM NOME PRÓPRIO”

To commemorate my 30 years in the business, I decided to call the collection “Em

nome próprio” (in my own name) – a simple tribute to my label. Clothes should not

overshadow the spirit of the person wearing them. It is important to leave room for

everybody’s personality to shine through. Our collection is fluid, romantic and fun.

It consists of a lot of long dresses and fun, deconstructed skirts.

Sometimes these skirts leave their comfort zone of tight skirts with asymmetric slits

and long pockets, moving to full, diagonal and long wrap over skirts, making them

improbable. We have extremely romantic blouses, decorated with ribbons and

fasteners and made from several fabrics with different textures, sometimes only in

patterns. Rigid and fluid mini-tops inspired by the 1970s.

COLOURS

Various shades of blue. Pinks going from pale to peach. Yellows and camouflage

greens. Golden browns. Blacks.

MATERIALS

Silk, cotton, sequins, cambric and embroidery. Fantasies.

ANABELA BALDAQUE

The designer Anabela Baldaque is a key figure in the Portuguese fashion industry. After finishing her studies in design in 1983 at the

“Gudi Fashion School”, she completed her training in Paris and worked with Emilio Pucci in Florence. She started her own brand in

the year 1988 and in 2000 she opened her first store in Oporto. She has exhibited her collections in the best international platforms

(Paris, New York, Sao Paulo, Düsseldorf, Copenhagen) and currently has stores in Oporto, Lisbon and Åarhus (Denmark). Her

collections are very feminine, with an urban, practical and simple style. In 2015, she opens a store in Lisbon.

CONTACTS Studio

R. Padre Luís Cabral, nº1080, 1º andar, 4150-461 Porto - Foz

t. +351 226 170 271 | +351 934 056 264 ! +351 918 557 477

e. diogobaldaque@anabelabaldaque.pt

w. http://www.anabelabaldaque.pt/

ELSA BARRETO

Since the beginning of time, art has been the manifestation of human creativity. The

History of Art, given its transdisciplinary nature, has been studying the expressions

of visual arts, the technical, conceptual and formal evolution of the images that so

greatly influence humankind. And it is into this universe of images that Elsa Barreto

has dived headfirst to find inspiration for the new spring/summer 2016 season.

Of the main 20th century arts, the stylist chose architecture, painting and sculpture

and allowed these to influence the lineart, the outline, the texture and the patterns of

the materials. Elsa Barreto’s new season thus presents structured coordinates, with

intense personality, touching the delicacy of painting and the organic nature of

architecture and sculpture. Goethe once said that “Architecture is frozen music”,

aiming to involve us in a sensorial metaphor, a journey that begins in the volumes,

textures and light and shadow effects. Elsa Barreto will take us on that journey with

her most recent collection. A revisiting journey to contemporary aesthetics.

ELSA BARRETO Elsa Barreto is a stylist who has been working in fashion in Portugal for over 25 years. She graduated from the Porto Fashion

Academy and won a national New Talent competition when she was in her final year. She has built a solid career where each of her

collections sketches a very personal identity, easily identifiable by the public, and where feminine trait and sophistication are

essential elements. As a “woman” Elsa Barreto, is modern, secure and overflows with sensuality. More than just elegant and unique

clothing, Elsa Barreto label is guided by a strong belief: passion for creating passion for life.

CONTACTS ELSA BARRETO (shop/studio)

Rua Dom Paio Mendes, nº 67

4700 - 424 Braga

t. +351 253 619 184 | +351 913 833 722

w. www.elsabarreto.pt

Press contacts

c. Cátia Fernandes

t. +351 224 095 251 | +351 934 594 064

FÁTIMA LOPES

“SIMPLICITY IS THE KEY TO BRILLIANCE”

To create is to give life, Fátima Lopes’ latest collection goes against the grind, while preserving the DNA of

absolute femininity.

Focusing its Spring-Summer 2016 silhouettes on simplicity, as Leonardo da Vinci himself believed, ultimate

sophistication, creative thought and yet simple shapes always work. Discrete pleated, graphic details,

shoulders and back bare, the collection waltz on black and white, on apple mint tangy and refreshing lilac

while showcasing its refined golden lace.

A pace that Fátima Lopes wanted harmonious and accessible to the image of her third collection of shoes,

very thorough and irresistible.

FÁTIMA LOPES Fátima Lopes was born on March 8th, 1965 on the island of Madeira. In 1990 she moved to Lisbon, where, two years later, she

opened a store with her name. That same year, 1992, she held her first fashion show, at Convento do Beato. Since then, she’s never

stopped presenting her collections in large individual fashion shows, both in Portugal and abroad. She is, moreover, the most

international of Portuguese designers, with more than 30 appearances in the Prêt-à-Porter Week in Paris. Fátima Lopes’ first

appearance on international catwalks with the support of Portugal Fashion happened in 1999, in São Paulo. After a few years

showing and selling her designs in the city of light, that year the designer also held her first fashion show in Paris. Since March 1999,

she has been parading twice a year at the prestigious Paris Fashion Week. The international Portugal Fashion has supported this

participation since 2004. Integrated into the Official Calendar of the Prêt-à- Porter Week, Fátima Lopes has received several times the

opening honours of the event. More recently, in September 2011, and also with the production of Portugal Fashion, Fátima Lopes

once again surprised the fashion world by holding the first ever fashion show in the Eiffel Tower.

CONTACTS Rua da Atalaia, 36 | 1200-041 Lisbon

t. +351 213 240 540 | f. +351 213 240 548/59

w. www.fatimalopes.pt

SUSANA BETTENCOURT

“THE WAYS OF SEEING”

“The ways of seeing” is the name of the collection proposed for spring/summer

2016 and it is inspired by the interior of the human eye. This is the first chapter

in the designer’s quest to understand how we can all see the world differently.

In order to translate this quest, Susana initially focuses only on the anatomical

lines of the eye, which are responsible for receiving data, the visual information

we see every day. This is the beginning of a new cycle for the work of Susana Bettencourt, who

after establishing her identity as a designer can now freely experiment and express her manual skills, always

up-to-date in technology. Using knits made by her own hands, she will express her points of view and share

her process of understanding and researching these “ways of seeing matter”.

SUSANA BETTENCOURT Susana Bettencourt is from the Azores Islands of Portugal, where the designer’s passion for knitwear and traditional lace techniques

were developed from early in her childhood. Relocating to London, to undertake a BA in Fashion Knitwear at Central Saint Martins

College of Art and Design, Susan continued to hone her knitwear and women’s wear skills through an MA in Digital Fashion at

London College of Fashion, graduating with a distinction in 2011. During her stay in London, the designer was able to translate her

sculptural designs into the dimension of seamless knitwear. Having instantly gained high praise and recognition, for her sculptural

knitwear and luxury hightechnology fabrics, Susana continues to explore the boundaries between technology and hand-crafting

knitwear techniques, developing the jacquard to the extreme in order to make textures and volumes in detail. Experimental designs to

create new fabrics and a passionate belief in future fashion are at the core of Susana Bettencourt’s signature. Boldly embellish and

digitally aware designs, Bettencourt's kaleidoscopic knitwear, prints and accessories are future-ready.

CONTACTS c. Susana Bettencourt

e. info@susanabettencourt.com

w. http://www.susanabettencourt.com/

EDUARDO AMORIM

“UNTOLD” (BLOOM)

“Untold” is precisely what the designer is showing in this new collection. Using details (heat-sealed ribbon

overlaid on the seams, bands tying up the arm area, etc.), the designer tries to

represent the current system, where false freedom of information and expression

reigns. By contrast, we find details of deconstructed pieces (sleeves attached at

unusual points) to represent freedom from the already mentioned oppression, thus

conveying the idea of humanity freed from the gag of censorship.

With a palette of colours ranging from the darkest to the lightest shades, the

collection has some details in terms of colours and materials, such as technical

knits with a touch of paper and double-sided “rubber-like”. All this represents

deconstruction from the classic to garments with new and relaxed shapes. This

effect refers to a controversial topic that is often camouflaged in a “free” and

“democratic” society.

EDUARDO AMORIM He was born in 1992 in Santa Maria de Lamas. He has a degree in Fashion Design from the Higher School of Arts and Design

(2013). He won the Portugal Fashion Bloom Competition (ranked fourth) and won the competition ACTE MODA ITALIA RMI

2014.

CONTACTS c. Eduardo Amorim

e. eduardo.pereiramorim@gmail.com

t. +351 913 762 570

w. facebook.com/eduardoamorimatelier | www.twitter.com/eduardoamorima

MEAM

by Ricardo Preto

“CONTOS DA TERRA E DO MAR”

The sea, the fishermen, the villages of the Portuguese coastline are the starting port of this collection. A mix

of mermaid, warrior, urban and all the softness of the female body.

Silhouette of close and geometric lines and skin-tight to the body, which

contradict with fluid and loose lines as the waves roll up on the sand. Organic

materials with washes of ozone, mesh of lycra embroidered with pearly

sequins remembering the radiant scales of our fish and cotton networks that

celebrate traditional fishing.

The color palette is inspired by the marine life through its blue, green, yellow

with black appointments.

MEAM BY RICARDO PRETO Meam by Ricardo Preto is a Portuguese brand that arrises from the combination of ideas between the industry and the designer. With

the starting point happening in Barcelos, in the year 2010, Meam by Ricardo Preto is a brand with a very particular philosophy,

inspired by the contemporary woman. Comfort, cutting, matterials and pantones are carefully chosen to offer the market a new way

of being. Thereby making the dress an act of pleasure for those who wear it as well for those who see it.

CONTACTS MEAMSTYLE Lda.

Rua Loteamento do Eirogo nº300 Lugar de Cabanos - Galegos Stª Maria

4750 – 461 Galegos Stª Maria - Barcelos, Portugal

t. +351 253 809 090

PEDRO NETO

“WITH LOVE” (BLOOM)

The theme of the collection comes from a personal analysis of a 1970s painting

by Robert Rauschenberg, on exhibit at the Ace Gallery in Venice, in the United

States of America. This painting has several images stuck on and overlaid,

reminiscent of a moodboard and, after a personal analysis, the word “sentiment”

came up. Using the past as a base and the present as a connecting element to this

word, the detail of the bow appears.

The collection also conveys the idea of gluing in layers, like small mementos and

memories of the past, thus making way for colours such as pink and red. These

remind the designer of a dream he had, but, when he closes his eyes, there is a

large amount of black, reflecting loneliness and loss. The choice of fabrics also

has the same connecting thread, which explains the option for transparent fabrics

like organza and the shiny, pleated finishes, always showing an imaginative state

of lightness.

With this theme, the idea is to become submerged in the world of feelings, featuring women’s daily lives and

the overwhelming nature of an intensely sensitive experience.

PEDRO NETO Pedro Neto has a degree in Fashion Design from the Porto School of Fashion - GUDI and has professional experience from Asdrubal

J.A. S.A. and, currently, from Givachoice. The designer from Santo Tirso won the Bloom Contest in 2014, with a collection inspired

by the book "Self-Burial", of photographer and artist Keith Arnatt.

CONTACTS c. Pedro Neto

t. +351 914 719 997

DANIELA BARROS

“NKP_S2A”

“WE TELL OURSELVES STORIES IN ORDER TO LIVE...

WE LOOK FOR THE SERMON IN THE SUICIDE, FOR THE SOCIAL OR MORAL

LESSON IN THE MURDER OF FIVE

WE INTERPRET WHAT WE SEE SELECT THE MOST WORKABLE OF THE

MULTIPLE CHOICES.

WE LIVE INTERELY, ESPECIALY, BY THE IDEAS WITH WITCH WE HAVE

LEARNED TO FREEZE THE SHIFTING PHANTASMAGORIA WICH IS OUR

ACTUAL EXPERIENCE”

The collection alludes to a reflection on the words of Didion, a reflection on moral

values, experiences and actions. Experimental work combing tailoring techniques and details on a

deconstructed silhouette.

Denim, Tencel Lyocell and 1980 Japanese Silk, traditionally used for kimonos, are the main materials in the

collection. White transmits purity, and contrasts with the depth of black. Beige and blue are also a strong

presence in the collection. Colour blocks, in a harmonious masculine vs. feminine composition, and overlays

create a figure which is structured and yet fluid at the same time.

DANIELA BARROS Studied Fashion at Oporto Fashion School (EMP). After graduating, she joined the Bloom Project at Portugal Fashion. Since last

season she starts to present at Portugal Fashion’s main runway. Her work was presented at London, Wien, Maastricht and Madrid and

in some art galleries in Portugal. Won a Best Female Collection in 2013 Who’s Next Salon Paris, was nominated for Best Young

Talent from Fashion Awards, and won Best Young Designer 2014 from “Prémios Novos”. Head Designer and founder from her

homonymous brand, Daniela Barros, and works as a designer for some Japanese brands.

CONTACTS c. Daniela Barros

t. +351 931 632 641

e. dbarros.office@gmail.com

w. www.danieladbarros.tumblr.com

HUGO COSTA

“INDIVIDUAL”

The concept of this collection came from reflection on tribal rituals and

the basis is the fundamental, the Individual. Subjection to ritual includes

the clear need for acceptance of the individual by the group, highlighting

the individuality and authenticity of the Singular being. Rituals such as the SEPIK scarring take us to the textures of certain

fabrics. The primary and manual, therefore authentic, paintings are

responsible for the collection’s graphic approaches. INDIVIDUAL seeks

to individualise each garment. In a series or in society, one will never be the same as the next.

HUGO COSTA Hugo Costa concluded, in 2008, the course in Fashion and Textile Design at the Higher School of Applied Arts of the Polytechnic

Institute of Castelo Branco. In 2006, he was one of the finalists of the Acrobatic Contest, where he won the award for Best Male

Coordinate in 2009 and 2010, and on that final year he also won the title of "Best Collection". In March 2007, Hugo Costa won the

first prize in the competition for new uniforms for the Walmart company. That same year, he was selected for the final of the Contest

AF-Competition. In 2011, he was one of the winners of the Children's Fashion From Portugal award. He has been developing

collections of clothing and illustration of prints for several national companies, including Cutting, BECIGbasilius, LCD-Innovation

and Design, Dicapri, CPM-Creation and Promotion of Fashion and Confeções Bugalhos. He also developed footwear collections for

companies like Landina and Artur Pinho. Currently, he works with the Malha Apertada company, where he develops collections of

prints and circular knitted garments to present to international clients, among which the Inditex Group. In September 2012, he

became a trainer at the Porto School of Fashion. Hugo Costa is 29 years old and his collections, under his own name, have been

displayed at the Portugal Fashion Bloom platform since October 2010.

CONTACTS t. + 351 914 007 405

e. hc.hugocosta@gmail.com

w. http://www.hugocosta.com

KLAR

(BLOOM)

Bringing the faces of a past youth, K L A R doesn't mind the gap.

Gothic and classical revival with refined sensibilities focused on a highly

moralistic culture against an ordinary backdrop, possibly with a lap top in it.

Fresh faces, with fixed gaze and high collars with rough edges, unfinished,

they, we lead our way.

KLAR K L A R is a young, innovative and sophisticated brand that oscillates between the use of technology and sustainability. Composed of

Alexandre Marrafeiro, Andreia Oliveira and Tiago Carneiro, the designs aim to produce a personal creative universe, one where ideas

and shapes transform themselves and involve the body in a conceptual experience. Bounding three award winning creators with

different backgrounds and perspectives in the fields of fashion, design and visual arts, K L A R absorb and project this universe to a

new audience.Through the pragmatic use of technology and collaborations within different fields, a reminiscent flow emerges in

their collections, merging past and future, clean traits, ceremonial traditions and ancestral tribes. With a direct and sophisticated

aesthetic aiming to meet the new nomadic future, K L A R is the conscious of the contemporary.

CONTACTS e. info@k-l-a-r.com / agency@heavylondon.com / showroom@heavylondon.com

w. http://k-l-a-r.com / http://k-l-a-r-studio.tumblr.com/

f. https://www.facebook.com/klarstudio / i. https://instagram.com/klarstudio / t. https://twitter.com/klarstudio

DIOGO MIRANDA

For this collection Spring / Summer 16 Diogo Miranda was inspired by the work of Mexican architect Luis

Barragan known for its pure, straight lines which are the codes of the modern movement. His idea: to create

an “emotional architecture” because for him “any work of architecture which does not express serenity is a

mistake”.

Thus, Diogo Miranda applied these references using bright colors and playing with different lights to give

them different shades of pink , fuchsia and salmon contrasting with the darker tones like black or navy blue.

The materials also oppose , especially with the use of silk, crepe or the stiffer brocade in order to give a sense

of depth and accentuate architectural lines silhouettes.

The designer therefore offers a collection consisting of loose pants , flared dresses with straight cuts and

vertiginous V necks. Diogo Miranda enriches the clean line a poetic style and makes a strong, subtle and

feminine summer 16.

DIOGO MIRANDA Diogo Miranda began his professional career in 2007. Since then, he has presented all of his collections at Portugal Fashion, first in

the category of young designer and now as one of the most recognized emerging names in Portuguese fashion. With a degree in

Fashion Design from Cenatex, Diogo Miranda began with an internship in Seville, in the Atelier of Miguel Reyes, having then started

his collaboration with the textile industry, within which he developed and signed multiple collections. Still young, but already with a

structure set up, Diogo Miranda has, since 2008, a store and a Studio in Felgueiras, where his exclusive designs are made and also

marketed. It is also there that he offers personalized services, including the services of personal tailoring for the male audience. His

designs have travelled the world due to their striking campaigns, their presence in editorials of great notoriety and for the public

figures who parade them. With the support of ANJE and Portugal Fashion, Diogo Miranda has participated in renowned international

showrooms, namely in Paris, London and Berlin, and most recently in New York. The designer has also launched his own online

store and presented his first collection at Paris Fashion Week, in march.

CONTACTS Praça da República Nº60-62 | 4610-116 Felgueiras - Portugal

e. geral@diogomiranda.net | helenapereira@diogomiranda.net (Área Internacional)

w. http://www.diogomiranda.net/

TERESA ABRUNHOSA

“THE WAYS OF SEEING” (BLOOM)

For the SS16 season, Teresa Abrunhosa presents a collection that is

graphic in nature, where the prints of the designer’s signature appear

in abstract colour blocks, stripes of different sizes and touches of

glitter.

The sportswear gets a shot of sensuality, with precise cutouts joined

by laces, revealing the feminine figure in an unexpected way.

The codes of the label are reinvented, with a girly silhouette of mini-

dresses, fluid details and ruffled details, combined with more precise,

tailored details. The colours used are black, white, electric blue, red,

pink and lilac.

TERESA ABRUNHOSA Teresa Abrunhosa is a fashion brand created by the homonymous designer. A powerful idea of femininity, captured by strong and

sensual shapes, in which the driving force of the aesthetics of the brand can be identified. The designer produces for a market that

looks for enhancing sensuality, effortless elegance and style. This fundamental concept is powered by the academic background of

the designer who studied Fine Arts in Porto and Milan. The work as an illustrator is another source of inspiration for the designer.

Teresa Abrunhosa who has participated in Portugal Fashion since 2003, has also already attended international trade fairs such as

Scoop International (London) and Capsule (Paris), and has been present in various publications such as Grazia Italia, Harper's

Bazaar, Umbigo, Vogue Portugal, Elle Portugal, Drapers International, Parq, Kneon and Lux Woman. She also participated in the

Portuguese film production “Mau Mau Maria”. The garments of the brand are available in the online store and Alter Concept Store

(Shanghai).

CONTACTS c. Teresa Abrunhosa

t. +351 919 626 371

e. info.teresabrunhosa@gmail.com

w. http://www.teresa-abrunhosa.com/

f. https://www.facebook.com/teresabrunhosa / i. https://instagram.com/teresa_abrunhosa_official/

KATTY XIOMARA

“8 BIT FLASH BACK”

The spring/summer 2016 collection is called “8-Bit Flash Back”.

It is based on the technological revolution that invaded our homes in

the late 1970s, with video games and personal computers. The

aesthetics of this collection is focused mainly on the basic, two-

dimensional graphics of the video games of that time, evoking a

“pixelised” landscape. The colour palette is neutral and contemporary,

turning the vibrant colours, traditionally associated with old video

games, into softer, smoother and more elegant colours. The materials

are varied in texture and in their behaviour, resulting in an interesting

mix of surfaces. Heavy and light silk, cotton and linen; plain, false

plain or even micropatterns that fill the forms that are simple and

elegant, but strangely inventive in the details. The forms are evocative

of the 1970s, from a fun, feminine point of view. Revealing a woman

whose power is sustained by the delicate elegance of her strength.

Note about the venue:

Katty Xiomara is presenting her new summer 2016 collection in a new, more interactive and unusual format,

moving away from the traditional show. This choice is essentially motivated by the actual theme that inspires

the collection – video games from the 1970s and 1980s. This theme allowed her to explore the creative

universe from another point of view, which gave the perfect setting for this presentation. The presentation is

added to by the live performance of Japanese artist, Hige Driver.

Hige Driver is a Japanese musician and chiptune artist. (chiptune or 8-bit music is a process that involves

reprogramming old computers so that the original properties of the sounds from game consoles can be

changed). His better known works included Ukigumo, which was in first place at the French television

station Nolife TV for seven weeks. And his work for the Unbreakable Machine Doll, Maware! Setsugetsuka,

which ensured him the number one spot in the online category for this genre. Recently, he formed his own

band where he plays the role of vocalist Hige DriVAN.

PARTNERSHIPS

Katty Xiomara usually works with a network of partnerships. In this collection, the 3D accessories with

BeeVeryCreative, in footwear with JJHeitor by KattyXiomara, and in decoration of elevators with adhesive

fabric with Glu by KattyXiomara. Finally, a highlight for the new sporty collection, in partnership with Sport

Zone.

Note about the photo coverage:

Please respect the designated areas for photographers. These will be the best places to take your shots

from. The first part of the presentation will be digital and the second part will be more interactive. We

ask photographers to wait until the “screen capture” signal appears. Then, you can move around and

take your photos freely throughout the venue. Thank you.

KATTY XIOMARA Katty Xiomara fills up the Portuguese Fashion Week calendar since 1998, where she presents her collection at Portugal Fashion in

Porto. Her professional maturity led her to conduct business with new challenges. She also has interventions in different areas such as

Theater, TV/Media, Music, Dance, Graphic Art and Children's clothing, and events where she’s invited or to reinvent new ideas

with her distinct and personal style. Although in 1999 she established the brand where she participated with the Collection Winter

99/2000, on the exhibition - La Mode Portugaise Révélation - at Printemps in Paris, her brand Katty Xiomara was only registered in

2000. In that same year she designed the costumes for Dante Alighieri's "Devine Comedy" adaptation by Jean Paul Bucchieri

choreography at the Centro Cutural de Belém in Lisbon. The recognition of her work is reflected in the awards that she received

along the year. The first award she won was throughout as a student in Fashion Design and got 1st place in Fashion and Technology

in Florence - Italy. And her corporate image was recognised and award-winning by American magazine "HOW", with the Certificate

of Excellence – “European Design Annual 4/1999” and “European Design Annual 5/2000”, as well as Honorable Mention at the

world competition for the American magazine "HOW" in 2002.

CONTACTS Studio

Rua da Boavista, 795 - 4400-150 Porto

t. +351 220 133 784

e. info@kattyxiomara.com

w. http://www.kattyxiomara.com/

MIGUEL VIEIRA

“MONDRIAN”

A white base, a primary color, and black were the main elements for the graphic

inspiration of the collection: abstract art. Fabrics manually woven form patterns that

remind us the paintings of Mondrian. His representation, abstract and minimalist,

with geometric shapes and demonstrations of color blocks, consisted in showing

that everything has substance behind its appearance and his intention was to reveal

this essence through the stripping of color, lines or shapes. This is the purpose of

this collection: to reveal the essence of each individual who wears it. The abstract

and minimalism are also transported to the silhouette and modeling of the

collection. Sometimes with sporty details, another times with a strong sartorial

presence, the balance is found in the Nobility and in the Informal, in Geometry and

in Fluidity.

COLORS

A black and white palette contrasts with cobalt blue.

SILHOUETTE

For women, a minimalist, stylized silhouette is combined with a more classic one, present in the

demarcated waist, the length of the dresses and the most delicate details. Structured suits for man.

MATERIALS

Mesh, grosgrain, silk crepe, perforated leather, cottons, net with leather applications, manufactured

braided fabrics, pure virgin wool, structured patterned fabrics.

DETAILS

For woman, geometric shapes and stripe games create visual effects. Handmade patterned fabrics.

Pure and minimalist modeling contrasts with sartorial cuts that remind us of Marlene Dietricht. For

man, tailored suits with impeccable cut and studio customized printed lining with geometric shapes.

ACCESSORIES

Braided skin handbags.

MIGUEL VIEIRA The graphic expression was the direct source of inspiration of the collection. Miguel Vieira is one of the most national and

internationally recognized and respected Portuguese designers. His successful career as a designer started 1986 and he is today one of

the greatest names of fashion in Portugal, where he usually presents his collections at the “Portugal Fashion Weeks” fashion shows in

Porto and Lisbon. He has participated at the most important international platforms and catwalks (Paris, Sao Paulo, Moscow, Milano,

Belgrade, Warsaw, Istanbul, Bilbao, Montevideo, Madeira, Barcelona, etc.). Miguel Vieira has received many awards and has taken

part in many international design projects. His label is commercialized since 1991, offering, besides his collections for men and

women, his own lines in shoes, jewels, glasses, handbags and homewear. His creations can be found all around the world as it shown

by the fact that 80% of his sells are made out of Portugal.

CONTACTS MIGUEL VIEIRA, I. C. MODA, LDA.

Rua Alexandre Herculano, n.º 308 | 3701-911 S. João da Madeira - Portugal

e. geral@miguelvieira.pt

t. +351 256 833 923

w. www.miguelvieira.pt

NUNO BALTAZAR

“MSABU” “If I know a song of Africa, of the giraffe and the African new moon lying on her back, of the plows in the

fields and the sweaty faces of the coffee pickers, does Africa know a song of

me? Will the air over the plain quiver with a color that I have had on, or the

children invent a game in which my name is, or the full moon throw a

shadow over the gravel of the drive that was like me, or will the eagles of the

Ngong Hills look out for me?” – Karen Blixen

For summer 2016, Nuno Baltazar is celebrating the 30th anniversary of the

film Out of Africa with a collection whose starting point is Karen Blixen’s

experience in Kenya between 1917 and 1931. The fascinating textures,

colours and details of the Kikuyu tribe are the starting point for urban

proposals where garments and sophisticated details are blended with casual

items and easy wear. X and H silhouettes gain a three-dimensional nature

due to the textures and the outpouring of ethnic elements. Anatomical

structures, broken v-necklines, soleil skirts, details on the chest lines and

waistlines accentuating a strong feminine figure.

Ivory, vanilla, caramel, marsala, blood red, terracotta, pomegranate and black are the main colours for this

season, with neon, gold, bronze and denim blue shades also present. Cotton jacquard, viscose/cupro

canvasses, crepes and natural silk co-exist with fantasy, three-dimensional elements, pleats and foil finishes.

Natural leather sandals, bags and belts for sophisticated proposals, with metal details. Sfifa ribbons and

viscose tassels reaffirm the ethnic look. Sunglasses and necklaces complete the images in this collection.

NUNO BALTAZAR

Nuno Baltazar was born on 5 January 1976, in Lisbon. Graduated in Fashion Design at Citex, in 1998. During his academic course,

he was attributed various awards such as "Young Creators" in 1995 and 1996, and at Porto Moda in 1997. He first participated in

Portugal Fashion in 1997, in a double show with Paulo Cravo. This duo also participated in four editions of Paris Fashion Week

(2001 to 2003), with the support of Portugal Fashion. Nuno Baltazar has signed only with his own name since 2004, the year of his

individual debut in Portugal Fashion, at an edition held in Funchal. He participated for the last time in the event in 2006, in Porto.

From 1999 onwards, Nuno Baltazar has been a feature of the national show calendar of Moda Lisboa. In May 2005, he opened his

first shop in Porto, as an extension of his atelier work, where his ready-to-wear collections are available. In addition to his

collections, his work extends to the creation of unique articles at his atelier, with the label Nuno Baltazar Atelier, for clients such as

the television presenter and actress Catarina Furtado, the maestra Joana Carneiro as well as occasional collaboration for music,

cinema, theatre and dance. At the same time, his creative workshop has various uniform projects underway. In 2009, in partnership

with the architect Vítor Almeida, he launched Baltazar | Map - Furniture and lighting line. 2010 and 2011 were years of

internationalisation of Baltazar | Map, with its presence at fairs in Milan, London, Paris and Abu Dhabi. Nuno Baltazar was

nominated for Best Designer of the Year awards in 2008, 2010 and 2013, of the Golden Globes, which he won in 2013. In 2010, 2011

and 2012, he was also nominated for the Fashion Awards of Fashion TV Portugal, which he won in 2011, in the category of Best

Fashion Creator. In 2012, he launched the first collection of the new line of EYEWEAR NUNO BALTAZAR. He participated in the

exhibition "From Lisbon to Macau - a fashion journey", exhibiting a retrospective of his path of 15 years of work at Macau Fashion

Gallery. In 2015, at age 39, he is awarded with the commendation of the Ordem do Infante D. Henrique.

CONTACTS Nuno Baltazar - Store | Studio

Av.ª da Boavista, 856, 4100 – 112 Porto - Portugal

t. +351 226 054 982 | 919 549 738 (store) | +351 226 065 081 (studio)

e. loja@nunobaltazar.com | mail@nunobaltazar.com

w. http://www.nunobaltazar.com/

LUÍS BUCHINHO

Here is how Luís Buchinho explains the starting point of his

inspiration. The collection is focused around three strong movements

of this mythical time: femme fatale in black with sexy allure as in

Duran Duran's music video The Chauffeur, the boyish side of the first

Boys Bands as Spandau Ballet and finally the eccentricity fashion

climax of groups Culture Club and Thompson Twins. The silhouettes

that are faithful to his memories are materialized in male pants with

large coats and oversize jackets and play with the paradox ended up

with glamorous looks such as tube dresses, narrow jackets and frilled

shirts.

Luís Buchinho also revisits two obsessions of the 80s, so jackets,

skirts, dresses and pants are outrageously split whereas the shoulders

are simply exaggerated. The graphic prints and colors used (black, white, burgundy, blue or mustard) are a

reminder to the typical album covers of the decade and even a nod to German music magazines of the lime

like Bravo and Pop Rocky. The materials are always carefully selected, and this season, leather opposes silk

taffeta, chiffon and veil; while the mesh is jacquard and demolished lace. The summer '16 to Luís Buchinho

is a trip back in time to an era of great value to him. This period that his passion for visual and imagery was

born and the adventure of his life began...

LUÍS BUCHINHO Luís Buchinho attended Citex, currently known as Modatex, where he completed a Fashion Design course in 1989. The designer is

currently a teacher in this course. Having participated in the first edition of Portugal Fashion in July 1995, Luís Buchinho has been

showing his collections at this event ever since. The designer has also shown his creations at fashion shows in New York, São Paulo

and Paris, with the support of Portugal Fashion. A regular presence at the Paris Fashion Week since 2009, Luís Buchinho has also

participated in several international fairs, including Bread and Butter, Who’s Next and Gallery 2020. In 2007, the designer opened his

first shop in Porto (Rua José Falcão). Luís Buchinho received the Golden Globe for Best Fashion Designer in 2011. In 2012, Luís

Buchinho won the Best Designer Award at the Fashion Awards Portugal, an event organised by Fashion TV, repeating his 2010

success.

CONTACTS LUÍS BUCHINHO ATELIER

Rua José Falcão, 122, 4050-315 Porto

t. +351 222 012 77

e. geral@luisbuchinho.pt

w. http://www.luisbuchinho.pt/

INÊS MARQUES

“LATH” (BLOOM)

The starting point for this collection was the aesthetics of Andy Vogt work,

where the graphic composition of his wooden sculptures predominates and

immediately catches the eye of the spectator. From this quite geometric idea

of graphic composition, using simple wooden laths, it was possible to

develop a collection rich in graphic elements and textures. Through the

artist’s aesthetics, while never forgetting the sculptor’s main material – wood

– come these proposals with a very simplified design, using clean, straight

lines with colour and material mixes.

The challenge was to use simple materials (such as serge) as the base and to

create new results by applying different techniques on the fabric, in order to

achieve new and unique results: prints, appliqués and finishes that

immediately call to mind the wooden laths used by Andy Vogt. Just as the

artist turns his sculptures into true works of art, consumers are expected to

envisage this collection not as mere garments, but as unique and exclusive

works of art.

INÊS MARQUES Inês Marques was born in Porto in 1991. In 2012, she graduated in Visual Arts and Artistic Technology from the Porto Polytechnic

Institute of Higher Education. A year later, she began studying Clothing Design Techniques at the Modatex Professional Training

Centre in Porto, having already been selected for the Comenius Project, where she presented a men’s collection with three

coordinates in Berlin in May 2014. The designer was also chosen to be part of the Bilros Project, developing one feminine coordinate

with bobbin lace appliqués, which was presented in Peniche. She also took part in the PFN competition at Porto Fashion Week 2015,

where she took first place. Currently, the designer is apprenticing at the Luis Buchinho Studio.

CONTACTS e: ines-marquess@hotmail.com

t: +351 916 213 674

[UN] T

“UNEMBODIED” (BLOOM)

Two bodies and two materials, in mutual opposition, collide where the mind becomes

palpable inside a solid body. Frames are taken from this material according to how they

react to this collision with the mind and these are widespread according to the surrounding

environment.

TIAGO SILVA Tiago Silva, a fashion design 24-year-old student at Modatex. He lives in Porto, but he was born in Braga. While studying visual arts

he discovered his love for fine arts and fashion design. He has already apprenticed in industrial design at Petratex and participated (in

cooperation with Marques Almeida and Carlos Couto) in Portugal Fashion. First place winner in the 44th Young Designers

competition, the designer admits his preference for developing concepts and takes great pleasure in designing collections for the

female audience.

CONTACTS c. Tiago Silva

t. +351 914 960 843

e. untiagosilva@gmail.com

w. http://untiagosilva.tumblr.com

AMBITIOUS

The main inspiration of the AMBITIOUS SS2016 collection is faraway galaxies.

Following world fashion trends, the AMBITIOUS collection seeks irreverence in the intrinsic summer

colours, as well as strength in the colour and material details, as if they were from other planets.

A collection dedicated to men who want to be ready for the future.

Like a supernova, AMBITIOUS brings the strength and light the future demands of footwear. Always

combined with maximum comfort, the label seeks to make a difference through the materials and models

presented.

Be Ambitious, Think on Mars.

AMBITIOUS

AMBITIOUS, the label created and produced by Celita Lda., knows that style and good looks are extremely important nowadays.

Shoes are no longer a need, but rather a way of expressing each individual’s own “self”. A label that offers a fashionable design for

contemporary men and proves that the latest trends in shoes can be worn whether for work or play. A label which is known for its use

of details in bright colours and stands out for its passion for designing shoes for all men, seeking to create accessible and elegant

luxury. Using the best leathers, AMBITIOUS guarantees that all its shoes are unique.

CONTACTS Indústria de Calçado Celita, lda

Rua Cidade de Guimarães, 187, 4800-858 São Torcato – Portugal

t. +351 253 543 098

c. Pedro Ramos (departamento comercial) | e. pedro@ambitious-shoes.com

e. celita@mail.telepac.pt

w. https://www.ambitious-shoes.com/

DKODE

“You live every moment. You love every day. You are ready to go Bohemian. Sing a song, tell a story and read a poem.

It’s all for today and tomorrow it’s another day.

Not all those who wander are lost!

For you it’s a matter of expressing freedom!

Do you feel like we do?

How Bohemian are you? Can you tell?

Go Bohemian!”

Go Bohemian. DKODE’s proposals for spring/summer 2016 were created with

a free spirit, romantic irreverence and contrasts. Classics are revisited in a

relaxed fashion, updated with new accessories and enriched with texture

contrasts. Note the heels and soles complementing the urban look of the

collection, as a result of the clash between amusing styles and classics.

The dreamy, relaxed spirit is honed with a balanced spectrum of colours, from warm to cold shades, which

places particular emphasis to delicate, feminine pastel shades. Old Rose, Pastel Turquoise and Mint are girly,

naïve tones that transport the SS16 collection to the dreamy essence of the Bohemian Spirit. Classic Camel

remains as a complementary colour. Teal Green and Saffron colours are responsible for the touch of

irreverence and the vibrant palette, used in all over and as a contrast.

Soft and rougher leather, smooth and textured/engraved surfaces, glossy and matte – this eclecticism is the

basis for creating the Bohemian look for SS16. Super Glass is a mirrored metallic material used only on a

slip-on model, where the contrast between sophistication and sports is implicit. Belmira leather has a girly

vintage appearance, made dusty to give it a casual look. As revisiting the classics is one of the keywords of

the collection, classic vegetable-tanned leather is presented in bright colours and pastel shades, as well as the

timeless Black or Off White. Delby is a double-sided leather with a suede surface and a smooth trim,

providing two different looks in just one product.

DKODE DKODE is a brand and a statement. Created in 2012 by the Sozé Group, it is the most visible aspect of the new strategy of this

business group, which already has more than 30 years of experience in the most demanding foreign markets. Created in 2003, the

Dkode brand is sold in 50 countries, standing out by the rebellion and femininity of its shoes.

CONTACTS Fábrica de Calçado Sozé, S.A.

Rua Verdial Horácio de Moura, 170

4650 - 331 Rande - Portugal

t. + 351 255 340 880 | w. www.dkode.com

FLY LONDON

The spring/summer 2016 collection has shapes based on dreams and the usual irreverence. This season, FLY

London has sculpted the colours in the most unusual way possible, thus

escaping from a common reality.

The tribal inspiration as well as the eccentric platforms are an invitation to

euphoria with a mosaic of bright colours. And if being different is an

attraction, then this collection has new shapes that won’t let you look away

even for a second.

Women’s and men’s collections, as well as the accessories, have strong ties

with the 1970s, combined with the most varied of colours. This collection is about being simple, eccentric

and flying with your feet on the ground.

On the catwalk:

Women – Gerty, Skyler and Hole Lines;

Men – Montana and Chocolate Lines.

Don’t walk, FLY!

FLY LONDON

Fly London was born in the second half of the 90's, founded by the Kyaia Group. Directed at the global fashion market, it is one of

the most prestigious footwear brands of the European continent. Elegance and creativity in an enormous panoply of colours, in which

unusual details and materials catch one's eye. Fly London has been nominated for the "Oscars" of British fashion, in the footwear

category, for the last three years.

CONTACTS Fortunato O. Frederico & Cª Lda.

Rua 24 de Junho, 453 - Penselo

4800-128 Guimarães

e. info@flylondon.com

t. +351 253 559 140

w. www.flylondon.com

JJ HEITOR

The spring/summer 2016 collection has several lines. Each line has a different inspiration. Each shoe has a

way of being, of living, of feeling.

Every detail is the fusion of mixing feminine styles throughout

modern times. Each shoe has a “journey”, a “history”, a “style”. A

time of changes...The world is living in a rush… An urban,

cosmopolitan nomad trend, which reflects a lifestyle of every women

throughout the day...

Amongst the several creations of this collection, a shoe for trendy, for

a trendy woman. Male inspiration theme with classic and elegant construction. Oxford shoes and boots are

“IN” with an irreverent and fashion twist. Or, a shoe for light, for a woman that seeks lightness. Low wedges

theme, with ergonomic insole, which blends style and elegance with comfort and casualness.

JJ HEITOR The company was founded in Fornos, Santa Maria da Feira fifty years ago by a visionary- Joaquim José Heitor who, with his

awareness and perseverance, successfully led the company through difficult years in the Portuguese footwear industry. Nowadays,

the company management is mainly assured by the third generation of Heitor´s family. The development of JJHeitor is based on a

sustained growth model, triggering the most competitive advantages that the company has, especially regarding the scrupulous

selection of raw materials, the finished product quality and in meeting of our customers’ deadlines. One of our priorities is to ensure a

strong and solid presence in the international market which means a permanent challenge due to the cultural diversity and the

unceasing technological development. JJHeitor is specialized in quality woman footwear aimed to exportation mainly, has a strong

presence in the main international footwear events and a remarkable client portfolio. A fundamental milestone in the company

progress and the most recent challenge was the launch of it´s own brand – JJ Heitor Shoes in S/S 2013. This project combines both

an innovative design and a high quality manufacture. Since 2012, the designer of the brand is Pedro Alves, who had also worked for

Hugo Boss, in Italy, or for Luis Onofre's atelier.

CONTACTS t. +351 256 379 630

e. geral@jjheitor.pt

w. http://www.jjheitor.pt/

J. REINALDO

“JREINALDO” The J. REINALDO collection for spring/summer 2016 gives classic designs a contemporary touch. The

styles vary from the reinvented Goodyear models to the sneakers and sandals in tooled crocodile skin.

Distinct, Modern, Classic: this is how J. REINALDO shoes are described. The 100% Portuguese label

specialises in Goodyear Welted, Spectators, Shell Cordovan, Pratik and Hand Lasting.

J. REINALDO Quality and design are two elements that a shoe cannot do without to allure contemporary society. Assuming these elements as

essential to conquer the market, Carité Calçados has created a successful path. Its passion for footwear has led to its own brand -

J.REINALDO - aimed at those who appreciate top quality combined with the commitment of know-how. In parallel, Carité also

produces shoes for famous brands all over Europe. Carité is undoubtedly a prestigious symbol of Portuguese footwear and it is with

such examples that the reference made in Portugal has reached its meritorious recognition. Every shoe is worked as a single piece

where we seek harmony, beauty, quality and comfort, which allow a perfect relationship between the shoe and the customer. The

choice and the quality of materials, the design of the pieces and comfort tests are just some of the steps performed carefully in the

manufacturing process.

CONTACTS Carité Calçados Lda.

Rua Nicolau Coelho 2729 Sendim, 4610-733 Felgueiras

t. +351 255 310 660

e. info@jreinaldo.com

w. http://www.jreinaldo.com/pt/

NOBRAND

“HIGH ON SUMMER”

Inspired by one of the most fascinating festivals in the world, the

American Burning Man, Nobrand’s creative collection continues to

surprise in this spring/summer 2016 season, exploring the sense of

adventure and freedom. The High on Summer collection combines

reality with fantasy and presents bright colours and unexpected textures

that are impossible to ignore.

The ethnic patterns and the floral motifs remind you of the atmosphere

of the daring festival and confirm the originality that the label has

accustomed us to. The perforated, plaited leather contrasts with an

intense colour pallet, filled with details.

Nobrand continues to reinvent the classic models, uniting the past and

the future and adapting to the new market trends, without ever

forgetting the comfort that it is famous for.

NOBRAND Born in 1988, Nobrand has become famous for its timeless effort to seek reset technologies from day one, thereby helping to create a

turning point in the traditional Portuguese style of shoe manufacturing, a concept that has become increasingly more international.

Having the ability to permanently reinvent the classics is one of its most important features. With young, modern an irreverent spirit,

Nobrand is present in over 20 markets, from China to Canada, passing through Germany. The brand has a turnover of 14 million

euros a year and employs about 120 workers.

CONTACTS Nobrand – Máximo Internacional Imp. Exp., S.A.

Lugar da Longra, 4650-328 Rande, Felgueiras

c. Mónica Silva (Marketing Departament)

e. monicasilva@nobrand.pt

t. +351 255 340 400

MAFALDA FONSECA

“HEAVY FEELING” (BLOOM)

The physical and emotional weight entailing the need to find something bright and vibrant. This collection is

guided by the inner changes arising from this heavy feeling… A voyage of release happened, taking away

what needed to be taken away. What we brought in our luggage was something light, soothing, but at the

same time something vibrant that maintains the will to live. One last chapter in this story about my boys...

MAFALDA FONSECA In 2012 Mafalda Fonseca concluded her training in Fashion Design at Modatex – Porto. Already in the year 2009 she had attended

the course in Initiation to Fashion Design and the Modelling Course in the same training centre. During her training, she had the

opportunity to do an extra-curricular internship with designer Ricardo Dourado. During this period she also developed a capsule

collection, S/S 12, which was on sale at THE, under the Modatex – THE partnership. In May 2012 she won the 2nd prize of the

contest L'Aiguille d'Or, with one of the coordinates of her collection being displayed in the Portugal Fashion Bloom space in October

2012. She completed her academic career with an internship at the Atelier des Creatéurs, where she developed expertise in the

tailoring area, mainly for men's clothing. In October 2012, she presented her final collection at the Portugal Fashion Bloom space,

representing the Modatex training centre. In February 2014, she participated in an exhibition in London, representing Portugal at the

International Fashion Showcase.

CONTACTS t. +351 918 391 678

e. mafaldareisfonseca@gmail.com

f. https://www.facebook.com/mafaldafonsecabrand

BALLENTINA

by Filomena Portela

“GRACEFUL”

A style that combines gracefully geometric with fluid lines. The palette brings together o neutral and warm

tones with the vibrant touch of metals.

BALLENTINA BY FILOMENA PORTELA Ballentina is a brand of the Valerius Group, one of the textile groups of national reference on the production and marketing of

circular knits. Currently with five companies working in the sector, it presents solutions in terms of production, as well as design

service, rendered by its RDD Department (Research, Design and Development). A Group focused on its customers’ brands and

products, adapting to the most varied needs of different types of customers, from low-cost to high-cost, with a trade policy of teams

located near each market and close to each customer. This edition, the designer in charge is Filomena Portela, graduated in Styling at

the Academia de Moda do Porto.

CONTACTS Filomena Portela

t. filomenaportela@hotmail.com

e. +351 916 778 019

Teresa Pereira

t. +351 910 393 287 | +351 253 802 750

e. teresa.marques@valerius.pt

CONCRETO By Helder Baptista

“JARDIN”

The collection transmits a garden of flowers, with loose, fluid garments in combination

with geometric details.

The colour palette has shades of pink and greens. The shades of blue transmit the peace

and transparency of water, which is represented by exuberant lacy knits.

CONCRETO Concreto was born in 1990 of one of the most important knit factories in the country, which still today stands out in the area of outer

knits. Aimed at a young audience, between the ages of 15 and 25, the brand also includes, in its collections, pieces in other materials,

namely in coats, jackets and jeans. These collections were developed by fashion designer Helder Baptista, who graduated from the

professional school of Fashion - Gudi and has been working with Concreto for several years now. Concreto, which is distributed by

the company Shanara Fashion S.A, is present in multi-brand stores all over the country, standing out more recently for its association

with some television series and programmes.

CONTACTS Valerius Têxteis SA

Rua Industrial do Aldão, Apartado 219, 4750-078 Vila Frescaínha S. Martinho - Barcelos

t. +351 253 802 750

f. +351 253 802 769

e. valerius@valerius.pt

CHEYENNE

“EPIC”

“Epic” presents sophisticated looks in Eastern-inspired denim.

KEY PIECES

Oriental micropattern, light, transparent jerseys, coloured denim with golden

accessories, indigo jacquard knits.

COLOURS

Persian blue, black and opal green, mixed with cosmic pink, white and lavender

blue and touches of gold.

PRINTS

Modernised oriental micropatterns, mashrabiya, Persian stripes, kaleidoscopic

technique, architectural effect (using scales, depths and buildings with mashrabiya

details adapted to brandings) and secret gardens.

CHEYENNE Cheyenne is a brand belonging to Iodo Jeans, a textile company specializing in denim. The creative team is composed by Alexandra

Costa, with a degree in Fashion Design and Marketing and a Master's in Fashion Communication, and is coordinated by Nuno

Ribeiro, with a degree in Production Engineering.

CONTACTS Iodo Jeans Confeções, Lda

Rua do Carreiro n.º 204 4755-276 Macieira de Rates | Portugal

e. geral@iodojeans.pt

t. +351 252 956 169

MAD DRAGON SEEKER

by Alexandrine Cadilhe & Daniel Simões

“WONDERLUST”

Sunny days, the advent of warm weather, when a desire to broaden horizons, to

discover new realities comes from within. It is this urgent desire that gave rise to a

diverse, feminine collection rich in combinations of fabrics and knits, lace and voile,

prints and colours. The men’s collection is concise and focused on a perfect fitting

style, with indispensable items for the daily life of the modern man.

The shades are divided into three areas: bright, earth and basic colours. The bright

colours propose shades of Pacific turquoise, yellow tones and white. For the earth

colours, we have coral, marsala and beige. Finally, the basic colours are in shades of

sea blue and white. Thought up and matured for an increasingly demanding market, the collection is an

invitation to dream and to go on the journey we are all waiting for, but always with our feet on the ground,

with practical, seductive garments and the quality we have all become accustomed to. Have a pleasant

journey!

MAD DRAGON SEEKER MDS, a brand that is always innovative and sure of its value. In addition to the message it conveys, combining revivalists themes the

avant-garde trends, the demand for quality that accompanies the whole process, from the design, the selection of raw materials and

the implementation of the models, make MDS an exception. Marie Alexandrine Cadilhe Marçal Pereira graduated in Design and

Styling at the Fleuri-Delaporte school and in Modeling at the CFM-Centre de Formation de Modelistes school, both in Paris. She

began her career in the French capital, where she designed collections for local brands. In Portugal, she has been developing, since

1989, works for various companies and brands in the textile and clothing sector, integrated into the Portuguese market and abroad.

Daniel Simões has a degree in Industrial Engineering and Management from the Lusíada University and is responsible for the

company's Marketing direction since 2014.

CONTACTS Rua da Cachada, 4755-017 Alvelos, Barcelos, Portugal

e. geral@mdscollection.com

t. +351 253 834 051

MODATEX

(BLOOM)

ÁGATA GONÇALVES “SURVIVAL UNDER ATOMIC ATTACK”

The starting point for this collection was the pre and post-apocalyptic concept,

whose theme involves several points: the ‘prepper’ subculture, the medical and

military uniforms of World War II, as well as a certain paradox between

extreme protection and fragility. Sportswear was the reference used, allowing

the development of a collection rich in graphic elements seen in the prints, the

details and the finishes.

Work was done on the materials, altering the bases using hot gluing, producing

some combinations whose appearance clearly means “destroy” The colour

palette consists of neutral shades such as white, grey, nude and black, which

are contrasted with an acid green radiating out like a constant intruder.

JOANA CARDINAL “IN FINITE SADNESS”

The sensations are immeasurable, indefinable and paradoxical.

The association of deep, reflexive emotions to a light season like summer creates

duality in the project: formal and material. There might not be sun "this summer", but

there is artificial lighting and there is the self that shines through and is projected.

Reality and its shadow. The shadow that hovers around an aura, that which pursues or

frees us.

Materials of different weights imposed on constant formal characteristics, but which

change with graphic projections and unusual overlays.

JOANA VIEIRA “PROTOTYPE”

The collection prototype. The concept applied develops themes that are the prototype

for a future generation. The prototype assumes the individuality of the garments and,

later, of the collection. The designer herself is the prototype of a creator on an

incessant quest for meanings. Her mistakes are a major opportunity for discovery, the

lessons learnt are limited.

It is us and the things.

The use of washes immediately results in unique and unrepeatable destruction, a

permanent variation of results. The same spirit of uniqueness continues in the

creation of manual prints, never repeated exactly – it depends on the angle, strength

and density applied.

PATRÍCIA AUGUSTA “KUSNTFORMEN DER NATUR”

The collection recalls the treasures taken from the bottom of the sea and presented in the

book of scientific illustrations "KUNSTFORMEN DER NATUR", by German biologist

Ernst Haeckel. The shapes and volumes are inspired by fossils and biology and the

materials mirror the complex, rigid constructions counterbalanced by the delicate

structure of the pleats.

The colours reflect the atmosphere in the book, based on black, white and grey,

punctuated by burgundy.

ÁREA 8 – SÉRGIO SOUSA “DODECAPHONISM”

Minimal instrumental music was born from experimentation, from the process

where repetitions are imperceptible and from dodecaphonic serialism, which is a

composition method based on twelve notes on the chromatic scale created by

Schoenberg.

This gives rise to Dodecaphonism, a unisex collection which adapts Schoenberg’s

concept through the overlapping of layers in neutral shades and a rectangular

construction, sometimes becoming imperceptible due to the fluidity of some

materials in the garments and in the details.

CONTACTS c. Ágata Gonçalves | e. goncalvesagata@gmail.com | t. +351 913 023 051

c. Joana Cardinal | e. joana.cardinal@gmail.com | t. 351 934 278 513

c. Joana Santos | e. jooanasantos@hotmail.com | t. +351 916 263 920

c. Patrícia Augusta | e. patricia.oliveira3@hotmail.com | t. +351 911 099 328

c. Sérgio Sousa | e. area8sergiosousa@gmail.com | t. +351 916 691 334

VICRI

“BOLD & PREPPY”

For Spring/Summer 16, VICRI and Jorge Ferreira reinterpret the classics, giving them a new

look through colors, textures and unusual patterns. The silhouette, slim and well-fitted, has as

its primary goal a preppy inspiration look, but at the same time, contemporary, urban and with

greater prominence. Being a summer collection, for the high season VICRI creates a clothing

line navy inspired, in which abound materials and symbols related to this theme. Ideal

proposals for the best summer sunsets.

Cricket sweaters and double-breasted blazers with contrasting patterns, mocassins and golf

influenced sneaker/shoe hybrid, jacket/shorts sets worked in several materials and patterns are

just some of the proposals we have for the Vicri man. Allied to our usual high quality materials

such as virgin wool, linen, silk and cotton, we also present cupro, lyocell and Egyptian cotton

for more formal and refined proposals. In the color palette, for casual wear predominate shades

of green-Brazil, turquoise, marine with touches of red, purple and orange; and for more

structured articles prevail the marine and light grays.

But because the world is not static and fashion much less, we present VICRI POWER for the very first time.

This integrated technology system, developed by VICRI - Grupo Têxtil Riopele developed together with

CENTI, enables our customers to accumulate solar energy to charge mobile devices. The system is fully

removable, giving the possibility to attach the panels whenever extra power is needed. "LEAVE YOUR

PRINT" is VICRI signing for Spring/Summer 16 collection. In fashion there is no right or wrong. Combine,

mix and enjoy while creating your look.

VICRI Created 17 years ago, VICRI appeared first in the market with a tie & shirts collection. Then it went on to create a total look, from

suits to blazers, including trousers, shoes, knitwear and accessories. Present in the world’s most important fashion fairs, like Pitti

Immagine Uomo in Florence or showing its collections at Portugal Fashion in Porto or at Amsterdam’s Floating Fashio Week, VICRI

is recognized in the main fashion spots. Present in the Portuguese market and exporting to several countries in Europe and

conquering new markets around the world, VICRI is growing in a progressive sustainable way.

CONTACTS e. info@vicri.com

w. www.vicri.com

t. +351 252 920 989

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SARA BARBOSA MARQUES “ MINIMAL REVOLUTION”

Minimal Revolution is an elegant, feminine collection which takes its inspiration from

Cuba in the 1960s. Men’s suits worn by the Cubans have given rise to pieces that

combine rigid lines and loose organic lines, also inspired by the contagious laughter of

these men and the capes used in barbershops at the time.

The cigar leaf is the inspiration for contemporary plastic ribbons. The gathers transmit

strength and volume. The silhouette is slim and straight, like the figure of a Cuban

man. Denim is rigid in nature, structured and discoloured, also reflecting the hard,

sweaty labour of the Cuban people. Light, loose fabrics simulating freedom are

coordinated in contrast with the stiffness of the denim. The colours used in the

collection are taken from the streets of Havana: dark yellow and black combined with

lighter, more subtle shades that reveal the weakness and the sensitivity of the city.

CAROLINA MACHADO “BARE”

The “BARE” collection has arisen through the need for self-awareness and ability

that human beings feel when they recognise themselves as individuals, separate

from the surrounding technological environment and valuing natural elements.

The concept of anthropocentrism was the starting point for the design of this

women’s collection for the spring/summer 2015/16 season. The different cuts of

the garments are intended to highlight small details of the human body itself, the

element which inspires the bands around some of the garments, enhancing their

curves and shapes.

The colours used are a range of blue shades with small touches of beige, in

reference to Peter MacDonald’s photograph of the flooding at Lake Eyre in

Australia. The materials used are: denim, linen and birdseye.

FRANCISCA PEREIRA “PART II”

In “Part II’’ of her work, Francisca Pereira has added red to her usual colours: black and white. The addition

of red carries a certain weight at conceptual level. It represents a break with

melancholy towards a destructive revolt. With references to Donnie Darko

‘’Destruction is a form of creation’’, there is destruction created with strong

influences referring to the Victorian furniture built by her grandfather. Thus, she

likens the raw materials used to wood: “He made works of art to be used; I want to

try to do the same’’.

Francisca uses techniques like felting, embroidery and even tattooing on raw

materials such as leather. You can see the destruction created through the strategically

placed threads and also in techniques like devoré. The silhouettes are slim and

asymmetrical and the contrast between rigid and fluid raw materials is clearly seen.

BEATRIZ BETTENCOURT “INSIGHT”

“Insight” is a city collection, portraying a voyage to human awareness. The collection

reflects the ability to discern and the self-awareness we acquire of ourselves. This

introspection is achieved through the perception of our mental images, memories

(visual, audio, olfactory, sound, touch), our intentions, emotions, ideas, reasoning and

the interests that motivate us.

Working abstractly, the actual silhouette of the collection is reflected in a deconstructed

shape, where the first, more structured/oversized layer begins to lose intensity,

becoming more relaxed as it gets closer to the body. Showing the passage from the

tangible to the intangible. The items are made from technical fabrics and compact knits,

where the colours are worked in a contrasting fashion: grey and white with equal density, nuances of royal

blue and hints of coral in all the garments and in the details. The collection has an all-over print and involves

the concept of fragmentation/destruction inherent to the collection itself. Focusing on active, dynamic and

successful women, “Insight” seeks to convey a positive message of inner transformation.

ANA OLIVEIRA “CASA DA BRASILEIRA”

Ana Oliveira presents an elegant, fun, city collection. Rough raw materials, such as

orange peel, give texture and volume to this set of minimalist coordinates, while

straight silhouettes build feminine and irreverent garments. It is with the intense

yellow and the structure of her childhood home that Ana Oliveira gives form and

colour to this collection.

Geometric walls and overlays predominate in the dresses and jumpsuits, with

rectangular openings similar to the windows of the house. The finishes on the

garments are also reminiscent of the silicone or cement finishes in a building. Thus,

the insatiable yellow and the geometry of the silhouettes she uses in her garments

meant to convey a perfect fusion between her mother’s cheerful northeast and the

Portuguese elegance and simplicity of her father, which can be clearly seen in the

architecture of the outside of the ‘casa da Brasileira’ (Brazilian woman’s home).

CONTACTS c. Sara Marques | e. sarabarbosa994@gmail.com

c. Carolina Machado | e. carolina_machado@live.com.pt

c. Francisca Pereira | e. fffp_@hotmail.com

c. Beatriz Bettencourt | e. beatrizbettencourt18@gmail.com

c. Ana Oliveira | e. catesad22212@gmail.com

LUÍS ONOFRE

“EARTH & FIRE”

Can a shoe at once be the symbol of an artistic object, a musical note and a geometric shape? Luís Onofre’s

“Earth & Fire” collection for summer 2016 says it can. A unique designer, he moves this collection towards

symbolic geometry that combines shapes, colours, materials and sounds in a multiplicity that is common to

fine arts and especially to life.

LOOK

Changeable and intense, it takes triangular and square elements that create minute geometric patterns in a

figurative representation of the elements, fire and earth. Platforms are back with a vengeance, contrasting

with flats. With stilettos, always important in his collections, the shape also becomes square.

COLOURS

The colours are taken from the four elements and create a confrontation that is in complement to the

dynamics of the world: Brown, honey and beige are earth; yellow, red and fuchsia are fire; cobalt blue and

turquoise transmit the strength of water, while white reflects the innocence of air. Black represents the dark

side of the entire collection, but this does not make it less intense. In a certain way, it is always

interconnected with the four elements.

MATERIALS

The highlights are suede, structured leather, satin, metallic appliqués and Swarovski crystals. The patterns

pay homage to nature, through leopard prints.

ACCESSORIES

Oriented towards the classic spirit of leatherwork, there is a line of bags in a variety of formats using fine

materials (leather, pony hair and suede). The antithesis is the limited edition in Swarovski of a more fun

model, inspired by the figurative pattern of emojis.

LUÍS ONOFRE Born in Oliveira de Azeméis, Luís Onofre took over, in 1990, the management of the footwear company founded by his grandmother

in 1939, after attending the course in Fine Arts in Porto and the course in Styling of Shoes and Accessories at the C.F.P.C., in São

João da Madeira. In 1999, he launched his first collection, representing a new stage of the company in terms of production and

design. Luis Onofre has commercial agents representing his brand in France, Germany, Greece, Holland, Italy, Denmark, Sweden,

Norway, USA, Israel, Canada, among other countries. Furthermore, the designer has already developed collections for Kenzo and

Cacharel, and has provided footwear of his own brand to celebrities like the Queen of Spain, Letizia Ortiz, the socialite Paris Hilton,

Actress Naomi Watts and the American first lady, Michelle Obama.

CONTACTS Press

Showpress Press & PR Agency

c. Marta Duarte | e. martaduarte@showpress.pt | t. +351 937 328 379

Commercial Information

c. Luís Onofre | t. +351 256 661 221 | e. geral@luisonofre.com

w. www.luisonofre.com

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ALEXANDRA TEIXEIRA “SECOND LIFE”

“Second Life” was inspired by a song by an American band, Of Mice & Men, which speaks of

the right person and the wrong person inside all of us. The different textures represent the

different identities we all have, as well as how the different notions of their “fluidity” are

reflected in just one body. The overall look, the strong fabrics and the use of black reflect all of

this, along with the sombre look provided by the monochromatic option. It is a strong and

simple sportswear collection, but it features some details.

ANABELA RODRIGUES “KLECKS”

I initially searched for images related to bipolar disorder and that’s really what led me to find

my theme. The aim was to make a collection with reversible garments, which can point to and

highlight the idea of bipolarity, the positive/negative and black/white only. The name “Klecks”

comes from the Rorschach test, a method which does not provide a cure, but is widely used to

detect signs of the disease.

This is why the collection has images of the inkblots, in print or by laser cut. In the Rorschach

test, 10 pictures of inkblots are always shown and only 10 will be presented in this work. The

aim is to convey the idea that there is a “disease” in the collection and that I’m trying to

examine it. With regard to volumes and shapes, the garments are structured and voluminous (in

the case of the laser cuts). There are also contradictory items, quite draped and fluid.

MARCO MOURA “MULTIPLE EXPOSURE”

The name of the collection is "Multiple Exposure". This theme aims to explain that

one image or behaviour cannot in itself define us. A series of images or behaviours

within a given time cannot define us as persons or define our behaviour, as this

varies according to a variety of factors. I intend to pass on this psychological and

behavioural complexity to the collection and not label it.

“Multiple Exposure” includes sportswear silhouettes with androgynous features. For

colour arrangement, manual tie dying was used in order to offer strong, experimental

colours. The main materials are: serge, terry towelling and voile. All the materials

are used raw, so that they can take on a variety of looks, just like human beings.

SÍLVIA ROCHA “ELEMENTAL”

“Elemental’’ is a collection inspired by the element and the composition of the simple,

rudimentary being, using the essential and fundamental and contrasting this fact with

the exaggerated volume of the garments. By trying to translate this effect using

translucent, airy materials, it is possible to see the inside of the garments. The use of

different degrees of opacity is a constant in this collection. The base colour is white

(discoloured and pale) and a dry wood colour (pearl) ends the use of colours.

The target audience for “Elemental” is women aged between 25 and 45, directly or

indirectly involved in fashion, such as bloggers or journalists in specialist magazines.

Well-cared-for young women, with a strong character and confident of themselves.

SOFIA ROCHA “KHALIL”

This collection is called “KHALIL”, because its inspiration is closely associated to Khalil Chishtee, the artist

who makes sculptures from melted plastic bags. The sculptor’s work is marked by a figurative character

evocative of fluidity and motion. This work allows you to recycle your identity

and talk about your personal problems.

In “KHALIL”, I want to express a practical, sportswear collection, with fluid

fabrics contrasting with heavier ones. All of this showing a mixture of materials

(some matte and others glossy). This combination is reminiscent of the

sculptures, which seem rigid and, at the same time, appear to be in constant

motion. Black, white and blue are the dominant colours. The garments are

“disassembled” using zips in improbable places. This effect can be applied in a

variety of ways and, at the same time, the garments seem to be fluid and in

motion. The target audience for “KHALIL” is young, urbane and relaxed.

CONTACTS c. Alexandra Teixeira | e. alexandrarteixeira@outlook.com

c. Anabela Rodrigues | e. anabelazevedo8@hotmail.com

c. Marco Moura | e. marcomoura1394@hotmail.com

c. Sílvia Rocha | e. Silvia_09@live.com.pt

c. Sofia Rocha | e. asophiarocha@hotmail.com

DIELMAR

The DIELMAR collection for spring/summer 2016 is marked by two main trends. The “happy” trend, as

opposed to the “austere” trends caused by the economic crisis, tells a story that

describes a utopian and cheerful state of mind, where hidden details are revealed

beneath a deceptively simple exterior. Another trend is the result of a strong

cultural mix, with a touch of pop and leaning more towards a more decorative

version, but which is also apparently minimalist.

Colour has evolved and gained importance in men’s fashion, becoming essential in

a market that places great emphasis on basic up-to-date concepts. The dominant

colours place a renewed focus on contemporary sport (with reference to the

Brazilian Olympic Games) and reveal an abundance of deluxe classics. Sea blue

shades are presented in a vibrant selection of midtones and “bubble gum” red and

pink tones play a key role, while more recent tones of yellow inject a dose of

energetic novelty for spring. Sugar brown shades emerge as the new neutral tones

in coordination with touches of orange, which is not traditional in men’s fashion. In very subtle shades, grey

is a key neutral colour updated for tailoring in the coming spring/summer.

The silhouette features natural lines that outline the body’s contours. Unstructured and with relaxed

shoulders on unlined jackets without shoulder pads, with a focus on natural raw materials – 100% wool and

100% linen – and mixtures of wool/silk/linen and wool/cotton/silk. In the more “sartorial” area, the emphasis

is put on slim fit suits with semi-traditional making and on excellent compositions such as super 130 and

super 150 wool. Attention to details and the finely crafted openings, collars and inners on a jacket offer a

touch of audacity and modernity.

DIELMAR Dielmar Industrial Association of Clothing was founded in 1965 in Alcains, Castelo Branco, by four tailors: José dos Reis Dias,

Helder Rafael, Mateus Mendes and Ramiro Rafael. In 1978, the company started exporting. France was the first target, with sales

reaching 60 thousand euros that same year. In 1979, Dielmar began to export to the U.S. and, already in the passage from the 80s to

the 90s, it entered the English, Dutch and Spanish markets. In 2001, the company decided to create a network of its own stores. The

first was inaugurated in Lisbon’s Amoreiras Shopping Centre. Dielmar is responsible for the production of official suits for

the national football team. Tó Simões is the brand’s fashion designer, since 2004. Born in 1965, he graduated in Fashion Design at

CIVEC, in Lisbon, where he attended the first course of said school. After a period connected to teaching Fashion Design at CITEX

(Porto) and CIVEC (Lisbon), he developed a professional career always connected to the Fashion industry as a Stylist. His CV

includes a series of fashion awards.

CONTACTS Sociedade Industrial de Confeções DIELMAR, SA - Largo do Chafariz Velho - Ap. 8, 6006-909 - Alcains, Portugal

c. Tó Simões, designer de Moda | e. asimoes@dielmar.pt

t. +351 272 900 900 | +351 927 347 677 | w. www.dielmar.pt

LION OF PORCHES

This season, Lion of Porches takes its inspiration from the Urban Surf theme. The collection is contemporary

and relaxed, combining concepts of a cosmopolitan lifestyle and a more sporty style. It celebrates the modern

way of life, exalting the dynamics of a healthy lifestyle in harmony with nature. A return to our roots and to

the natural life that is intrinsic to us all.

A fusion of nautical striped patterns, floral motifs and unexpected ethnic African patterns, making the

collection less classic, more relaxed and dazzling. Fine, natural raw materials such as wool with bamboo,

100% linen, cotton, Vichy and cotton lace are used.

Markedly optimistic, the radiant and inspiring colours are coral, lime green, bleached blue, yellow, camel,

raw and lighter red.

LION OF PORCHES Having been introduced in the Portuguese market in 2002, LION OF PORCHES is a complete line of British-inspired clothing for

men and women of today. Designed for those who appreciate a free-style casualwear, both relaxed and urban, LION OF PORCHES

is a young and relaxed way of life, without neglecting comfort and a touch of irreverence. The brand is constantly concerned with

becoming more evolved and innovative, reaching new audiences and expanding across borders. With a network of stores scattered

throughout the country, LION OF PORCHES is keen to expand throughout the national territory and currently owns 37 single-brand

stores in Portugal. On foreign soil, it is marketed in countries like Spain, through a partnership with the El Corte Inglés group. The

brand is also present in the U.S., Angola, Mozambique, and will soon be expanding into other markets, namely Eastern European

countries, the United Kingdom and South Africa.

CONTACTS Rua Belmiro de Oliveira - Selho S. Lourenço (Headquarters)

4801-911Guimarães – Portugal

t. +351 253 439 630

w. https://www.lionofporches.pt/

c. Marisa Queirós (Press and Public Relations)

t. +351 253 439 630

e. marisaqueiros@lionofporches.pt

c. Inês Padinha (Showpress)

e. inespadinha@showpress.pt

t. +351 213 152 375

CARLOS GIL

“THE NEW SARTORIAL”

The New Sartorial is simultaneously a tailor, a sculptor, a painter and an

architect. Idealizes every piece with an expressionist sensitivity, reflecting

part of his world, and using them as a way of reflection and abstraction,

where the neutral tones blend in with vibrant colors. Involves the woman’s

silhouette with the mastery of an architect, who dresses the cities with

majestic buildings, structuring the body by mixing curves and diagonal lines

that are manifested in pleated and volumetric.

The New Sartorial maintains the purity and perfection of the tailored shapes,

making them stand out on it’s own. Through the details, he can turn

something simple into something unique. Creating its own collage of

textures and cuts, The New Sartorial combines different fragments to create

a silhouette that is the result of his technical and artistic approach. The same

way as a painter plays with the lines to create perspective, the new tailor

works with the patterns in search of tridimensionality.

The New Sartorial is nothing more than a natural evolution that seeks to

prove to the world that: “sewing is also a form of art!”

CARLOS GIL Born in Nampula in the late 60s, Carlos Gil is graduated in Fashion Design in Portugal and in 1998 he opened his first atelier in

Fundão. The recognition and appreciation of his work led to numerous national and international professional invitations. The

number of clients is rising gradually, no only in Beira Interior region, but also in other cities like: Lisbon, Porto, Coimbra and Braga.

In 2009, by the Portugal Day celebrations, he was distinguished as “Young Business Successful in Portugal and Abroad” by the

Honourable President of the Portuguese Republic. In the same year and the very first time, Carlos Gil presented its brand in Portugal

Fashion. His brand immediately has captured the attention of the industry to their collections. With his own store in Fundão and in

other national and international points of sale, Carlos Gil has become an indispensable brand that presents two collections per year

and develops, parallel and continuous, a unique work and customized for his clients.

CONTACTS Atelier

Avenida da Liberdade, nº 57 | 6230-398 Fundão

t. +351 275 753 610

e. carlosgil@carlos-gil.com

ESTELITA MENDONÇA

Nowadays, the amount of wanted, unwanted, important or superfluous information forwarded and processed

every second is something intrinsic to modern man. In a way, this also identifies modern man and leads him

to struggle with the constant filtering of everything he processes in order to find a balance, but without

missing the necessary information. He looks at the word balance as the last form of freedom, releasing

himself from the superfluous and using the pure form as a means of expression.

The proposal then is to present the path to this balance as an interior climb. Climbing is materialised in this

collection, where neutral shades and pastels with touches of colour awaken our senses taking us back to the

formal balance.

SHOES

Manuel Dupont shoes.

THANKS

Miguel Flor, Simão Bolivar, Carmo Osul, Miguel Lomba, Mário Calisto, Nelson Vieira, Isabel Branco.

ESTELITA MENDONÇA

Estelita Mendonça completed the course in Fashion Design in 2008, at the Fashion Academy of Porto – Arts and Techniques. Always

associated to the fashion world, he also completed a course in Modelling in 2006. Make-up is also one of her areas of interest, which

he has been reconciling with fashion design. He has done make-up for the audiovisual production company Filmes da Mente, the

Higher Shool of Music and Performing Arts, and the store Punch Couture. His collections have been presented seasonally at the

Bloom Space of Portugal Fashion since October 2010. In July 2012, he became responsible for the men's collection of the Fresh

Jealous Brand brand. Following her participation in five editions of the Bloom Space, Estelita Mendonça won a Fashion Awards

Portugal 2012 (New Talent). In December 2012, he was one of the creators that Portugal Fashion took to Madrid to present his

collections at the Matadero Contemporary Art Centre. In 2013, Estelita Mendonça showcased her creations at the Vienna Fashion

Week, which also included production by Portugal Fashion.

CONTACTS

e. estelitamendonca@gmail.com

w. http://estelitamendonca.tumblr.com/ | https://www.notjustalabel.com/designer/estelita-mendonca