OVER-THE-TOP SERVICE

...How can telcos meet the OTT services challenge?

@Adi Kurniawan S.M.B

WHAT IS OVER THE TOP SERVICE?

OTT Concept

Service delivery of media content such as audio, video and text over the Internet to customers

using a broadband connection, regardless of the involvement of the operator or ISP.

OTT services focus on the user experience with a combination of a variety of service-centric devices is not

always done Telco.

OTT are identical with video-based services. Actually more than that ...

OTT Concept

Source: Distruptive Analysis

Service delivery of media content such as audio, video and text over the Internet to customers using a

broadband connection

OVER THE TOP SERVICE…

Apps

Connect

Enable

Basic OTT

Player

Messaging Voice Video

Portal Cloud Game

Internet

Communications

Communication Elements

Device& Smart Product

AUDIO VIDEO CONTENT DELIVERED THROUGH INTERNET BY STREAMING

PEOPLE TALK USING VOIP, SOCIAL NETWORK AND INSTANT MESSAGING

INDONESIAN INTERNET USER

As 6th Rank Global Internet usereMarketer 2014

255,5Milion Population

72,7 Milion Internet

User

72Milion Media Social

Account

308,2Milion Mobile

Connection

Source: We are Social 2014

Indonesia Internet Demography

WHAT INDONESIAN DO WITH THEIR MOBILE PHONE?

14% of Population using Social Media Apps

11% of Population Watching Video

9% Of Population using mobile location-based search

10% Of Population Playing Games

Source: WeAreSocial 2014

5H 27MAvg Time That Internet Users Spend Using The Internet Each Day Using Desktop/Notebook

14%Mobile Internet Penetration of Total Population

2H 30MAverage Time Mobile Internet Per Day

Source: WeAreSocial 2014

Internet Indicators

98%79%

93%59%

80%41%

74%33%

39%15%

Source: We are Social 2014

Old Account

New Account

Percentage Social Media User

HOW TELCO GAUGE “TRANSFORMATION”

Telco OTT Internet

Telco

Telco

Billing ID

Internet

Telco make service ass internet player – use OTT apps to reach billion user

Telco extends in house service to subscribers remotely, via OTT internet connection apps

1

2

Source: Distruptive Analysis

Telco-OTT Model

Value is Created with New Capabilities

Smart Device Smart Network Smart Service

End User

• Higher QoE• Personalized service• Privecy protection

Network Operator

• CAPEX under contfol• Smoother operation• New revenue stream

OTT Player • Happy user• Growing service• Higher revenue

Source : STL

Content, video and portal Communication, voice & social network applications

Security, cloud & enterprise Connectivity

Content and entertainment services appear to be one of the most important areas for Telco-OTT focus.

OTT-style telecom services delivered on an “access independent” basis

Telco-OTT Service…

Develop connectivity by 3G/4G mobile broadband

Source: Distruptive Analysis

HOW TELCO APPLY TELCO-OTT STRATEGY ??

Video Voice Portal AppsSecurity, Cloud &

Enterprise

AT&T

Bell Canada

British Telecom

Comcast

Verizon Wireless

X

Global Telco Operator build Telco-OTT Service…

X

X

X

X

X

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WHAT ABOUT INDONESIA OPERATOR APPLY TELCO-OTT SERVICE??

Top 3 Indonesia Telco Operator

12 3stnd rd

Source: Top Brand 2014

Telco-OTT Service in Indonesia

Video, Content,

PortalApps Store Social

NetworkSecurity, cloud &

enterprise

Telkomsel

Indosat

XL

X

X

X

X

Telk

omse

lIn

dosa

tXL

Video, Content & Portal

Apps Store Social Network & IM

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Smart DeviceSmart NetworkSmart Service