T E C H T A L K

Tools To Work Smarter &

Improve Digital Campaigns

About Us

Founded 1997

Headquartered in Charlotte, NC

Approved BAC Supplier

Services

Digital Marketing

Lead Nurturing

Sales Enablement

To learn more about the tools and

offerings from today’s Tech Talk:

Contact Me:

Kyle Bumgardner

704-338-1727

Kyle@overground.com

Tech Talk 2

Customer Journey | Identify and Remove Barriers

Customers Interact with Landing Pages

Or The First

“Moment of Truth”

Fill Forms

Campaigns Reach Customers

Call Us

Tech Talk | Today’s Topics

Landing Page Testing Software

Web Form Validation Code

Call Analytics Software

Tech Talk 4

T O O L S T O W O R K S M A R T E R

Landing Page Testing Software

Web Form Validation Code

Call Analytics Software

Improve Landing Pages | Why Traffic Is Not Enough

68% of companies use landing pages

Only about 22% of companies are satisfied with their conversion rates

Companies spend $92 average to acquire a visitor, but only $1 to convert them.

Only 52% of companies that use landing pages also test them

Tech Talk 6

• Three Types of Tests

• A/B Testing: Change headlines,

buttons, images and other elements.

• URL Splits: Divide your website traffic

and track which one works the best.

• Multivariate: Test 100’s of changes at

once with multivariate testing

One-time JavaScript code installation

Tech Talk 7

Improve Landing Pages | Testing Software

Tech Talk 8

Improve Landing Pages | Testing Software

• Three Types of Tests:

• A/B Testing: Change headlines,

buttons, images and other elements.

• URL Splits: Divide your website traffic

and track which one works the best.

• Multivariate: Test 100’s of changes at

once with multivariate testing

Tech Talk 9

Improve Landing Pages | Testing Software

• Three Types of Tests:

• A/B Testing: Change headlines,

buttons, images and other elements.

• URL Splits: Divide your website traffic

and track which one works the best.

• Multivariate: Test 100’s of changes at

once with multivariate testing

T O O L S T O W O R K S M A R T E R

Landing Page Testing Software

Web Form Validation Code

Call Analytics Software

Validating Lead Forms | Using Simple Code

• Hidden form field and code

technology mitigates invalid

business name submissions

• “Honeypot” technique reduces

incomplete and spam form

submissions

Case Study Goal:

Reduce Invalid Form Submissions

Before 40% invalid or spam

After 5% invalid or spam

Tech Talk 11

T O O L S T O W O R K S M A R T E R

Landing Page Testing Software

Web Form Validation Code

Call Analytics Software

Track Which Ads Drive Phone Calls | Why It Matters

43% of search-referred conversions happen via phone

35% increase in search clicks resulting in phone calls (2012-2014)

65% of businesses consider phone calls their highest quality lead source

Recent Campaign

Only 3.2% of PPC visitors filled out web form

But another 5.3% of visitors called

8.5% combined conversion rate (form + phone) is strong.

But needed to track calls to see it.

Tech Talk 13

Track Which Ads Drive Phone Calls | Call Analytics

Dynamic Number Insertion Software

Simple one-time code installation

No need to change existing phone numbers

Automatically displays a unique trackable phone number on your web site

Tech Talk 14

Phone # DynamicallyShown on Landing Page

Customers Call Data Passed Back To Campaign

Tech Talk 15

Track Which Ads Drive Phone Calls | Customer Journey

Customer Calls # from Landing Page

Customer Searches Google

Customer Clicks Google Ad &

Visits Landing Page

Call Source & Keyword Data

Collected

Data Passed Back To Campaign

Summary

Tools To Work Smarter

Landin Page Testing Software

Web Form Validation Code

Call Analytics Software

How You Will Benefit

Remove Guesswork From Landing Page Design

Improve Data Integrity On Forms

Close the Loop On Missing Conversion Tracking

Tech Talk 16