6/9/2020 Cover
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Prepared by Tourism WA Strategy and ResearchJune 2020
Overnight Visitor Factsheet 2019 - Australia's Golden Outback
6/9/2020 Overview
1/1Intrastate Interstate Internat'l Total
4.6
8.7
12.6
5.5
$472
$729
$376
$539
$456
1,140,000
1,529,000
1,015,000
1,191,0001,080,000
Visitors by MarketThree Year Average - 2017/18/19
Average length of stay (nights)Three Year Average - 2017/18/19
Overnight Visitors
Average daily spendThree Year Average - 2017/18/19
Average trip spendThree Year Average - 2017/18/19
Overnight Visitor Summary 2019 - Australia's Golden OutbackThe data in this factsheets refers to visitors who have spent at least one night in Australia's Golden Outback
2015 2016 2017 2018 2019
893,000
130,000193,000
81,000146,000 98,000
965,000
1,268,000
988,000922,000
2015 2016 2017 2018 2019$51
$65$135$119
$57
$356
$554
$311
$385
$365
$42$40
Overnight Visitor Spend ($ millions)
●
●
●
85%
11%5%
Market Intrastate Interstate International Intrastate Interstate Internat'l Total
$95
$81
$47
$87
Intrastate Interstate Internat'l Total
$437
$699
$588
$477
Intrastate
Interstate
International
6/9/2020 Demographics and Trip Details - Intrastate
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Intrastate Overnight Visitor Details - Australia's Golden OutbackThree Year Average - 2017/18/19The data in this factsheets refers to visitors who have spent at least one night in Australia's Golden Outback
29%
21%
46%
4%
Holiday
VFR(Visiting
Friends &
Relatives)
Business
Other
Sum of purpose may add to more than 100% as overnight visitors can visit
the LGA for more than one reason.
Travel Party
%GT Visitors
Travelling aloneAdult coupleFamily groupFriends/relativesOther
36%17%11%14%23%
LOS %GT Visitors
1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights
66%23%9%2%
34% 66%
Domestic Visitors (Intrastate): Western Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home. Note, intra-regional travel is included, i.e. the home and stay may fall within the same region.
Definitions
Purpose of Travel Age
Travel Party
Length of Stay
Gender
Top 3 Home Local Government Area (LGA)
Source LGA % of visitors
Kalgoorlie/BoulderStirlingSwan
9%6%4%
Intrastate Visitors(Average Annual 2017-19)
1,028,000
Intrastate Spend (AverageAnnual 2017-19)
$410M
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Age
% Visitors
15-19 years20-34 years35-49 years50-64 years65+ years
5%29%27%27%13%
6/9/2020 Demographics and Trip Details - Interstate
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Interstate Overnight Visitor Details - Australia's Golden OutbackThree Year Average - 2017/18/19The data in this factsheets refers to visitors who have spent at least one night in Australia's Golden Outback
46%
15%
40%
2%
Holiday
VFR(Visiting
Friends &
Relatives)
Business
Other
Sum of purpose may add to more than 100% as overnight visitors can visit
the LGA for more than one reason.
Age
% Visitors
15-19 years20-34 years35-49 years50-64 years65+ years
2%19%25%26%28%
Travel Party
%GT Visitors
Travelling aloneAdult coupleFamily groupFriends/relativesOther
31%34%10%13%13%
LOS %GT Visitors
1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights
55%22%13%10%
42% 58%
Domestic Visitors (Interstate): Australian residents from outside of Western Australia aged 15 years and over who spent at least one night at a place at least 40km from their home.
Definitions
Purpose of Travel Age
Travel Party
Length of Stay
Gender
Top 3 Home State/Territory
Market % of visitors
New South WalesVictoriaQueensland
26%24%23%
Interstate Visitors(Average Annual 2017-19)
124,000
Interstate Spend (AverageAnnual 2017-19)
$78M
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6/9/2020 Demographics and Trip Details - International
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International Overnight Visitor Details - Australia's Golden Outb…Three Year Average - 2017/18/19The data in this factsheets refers to visitors who have spent at least one night in Australia's Golden Outback
79%
14%
5%
6%
Holiday
VFR(Visiting
Friends &
Relatives)
Business
Other
Sum of purpose may add to more than 100% as overnight visitors can visit
the LGA for more than one reason.
Age
% Visitors
15-19 years20-34 years35-49 years50-64 years65+ years
3%39%16%29%14%
Travel Party
%GT Visitors
Travelling aloneAdult coupleFamily groupFriends/relativesOther
46%34%7%
11%2%
LOS %GT Visitors
1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights
67%14%10%10%
50% 50%
International Visitors: aged 15 years and over who spent at least one night in the region and are staying in Australia for 12 months or less.
Definitions
Purpose of Travel Age
Travel Party
Length of Stay
Gender
Top 3 International Markets
Market % of visitors
GermanyUnited KingdomNew Zealand
14%14%9%
International Visitors(Average Annual 2017-19)
56,000
International Spend(Average Annual 2017-19)
$32M
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6/9/2020 Activities
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Travel behaviours of visitors to Australia's Golden OutbackThree Year Average - 2017/18/19The data in this factsheets refers to visitors who have spent at least one night in Australia's Golden Outback
Top 3 accommodation (% of nights) - Intrastate Top 3 accommodation (% of nights) - Interstate Top 3 accommodation (% of nights) - International
Accommodation % of nights
Friends or relatives propertyHotel/resort/motel or motor InnCaravan or camping - noncommercial
16%14%11%
Accommodation % of nights
Friends or relatives propertyHotel/resort/motel or motor InnCaravan or camping - noncommercial
16%15%10%
Accommodation % of nights
Friends or relatives propertyRented house/apartment/flat or unitCaravan park or commercialcamping ground
19%17%10%
Top 3 leisure activities during trip - Intrastate Top 3 leisure activities during trip - Interstate Top 3 leisure activities during trip - International*
Top 3 Local Government Areas (LGA's) visited - Intrastate Top 3 Local Government Areas (LGA's) visited - Interstate Top 3 Local Government Areas (LGA's) visited - Internat'l
Activity % of visitors
Eat out at a restaurant / cafeSightseeing/looking aroundGo to the beach
92%85%82%
Activity % of visitors
Eat out at a restaurant / cafeSightseeing/looking aroundPubs, clubs, discos etc
46%24%23%
Activity % of visitors
Eat out at a restaurant / cafeVisit friends & relativesPubs, clubs, discos etc
39%25%22%
*International visitors may have undertaken the activity in the region or elsewhere in Australia
LGA Visited % of visitors
Kalgoorlie/BoulderEsperanceLeonora
17%15%7%
LGA Visited % of visitors
Kalgoorlie/BoulderEsperanceDundas
41%29%25%
LGA Visited % of visitors
EsperanceKalgoorlie/BoulderKondinin
46%24%21%
6/9/2020 Notes
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Visitor Factsheet - Further Information
Important Note
All data is sourced from Tourism Research Australia’s National and International Visitor Surveys (NVS and IVS).
To increase the sample size and hence improve the reliability of the data, estimates in this document are based on an average of the past three calendar years (2017, 2018 and 2019).
Interstate estimates are based on smaller sample sizes than either the intrastate or international measures, and can fluctuate significantly.
It is recommended by Tourism WA that the visitation statistics in this fact sheet are used in conjunction with other information sources that you have access to. This might include population statistics from the Australian Bureau of Statistics, feedback from local operators, information from local Visitor Centres, data from local councils etc.
Since 2018, changes have been made to both the IVS and the NVS. As such, estimates in this factsheet are not comparable to previous factsheets. For further information, see NVS Methodology or IVS Methodology on Tourism Research Australia's website.
Definititions
Domestic Visitors (Intrastate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home. Note, intra-regional travel is included, i.e. the home and stay may fall within the same region.
Domestic Visitors (Interstate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home.
International Visitors: International visitors aged 15 years and over who spent at least one night in the region and are staying in Australia for 12 months or less.
Sample
Market Sample Size
95% ConfidenceInterval Visitors (±)
95% ConfidenceInterval Nights (±)
IntrastateInternationalInterstate
1,4051,064
181
6.2%7.7%
17.7%
9.1%20.0%18.5%
Source
Tourism Research Australia, National and International Visitor Surveys, 2019
Note: Estimates in this factsheet need to be considered within the Confidence Intervals in this table. Data has not been provided where the Sample Size is less than 40 or the Confidence Interval is greater than ±50% (highlighted in red)