Overview

• Estate Owned by: The Catena Family• Wine Region: Mendoza• Winemaker: Alejandro Viggiani• Estate Founded: 2006• Winery Production: 492,000 Bottles

Location

• The Tilia wines are sourced from the traditional Eastern region and the dynamic Southern region of Mendoza, Argentina.

• Tilia’s Torrontés grapes are sourced from Cafayate, Salta in the northwestern region of Argentina.

Location

• Eastern Region– Located 50 miles to the southeast of the city

of Mendoza, at an elevation of 1,950 - 2,150’. – One of the oldest and most traditional

viticultural regions in Mendoza.– A true desert, receiving less than 8” of rain a year. – The need of irrigation is met with pure mountain spring water from snow melt of the Andes,

arriving to the region via the Tunuyan River.• Tilia promotes very carefully controlled furrow irrigation, in which the water is

watchfully guided through the vineyard row by row. – 330 of sunshine days a year.– The pergola, overhead trellising system is used to provide shade for the grapes. – The dry, arid climate means very few insects, so they do not use pesticides.– The grapes have very ripe, rich fruit flavors and excellent mid-palate depth and

concentration.

Location

• Southern Region– Located 100 miles due south from Mendoza city, at an elevation 3,000 - 4,000’. – The area is made up primarily of the San Carlos County. – Considered to be one of the premiere grape growing regions in Mendoza.– The higher elevation translates into much lower temperatures, allowing for more aromatic

intensity and higher levels of natural acid for freshness and balance.– The winery uses drip irrigation on the desert land. This allows for more careful water

management and has lead farmers to explore new viticultural areas.– Tilia farmers use vertical shoot positioning, giving

the fruit exposure to valuable sunshine.– The dry, arid conditions mean that they do not

need to use pesticides and fungicides, growing their grapes naturally.

– The grapes have very intense and complex aromatic profiles and lend a cool freshness to the Tilia wines.

History• Made at Bodegas Esmeralda, Tilia has been hand-crafted to

demonstrate true varietal character. • This is a second label of Catena, Catena-owned and crafted—

same winemaker! • The brand is named after the Tilia (Linden) tree commonly

found throughout Argentina’s wine country. – Vineyard workers often make tea from the flowers of this tree and

enjoy time sitting in the shade after a hard day’s work.– These wines are a tribute to those workers and to the Argentinean

way of living life to the fullest, enjoying every moment and relaxing in the natural environment the land provides.

• The Tilia wines are made by Alejandro Viggiani, a winemaker and viticulturalist in charge of all Catena family vineyards in eastern Mendoza.

Philosophy

• Sustainably farmed and a unique blend of fruit from the traditional Rivadavia Eastern region and the dynamic San Carlos Southern Region of Mendoza

• The philosophy is one of value and sustainability. No risk of moisture ‘diseases’ so no fungicides or insecticides are used.

• Tilia is dedicated to maintaining the best traditions of their rural lifestyle, to caring for their community of family farmers, and to stewarding responsibility in the use of their environment.

• The winemaking and viticultural team actively engage in many programs throughout the community to implement this credo.

Winemaker

Alejandro Viggiani •Graduated with honors from the Universidad Nacional de Cuyo in Mendoza with a degree in Agricultural Engineering. •Attended the viticulture and winemaking masters program jointly held by the Universidad Nacional de Cuyo and the prestigious Eccie National Superieure Agronomique de Montpellier, where he specialized in vine physiology.

Key Selling Points

1. Wines made at the legendary Bodegas Esmeralda – Original Winery that produced Catena Wines for a decade

2. Sustainably farmed vines from two traditional regions offering quality d fruit and natural acidity

3. Tilia demonstrates true varietal character4. Multi Brand under $10 with opportunities in every channel5. Alejandro Viggiani is the winemaker, and viticulturist with a master

degree from the University of Mendoza & Ecole National Supérieure Agronomique de Montpellier specializing in Vine Physiology.

6. Best valued Brand by the Wine Advocate

Building The Brand

1. Wines made at the legendary Bodegas Esmeralda – Original Winery that produced Catena Wines for a decade

2. Sustainably farmed vines from two traditional regions offering quality d fruit and natural acidity

3. Utilize the concept of Sustainability, plus an attractive package.4. Fresh, well structured tannins & bright acidity wines.5. Drive volume in Off Premise, Club Accts & National Accts with aggressive

price points6. BTG in On Premise opportunity for Malbec, Chardonnay, Merlot and

Cabernet Sauvignon – Value Brand

Chardonnay MerlotCabernet

SauvignonTorrontes

Distribution Channel

On Premise: 50% Off Premise: 50%

On Premise: 35% Off Premise: 65%

On Premise: 30% Off Premise: 70%

On Premise: 20% Off Premise: 80%

Varietal Composition 100% Chardonnay 100% Torrontes 100% Merlot 100% Cabernet

Sauvignon

Competitive Set

AlamosValentin BianchiBodega Fin del Mundo

Crios Susana BalboBodegas CalliaErnesto Catena Padrillos

Bodega NeuquenNortonPascual Toso

AlamosPascual TosoFinca Sophenia

Pricing

SRP: $10.00 Min. SRP: $9.00 BTG: $9.00 Wine List: $25.00

SRP: $10.00 Min. SRP: $9.00 BTG: $9.00 Wine List: $25.00

SRP: $10.00 Min. SRP: $9.00 BTG: $9.00 Wine List: $25.00

SRP: $10.00 Min. SRP: $9.00 BTG: $9.00 Wine List: $25.00

Malbec BonardaMalbec Syrah

Distribution Channel

On Premise: 45% Off Premise:55%

On Premise: 30% Off Premise: 70%

On Premise: 35% Off Premise: 65%

Varietal Composition 100% Malbec 50% Malbec and 50%

Syrah 100% Bonarda

Competitive SetAlamosZoloBodega O Fournier

Pascual TosoValentin BianchiHumberto Canale

Ernesto Catena TahuanDuriguttiLa Posta

Pricing

SRP: $10.00 Min. SRP: $9.00 BTG: $9.00 Wine List: $25.00

SRP: $10.00 Min. SRP: $9.00 BTG: $9.00 Wine List: $25.00

SRP: $10.00 Min. SRP: $9.00 BTG: $9.00 Wine List: $25.00

Bonarda

• 100% Bonarda• The grapes for this wine come from El Mirador

vineyard in the Eastern region of Mendoza. • Ripe red fruit aromas with hints of violet and

anise give way to a juicy wine with raspberry and plum fruit flavors along with notes of black pepper. The finish is soft with round, velvety tannins.

• Pair with barbequed chicken or pasta with red sauce.

Cabernet Sauvignon

• 100% Cabernet Sauvignon• The nose is full of ripe red fruits, sweet

spice, clove and black pepper along with a touch of tobacco. The mouthfeel shows raspberries and cassis layered with notes of cedar and thyme. The finely grained tannins add structure and length on the soft finish.

• Pair with roasted or grilled beef.

Chardonnay

• 100% Chardonnay• Ripe tropical fruit shows through on the

nose with pear, peach, pineapple and some floral notes. In the mouth, this wine is full and rich with concentrated pear and tropical fruit flavors with layers of vanilla and sweet spice from light oak aging. The finish is clean and bright.

• Pair with seafood salad or grilled chicken.

Malbec

• 100% Malbec• Black cherry and plum on the nose is

accompanied by light floral notes and a hint of vanilla. This leads to a full mouthfeel with rich and concentrated flavors of cassis and black berry fruit along with a touch of sweet spice from light oak aging.

• Pair with grilled meats, salmon and spaghetti with meat sauce.

Malbec Syrah

• 50% Malbec and 50% Syrah• Black cherry and blueberry on the nose

along with hints of vanilla and leather give way to a full, rich wine with ripe concentrated red and black berryfruit interwoven with sweet spice. The finish offers ripe silky tannins.

• Pair with steak, grilled or smoked meats, salmon and a variety of ethnic cuisines.

Merlot

• 100% Merlot• The nose offers red fruit aromas

with hints of spice and vanilla. In the mouth it's soft and elegant with cherry and raspberry flavors and supple tannins.

• Pair with roast beef or grilled chicken.

Torrontés

• 100% Torrontés• Torrontés has a unique expression in

Argentina and has become known as the country's signature white grape varietal.

• The nose offers delicate floral notes of jasmine and magnolia intermingled with bright hints of citrus. In the mouth the flavors are full and ripe with concentrated flower, pear and fig. It finishes bright and crisp.

• Cold salads, shellfish, sushi or serve as an aperitif.