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Overview of E-commerce in The Middle East

Date post: 21-Apr-2017
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OVERVIEW OF E-COMMERCE IN THE MIDDLE EAST By Mohammad Hijazi @mhijazi
Transcript

OVERVIEW OF E-COMMERCE IN THE MIDDLE EAST

By Mohammad Hijazi

@mhijazi

@mhijazi

WHAT IS E-COMMERCE?

E-commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet.

@mhijazi

INCENTIVES TO BUY ONLINE

Comparison shopping

Wider selection

Better prices

Reviews from other shoppers

Saving effort & time

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MENA E-COMMERCE MARKET

Source: Paypal

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E-COMMERCE PENETRATION IN KEY COUNTRIES

Source: ipsos

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E-COMMERCE POPULARITY IN THE REGION

Source: ipsos

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TOP E-COMMERCE WEBSITES (RANKED BASED ON AVG. MONTHLY INTERNET REACH)

Source: ipsos

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TOP PRODUCTS PURCHASED ONLINE

Source: ipsos

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MENA E-COMMERCE MARKET

Source: Paypal

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WHERE ARE THEY MAKING THEIR PURCHASES FROM?

Source: Paypal

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PAYMENT METHODS

Source: Paypal

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STUDY IN LEBANON

44%

56%

ARE YOU GENERALLY AFRAID OF BUYING ONLINE?

Yes

No

Source: Cloud961

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STUDY IN LEBANON

16%

21%

46%

17%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Very often

Moderately often

Not very often

Never

HOW OFTEN DO YOU PURCHASE ONLINE?

Source: Cloud961

@mhijazi

STUDY IN LEBANON

10%

50%

40%

0%

10%

20%

30%

40%

50%

60%

Local International Both

SOURCE OF GOODS

7%

19%

37%

22%22%

47%

16%

10%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

+ + + 0 -

CONFIDENCE

Local International

Source: Cloud961

@mhijazi

STUDY IN LEBANON

Security of the website24%

Fraud18%

Shipping costs18%

Taxes11%

Condition of the product15%

Not meeting expectations14%

FACTORS THAT DETER USERS FROM BUYING ONLINE

Source: Cloud961

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WEBSITE SECURITY IN LEBANON

Hacker was easily able to:Get free plane tickets from Middle East Airlines (MEA), only one that responded to hacker’s warning

Get free movie tickets from VOX and Grand Cinemas

Change user type to “administrator” on Scoopcity

Download Maguy Farah’s book for free

Hacking Bank Audi’s Online Payment (used by most companies in Lebanon)

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SOCIAL E-COMMERCE

On Facebook

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SOCIAL E-COMMERCE

On Instagram

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SOCIAL E-COMMERCE

On Pinterest

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BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCEFits.me introduces a virtual fitting room where users enter their exact measurements and get the feeling of how the clothes will look on them.

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BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCEOn Qvit.com, users can create an avatar that has the exact same body as them and then try on clothes.

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BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCEGlasses.com app on smartphones allows users to create a 3D version of themselves and try up to 4 pair of glasses simultaneously and compare them.

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BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCEIKEA designed an application that allows users to virtually place a piece of furniture in their room.

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EZSTORE.ME ARE TRYING TO BUILD SELLER’S TRUST FOR E-COMMERCE

http://www.youtube.com/watch?v=DE3-2zmpAto

QUESTIONS? [email protected]

@mhijazi

THIS PRESENTATION WAS MADE POSSIBLE DUE TO RESEARCH BY

• Armen Bakkalian

• Maria Frangieh

• Mira Noueihed

• Nadim Frenn

• Vana Kelzy


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