8/7/2019 Overview Of The Indian Car Market In 2010

1/3

nuary 2011

Evolution of market shares between major car manufacturers in India:2009 - 2010 comparison based on sales volumes

1%1%1%

2%3%

3%12%

13%

26%

38%

Maruti Suzuki

Tata Motors

Hyundai Motor India Ltd.

Mahindra & Mahindra

Ford

Toyota

Honda

Fiat India

Skoda

Volkswagen

0%1%1%1%

3%3%12%

14%

25%

40%

Maruti Suzuki

Tata Motors

Hyundai Motor India Ltd.

Mahindra & Mahindra

Honda

Toyota

Ford

Fiat India

Skoda

Volkswagen

Newcomers have added

fierce competition for hard-

to-gain market shares

0

750000

1500000

2250000

3000000

2009 2010

2009 - 2010

Maruti Suzuki

Tata Motors

Hyundai Motor India Ltd.

Mahindra & MahindraFord

Toyota

Honda

Fiat India

Skoda

Volkswagen

2009 2010

V o l k s w a g e n

accomplishes one of

the best year-on-year

progression in terms

of market shares

Overall distribution is stable, with Tata Motors showing a

satisfactory yearly progression while Maruti Suzuki and

Hyundai Motor India Ltd. show a relative loss of market

shares imputable to aggressive competition from market

entrants.

Growth in sales has been

profitable to almost all actors,

with the notable exception of

Fiat, largely missing its yearly

goal.

Limited market shares are still

efraining new entrants from

ully profiting from overall

sales volume inflation, leaving

argest carmakers take the

ons share.

Distribution of sales volume between major car manufacturers in India:

Overview Of The Indian Car

Market In 2010

IndiaTransPortportal.com

http://indiatransportportal.com/http://indiatransportportal.com/

8/7/2019 Overview Of The Indian Car Market In 2010

2/3

nuary 2011

Monthly car sales breakdown of four largest manufacturers:2009 - 2010 comparison based on monthly sales volumes

0

27500

55000

82500

110000

January 10 April 10 July 10 October 100

2500

5000

7500

0000

January 09 April 09 July 09 October 09

Tata Motors Hyundai Motor India Ltd. Mahindra & Mahindra Maruti Suzuki

While overall positions and market shares havent changed significantly between the four largest manufacturers

on the Indian market, a monthly breakdown reveals interesting shifts in strategies and some missed

opportunities. Although monthly sales have been relatively stables for back runners Hyundai Motor India Ltd.andMahindra & Mahindra, 2009 and 2010 have seen a fierce battle for dominance between Tata Motors

and Maruti Suzuki.

Outstanding monthly performances by Tata Motors on the period January 2009 - January 2010 seemed two

hint too a potential monthly outselling ofMaruti Suzuki. But the potential spur expected from the Nano failed

o come through and Tata Motors closed the year 2010 on an underperformance; leaving room Maruti

Suzukiplenty of room to seize new sales during the summer 2010.

2009 2010

Difficult start for the Tata Nano:

ndian automobile firm Tata Motors hit a roughpatch from mid-2010 on with its new Nano. The

preceding year, the company had selected 1,55

akh customers to be the first recipients of the

car but these failed to take immediate delivery of

he car when it was announced to be ready.

By December 2010 it appeared that Tata

Motors had only managed to deliver 77,000

cars, including second lot and open sales

buyers, since July 2009.

Failure to launch could be explained by poorecords of road safety and incidents which have

smeared the cars reputation. In response the

company offered free upgrades and extended

warranties but consumers remained cautious.

Overview Of The Indian Car

Market In 2010

IndiaTransportPortal.com

http://indiatransportportal.com/http://indiatransportportal.com/http://indiatransportportal.com/

8/7/2019 Overview Of The Indian Car Market In 2010

3/3

nuary 2011

Fast-paced growth in the luxury car segment spurs competition between carmakers

An old feud is being revived between the two german

eavyweight BMW and Mercedes Benz in India.

While Mercedes has been present for a few years on

he Indian market, BMWs arrival in 2007 spurred new

ompetition.

Mercedes displayed a remarkable response capacity,

putting forward intimidating sales number and a best

ver second quarter with 799 sales between April andune 2010.

However, in 2010, it seemed as if BMW would

ventually outgrow its arch Nemesis, touting record

ales in the month of October 2010 and impressive

verall growth that allowed the company to close the

ales gap with rivaling firm Mercedes.

Perspectives:

Promising growth on the luxury car market:

60%annual growth rate of

the luxury car segment

in India

388units sold in June 2010,

Mercedes best month

753 units sold in October 2010,BMWs best ever month

25%

30%

overall growth rate of the domestic car

market in India on the period 2009 - 2010

and above expected growth rate of thedomestic car market in India for the period

2010 - 20112010

The Indian market appears to be slowdown-proof

2011

Overview Of The Indian Car

Market In 2010

IndiaTransportPortal.com

http://indiatransportportal.com/http://indiatransportportal.com/