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Overview of Web runOrganisation
by Shradha Singh Rana, emba 2010, RN 10530
A Herbal Company Based in Nepal
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IntroductionCompany WE is a company based in
Nepal which produces processed herbal
goodsIt manufactures herbal soap,Oils, andPillows etc.
It caters to 100% foreigners and theexpatriate community
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3 year Overall Sales ApproximationFY 2006 2007:
USD 300,000.00
FY 2007 2008 :
USD 350,000.00
FY 2008 2009:
USD 290,000.000.00
50,000.00
100,000.00
150,000.00
200,000.00
250,000.00
300,000.00
350,000.00
400,000.00
FY 2006-
2007
FY 2007-
2008
FY 2008 -
2009
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Web based Sales -
internationalAs mentioned before the international Salescomprises of 90% of overall sales.
That means of the 3 year aggregate of USD940,000.00 only USD 846,000.00 comprises ofinternational sales
Yearly 90% breakdown:
FY06/07:USD270,000.00,FY07/08:USD315,000.00, FY08/09:USD261,000.00
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Analysis of Web inquiries and conversions
Sn 2005-06 2006-07 Converted 2007-08 Converted 2008-09 Converted
1 July 23 5 28 2 19 2
2 August 16 4 22 1 17 3
3 September 19 8 19 2 11 1
4 October 33 3 23 1 20 0
5 November 29 2 22 0 22 2
6 December 19 3 20 1 19 1
7 January 13 1 29 3 22 0
8 February 20 2 32 1 10 3
9 March 24 5 27 2 8 0
10 April 19 2 34 5 8 0
11 May 22 3 34 4 5 1
12 June 31 16 3 26 3 10 2
Total
inquiries/conversion in
a year 31 253 41 316 25 171 15
percent Converted 16% 8% 9%
Yearly Inquiries from the website
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Graphical analysis of above inquiries and
conversions
253
31
316
25
171
15
247
27
0
50
100
150
200
250
300
350
FY06/07 FY07/08 FY08/09 mean
Inquiries
conversions
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Percent converted per year
0%
2%4%
6%
8%
10%12%
14%
16%
FY06/07 FY07/08 FY08/09 cumula
percent converted
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Projected Sales and Inquiry for 2010
particulars 2006-2007 2007-2008 2008-2009 total avg projection
Sales in USD 270000 315000 261000 846000 282000inquiries 253 316 171 740 246.67
conversions 41 25 15 81 27
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Projected graph for sales for FY09/10
270000
315000
261000282000
0
50000
100000
150000
200000
250000
300000
350000
2006-2007 2007-2008 2008-2009 avg projection
Sales in USD
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Estimated inquiries FY09/10
253
316
171
247
050
100
150
200250
300
350
2006-2007 2007-2008 2008-2009 avg
projection
inquiries
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Estimated Conversions
FY09/10
41
25
15
27
2006-2007
2007-2008
2008-2009
avg projection
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SummationWE saw a growth in its international sales since it startedselling via the web from 06-07
Even though in 06-07 the conversion of customers was higherthan 07-08, the sales in 07-08 was greater due to repeatcustomers
Due to international global recession there is a big drop innumber of conversions in 08-09.
The drop in sales is also due to drop in repeat customers astheir purchasing capacity decreased.
There might be a slight change in this trend from this year
onwardIn order to increase sales now WE has to globally market itsproduct and services via other methods as well,e.g,advertisement, attendance at fairs etc.
It also has to push at the local market and become more visible.