Overview Wi-Fi marketing

solution of S-wifi in 2016

Content

• Trend of using Mobile in Vietnam

• Location and user journey

• Operation

• Solutions

• Partners

Trend of using Mobile

• More 145% population using mobile phone;

• Over 30 million 3G subscribers;

• Over 22 million Smartphones (Q4.2015 BMI);

• 35% time on Mobile, 25% on Tivi, and other (Inmobi Research)

Source: BMI Q4_2015

Trend of using Mobile

End user will spend

more time access

internet on

Smartphone

through wifi

Source: Available Location S-wifi in 2016

EY 2016: • User: 5,000,000 • AP: 4,500 • Province: 18 • New segment: premium

Y 2015

• User: 3,000,000

• AP: 2,500

• Province: 12

Location

Festival

Flower Festival in lunar new year • Location: Hà Nội, HCM, Đà Nẵng, Nha Trang, Cần

Thơ, Hải Phòng

• 25 area

• 100 AP

• 500,000 Access internet

• Duration: 30 days,

• Time: lunar new year

Nha Trang Beach Festival • Nha Trang

• 15 AP

• 50,000 access internet

• Duration: 15 days

• Time: july

Da nang Firework Festival • Đà Nẵng

• 15 AP

• 40,000 access internet

• Duration: 7 days

• Time: 30/4

Vũng Tàu internation Kite festival • Vũng Tàu

• 20 AP

• 60,000 Access internet

• Duration: 7 days

• Time: August

Huế international Cultural Festival • Huế

• 15 AP

• 30,000 access internet

• Duration: 10 days

• Time: April

Location

User Journey

University Hospital Public

Youth – Student

Age: 18 - 22

80% Using internet

every day

Doctor/ Patient/

Patient’s Home

Age: Un-define

30% using internet

1 time/2 week

Business

Person/Traveler

Age: 16+

5% using internet

1 time/month

FMCG

F&B

Education

Electronic

Pharmacy

Heath care

Medical Service

FMCG

FMCG

F&B

Banking

Real Estate

Automobile

Tourism

Hotel& Restaurant

Electronic

Game

Source: S-wifi_Platform_enduser

Location

Solution for Brand

Interactive

attract

StandarBanner

Scratch effect

Mini Game

Survey

Slider

Animations

Video

Shake

Banner HTML5

Selfie

Source: S-wifi_Plan_2020

Interact

ive

Video

Call

Lucky

Draw

Awareness

Banner standard- CPC

Banner HTML - CPC

Banner Slider - CPC

Banner Video - CPC

Engagement

Shake - CPC

Scratch - CPC

Selfie - CPC

Minigame - CPC

Call - CPC

Online link offline

Lucky draw - CPA

Video interaction - CPA

Suvey - CPA

Y 2015 Year 2016

Wi-Fi Homepage Ticket Interactive Window Concept Selfie Questions Lucky Draw Entertainment Let’s smile Magic Mirror 3D Oculus

2016: New solution for Event

new

1st time

2nd time

Banner

Smart Banner

Website/facebook

Campaign monitoring, and

report

The splash page is setup by customers

Customer and info

management

Special customer

care

2016: New Solution for Retail

Retail*: Location owners have wifi network without advertising Platform, such as hotel, shopping mall, building,…

new

F&B

FMC

G

OTC

Oth

ers

Our customer

Thank you