Ovsyannikov huawei

HUAWEI TECHNOLOGIES CO., LTD.

Success with Huawei Hybrid TV Solution

HUAWEI TECHNOLOGIES CO., LTD. Page 2

History Of Huawei TV Service

2000 2004 2007

.

Up to 2010

Huawei has more than 18 years TV service experience to guarantee the success of operator TV service

MultimediaProduct line3 solutions:Digital TV, Video phoneVideo conferenceProduct:STB, QAM, Encoder,

Terminal:STB

Network Product:Fiber transmission of TV Signal and TV stream

Digital Entertainment Product line4 solutions:IPTV, Digital TV, Mobile TVInternet TVProduct:QAM/IPQAM, Encoder, VOD, CDN

Terminal:Video phone,Video conference, STB

Network Product:Fiber transmission of TV stream, Multi-Play Solution, Mobile network Optimization

Digital Home Product line5 solutions:IPTV, Digital TV, Mobile TVInternet TV, Video SurveillanceProduct:QAM/IPQAM, Encoder, VOD, SQM, CDN, HIC

Terminal:Video phone, Video conference, STB, HG/AG/ONU

Network Product:Fiber transmission of TV stream, Multi-Play Solution, Mobile network optimization

Core Network Product:IMS based IPTV

Digital Home Product line6 solutions:IPTV, Digital TV, Mobile TV, Internet TV, Video Surveillance, Hybrid TV Product:QAM/IPQAM, Encoder, VOD, SQM, CDN, HIC, MashupTerminal Company:Video phone, Video conference, STB, HG/AG/ONU/RGFixed Network Product line:Fiber transmission of TV stream, Multi-Play SolutionMobile Network Product:Mobile network optimizationLTE based TV ServiceCore Network Product:IMS based IPTVHisilicon Company:Encoder/Decoder chipset

MultimediaPre-research Dep.

Focus on the technology of TV service

1993


Managed IPNetwork

Hybrid STB ( IP+DVB-s)

Hybrid Head endHybrid Head end

PC Hybrid STB(IP+DVB-C)

Satellite

Internet

T-Base

Hybrid STB ( IP+DVB-T)PDA/HandsetGadget ITV Set

DTT TVSatellite TVOTT TV / Internet TVIPTVMobile TV

3G/Wimax/LTEMobile

HFC

Hybrid TV platform

Cable TV

OTT STB(Hybrid Optional)

SDPInternet info (For all TV)

3rd Party VAS (For all TV)

Huawei SDP Based IPTV Service Map


Huawei’s End To End Solution saves CapEx & future proof Investment

Open InterfaceOpen Interface

Service GuaranteeService GuaranteeStructure DesignStructure Design

Module Structure Design Open Middleware Reliable, High Capacity

Operation layer Middleware layer Bear network layerService network layer Home layer

CMS

BSS Headend

CA/DRM

CDN Center POP

STBIP network

Middleware(BackOffice)

Huawei’s E2E

solution have

the best

characteristics

and design

structure

Modular system component Provide the whole system Deploy new system & service

rapidly

Shield the difference of 3rd component

Integrate 3rd party component rapidly

Distributed system Smooth Expansion Unified Network Management Terminal Management


Two-Layer Middleware cansupport fast ServiceDeployment

System Middleware: Provides standard, open

interfaces to facilitate the integration with equipments of various suppliers, hence enabling fast service deployment;

STB Middleware: Conveniently integrated with

third-party STB’s (Set Top Box) reducing deployment costs;

Quickly adapt to new services

Open Middleware is Easy to Integrate with 3-rd STB and More Services

Games Interactive AD

Education online

Information channel

TV shopping

Karaoke Video BLOG

System Middleware (Back)

Basic Service API Value-addedService API

STB Middleware (Front)

STB OperationSystem Hardware

Middleware Client

Service Application

Live-TVVODTSTVTVOD

Integrated with Humax , Airties , Kaon, Pace’s series STB successfully for Etisalat in UAE Integrating with Albis and ADB’s series STB for Magyar Telekom and Qatar Telecom Start to integrate with Motorola series STB this month

Yandex


Provide abundant and Innovative IPTV Service

Live TV TSTV incl. ReStart

Search

VOD incl Recom.Mosaic

ReminderPIP

Parent Control

Promotion

News Game Facebook


Realize TV-App-Store/TV-Market Based on Android STB

Terminal Performance Support:

Admin portal for Operators

Developer API for 3rd party

service designer

User presence Interface

…

…

The Benefit :

Colorful GUI Customization Use customized EPG

Multi-screenDesk top Widget Web Widget Mobile Widget

Multi-Content typeVideosMaps Slides showVarious Games

Pre-integrated


Huawei’s End to End Solution provides Unique Value

Based on SDP & SDK Open for 3rd Party Developers Open for Terminals Open for Value-added Services

Browser based EPG Customized EPG (within 1 month) Customized functions & VAS ( 1month/ VAS)

Pre-integrated solution with 3rd party vendors Comprehensive SDP solution Comprehensive Asset management solution Content Recommendation solution Network Assessment, Integration & Management

Content Acquisition Strategic Plan Development Operations consultancy Managed Services Vast R& D Resources

Consistent Openness

Flexible Customization

Rich Experience in Network & System

Integration

Fast Time to Market

Cost Efficient Solution

CTC STB cost is reduced 30%

Customer Driven Roadmap

Etisalat

Future proof IPTV investmentEfficiently reuse existing components in legacy environment, preserving operator’s investment.

Malaysia TM

Fastest Deployment within 83 days!


Huawei IPTV Global Commercial Case List

Mexico Iusacell50,000

Guangdong Telecom1,950,000

Shanghai Telecom260,000

Saudi STC25,000

Hungary MT200,000

Saudi Mobily100,000

Malaysia TM340,000

Morocco Telecom150,000

Globally Huawei has already deployed 37 commercial IPTV applications The total capacity has reached up to 6,800,000 subscribers

UAE Etisalat200,000

Zhejiang Telecom600,000

China Unicom450,000

Xinjiang Telecom310,000


Huawei is No.1 in IPTV Middleware/Content Delivery Platform

Source: Infonetics Research(Q2,2010)

IPTV Middleware/Content Delivery Platform Worldwide QuarterlyMarket Share (Revenue)

0%

10%

20%

30%

40%

1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10

Calendar Quarter

Rev

enue

(%)

Huawei

Microsoft

ZTE

Nokia-SiemensTechnicolor(Thomson)

In the Category

of IPTV

Middleware/

Content

Delivery

Platform,

Huawei ranked

No.1 Worldwide

with market

share of 31%.


Best Service Delivery Platform for IPTV AwardIP&TV World Forum 2011

"Judged by a prestigious panel of cable and telecom operators and independent experts, the standard of entries was extremely high and the judges were faced with difficult decisions on selecting this year's winners. I'd particularly like to congratulate Huawei on winning the Best Service Delivery Platform for IPTV Award,"

--Said by Gavin Whitechurch, Director of the IP&TV World Forum.

Best Service Delivery Platform for IPTV Award


Scalability: China Telecom (Guangdong) IPTV: Achieving over 1.4 Million subs with Aggressive Bundled Strategy ( IPTV World Forum: Best Subscriber Growth Award in 2009)

Launch IPTV service and Occupy the market

Upgrade user experience and achieve public value

Integrate different video platformsHW/ZTE/UT Co-existing

Huawei Exclusive

60K subs60K subs

200K subs200K subs1400K subs1400K subs

PHASE I:PHASE I:MPEG4MPEG4

PHASE II : PHASE II : H.264 & H.264 &

Countryside Countryside Informational Informational

Center Center

PHASE III: PHASE III: Convergent Convergent

Video SolutionVideo Solution

2005.10 – 2007.6

2007.6 – 2008.122009 -

Provide IPTV basic services like BTV, VOD,TSTV, TVOD and VAS like information browsing, Games etc.

Put into commercial

Migrate platform from MPEG4 to H.264 smoothly Deploy Countryside Information Center System extension QoS Optimization

Integrate separate video platform into one platform Make video and communication platform convergence

to provide much more services and protects operator’s investment on the existing infrastructure


Ningbo Hybrid TV Services (IPTV+DVB-C)

Ningbo (IP+DVB-C): Enhancing Revenue by Threefold with VoD Services

Satellite signals

IPTV platform

DTV platform

IPTV+DTV content management platform

Live coding

IPTV+DTV service support platform

IPTV&DTV dual mode STB

First stage: 20,000 subscribersSecond stage: 60,000 subscribers

VOD/ Time-shift TV Live TV

Ningbo IP broadband network

Ningbo Netcom cable network

Solution:

Huawei provides an IP and HFC-convergent interactive television solution to launch value-added services such as VOD and time-shift TV.

Distributed deployment of large-capacityand carrier-grade streaming server M12000 to address massive requests foron-demand content.

Flexible BSS middleware system is used,providing support for smooth expansionof services.


Customized dual-mode solution: – DVB-S + IPTV

Customized EPG Customized home wiring solution

– Support for XDSL, WiFi, and Cat 5E

– Support for multiple STBs

– Support for network access through power cables

Customized STB + Remote Control– Function + Shape + Interface

– Automatically initial configuration through USB

Customized network plan & optimization Service– Encoder optimization and FEC & ARQ deployment

decrease network requirement

– SQM deployment to save OPEX

IPTVPlatform

TV

STB HG

DSLAM

IP Bearer Network

Home antennaHeadend antenna

1. All the free channels received by a home antenna2. Encrypted channels received by a headend antenna

Customized Solution For STC

HUAWEI TECHNOLOGIES CO., LTD. Page 15HUAWEI TECHNOLOGIES CO., LTD. Page 15

OTT IPTV Service in Telekom MalaysiaOTT IPTV Service Strategy-- Provide TV service to

subscriber that not covered by FTTH with OTT, and then migrate to OTT IPTV whenFTTH reach

-- Provide Internet & Video to subscriber that have no PC in home

-- Fast go to market with scale >100K subs at 1st year toavoid contest when governmentwholes FTTH

Key Technology-- HTTP Adaptive Streaming-- Webkit browser-- Android STB

OTT IPTV Milestone-- June 2011 Launch-- 40K subscribers in 2011-- 200K subscribers in 2012-- 500K subscribers in 2013

Music

news

download

Widget

Call center

Media

AdvertiseService operation platform

tabletPCDLNA、

3G、

Wifi

Home host

Telecom application

Internet service

Smart PipeCDN

Single Mediasolution

Content providerInternet application

Digital home

Thank youwww.huawei.com

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