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Ovum Decision Matrix Selecting a Web Experience Management Solution 2018ndash19

Publication Date 06 Jul 2018 | Product code INT002-000139

Sue Clarke

Summary

Catalyst The way in which individuals access information is changing There are many more channels through which content can be delivered including wearables virtual reality and augmented reality devices and the IoT which means that enterprises must be able to deliver content to all of these devices as well as marketing vehicles such as video screens and kiosks At the same time consumers (and employees) are demanding a much higher level of self-service from researching products before they buy or reading technical documentation or customer reviews to solve problems rather than phoning the call center to onboarding when signing up for a service completing an application or starting a new job This means enterprises must produce much greater volumes of content in areas such as technical documentation and product manuals Other areas that can help promote brands are community sites where customers are encouraged to post articles and reviews about products and ratings which provide the self-service information demanded by customers Enterprises can also provide online forms to speed up applications reduce the number of paper documents accelerate processing and increase self-service Ovum Decision Matrix Selecting a Web Experience Management Solution 2018ndash19 provides a comparative report of leading web experience management (WEM) solutions enabling organizations to select the solution that best suits their requirements

Ovum view Deploying a mobile-first web content management (WCM) platform is no longer sufficient to enable enterprises to provide customers with engaging highly personalized experiences Enterprises should be implementing WEM solutions that provide support for new and emerging channels such as augmented and virtual reality chatbots and the Internet of Things (IoT) They should be looking at solutions that offer core platforms that are headless or decoupled Not only does this allow content to be delivered to applications that push it out through these new channels but it also provides maximum flexibility to enterprises that want to take a best-of-breed approach to WEM All enterprises should now be on the road to digital transformation and implementing a modern WEM platform with headless or decoupled capabilities analytics digital asset management (DAM) online forms creation and social capabilities is an enabler of digital transformation

Most WEM vendors have rearchitected their WCM platforms to offer headless andor decoupled architectures In the case of headless this means separating the content from the presentation and allowing other applications to request content from the WCM using APIs These applications can include websites emails SMS messages video screens augmented or virtual reality or IoT devices They can also include other WEM components such as analytics social capabilities and online forms allowing enterprises to adopt a best-of-breed approach to WEM A decoupled architecture works in the same way as headless except the presentation is stored with the content allowing enterprises to deliver experiences to other applications rather than just the content However most decoupled WEM solutions can also be deployed in a headless architecture Cloud is also becoming more widely used as a deployment model with some vendors claiming that most new customers are deploying WEM in the cloud and many existing on-premises customers are also migrating to the cloud Some WEM

vendors offer software-as-a-service (SaaS) but an increasing number are providing platform-as-a-service (PaaS) When selecting a WEM solution ensure that it has a headless andor decoupled architecture as well as good cloud capabilities Machine learning and artificial intelligence (AI) are both playing an increasingly important role across the WEM portfolio in areas such as DAM where it is being used for auto-tagging by analyzing content in web analytics and recommendations engines for selecting highly personalized content to send to potential customers and in chatbots to provide accurate responses to a wide range of questions

The WEM marketplace is very mature which means there is less differentiation between vendors than there was a few years ago Areas of differentiation in the future will come from new and emerging technologies such as machine learning and AI and how they are applied throughout the WEM technology stack Another area of differentiation is how far individual vendors extend into marketing automation and e-commerce Some offer no capabilities but provide native connectors to leading products in these areas while others offer lightweight capabilities that serve the requirements of enterprises that do not need complex capabilities in these areas Vendors such as IBM and Oracle have standalone marketing automation and e-commerce products in their portfolios enabling enterprises to adopt a one-stop-shop approach to digital marketing Adobe is aiming to join them while this report was being written Adobe announced that it was acquiring Magento Commerce a leading commerce platform provider which will complement the marketing automation capabilities Adobe already has

Key findings WEM is a mature technology area that is on the cusp of more disruption

WEM vendors are investing in areas such as e-commerce and marketing automation in an attempt to provide end-to-end marketing solutions

Over the past couple of years many new channels that WEM vendors must support such as augmented and virtual reality IoT wearables and voice-enabled devices have emerged

Vendors must future-proof their portfolios in order to support new channels as they are developed

WEM vendors have gone headless by rearchitecting their products to separate content from the presentation allowing content to be requested by third-party applications

Headless architectures make it much easier to implement best-of-breed WEM solutions rather than buying a complete solution from a single vendor ndash which also eliminates the need for rip and replace

Integration is key to WEM in 2018 with APIs provided to integrate content in the WCM repository with third-party applications allowing digital agencies and other third parties to reuse enterprise-controlled content

Most WEM vendors now provide cloud deployment options which reflects an increase in demand for cloud solutions

AI is being implemented across WEM from auto-tagging in DAM systems to analytics and recommendations engines to help target individuals with highly relevant content

Nine of the 12 vendors assessed in the WEM Ovum Decision Matrix are in the leader category with the other three not far behind in the challenger category which reflects the mature nature of WEM

Vendor solution selection

Inclusion criteria A large number of vendors offer WEM products therefore Ovum decided to include only those vendors that are well established in the space Because of the strict inclusion criteria some vendors declined the invitation to participate on the grounds that they do not offer the required range of capabilities

To be included in the Ovum Decision Matrix for web experience management 2018ndash19 a vendor solution needed to meet the following criteria

Each system has to be capable of being deployed standalone and not be dependent on any other components of an enterprise content management (ECM) platform

The system has to include a full-featured core WCM platform and repository

Content and display templates need to be created and stored separately

The product has to either include analytics or integrate with leading third-party analytics systems

DAM capabilities should be included

The product should include social capabilities

The vendor provides extensive mobile support along with responsive design

Integration with market automation e-commerce and CRM systems is necessary to support the end-to-end customer journey

The product needs a significant level of recognition among enterprises must cover a range of verticals and should have a presence in multiple geographies

Exclusion criteria Ovum followed strict inclusion criteria for this Ovum Decision Matrix Some ECM platform vendors were excluded on the grounds that their WEM products were in Ovums opinion relatively weak with their strengths lying in other areas of their large ECM portfolios

A vendors solution was not included in the Ovum Decision Matrix for web experience management 2018ndash19 if

the solution requires functionality from a larger portfolio such as a shared repository or a core platform

the vendor focuses on ECM and is weak in WCM with its strengths lying in other areas of its large ECM portfolio

the vendors offering is limited to a restricted geographical region

Methodology Technologyservice assessment

In this assessment dimension Ovum analysts develop a series of features and functionality that would provide differentiation between the leading solutions in the marketplace The criteria groups identified for web experience management are as follows

Core web content management features This refers to the functionality required to build websites and create edit and publish content It also includes a repository and administration tools

Web analytics These tools analyze visitor behavior on a website as well as individual page visits providing an aid to marketers to optimize and personalize content

Digital asset management This is a system for storing and managing digital assets such as images video and audio

Online forms This refers to the functionality required to create and manage forms that can be used across WEM from applications to forms for onboarding

Mobile capabilities This is the ability to support the creation and delivery of content in the appropriate format for a wide variety of mobile devices including smartphones and tablets

Social media capabilities These features provide social-like capabilities and integration with social networking sites

Cloud capabilities The product set has been rearchitected to run in a cloud environment This may be running in the WEM vendors own data center or in a public cloud and may be SaaS or PaaS

Integration capabilities This is the ease with which the WEM platform can be integrated with third-party applications using either native connectors or APIs

Architecture and administration The product uses a platform approach with a single point of control for all the technologies delivered and integration with enterprise security tools and regimes

Execution

In this dimension Ovum analysts review the capability of the solution around the following key areas

Maturity The stage that the productservice is at in the maturity lifecycle is assessed here relating to the maturity of the overall technologyservice area

Interoperability In this element we assess how easily the solutionservice can be integrated into the organizations operations relative to the demand for integration for the project

Deployment Referring to a combination of assessed criteria and points of information Ovum analysts provide details on various deployment issues including time industries services and support

Scalability Points of information are provided to show the scalability of the solution across different scenarios

Innovation Innovation can be a key differentiator in the value that an enterprise achieves from a software or services implementation and that is assessed in this criterion

Enterprise fit The alignment of the solution is assessed and the potential ROI period identified in this dimension

Market impact

The global market impact of a solution is assessed in this dimension Market Impact is measured across four categories each of which has a maximum score of 10

Revenue Each solutions global web experience management revenues are calculated as a percentage of the market leaders This percentage is then multiplied by a market maturity

value and rounded to the nearest integer Overall global revenue carries the highest weighting in the market impact dimension

Revenue growth Each solutions revenue growth estimate for the next 12 months is calculated as a percentage of the growth rate of the fastest-growing solution in the market The percentage is then multiplied by 10 and rounded to the nearest integer In addition each solutions future market share based on a revenue growth estimate for the next five years is estimated as a percentage of the value of the largest solution in the market The percentage is then multiplied by 10 and rounded to the nearest integer The two values are then combined

Geographical penetration Where the information is provided Ovum is able to establish the geographical reach of the product in terms of both regional brand recognition and physical presence Sales operations and provision of local support are also given merit

Vertical penetration Where the information is provided the growth rate for each vendor in vertical industries is considered along with other market impact indicators

Ovum ratings Market leader This category represents the leading solutions that we believe are worthy of a

place on most technology selection short lists The vendor has established a commanding market position with a product that is widely accepted as best of breed

Market challenger The solutions in this category have a good market positioning and the products are selling and being marketed well The products offer competitive functionality and good price-performance proposition and should be considered as part of the technology selection

Niche vendor Solutions in this category are typically aimed at meeting the requirements of a particular kind of customer As Tier-1 offerings they should be explored as part of the technology selection

Ovum Interactive Decision Matrix To access the web experience management Ovum Interactive Decision Matrix an online interactive tool providing you with the technology features that Ovum believes are crucial differentiators for leading solutions in this area please see the Ovum Interactive Decision Matrix tool on the Ovum Knowledge Center

Market and solution analysis

Ovum Decision Matrix Web Experience Management 2018ndash

The WEM space is mature with little to choose between vendors in terms of core capabilities That is reflected in the results of the Ovum Decision Matrix where there are nine leaders with three challengers that are not far behind Despite a great deal of consolidation in this area over the past few years there is still a large number of vendors many of them independent specialists

19

Most WEM vendors offer a choice of cloud or on-premises solutions although Crownpeak is a cloud-only vendor other vendors are finding that most new implementations are for cloud options rather than on-premises which is resulting in vendors focusing more attention on their cloud services Ovum believes that more vendors will offer cloud-only solutions in the next few years Cloud capabilities are therefore an important element of this Ovum Decision Matrix

Integration has become a key component of a WEM platform particularly as vendors have moved to headless architectures However integration with other products that make up a marketing solution including marketing automation e-commerce and customer relationship management (CRM) systems as well as back-end enterprise resource planning (ERP) applications are important It is often the smaller specialist vendors that have the best integration capabilities as larger vendors often offer end-to-end solutions that include marketing automation and e-commerce products However some specialist vendors are also developing capabilities in marketing automation and e-commerce areas

Figure 1 Ovum Decision Matrix Web Experience Management 2018ndash19

Source Ovum

Figure 2 Expanded view of Ovum Decision Matrix Web Experience Management 2018ndash19

Source Ovum

Table 1 Ovum Decision Matrix Web Experience Management 2018ndash19 Market leaders Market challengers Niche vendors

Adobe Kentico

Crownpeak Magnolia

Episerver Progress

IBM

OpenText

Oracle

SDL

Sitecore

Squiz

Source Ovum

Market leaders Adobe Crownpeak Episerver IBM OpenText Oracle SDL Sitecore Squiz Adobe Experience Manager (AEM) is a WEM platform that allows marketers and IT to design and deliver experiences across multiple channels including web mobile in store digital signage and any endpoint in the customer journey Adobe has an above-average score in all but one technology area reflecting its position as a well-rounded and functionally rich WEM solution

Crownpeak offers a comprehensive WEM solution Digital Experience Management (DXM) which is available solely as a cloud service delivered on Amazon Web Services (AWS) It includes content and asset management personalization and testing search social media integrations with legacy systems and third-party applications data quality management and digital governance with consent and monitoring tools Crownpeak was a challenger in the previous WEM Ovum Decision Matrix and its promotion to a leader demonstrates that cloud-based products delivered as-a-service are as feature rich as on-premises solutions

Episerver Digital Experience Cloud uses an increasingly microservices-based architecture in support of coupled decoupled and hybrid scenarios to help its customers deliver engaging targeted experiences in support of the customer journey It combines content commerce multichannel marketing and predictive analytics in a single platform Episerver has moved up from the challenger category in the last WEM Ovum Decision Matrix reflecting additional capabilities that have been added to the product

IBM offers two solutions for WEM IBM Digital Experience Manager an on-premises solution and IBM Digital Experience on Cloud which is an IBM-hosted DX platform for building content sites In addition IBM Watson Content Hub a SaaS solution provides a content and asset management service with embedded Watson access for artificial intelligence IBM is strong across all technology areas with above-average scores in most categories

OpenText TeamSite provides a comprehensive web content management platform that is supported by DAM business intelligence and analytics intelligent forms automation marketing optimization workforce optimization voice of the customer and customer communications management Together these create a comprehensive WEM solution that can be implemented on-premises or in the cloud It is particularly strong in DAM capabilities supporting speech recognition and converting speech to text which are features most other vendors do not yet support

Oracle has rearchitected its experience portfolio to be headless which allows its content to be accessed by its extensive portfolio as well as by third-party products It provides an on-premises solution Oracle Content and Experience and a cloud option Oracle Content and Experience Cloud to address the requirements of increasing numbers of customers that are adopting cloud solutions Oracle is particularly strong in its analytics capabilities although it scores above average in most categories

SDL Tridion DX is SDLs WEM solution that manages content across the full customer lifecycle It includes SDL Tridion Sites for WCM and SDL Tridion Docs for structured content management Marketing content commerce content and in-depth product information are brought together through a shared delivery tier to provide a unified digital experience It has strong capabilities in core features and DAM It also has the advantage of having translation services which makes it attractive to enterprises with websites that require translation into multiple languages

Sitecore Experience Platform (XP) is a fully connected customer experience platform that combines WCM personalization application integration marketing automation email marketing social media commerce optimization and analytics It provides on-premises and cloud options Sitecore is especially strong in core features analytics and mobile capabilities

Squiz Customer Experience Platform (CXP) comprises Squiz Matrix and Funnelback as well as Squiz Cloud which provides the option to deploy the solution on the customers infrastructure or in a third-party cloud Its portfolio provides the features required to help enterprises accelerate their digital transformation processes and reach their desired outcomes more quickly Squiz has strong capabilities in most technology categories and it has always competed effectively against much larger vendors

Market challengers Kentico Magnolia Progress Kentico EMS combines content commerce and digital marketing capabilities Kentico Cloud is a headless content management system (CMS) that provides content management and personalization for enterprises wanting to adopt the SaaS model Kentico has moved from being a niche vendor in the last Ovum Decision Matrix to a challenger in this one and the vendor is particularly strong in core features and analytics

Magnolia is an open source WEM vendor with a solution that helps organizations ingest content use the content to build digital experiences and publish and track the content through multiple digital touchpoints It can be deployed on-premises or in the cloud It was designed for developers to package and deploy a sites configuration providing an advantage over competitors that are now adding features to support developers It has good DAM and online forms capabilities Magnolia has also moved from being a niche vendor to a challenger in this Ovum Decision Matrix

Progress Sitefinity is a WEM system that enables adaptive user experiences AI and predictive capabilities and the ability to connect to all systems and it provides internet scalability It can be deployed on-premises or in the cloud This is the first WEM Ovum Decision Matrix that Progress has participated in Progress is especially suited for organizations that need to deliver multichannel experiences with strong headless support and support for mobile chat and other channels It has extensive core features and good capabilities in other areas

Niche vendors No vendor solutions fall into this category

Market leaders

Market leaders technology Figure 3 Ovum Decision Matrix Web Experience Management 2018ndash19 ndash Market leaders ndash technology

Source Ovum

Most of the vendors are leaders in one or more technology areas All vendors have high scores in core features with Kentico Sitecore and Squiz leading the way When it comes to analytics Adobe Episerver and IBM come out on top Not all vendors have their own in-house-developed analytics some either embed third-party analytics in their solutions or integrate with third-party solutions such as Google Analytics In DAM Adobe OpenText and SDL are the leaders It is interesting to note that OpenText also provides DAM as a standalone product Some vendors provide lightweight DAM features which are sufficient for enterprises with medium quantities of assets but for enterprises with large volumes of assets or multiple brands to maintain a specialist solution is required All vendors provide online forms capabilities with some also offered as standalone products but here Adobe IBM and Oracle lead the way Enterprises should ensure that any WEM solution being considered provides the ability to create forms OpenText Sitecore and Squiz provide the most mobile features while IBM OpenText and Squiz have the strongest social capabilities However social is an area where some vendors are weak While they provide integration with social networking sites they do not support enterprise social networks which many enterprises deploy internally Adobe Episerver and IBM lead the way in cloud capabilities but this is an area where all vendors have strong offerings When it comes to integration Adobe IBM and Magnolia are the leaders but all vendors provide APIs to allow integrations to third-party applications

Market leaders execution Figure 4 Ovum Decision Matrix Web Experience Management 2018ndash19 ndash Market leaders ndash execution

Source Ovum

The maturity category includes the length of time that the vendors cloud offering has been available as well as the on-premises software While all vendors (except the cloud-only Crownpeak) have well-established on-premises solutions several are relatively new to the cloud market and this has marked them down in this category The leaders are IBM OpenText and Squiz Several vendors score full points for interoperability which covers areas such as out-of-the-box integrations Top scorers are Episerver IBM Progress SDL and Squiz The deployment category includes solution-specific templates for a number of listed vertical industries and it is here that most vendors lost marks with Adobe Crownpeak and Squiz leading the way More than half of vendors scored full marks in the area of scalability with marks lost on the size of deployments Some products are aimed at the enterprise market and the vendors therefore do not have very small deployments In innovation Magnolia Oracle Sitecore and Squiz came out on top Finally in enterprise fit which includes the time to ROI Adobe Crownpeak Episerver IBM and OpenText are the leaders although all solutions are well aligned with mainstream IT architectures and roadmaps

Market leaders market impact Figure 5 Ovum Decision Matrix Web Experience Management 2018ndash19 ndash Market leaders ndash market impact

Source Ovum

In terms of revenue it is no surprise that Adobe IBM and OpenText have the largest revenues closely followed by Oracle In terms of revenue growth IBM OpenText and Sitecore come out on top In geographical penetration which examines the geographical presence of vendors it is again the large vendors that have the advantage with IBM OpenText and Oracle the leaders although the smaller vendors have large networks of partners that deliver their solutions particularly in areas where they do not have a direct presence allowing them to reach a global marketplace In vertical penetration several vendors score full marks but again most vendors are able to deliver their solutions to all vertical industries either through their own vertical solutions or via solutions developed by partners with expertise in particular industries

Vendor analysis

Adobe Experience Manager 64 (Ovum recommendation Leader) Figure 6 Adobe Experience Manager 64 radar

Source Ovum

Ovum SWOT assessment

Strengths

Adobe Sensei provides machine learning and AI

Adobe Sensei uses Adobes AI and machine learning framework which can be accessed and applied across AEM to help drive opportunities and deliver the most relevant experiences It learns what different types of customers want identifies significant events and makes recommendations to help marketers drastically lower time to create and manage experiences and ensure that customers get the right content at the right time on the appropriate device Adobe Sensei also helps marketers efficiently manage and search vast repositories of assets by using Smart Tags ndash auto-generated metadata tags that are applied to assets Smart Tags can be trained to identify brand-centric objects and customize keywords for metadata tags Smart Crop automates the process of resizing assets for different screen sizes without losing the focus on the object within the asset for example by removing backgrounds from images rendered on mobile devices Smart Layout recommends personalized layout for each audience segment that optimizes the content for each segment

Adobe Analytics provides insights to help personalize content

Adobe Analytics is a leading analytics solution that is often deployed as a standalone product by enterprises using third-party WEM It provides a wide range of insights including metrics on how users navigate through a website showing which pages are popular and which are not it analyzes individual user journeys allowing enterprises to build profiles of individual users as well as segments providing marketers with the insights required to create marketing campaigns and it records customers digital interactions in the context of their location to better deliver localized content

AEM Forms helps make processes paperless

AEM Forms is a form-creation and customer communication application that is mobile optimized and can be applied in a large number of scenarios including digital enrollment onboarding and ongoing communications In addition to reducing the amount of paper that needs to be processed it also speeds up processing through the ability to introduce automation

Single-page applications (SPA) allow marketers to quickly build webpages

The SPA Editor allows SPAs to be built on the framework of choice Marketing and developer authors are able to collaborate and edit content seamlessly regardless of the authoring framework used Progressive web app entry is supported allowing native mobile app accessibility

Weaknesses

Adobe Experience Manager is perceived as being complex to implement

While AEM provides many of the necessary capabilities for digital experience delivery it may be regarded as too large and complex for some organizations looking for a templated solution Although Adobe has done a lot of work to make its solutions easier and quicker to implement a perception persists that a lot of professional services may still be required including the need to add integrations to external systems and create customizations Because of this perception smaller companies may shy away from considering Adobe However with its cloud options and core components Adobe has simplified the implementation processes with no infrastructure dependency The headless and decoupled architecture options simplify the implementation as enterprises can implement the core components and integrate with third-party applications to create a best-of-breed solution

Opportunities

A demand for more intelligence in WEM solutions is providing new opportunities

Enterprises are demanding WEM solutions that help them make decisions based on real-time data and knowledge of customers With its AI and machine learning capabilities Adobe is well positioned to help enterprises to predict visitor behavior and therefore provide highly personalized and targeted content delivered through the appropriate channel Adobe AEM includes content ideation and search content creation content management content personalization content delivery and content performance features Intelligent systems can democratize high-value enterprise capabilities and help pave a path into midmarket and smaller organizations

Decoupled and headless architectures provide flexibility and help future-proof enterprises investments

Employees are expected to achieve more with fewer resources and this is true with WEM as marketers need to be able to deliver content through current and future channels They also require greater interoperability with third-party applications as they strive to deliver ever more engaging experiences In addition they need to develop new sites in the shortest possible time and have the

ability to expand and scale with minimal additional costs With headless and decoupled architectures and best practices to get enterprises up and running Adobe is well-positioned to increase sales of AEM

Threats

The WEM market is crowded with vendors

The WEM space has large number of competitors including enterprise content management vendors that attempt to provide end-to-end content management capabilities such as WEM as well as specialist WEM vendors A number of vendors including Adobe are attempting to provide end-to-end digital experience management solutions by combining marketing automation e-commerce and WEM capabilities Adobe was one of the first vendors to combine marketing automation and WEM In June 2018 Adobe completed its acquisition of Magento Commerce adding e-commerce capabilities

Enterprises need to update their web content management platforms

A large number of organizations are still using dated WCM platforms They may believe that a responsive mobile-first environment is sufficient and therefore be reluctant to move to the latest WEM platform WEM vendors such as Adobe need to communicate the message that a modern WEM platform with a headless or decoupled architecture is required to support new and emerging customer touchpoints

Crownpeak Digital Experience Management (Ovum recommendation Leader) Figure 7 Crownpeak Digital Experience Management radar diagrams

Source Ovum

Ovum SWOT Assessment

Strengths

Extensive authoring and experience management capabilities provided

The core content management system has been designed to allow nontechnical users to create preview and manage digital experiences across a wide range of channels including websites mobile applications and portals driven by back-end systems Content can be edited in-line forms can be created templates and reusable components are provided using a drag-and-drop interface testing and targeting rules can be built from the page editor and content can be published directly to social media platforms Content localization and translation tools are just some of the many features

A number of features help marketers target content

Web Content Optimizer allows business users to create and configure data-driven contextualized dynamic customer experiences with little or no coding required Simple business rules and complex data-driven criteria are supported and AB and multivariate testing are available directly from the page editor Users can be targeted using ambient behavioral form or third-party data and integrated forms can be built using a drag-and-drop interface

Using APIs Crownpeak DXM can integrate with best-of-breed applications

Crownpeaks integration capabilities allow for dynamic connections with best-of-breed applications and key customer data sources Any data source can be used to personalize and target offers across digital customer touchpoints Connectors and integrations are available for more than 50 applications such as MAP CRM ERP and analytics Back-office systems are supported with a REST-based bidirectional 25-method API In addition custom interactive dashboards can be built for integrated applications

Site search includes advanced features to ensure that content can be found as soon as it is published

Crownpeak search provides a highly scalable high-performance indexing and query platform Real-time indexing of any website or document collection regardless of whether it is managed by Crownpeak ensures document availability as soon as content is published Content suggestions are made based on defined user behavior criteria and Auto Language Recognition supports single- double- or multibyte (UTF-8) character sets Faceted search type-ahead search tag cloud search and synonym search for commonly misspelled words are available Crawling parameters and search results can be customized for different user experiences and privacy scenarios

Weaknesses

Crownpeak DXM cannot crawl social networking sites for brand mentions

Although some social networking capabilities are provided third-party products are required to crawl social networking sites for brand mentions As it is imperative that enterprises quickly detect and react to brand mentions particularly those containing negative sentiment the ability to monitor social network content is important However Crownpeaks open architecture makes it easy to integrate with third-party products

Opportunities

Crownpeak can benefit from the growing interest in cloud solutions

Crownpeak offers a highly available cloud platform built on AWS which provides scale performance and reliability enabling the vendor to take advantage of the growing demand for cloud-based managed services As a cloud-only solution Crownpeak DXM is optimized for cloud and it offers customers fast deployment times and easy integration with back-end and other third-party systems

Crownpeak Digital Quality Management (DQM) and Digital Governance provide security compliance and control capabilities

DQM provides features that many of Crownpeaks competitors do not It is especially valuable in helping enterprises with comprehensive assessment and reporting on compliance with SEO best practices accessibility standards regulations and customer-defined branding standards Additionally Crownpeak Digital Governance helps organizations comply with the EUs General Data Protection Regulation (GDPR) as it provides visibility across all digital touchpoints and monitors and achieves compliance with the personal data collection consent requirements across multiple jurisdictions Its tools survey and report on third-party technologies operating across the organization which will appeal to enterprises struggling to comply with GDPR

Threats

Enterprises have many WEM vendors to choose from

There are a large number of competitors in the WEM space including enterprise content management vendors that attempt to provide end-to-end content management capabilities such as WEM and specialist WEM vendors such as Crownpeak Also a number of vendors are attempting to provide end-to-end digital experience management solutions by combining marketing automation e-commerce and WEM capabilities However with Crownpeaks flexible approach in supporting both decoupled and headless architectures and its integration capabilities enterprises can easily integrate their preferred marketing automation and e-commerce products to create a best-of-breed approach to digital marketing

Not all enterprises are upgrading their WEM solutions to modern platforms

WEM is an important element of digital transformation but not all enterprises are upgrading to the latest platforms Some believe that a mobile-first platform is sufficient and thus fail to benefit from decoupled and headless architectures that can enable them to support new channels and technologies as they emerge Vendors such as Crownpeak need to communicate the message that new decoupled and headless architectures are required for digital transformation and that with SaaS platforms such as Crownpeaks customers do not have to worry about upgrades

Episerver Digital Experience Cloud (Ovum recommendation Leader) Figure 8 Episerver Digital Experience Cloud radar diagrams

Source Ovum

Strengths

Prepackaged solutions help organizations address specific requirements

Episervers prepackaged solutions take the complexity out of selecting what capabilities are required to address specific scenarios Experience-Driven Commerce provides retailers brands manufacturers and wholesale distributors with the necessary tools to deliver personalized experiences to online shoppers through their preferred channels The Individualized Content solution combines artificial intelligence assisted segmentation and contextual data to personalize and sequence rich content experiences Intelligent Campaigns helps users create automate and understand the performance of omnichannel campaigns across web mobile email text social and the IoT by combining AI and customer data to personalize experiences based on real-time behavior

Episerver Digital Experience Cloud includes extensive search capabilities

Episerver Find is a multilingual enterprise search solution that allows users to search across all elements of their websites including documents PDFs and other subsidiary websites It can also dynamically build landing pages based on user search terms Episerver Personalized Find is an add-on solution that personalizes rankings in search results Using AI to analyze a customers history real-time web browsing and email behavior it presents contextually relevant products

Extensive personalization and recommendation capabilities are provided

Episerver has a number of modules that provide personalization features Episerver Perform uses AI to personalize website product recommendations by analyzing every visitor visitors individual customer journeys and the actions of similar customers It then presents real-time recommendations based on the data and marketing strategies Episerver Advance uses AI to personalize content and content recommendations across a companys digital channels Content is selected based on the visitors profile interests and real-time behavior as well as the popularity of content Episerver Reach ensures that emails are personalized for each recipient It can also send personalized emails that are triggered by real-time behavior such as abandoned baskets or browsed products

Multichannel campaign management is included in the solution

Episerver Campaign comprises a suite of intelligent marketing products to help business users create manage orchestrate personalize and execute campaigns across all their channels using AI and customer data to personalize communications based on real-time behavior across email social web print SMS and push notifications

Weaknesses

Social analytics around brand is not provided

Episerver Digital Experience Cloud requires third-party products to provide social analytics for monitoring brand mentions and sentiment The product also does not provide the ability to track visitors use of social networking sites to help build profiles as standard although its CDP can be enriched with social data via configuration

Opportunities

Episerver can benefit from the growing interest in cloud

Episervers ISO 27001-backed and Microsoft Azure-based cloud service allows organizations to easily expand their WEM deployments adding new capabilities as required rather than having to pay up front for capabilities that they will not require immediately Cloud deployments in WEM are growing rapidly and Episerver should be able to benefit from this especially as it is able to guarantee data sovereignty for Europe North America and Asia-Pacific In addition it is providing features that help organizations comply with the General Data Protection Regulation in the EU

Consumers are expecting personalized content much earlier in their relationship with a brand

The ability to personalize content is becoming a much more important requirement for organizations Episerver is investing in products and applications to enable AI-driven personalization to improve customer experiences In addition its extensive analytics capabilities including AB testing will provide additional opportunities to further expand its rapidly growing customer base

Threats

Enterprises may be confused by the large number of WEM vendors

There are a large number of competitors in the WEM space including enterprise content management vendors that attempt to provide end-to-end content management capabilities such as WEM as well as specialist WEM vendors A number of vendors including Episerver are also attempting to provide end-to-end digital experience management solutions by combining marketing automation e-commerce and WEM capabilities However Episervers focus on midmarket

organizations and divisions and subsidiaries of enterprises is a different approach than many of these competitors that are targeting large enterprises

Many enterprises are using outdated web content management platforms

Because it can take several years to fully implement a WEM solution many enterprises are still using dated platforms that do not offer headless and decoupled architectures that fully support new and emerging channels Due to the complexity of migrating to the latest platforms they are often reluctant to upgrade WEM vendors such as Episerver need to communicate the importance of a modern WEM platform that includes a headless architecture to support new and emerging customer touchpoints

IBM Digital Experience Manager v90 and IBM Watson Content Hub (Ovum recommendation Leader) Figure 9 IBM Digital Experience Manager v90 and IBM Watson Content Hub radar diagrams

Source Ovum

Strengths

Digital Experience Manager includes traditional WCM capabilities

IBM Digital Experience Manager includes features that are expected in a traditional WCM solution including the ability to define content types create and edit content lay out pages define a site structure apply styles and themes define workflow for approvals edit content in-line enforce publishing rules define multilingual content and sites and personalize sites Integration is provided for IBM Watson services such as IBM Watson Tone Analysis DXM authors can apply in-line real-time

AI-powered analytics services that process text and can help content authors refine their targeted communications

IBM Watson Content Hub powers digital experiences

IBM Watson Content Hub provides a number of capabilities that help users content-enable applications including mobile apps single-page applications billboards and IoT APIs allow developers to access content for use in other applications AI provides services such as Visual Recognition which applies cognitive tags to digital assets to create searchable libraries Visual Recognition understands the contents of images analyzing them for scenes objects faces colors food or explicit content then automatically defines an array of specific tags for each asset

Digital Experience Manager provides prebuilt connectors for popular enterprise applications

Web application development tooling included with the Digital Experience Manager solution provides prebuilt connectors for popular enterprise applications as well as native web and REST services support which allows integration with a broad range of applications such as Salesforce SugarCRM and other standards-based service enabled systems Integration capabilities are also included for back-end and third-party data and applications allowing rich content to be used in engaging experiences such as a transactional banking digital experience

Developers can use their tools of choice

Support of open standards frameworks and APIs and developer tools of choice allow developers and designers to work with standard modern web technologies such as HTML JavaScript and CSS files JS libraries and frameworks such as Angular Bootstrap Handlebars and jQuery as well as modern web development and design tools

Weaknesses

IBMs portfolio might be too extensive for some organizations

IBM provides an extensive portfolio which includes marketing automation and e-commerce solutions as well as extensive WEM capabilities Organizations that have limited requirements might find the features and functions too extensive and those that prefer a best-of-breed approach may be deterred from implementing a solution from a single vendor However by having a cloud option IBM has made it easier for smaller companies to implement an enterprise solution

Opportunities

A growth in digital channels is providing opportunities for IBM to extend its reach

The increase in channels that enterprises must now produce content for is driving a demand for decoupled architectures that allow the experiences to be created and managed by line-of-business users while front-end developers can deliver the experience to virtually any digital channel via open APIs IBM supports both decoupled and headless architectures which allow content to be delivered to new and emerging channels as well as more traditional channels

AI provides opportunities for users to work more efficiently

AI features embedded throughout the IBM WEM portfolio allow users including content managers marketers and merchandisers to work more efficiently This is done through the elimination or reduction of mundane tasks such as the analysis of audio text and visual data in multimedia content via Watson Video Enrichment and Natural Language Interaction for building and deploying chatbots and virtual agents with Watson Conversation

Threats

Many vendors compete in the WEM marketplace

The crowded WEM space includes enterprise content management vendors that attempt to provide end-to-end content management capabilities such as WEM and specialist WEM vendors Also a number of vendors are attempting to provide end-to-end digital experience management solutions by combining marketing automation e-commerce and WEM capabilities IBM is an ECM vendor but it also provides e-commerce and marketing automation products which means it can provide end-to-end capabilities

Enterprises are failing to update their web content management platforms

A large number of organizations are using outdated WCM platforms They may believe that a responsive mobile-first environment is sufficient and therefore be reluctant to move to the latest WEM platform WEM vendors such as IBM need to communicate the message that a modern WEM platform with a headless or decoupled architecture is required to support new and emerging customer touchpoints

Kentico EMS 11 and Kentico Cloud (Ovum recommendation Challenger) Figure 10 Kentico EMS 11 and Kentico Cloud radar diagrams

Source Ovum

Strengths

Kentico EMS provides an all-in-one platform for WEM marketing and e-commerce

Kentico provides a single platform that addresses requirements in portal e-commerce intranet community and online marketing scenarios It runs on the Microsoft NET platform and can be deployed on-premises or in the cloud The advantage of a fully integrated solution is that it provides marketers with all the tools they need in a single solution Kentico shares information across all marketing tools and integrates with existing customer relationship management and enterprise resource planning systems removing the problem of inconsistent customer data stored in multiple silos

Marketing automation features are provided out of the box

Kentico includes a number of features that while not providing an entire marketing automation solution will satisfy the requirements of many midsize organizations Rules-based conditions can be set within processes to determine the content that each visitor is shown at each stage of a visit which makes it ideal for campaigns Emails can also be incorporated into processes providing support for the sales process In addition organizations can engage through social channels with the ability to push content out to social networks

Intranets extranets client portals and custom collaboration solutions can be installed configured and deployed

A number of features facilitate collaboration within Kentico A workgroups module provides a collaboration environment for employees or partners to collaborate on projects share ideas and upload documents Integration with SharePoint allows a bidirectional flow of content from SharePoint to Kentico websites from a single screen User-generated content support allows authorized users to create content on a live website without using the administration interface This is a useful feature for community sites where visitors can share expertise knowledge and ideas with others The workflow designer allows administrators to track manage and approve content through each stage of the publishing process Approval processes can be designed and customized

AB testing is provided

Kentico EMS provides AB testing so organizations can experiment with different content and page layouts to determine which is the most effective allowing them to optimize their content Start and end dates can be used as can a first-past-the-post approach to find the winner Segmentations can be used to determine who receives which content or it can be completely random Tracking elements such as landing pages can be introduced to help monitor the effectiveness of the test AB testing is also available for email messages

Weaknesses

Social network monitoring capabilities are not included

Kentico does not offer the ability to monitor social networking sites meaning organizations will need to implement a third-party product to be able to monitor social networks to ensure that they can speedily respond to negative brand mentions

Opportunities

Kenticos e-commerce capabilities will appeal to midsize organizations

Kentico EMS provides some e-commerce capabilities and although it is not a full-blown e-commerce application it will provide features that will satisfy the requirements of some organizations It includes integration with third-party ERP CRM and payment gateways Other features include a customizable checkout process the ability to apply discounts and promotions and integration with Ucommerces e-commerce platform for more extensive capabilities These features should provide opportunities for Kentico to increase sales in midmarket organizations

Increased interest in the cloud provides opportunities for growth

The number of WEM cloud deployments is growing rapidly and Kentico should benefit from this particularly as midsize organizations have traditionally been keener to adopt cloud technologies than large enterprises With its headless architecture Kenticos cloud proposition should appeal to a wide range of organizations

Threats

Many vendors crowd the WEM market

There are a large number of competitors in the WEM space including enterprise content management vendors that attempt to provide end-to-end content management capabilities such as WEM as well as specialist WEM vendors A number of vendors including Kentico are attempting to provide end-to-end digital experience management solutions by combining marketing automation e-commerce and WEM capabilities However Kenticos focus on midmarket organizations is a different approach from many of these competitors that are targeting large enterprises

Enterprises are still using old web content management platforms

A large number of organizations are still using dated WCM platforms They may believe that a responsive mobile-first environment is sufficient and therefore be reluctant to move to the latest WEM platform WEM vendors such as Kentico need to communicate the message that a modern WEM platform with a headless architecture is required to support new and emerging customer touchpoints

Magnolia Enterprise Edition 565 and Magnolia Cloud (Ovum recommendation Challenger) Figure 11 Magnolia Enterprise Edition 565 and Magnolia Cloud radar diagrams

Source Ovum

Strengths

Magnolia supports the rapid development of web experience scenarios

Magnolia has improved the usability for developers for the past three years making it easier for non-Java developers to use the platform Light development features make it easy for developers to build front-end experiences and customize the back end using existing tools and skills

Magnolia uses smartphone-inspired apps

Magnolia has abandoned the tool bars that are normally associated with WCM systems and has adopted a more mobile-friendly app system for selecting features that is easy to learn and use Applications are displayed as tiles and many apps are available out of the box with the thriving community helping extend the product through the development of additional apps Apps can also be customized to suit an enterprises requirements

The DAM module stores all assets in a central location

Assets can be viewed managed and edited in the Assets app Assets can be used on pages with links to the repository created to access them This means that if the master image in the DAM repository is changed it is reflected on all web pages where the asset is used the next time it is

viewed All assets including images videos audio Flash and documents can be stored in the DAM system By default the DAM system supports the Dublin Core metadata standard but additional standards can be added Basic editing features are available and although it is not designed for enterprises with very complex asset management requirements it will address the needs of a large proportion of enterprises

The Stories app allows free-form content to be produced quickly without any page-hierarchy constraints

The Stories app is ideal for semi-structured content such as blogs and news stories It combines structured components such as title dateline and author with the unstructured body which can include images text videos and links It is more flexible than structured web pages With connectors to e-commerce platforms it is also ideal for less structured catalogs

Weaknesses

Limited social capabilities provided

Magnolia includes some social features but it does not provide any analytics that would allow organizations to monitor brand mentions or build profiles of their visitors based on their social network use Organizations will need to implement third-party products in order to monitor social activity as this is a feature that all organizations require in order to respond in a timely fashion to negative brand comments

Opportunities

Magnolia can benefit from the increased popularity of cloud

Magnolia Cloud is a platform-as-a-service version of Magnolia CMS which is hosted on Amazon Web Services using a separate instance for each customer Magnolia is able to guarantee data sovereignty due to the global reach of AWS as it can quickly deploy its platform to a new region as required

Magnolia can exploit its open source credentials to increase its market share

Open source is in the ascendancy with many governments actively encouraging public sector bodies to adopt open source products wherever possible As an open source vendor Magnolia has the opportunity to extend its reach into the public and government sectors but it can also increase its market share in the private sector where the use of open source is also increasing

Threats

The WEM space has many competitors including enterprise content management vendors that attempt to provide end-to-end content management capabilities such as WEM as well as specialist WEM vendors such as Magnolia Also a number of vendors are trying to provide end-to-end digital experience management solutions by combining marketing automation e-commerce and WEM capabilities in an attempt to offer a one-stop-shop approach However Magnolia can benefit from the growing popularity of open source

Outdated web content management platforms do not offer the latest architectures

A great many organizations are still using outdated WCM platforms They may believe that a responsive mobile-first environment is sufficient and therefore be reluctant to move to the latest WEM

platform WEM vendors such as Magnolia need to communicate the message that a modern WEM platform with a headless or decoupled architecture is required to support new and emerging customer touchpoints

OpenText TeamSite 163 (Ovum recommendation Leader) Figure 12 OpenText TeamSite 163 radar diagrams

Source Ovum

Strengths

Integrated multichannel analytics is included

Analytics is provided by Google Analytics and OpenText Experience Analytics which support behavioral analysis including clickstream data as well as structured and unstructured information Social and application data can be captured and displayed through visual dashboards and reports by OpenText Experience Analytics using Big Data Analytics and Visualizer

Headless CMS separates content from the presentation

TeamSite provides headless and decoupled CMS which allows content to be pushed out to third-party applications using APIs The advantage of this approach is that content can be displayed through any channel It is an ideal architecture for the delivery of microservices

Integration is available with many social networking sites

OpenText TeamSite can integrate with a large number of social networking sites both consumer and enterprise focused Social content has become increasingly important as an advertising platform and

for initiating conversations around a brand The high number of integrations include Atom Blogger Dribbble Facebook Page Fancy Flickr Formspring Google+ Hypem Instapaper LinkedIn Pinboard Reddit RSS SlideShare Tumblr Twitter Vimeo Wikipedia WordPress and YouTube In addition integrations are provided to the following enterprise social collaboration platforms Jive Yammer Chatter Citrix Podio IBM Connections Cisco WebEx Social and Social Text These integrations are supported by strong social capabilities

OpenText offers Intelligent Forms Automation to allow online forms from customers to be processed

OpenText Intelligent Forms Automation allows enterprises to collect validate and process forms from customers and employees facilitating two-way interaction Processes that use the forms can be automated with the information collected and routed to the people and systems that need it ensuring that customer requests are processed quickly and efficiently Forms can be designed via drag-and-drop and can be versioned localized and published in the same way as other artifacts in the system Forms can be added to any LiveSite page but can also be accessed in a headless fashion from any custom display engines Support for single-page applications allows customers to manage and publish highly usable customer experiences to their intended end users Content edits can be made within SPA and pages that include SPAs previewed

Weaknesses

OpenTexts large portfolio of products can act as a deterrent

OpenTexts great strength can also be a weakness It has a large portfolio of WEM-related products which allows it to provide enhanced and engaging customer experiences However some of the features that provide these experiences are available only in add-on products which may mean licensing multiple products to create a solution

Opportunities

Artificial intelligence offers the opportunity to take analytics to a new level

Magellan machine learning will provide AI and automatic segmentation and targeting by using customer behavioral data collected and stored in the OpenText Experience Center CDP When implemented this will provide OpenText with additional opportunities to increase its market share as analytics becomes more important in enhancing the customer journey

OpenText has the opportunity to be a leading content service hub provider

A number of drivers are moving personalized digital experiences beyond customer acquisition in a continuous customer journey These include changing rules of customer engagement that focus on customer retention and orientation a demand from customers for versatility in content delivery which must be through any interface via headless content services and omnichannel delivery and mobile experiences that must reflect the differences in how customers engage on mobile compared to desktops

Threats

The WEM marketplace is crowded with products

A large number of WEM products are available making it difficult for enterprises to select the solution that best suits their requirements especially as much of the standard functionality is now

commoditized OpenText needs to ensure that it continues to develop differentiators such as advanced analytics in areas such as AI which not every vendor has

A large number of organizations are still using dated WCM platforms They may believe that a responsive mobile-first environment is sufficient and therefore be reluctant to move to the latest WEM platform WEM vendors such as OpenText need to emphasize the importance of a modern headless architecture to enable true multichannel digital experiences

Oracle Content and Experience and Oracle Content and Experience Cloud (Ovum recommendation Leader) Figure 13 Oracle Content and Experience and Oracle Content and Experience Cloud radar diagrams

Source Ovum

Strengths

Experience Builder enables the visual creation of mobile-first websites

Out-of-the-box templates and components are provided to allow enterprises to rapidly build websites A drag-and-drop interface allows widgets to be dragged onto a page An embeddable content library and integrations with native Oracle apps are available Once built sites can be saved as templates which are stored in the Template Catalog and can be reused to quickly build further sites Templates can be imported and exported and bootstrap templates can easily be adapted for use in catalogs

Extensive analytics provides valuable insights into visitor behavior

Analytics capabilities provide valuable information on how different personas interact with each channel allowing marketers to target visitors with the right content at the right time and through the most appropriate channel Users can gain insights on how to improve engagement with customers through the metrics provided AB and multivariate testing allow marketers to test the effectiveness of different page layouts and content to ensure that the optimum content is offered to all visitor segments

Oracle CEC BOT Builder (Extension) provides an environment for building intelligent bots

Chatbots can be created using Oracle CEC BOT Builder (Extension) which is integrated with AI and natural language processing powered by neural networks and machine learning to model human queries A development environment is provided to manage the code to model the interactions A content API fetches content for the bot replies Bots can be exposed through many chat and voice channels custom mobile apps and websites

Users can review and collaborate on digital assets

Users are able to search access and view assets including corporate graphics designs logos stock photography videos presentations documents audio and brand assets Assets can be arranged into collections which is a way to organize assets for a new site marketing campaign or project and asset approval workflow and publishing are provided supporting collaboration A useful feature is the ability for users to author content such as blogs or news articles with different layouts for delivery through different channels

Weaknesses

Oracle has a limited number of connectors

Connectors are provided for marketing automation and e-commerce products but these are mainly from Oracle While these are widely deployed products the company also needs to develop connectors to a range of third-party products as not all customers will want to use Oracle products for all of their marketing requirements However Oracle does offer extensive APIs to support integrations with other systems It is in discussions with various vendors to enable them to build integrations to push video social and other such content to Oracle Content and Experience Cloud Oracle will also add connectors to Box and Google Drive This will allow the integration management and publication of any content

Opportunities

Enterprises should be digitally transforming

Enterprises should have commenced digital transformation and WEM is an important element of this The implementation of solutions that support the customer journey across multiple channels and devices delivering relevant targeted personalized content is vital if enterprises are to remain relevant A modern WEM solution that can be delivered as a cloud service with a headless architecture supported by microservices that is mobile first and that provides extensive social as well as AI and machine learning is vital in any digital transformation initiative Oracle is ideally placed to benefit from the demand for WEM solutions that provide the modern architectures and services required for digital transformation

Content and Experience Cloud provides Oracle with the opportunity to increase its share of the growing market for cloud

Oracles Content and Experience Cloud is hosted on Oracle Cloud which has multiple data centers located throughout the world This allows Oracle to be able to ensure data sovereignty in most cases Content and Experience Cloud is a full-featured solution that along with other Oracle products allows the vendor to provide end-to-end WEM marketing and commerce solutions With its extensive portfolio and cloud capabilities Oracle has the opportunity to grow its share of the WEM market

Threats

There are many WEM vendors to choose from

The WEM space boasts a large number of competitors including enterprise content management vendors that attempt to provide end-to-end content management capabilities such as WEM as well as specialist WEM vendors Also a number of vendors are attempting to provide end-to-end digital experience management solutions by combining marketing automation e-commerce and WEM capabilities Oracle is an ECM vendor but it also provides e-commerce and marketing automation products which means it can provide end-to-end capabilities

A large number of organizations are still using dated WCM platforms They may believe that a responsive mobile-first environment is sufficient and therefore be reluctant to move to the latest WEM platform WEM vendors such as Oracle need to communicate the message that a modern WEM platform with a headless architecture is required to support new and emerging customer touchpoints

Progress Sitefinity 110 (Ovum recommendation Challenger) Figure 14 Progress Sitefinity 110 radar diagrams

Source Ovum

Strengths

Progress Sitefinity delivers highly personalized experiences

Sitefinity provides a number of features that help enterprises personalize customer experiences These include segmentation so that the most relevant content can be delivered to each customer Content can be previewed for any segment on any device using mobile device emulators to ensure that the right content is being delivered to each segment This enables users to view how the website looks for each audience on every device Conversions can be measured for each segment and these can be measured against conversions for the default content presented to nonsegmented visitors

Contextual analytics provides insight into content performance

Tight integration with Google Analytics provides information about web content performance Results are displayed in dashboards through the built-in Analytics Module Analytics can be applied to monitor the performance of a page or any part of a page Features include recording the number of sales the number of hits per page how visitors arrive at the site and the effectiveness of the use of landing pages as well as collecting geolocation information monitoring how users navigate the site and collecting detailed profiling information In addition AB and multivariate testing are supported

Digital asset management is included in the portfolio

Sitefinity DAM supports the storage of thousands of digital assets including images graphics PDFs text files video and audio Entire folders can be dragged and dropped directly into media libraries while the file hierarchy is maintained Features include a dedicated repository for the storage of assets support for video a full audit trail of all actions performed on assets meta-tagging and repurposing of assets for delivery through multiple channels

Integrations extend the WEM capabilities

A number of connectors are provided for integration with specific products These include SharePoint Google Analytics Dropbox Salesforce MaxMind GeoLite databases Akismet spam protection Lucene search XE Exchange Rate Service and PayPal Payflow Pro In addition by using APIs integrations can be built for most applications and microservices

Weaknesses

Limited social capabilities are provided

Sitefinity provides some social capabilities but features such as crawling social media sites for brand mentions sentiment analysis reviews and ratings are missing In addition integration to social media sites is limited to Facebook and Twitter More social capabilities would allow enterprises to build externally facing community sites and internal social sites to encourage interaction between employees Progress plans to provide full social capabilities in a future release

Opportunities

Progress is able to help marketers develop and deliver campaigns faster

Using the API-first core in Progress Sitefinity developers are able to help marketers serve content across multiple channels allowing campaigns to be built and delivered quickly This speed of delivery should help to drive sales of Progress Sitefinity

Increased interest in cloud offers Progress opportunities

Cloud is attracting a high level of interest in the WEM marketplace with most vendors experiencing increased take-up of cloud deployments Progress is no exception and the cloud options available to customers including private clouds hosted by Progress on Microsoft Azure and public cloud options on Azure or AWS provide the vendor with the opportunity to increase its customer base

Threats

There are many vendors in the WEM market including both specialized WEM vendors and enterprise content management vendors that aim to provide end-to-end capabilities for the management of content In addition some vendors are expanding into e-commerce and marketing automation areas in an attempt to offer full digital experience management capabilities This can make the choice of WEM vendor difficult Progress is a little different in that it is perceived as being an application development vendor Its marketing initiatives for its WEM products are therefore very important as it has extensive WEM capabilities which makes it ideal for creating engaging digital experiences

A large number of organizations are still using dated WCM platforms They may believe that a responsive mobile-first environment is sufficient and therefore be reluctant to move to the latest WEM

platform WEM vendors such as Progress need to communicate the message that a modern headless architecture is required to enable true multichannel digital experiences

SDL Tridion DX (Ovum recommendation Leader) Figure 15 SDL Tridion DX radar diagrams

Source Ovum

Strengths

Experience optimization is achieved through analytics

Personalized experiences are delivered in real time by analyzing web session data as well as customer data from the CMS and other external systems such as customer relationship management systems Visitor information is collected as users navigate the site Using customer behavior visitors can be segmented and delivered the most appropriate content Customer journey mapping means that a visitors position in the sales cycle can be recorded Also included are AB and multivariate testing to allow the delivery of optimum content

BluePrinting manages content relationships and dependencies across languages brands and channels

BluePrinting helps ensure consistent communications across channels languages brands and devices All content can be centrally managed consistently and long term with users being prevented from changing corporate content (except for translations) while being able to create and adapt local content

APIs and connectors allow integration with microservices and third-party applications

There are integrations with third-party CRM marketing automation and e-commerce products as well as other content management products In addition APIs ensure that SDL Tridion DX can integrate with virtually any application Product connectors are made available in a variety of ways Some are provided out the box with SDL products they may be delivered separately (if chargeable) or they can be acquired as add-ons via the SDL AppStore Additionally SDL translation management and machine translation products have integrations with a large number of applications including SDL Tridion DX

Artificial intelligence (AI) and machine learning help deliver personalized content

By using AI and machine learning marketers can deliver the right content in the right context across all touchpoints Using cognitive technology SDL combines human insight and understanding with machine learning and AI to automate personalized content

Weaknesses

Third-party web analytics may be required

While SDL provides a large number of analytics capabilities either within the product or through an add-on product some features ndash such as monitoring the number of visitors to a website allowing users to drill down into individual website visits to collect detailed profiling information and recording metrics such as failed logins failed searches and dead links ndash require a third-party analytics product This is not a huge problem as there are analytics products that are available for free and many organizations choose to implement a third-party analytics product in a best-of-breed approach

Opportunities

Headless architectures provide opportunities by addressing the needs of growing numbers of enterprises

Enterprises in some industries such as financial services are building service layers that sit on top of back-end systems such as WCM This requires a headless architecture SDL customers can achieve this in two ways through a headless on-premises deployment model or a content-as-a-service deployment model In the latter case the back-end WCM system is hosted by SDL and the service layer and front-end technologies by the customer

The combination of WEM and translation software drives additional opportunities

The global nature of the web means that content needs to be translated into multiple languages if enterprises are to expand their reach The ability to streamline and manage the translation process in a more efficient way can be a factor in the choice of WEM solution Integration of SDLs WEM and translation technologies can therefore be a decisive factor in the choice of WEM system

Threats

A large number of vendors compete in the WEM marketplace

The large number of competitors in the WEM space includes enterprise content management vendors that attempt to provide end-to-end content management capabilities such as WEM as well as specialist WEM vendors including SDL Also a number of vendors are trying to provide end-to-end digital experience management solutions by combining marketing automation e-commerce and WEM capabilities in an attempt to offer a one-stop-shop approach However SDLs translation capabilities provide an advantage over its competitors In addition its best-of-breed approach helps

distinguish it for enterprises looking to get away from lock-in of a single-vendor suite which may lack the functionality of disruptive and emerging technologies leaving them with fewer options to deliver next-generation digital experiences

Enterprises are still using dated web content management platforms

Because it can take several years to fully implement a WEM solution many enterprises are still using outdated platforms that do not offer headless and decoupled architectures that allow new and emerging channels to be fully supported Due to the complexity of migrating to the latest platforms they are often reluctant to upgrade WEM vendors such as SDL need to communicate the message that a modern WEM platform with a headless or decoupled architecture is required to support new and emerging customer touchpoints

Sitecore Experience Platform 90 (Ovum recommendation Leader) Figure 16 Sitecore Experience Platform 90 radar diagrams

Source Ovum

Strengths

Sitecore XP creates a single view of the customer through integrations with other systems

Sitecore XP is a single customer experience platform that combines WCM personalization application integration marketing automation email marketing social media optimization and analytics Native integration is provided with Experience Commerce It also integrates with third-party

platforms such as enterprise resource planning customer relationship management and customer service as well as non-Sitecore websites Sitecore XP captures all interactions from these systems to create a single view of the customer in a big data marketing repository the Experience Database which can share this customer information with other systems

Personalization and context marketing capabilities help deliver engaging experiences

Marketers can collect and analyze key customer attributes in real time based on location device and behavior By integrating that information with purchase history demographic data behavioral trends and activity across touchpoints personalized customer experiences can be created and automated activities introduced across touchpoints to increase conversion customer satisfaction and lifetime value

Automated testing and optimization is achieved through content recommendations

Sitecore XP includes machine learning and AI helping marketers provide customers with the optimal experience It recommends the best content best segments to target and best paths to conversion and it automatically writes the rules to optimize this Machine learning is also used to estimate the engagement value to provide an indicator of the future value of exchange between the enterprise and visitor Path analysis allows users to see where interactions are going wrong as well as where they are performing well helping marketers optimize content

Sitecore XP is fully customizable

Sitecore XP can be customized to give users the functionality they require by hiding the features that are not needed Multichannel campaigns can be connected using a single tool and workflows taxonomies and processes are enabled in a way that aligns with how teams operate

Weaknesses

Extensive portfolios introduce a complexity not present in less functionally rich products

A criticism of large portfolios of products is that they can be complex to implement often requiring external resources and long deployment times Sitecore can be deployed in the cloud as well as on-premises Deploying in the cloud will remove some of the complexity of the implementation The product can also be easily customized which means that the administrator only needs to enable the functionality required by users with the rest of the functionality hidden

Opportunities

Sitecores cloud-first strategy will allow it to benefit from the growing interest in cloud deployments

With its cloud-based headless architecture Sitecore is ideally placed to service the needs of marketers to manage content as a channel-agnostic service that can be seamlessly distributed repurposed and reused across multiple sites channels and endpoints Sitecore offers two cloud options Sitecore Managed Cloud ndash Standard is hosted on Microsoft Azure and delivered by Sitecore Cloud Operations and it is ideal for SME to upper midmarket organizations Sitecore Managed Cloud ndash Premium is powered by Rackspace again on Azure and is suited to enterprise customers with strict compliance requirements

Sitecore has taken steps to help enterprises using its products comply with GDPR

Sitecore has added a number of features to help enterprises comply with legislation such as the General Data Protection Regulation These include encrypting content in motion to help secure it

Sitecore has also added features for personally identifiable information by allowing users to determine which fields contain personal information providing the ability to locate all data pertaining to an individual and then deleting that data As enterprises upgrade or migrate WEM solutions they must ensure that the solution selected provides features to help with GDPR compliance

Threats

There are a large number of competitors in the WEM space including enterprise content management vendors that attempt to provide end-to-end content management capabilities such as WEM as well as specialist WEM vendors Also a number of vendors including Sitecore are attempting to provide end-to-end digital experience management solutions by combining marketing automation e-commerce and WEM capabilities in an attempt to offer a one-stop-shop approach

A large number of organizations still use out-of-date WCM platforms They may believe that a responsive mobile-first environment is sufficient and therefore be reluctant to move to the latest WEM platform WEM vendors such as Sitecore need to communicate the message that a modern WEM platform with a headless or decoupled architecture is required to support new and emerging customer touchpoints

Squiz Customer Experience Platform (Ovum recommendation Leader) Figure 17 Squiz Customer Experience Platform radar diagrams

Source Ovum

Strengths

Squiz CXP provides a flexible system for creating and managing content

Squiz CXP provides editing interfaces and digital asset management tools to allow all staff ndash regardless of skill level ndash to create manage and publish multilingual content Centrally managed editor controls determine the level of autonomy of content creators depending on the customers preferred publishing model

Asset management is included in the portfolio

Squiz CXP uses an asset model for the management of all content and system rules Stored assets in the system can be pages sites files (including multimedia files) designs workflows users metadata schema groups roles triggers and integrations Assets can easily be reused consistent governance is facilitated and configuration is easily achieved using a GUI

Content analytics and insights help marketers enhance customer experiences

A range of content analytics is provided to help marketers personalize the customer journey Analytics is provided by Google Analytics and Funnelback including the new Funnelback Graph and displayed through Squiz dashboards Features include targeted marketing real-time website metrics and reporting the number of website visits and sales the number of hits per page and the collection of geolocation information Funnelback Graph provides automated insights using content and data

System governance is supported

Governance and compliance are becoming increasingly important especially with the introduction of the General Data Protection Regulation in the EU Squiz CXP provides a set of tools for system governance These include full audit trails versioning and record keeping as well as granular permissions and rules a publishing workflow link integrity management Web Content Accessibility Guidelines compliance system auditing and security management including nightly automated security audits on Squizs PaaS platform

Weaknesses

There are few generic integrations

While the CXP has been designed as an open integration-focused platform and ships with connectors to CRM marketing automation analytics ECM and document management tools compared to some vendors there are a limited number of connectors to third-party systems The platform allows developers freedom in server- and client-side integrations and more generic integrations are on the Squiz roadmap for future releases With a growing customer base of high-volume transactional sites and digital service delivery Squiz is also planning integrations with leading product information management solutions and digital commerce platforms

Opportunities

Enterprises digital transformation initiatives will provide Squiz with additional opportunities

Focusing on helping enterprises digitally transform should provide Squiz with the opportunity to increase its share of the WEM market Squiz has developed its portfolio to be quick to implement and its ability to provide content and asset management service delivery orchestration integration-as-a-

service workflow personalization and real-time analytics will appeal to many enterprises undertaking digital transformation initiatives

Enterprises are demanding increased connectivity

Demands for increased connectivity of people places and things to drive the delivery of improved experiences has resulted in Squiz investing in speech interfaces IoT AR and VR Vendors such as Squiz that are investing in these areas will gain competitive advantage over those that are not

Threats

A great number of vendors crowd the WEM market

The WEM space has a large number of competitors including enterprise content management vendors that attempt to provide end-to-end content management capabilities that include WEM as well as specialist WEM vendors such as Squiz that are maturing into digital service delivery platforms Also a number of vendors are attempting to provide end-to-end digital experience management solutions by combining marketing automation e-commerce and WEM capabilities However with Squizs support for a headless architecture and its integration capabilities enterprises can easily integrate their preferred marketing automation and e-commerce products to create a best-of-breed approach to digital marketing

Some enterprises may be reluctant to deploy open source solutions

Some enterprises may still be reluctant to implement open source solutions believing that they are lightweight and associating them with being free software rather than the commercialized products they have become Squiz is an innovator in the WEM space It is one of the most extensive WEM products in terms of features and functions and Squiz continues to develop AI and machine learning capabilities in its Funnelback product to extend its capabilities

Appendix

Methodology This Ovum Decision Matrix is based on vendor events and analyst briefings vendor meetings and technology assessments interviews with end users discussions with service providers and Ovum data tools and forecasts

Further reading Fundamentals of Web Experience Management INT002-000137 (expected to be published in July 2018)

2018 Trends to Watch Enterprise Content Management IT0014-003351 (October 2017)

Author Sue Clarke Senior Analyst Data and Enterprise Intelligence

sueclarkeovumcom

Ovum Consulting We hope that this analysis will help you make informed and imaginative business decisions If you have further requirements Ovumrsquos consulting team may be able to help you For more information about Ovumrsquos consulting capabilities please contact us directly at consultingovumcom

Copyright notice and disclaimer The contents of this product are protected by international copyright laws database rights and other intellectual property rights The owner of these rights is Informa Telecoms and Media Limited our affiliates or other third party licensors All product and company names and logos contained within or appearing on this product are the trademarks service marks or trading names of their respective owners including Informa Telecoms and Media Limited This product may not be copied reproduced distributed or transmitted in any form or by any means without the prior permission of Informa Telecoms and Media Limited

Whilst reasonable efforts have been made to ensure that the information and content of this product was correct as at the date of first publication neither Informa Telecoms and Media Limited nor any person engaged or employed by Informa Telecoms and Media Limited accepts any liability for any errors omissions or other inaccuracies Readers should independently verify any facts and figures as no liability can be accepted in this regard ndash readers assume full responsibility and risk accordingly for their use of such information and content

Any views andor opinions expressed in this product by individual authors or contributors are their personal views andor opinions and do not necessarily reflect the views andor opinions of Informa Telecoms and Media Limited

CONTACT US ovuminformacom

askananalystovumcom

INTERNATIONAL OFFICES Beijing

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

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Summary
- Catalyst
- Ovum view
- Key findings
- - Vendor solution selection
  - - Inclusion criteria
    - Exclusion criteria
    - Methodology
    - - Technologyservice assessment
      - Execution
      - Market impact
      - Ovum ratings
        
        Ovum Interactive Decision Matrix
        
        
        Ovum Decision Matrix Web Experience Management 2018ndash19
        
        Market leaders Adobe Crownpeak Episerver IBM OpenText Oracle SDL Sitecore Squiz
        
        Market challengers Kentico Magnolia Progress
        
        Niche vendors
        
        Market leaders
        
        Market leaders technology
        
        Market leaders execution
        
        Market leaders market impact
        
        Vendor analysis
        
        Adobe Experience Manager 64 (Ovum recommendation Leader)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Crownpeak Digital Experience Management (Ovum recommendation Leader)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Episerver Digital Experience Cloud (Ovum recommendation Leader)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        IBM Digital Experience Manager v90 and IBM Watson Content Hub (Ovum recommendation Leader)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Kentico EMS 11 and Kentico Cloud (Ovum recommendation Challenger)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Magnolia Enterprise Edition 565 and Magnolia Cloud (Ovum recommendation Challenger)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        OpenText TeamSite 163 (Ovum recommendation Leader)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Oracle Content and Experience and Oracle Content and Experience Cloud (Ovum recommendation Leader)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Progress Sitefinity 110 (Ovum recommendation Challenger)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        SDL Tridion DX (Ovum recommendation Leader)
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Sitecore Experience Platform 90 (Ovum recommendation Leader)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Squiz Customer Experience Platform (Ovum recommendation Leader)
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting
        
        Copyright notice and disclaimer

Page 2: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Summary

Catalyst The way in which individuals access information is changing There are many more channels through which content can be delivered including wearables virtual reality and augmented reality devices and the IoT which means that enterprises must be able to deliver content to all of these devices as well as marketing vehicles such as video screens and kiosks At the same time consumers (and employees) are demanding a much higher level of self-service from researching products before they buy or reading technical documentation or customer reviews to solve problems rather than phoning the call center to onboarding when signing up for a service completing an application or starting a new job This means enterprises must produce much greater volumes of content in areas such as technical documentation and product manuals Other areas that can help promote brands are community sites where customers are encouraged to post articles and reviews about products and ratings which provide the self-service information demanded by customers Enterprises can also provide online forms to speed up applications reduce the number of paper documents accelerate processing and increase self-service Ovum Decision Matrix Selecting a Web Experience Management Solution 2018ndash19 provides a comparative report of leading web experience management (WEM) solutions enabling organizations to select the solution that best suits their requirements

Ovum view Deploying a mobile-first web content management (WCM) platform is no longer sufficient to enable enterprises to provide customers with engaging highly personalized experiences Enterprises should be implementing WEM solutions that provide support for new and emerging channels such as augmented and virtual reality chatbots and the Internet of Things (IoT) They should be looking at solutions that offer core platforms that are headless or decoupled Not only does this allow content to be delivered to applications that push it out through these new channels but it also provides maximum flexibility to enterprises that want to take a best-of-breed approach to WEM All enterprises should now be on the road to digital transformation and implementing a modern WEM platform with headless or decoupled capabilities analytics digital asset management (DAM) online forms creation and social capabilities is an enabler of digital transformation

Most WEM vendors have rearchitected their WCM platforms to offer headless andor decoupled architectures In the case of headless this means separating the content from the presentation and allowing other applications to request content from the WCM using APIs These applications can include websites emails SMS messages video screens augmented or virtual reality or IoT devices They can also include other WEM components such as analytics social capabilities and online forms allowing enterprises to adopt a best-of-breed approach to WEM A decoupled architecture works in the same way as headless except the presentation is stored with the content allowing enterprises to deliver experiences to other applications rather than just the content However most decoupled WEM solutions can also be deployed in a headless architecture Cloud is also becoming more widely used as a deployment model with some vendors claiming that most new customers are deploying WEM in the cloud and many existing on-premises customers are also migrating to the cloud Some WEM

Execution

Market impact

19

Source Ovum

Adobe Kentico

Crownpeak Magnolia

Episerver Progress

IBM

OpenText

Oracle

SDL

Sitecore

Squiz

Source Ovum

Market leaders

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 3: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Execution

Market impact

19

Source Ovum

Adobe Kentico

Crownpeak Magnolia

Episerver Progress

IBM

OpenText

Oracle

SDL

Sitecore

Squiz

Source Ovum

Market leaders

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 4: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Execution

Market impact

19

Source Ovum

Adobe Kentico

Crownpeak Magnolia

Episerver Progress

IBM

OpenText

Oracle

SDL

Sitecore

Squiz

Source Ovum

Market leaders

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 5: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Execution

Market impact

19

Source Ovum

Adobe Kentico

Crownpeak Magnolia

Episerver Progress

IBM

OpenText

Oracle

SDL

Sitecore

Squiz

Source Ovum

Market leaders

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 6: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

19

Source Ovum

Adobe Kentico

Crownpeak Magnolia

Episerver Progress

IBM

OpenText

Oracle

SDL

Sitecore

Squiz

Source Ovum

Market leaders

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 7: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Source Ovum

Adobe Kentico

Crownpeak Magnolia

Episerver Progress

IBM

OpenText

Oracle

SDL

Sitecore

Squiz

Source Ovum

Market leaders

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 8: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Source Ovum

Adobe Kentico

Crownpeak Magnolia

Episerver Progress

IBM

OpenText

Oracle

SDL

Sitecore

Squiz

Source Ovum

Market leaders

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 9: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Market leaders

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 10: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Market leaders

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 11: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Market leaders

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 12: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 13: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Source Ovum

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 14: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Vendor analysis

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 15: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 16: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 18: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 20: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 22: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 23: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 25: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 27: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 29: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 31: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 32: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 34: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 36: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 38: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Weaknesses

Opportunities

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 39: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Threats

Source Ovum

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Strengths

Weaknesses

Opportunities

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 41: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

Threats

Appendix

sueclarkeovumcom

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 42: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

Page 43: Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak in WCM, with its strengths lying in other areas of its large ECM portfolio the vendor's

askananalystovumcom

Dubai

Hong Kong

Hyderabad

Johannesburg

London

Melbourne

New York

San Francisco

Sao Paulo

Tokyo

Summary
- Catalyst
- Ovum view
- Key findings
    - Methodology
      - Execution
      - Market impact
      - Ovum ratings
        
        
        
        
        
        
        Niche vendors
        
        Market leaders
        
        
        
        
        Vendor analysis
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        
        
        Strengths
        
        Weaknesses
        
        Opportunities
        
        Threats
        
        Appendix
        
        Methodology
        
        Further reading
        
        Author
        
        Ovum Consulting

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Ovum Decision Matrix: Selecting a Web Experience ...€¦ · the vendor focuses on ECM and is weak...

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