62
F
F
Owlio Training
Module 4Facebook Group for Your Community
1. About Facebook Groups2. Why Community Forums?3. The Race4. Group Settings5. Post - Seed With Content
1. Moderate2. Collaborate
6. Add Friends7. Get Members to Add Friends8. Advanced Tactics
1 – Facebook Groups
Friends are the building blocks of social media
Facebook is aPopularity Contest
The Power of Groups
• Mass Email List• Add Your Facebook Friends• Members Can Add Their Friends
Most Powerful Free Marketing Feature
The Danger of Groups
• Anyone can Mass Email List• One Mistake and Gone• Admins can Remove Admins
Interest GroupsOfficial Groups
Location Based Groups
Real Estate Professionals
2 – Why Community Forums?
The Owlio Way
Community Chat Room
People are Invisible on Pages
Authority, Trust and Leadership
Golden Rule
Get Over Yourself and
Focus on the Community
3 – The Race
There Can Be Only One!
Little Competition
Pages are Competitive
4 – Group Settings
Unique URL
5 – Seed with Content
Very Important
Group posts are bulk mailers
Can also use chat feature to message
Tell Why
Pin Posts
Keep it Simple and Easy
Ask for Recommendations
Explode Around an Issue or Event
Fracking
Casino
Moderate, Moderate, Moderate
No sales, politics or bad manners!
If someone tries to sell you just found a hot lead
To build your social media network
You can kick any member out the Group
Acknowledge all posts and comments
Extend the Conversation
Collaborate
Suspend Real Estate
6 – Add friends to Groups
Can Only Add Friends
(so keep making friends)
May Not Want To Be Invited
Say sorry and remove them from the Group
Requests
7 – Get Members to Invite Friends
Best Tip for 2013
Any member can add their friends
Find 5 Rainmakers
5 Rainmakers with
5,000 Friends
Why would they add their friends?
You Have What They Want!
8 – Advanced Tactics
Harvest Email Addresses
Send Friend Requests Outside of Facebook
Integrate with Direct Mail Shot
Business Cards
Integrate with Events
Secret Groups for HOA- Upload HOA Docs
Secret Trade GroupsReal Estate Caravans
Facebook AdsTarget Local Groups
www.REMCamp.com/VIP
F
