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Owned MediaDoctrine
Ver.1.02
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TABLE OF CONTENTS
WordPress
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2
3
4
5
6
2
7
3
SNS
Facebook Instagram
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CHAPTER ONE
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Owned Media
Owned Media:
Facebook Youtube
LINE Facebook Twitter Youtube
6
3
Owned Media Paid Media
Earned Media
SNS
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Owned Media
Paid Media
Earned Media
Owned Media ...
Content Hub
Content Marketing Hub
Your content hub is the home of your content marketing efforts.
A content marketing hub is a brand-owned, digital destination, where brands act
like publishers.
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•
•
•
•
•
•
•
•9
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CHAPTER TWO
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Youtube
3
12
PPC Google
1
Owned Media
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14
YES
SNS
Owned Media
SEO
M A
Owned Media
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PDCA
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CHAPTER THREE
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JUNICHI
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19
•
•
•
•
web EC
Wordpress
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WordPress
CHAPTER FOUR
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WordPress
WordPress
W3Techs 25 WordPress
WordPress
5
2017 8 51600
22
23
3
The New York Times
WordPress
WordPress
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CMS HP 57.4
4 6
WordPress
60 WordPress
Udemy
CHAPTER FIVE
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26
5
27
1.Physiological needs 2.Safety needs 3.Belongingness
Love need ( ) 4.Esteem needs
5.Self-actualization
1 1
1 5
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Q A
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Yahoo! Q A
Yahoo!
https://chiebukuro.yahoo.co.jp/
OK WAVE
https://okwave.jp/
SSL not provided
Google Search Console
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Content Marketing Institute
Content marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience — and, ultimately, to
drive profitable customer action.
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32
The aim of marketing is to know and understand the customer so well
the product or service fits him and sells itself.
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1895 28
Deere & Company John Deere
The Furrow
40 150
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The Best Content Marketing Infographics on the PlanetThe Furrow Magazine JohnDeere.com
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hubspot 2012
52%
Inbound Leads Cost 61% Less Than Outbound
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•
E-book
•
Instagram Pinterest
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Youtube Vimeo CM
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•
•
3
•
•
•
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38
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1. Q&A
2.
3.
4.
5.
6.
7.
8.
9. SEO
10.
10. 10
11. 100
12.
13.
14.
15.
16.
17.
18.
19.Facebook
20.
21.
22. SNS
23.
24.
25.
26. PDF
27. eBook
28. 101 list
29.
30.SNS
31. URL
32.
33.
34. URL
35.
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CHAPTER SIX
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3
SEO
SNS
SEO SNS
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LIG LIG
https://liginc.co.jp/
Web LIG
2015 7 600 PV
2014 5
LIG 7
LIG 7
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TABI LABO
http://tabi-labo.com/
TABI LABO
7
600
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3 TechCrunch Japan
http://jp.techcrunch.com/
TechCrunch Japan
TechCrunch Japan
Facebook Twitter
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http://www.skincare-univ.com/
Beauty & Co.
https://www.beauty-co.jp/
- LIFE
https://www.raycop.co.jp/life/
CARRER HACK
http://careerhack.en-japan.com/
type
http://type.jp/et/feature/
https://www.mwed.jp/
http://gaiax-socialmedialab.jp/
SEO HACKS
https://www.seohacks.net/blog/
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CHAPTER SEVEN
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16
WordPress
Facebook Twitter SNS
Ebook
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