Date post: | 18-Dec-2014 |
Category: |
Health & Medicine |
Upload: | health20hungary |
View: | 57 times |
Download: | 1 times |
November 2013
25% Use mainstream social media
52% Access online medical communities
65%
Source: MEDI-Q, 2011 Cegedim Emerging Markets Survey, 2012
Use internet for professional purposes
! Opinion based medicine
! Lack of quality CME, no e-learning is available
! Poor English
! HCPs and pharma - legal restrictions
! Vast territory, cold climate
Daily audience growth for RuNET - medical sector
Search the web for healthy lifestyle and eating advice
Search the web for medical conditions and symptoms
Double check doctor recommendations online
Source: Rambler Top100, 2012
+60%
36%
34%
37%
22% Use online tools (Skype and alike) for direct communication with HCP
22% Use webinars
37% Use offline presentation
29% Use mobile platforms
Source: medpred FF Survey, 2012
Source: Alexa.com, September 2013
Physicians’ recruitment
e-Detailing e-Learning
Клуб практикующих врачей
Oxana Kolosova Managing Partner