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The Shared Vision “Everyone more active and achieving their potential in sport”
Annual Repor t April 2010 – March 2011
OXFORDSHIRE SPORTS PARTNERSHIP CORE TEAM
Bury Knowle House, Bury Knowle Park,
North Place, Headington, Oxford, OX3 9HY
Contents1. IntroductIon ................................................................................................................. 12. Background .................................................................................................................. 23. key achIevements ....................................................................................................... 34. PartIcIPatIon ................................................................................................................. 4-75. eXceL ..................................................................................................................................... 8-116. LearnIng ........................................................................................................................... 12-137. resources ........................................................................................................................ 14-158. FInancIaL summary .................................................................................................... 169. case studIes .................................................................................................................... 17-2210. Board memBer ProFILes ......................................................................................... 2311. oXFordshIre sPorts PartnershIP strategIc Framework ................ 24-25
A n n uA l R e p o R T A p R i l 2010 – M A R c h 2011
1
Part of the national network of county sport and Physical activity Partnerships
1.IntroductionI am delighted to be able to introduce the
Oxfordshire Sports Partnership’s Annual report
for 2010/11, the first full year I have been
Chairman.
What has struck me since I started is how
much has been achieved in such a difficult
year of change and this is down to the
resilience and professionalism of partners and
the core team which has enabled them to
achieve so much.
Highlights for me are really difficult to pin
down but have included coming out top on
the National Active People survey figures, my
first Oxfordshire Youth Games at Iffley Road,
the Sports Awards at the Kassam Stadium,
the successful securing of the Active Women
award and the huge range of sporting and
physical activity which has taken place.
I was also very keen to support the new
Sports Board with a high quality induction
and the creation of various sub groups to
support the executive. I would like to thank
all Board Members for their support and hard
work in the pursuit of our collective vision.
The Partnership’s Core Team should also
be highlighted for their hard work and
professionalism in what in many instances is
a very difficult job but is ultimately essential if
we are to achieve what we want together.
Last but not least is special thanks to Sport
England for their financial and staff support
within a period of great change within the
sporting landscape. Life would be much
tougher without their leadership and support.
Finally with less than one year to the Olympic
Games can I ask that going forward within
the future changes that are to come that we
work together for everyone’s benefit and that
great things can be achieved by being part of
a team, many thanks.
Mike Walker
Chairman of the Oxfordshire Sports
Partnership
1
Mike Walker welcomed to his first Board meeting by Chris Freeman, Managing Director, Board and Core Team members
2
A n n uA l R e p o R T A p R i l 2010 – M A R c h 2011
2. BackgroundWhat is the Oxfordshire Sports Partnership?The Partnership is not a separate organisation
but is a network of agencies, groups and
individuals, who are all committed to achieve
a shared vision for Oxfordshire.
It is based on the rationale that the goals of
the partners that align with others within the
Partnerships are best achieved by working
collaboratively and that the value from the
Partnership outweighs the investment of time.
Partners have said they want to see an
Oxfordshire where
“everyone is more active and achieving their
potential in sport”.
The Partnership’s purpose is:
“Bringing partners together to improve the
health of everyone in Oxfordshire through
enjoyable sport and physical activity”.
A core team are employed to lead when
appropriate, to support partners and to
co-ordinate.
The outcomes we want to achieve are:
• To increase and sustain participation in sport,
active recreation and active living
• To widen access to sport, active recreation
and active living and reduce inequalities
• To improve levels of performance in sport
• Improve health and well being
• Contribute to developing thriving
communities
2
Part of the national network of county sport and Physical activity Partnerships 3
33. Key achievements within the Partnership
The Oxfordshire Sports Partnership uses the
balanced scorecard approach to communicate
and implement Oxfordshire’s Strategic
Framework for Sport and Physical Activity,
Moving to 2020.
The framework takes a holistic and balanced
approach to the successful implementation of
the strategy and is divided into four key areas.
Each of these areas needs to be addressed to
achieve the ultimate vision and outcomes.
In 2010/11 the key achievements for each of
the four key areas include:
PARTICIPATION: Increasing participation and reducing
inequalities
• The results from the National Active People 5
survey places Oxfordshire as the joint highest
participating County in England in terms of
sport and active recreation.
• GO Active Independent Evaluation hails 3
year programme as a success.
• Sport Unlimited programme achieves 98% of
its 3 year target.
• Delivery of Playground to Podium
programme in Oxfordshire underway.
• 32 NGB agreements completed and
support given.
• Secured 3 Inspire Marks for Oxfordshire.
• 5th Oxfordshire Youth Games successful run
at Iffley Road.
EXCEL: What we must excel at to increase
participation
• Oxfordshire Sports Partnership successfully
achieved the NSPCC’s Advanced Level
Safeguarding Standard.
• Biggest Oxfordshire Sports Awards 2010 run
to date.
• First ever Oxfordshire Physical Activity Plan
achieved by partners working together.
• The Leadership Champions programme
launched to support 16-19 year olds develop
their wider skills and encourage volunteering.
• First ever Oxfordshire Coaching Strategy
created.
• New Partnership structure underway.
LEARNING: Partnership Learning and development
• 85.3% of respondents are very satisfied
or satisfied with the Oxfordshire Sports
Partnership.
• In the Zone education for sport and
physical activity workshops attract over 600
participants.
• Core Team support leads to community
organisations securing around £73,000 of
external funding.
• Oxfordshire Be Inspired…Oxfordshire’s 2012
Olympic and Paralympic Sports and Physical
Activity Legacy created and launched.
• Coach and Club databases refreshed.
RESOURCES:
Sufficient resources
• Successful in securing £90,000 reward
money from the Local Area Agreement
scheme.
• Oxfordshire allocated £420,280 over 4 years
for Sportivate.
• Partnership successful in securing £371,000
of Active Women funding for Oxfordshire.
• Partner Portal launched for partners.
• Funding secured for Local Authorities since
2006 exceeds £1 million.
44. Participation
A n n uA l R e p o R T A p R i l 2010 – M A R c h 20114
Increasing participation and reducing inequalities
The Partnership defines who its customers,
partners, funders and stakeholders are and
how it can meet their needs. Hence if partner’s
needs are met by being part of the Partnership
then they will stay engaged and the Vision
is more likely to be achieved. Likewise if the
needs of the public (customers) are met they
are more likely to increase participation which
again will enable us to meet our vision.
Active People ResultsThe results from the interim National Active
People 5 survey places Oxfordshire as the joint
highest participating County in England in
terms of sport and active recreation.
This has been a key destination or goal for
the Partnership since its creation in 2006 and
achieving good progress is testament to the
benefit of partnership working.
GO Active (Get Oxfordshire Active)GO Active is a three year (2008 – November
2011), £1.4m partnership project, led by the
Oxfordshire Sports Partnership and funded by
Sport England, Oxfordshire NHS and other key
partners.
The project aims to increase participation in
sport and physical activity across Oxfordshire by
engaging with health professionals, providing
new activities in local areas, signposting people
into exiting activities and providing one to one
support for people to get active.
2010/11 has seen a rapid period of growth
for GO Active and the development of key
projects in Oxfordshire that are contributing
to the increased Active People Survey
participation results.
• 12,500 participants and growing (see graph)
• 240 coaches and 220 volunteers involved in
delivery
In partnership with Nordic Walking UK GO
Active unleashed Nordic Walking to Oxfordshire
in summer 2009. After which a programme of
community Nordic Walking training and social
regular walks was implemented. After training
over 1,000 people to Nordic Walk and training
44 community Nordic walk leaders GO Active
now has a programme of regular social and
fitness walks across the county.
GO Active launched Just Jog in 2009 and has
since trained over 50 leaders to lead informal
and social beginner jogging groups across the
county. Over 450 participants have attended
a jogging group and 45 of these successfully
completed a 5K race specifically for Just Jog
participants in 2010 in Cherwell.
Two Left Feet ran again in September 2010 to
coincide with the BBC’s Strictly Come Dancing
programme. A variety of successful dance
sessions from Bollywood to Salsa encouraged
over 500 participants to try something new. As
a result fully sustainable dance sessions are still
taking place across the county.
Sport UnlimitedThis year saw the end of the 3 year Sport
Unlimited Programme.
Sport Unlimited was funded by Sport England
and the Partnership secured over £400,000 over
the 3 years for increasing participation in 14-18
year old young people.
The programme suffered in year one by being
launched at short notice at the same time
as GO Active in Oxfordshire but finally the
programme achieved 98% of its target and
contributed to ensure the overall National
three-year target was achieved.
Part of the national network of county sport and Physical activity Partnerships 5
The final two terms was the most successful
term of Sport Unlimited with over 5737
retained in activity, which has resulted in
the overall retain target of 9391 across the
nine terms of delivery. The commitment to
ensuring the sustainability of the programme
also continued throughout the spring term
and it is evident that many young people are
going on to join a club to participate further.
The National data from the spring round of
sustainability tracking research is positive with
412 young people tracked, revealing that
over half had joined a club to continue their
participation in activity.
Area Delivery Project Information
Cherwell DC Cherwell DC Get in 2 Get in 2 programme various different sports including Water Polo, Basketball Cricket, Dance, Gym Based fitness, Gaelic Football
Cherwell DC Cherwell DC Youth Activator
Street Sports Activity via the Multi Use Games Area and games such as Rock-it -ball, Dodgeball and Ultimate Frisbee
Countywide Oxfordshire Association for Young People
Giving Young People a Chance
An Angling based project working with hard to reach young people
Countywide Oxfordshire Association for Young People
Something for everyone
A mixture of street sports lead by the young people with a focus on Hard to Reach NEET, Disabled and Young Offenders.
Countywide Oxfordshire Association for Young People
Get up and Do it
A mixture of Street Dance, Boxing and Multi Sports aimed at young people in rural communities
Countywide Oxfordshire Cricket Development Groups
Girls and women hub club
Each local Cricket development group linking with schools , to help support the development of girls district cricket
Countywide RFU Get into Rugby
Come and try Rugby with a focus on girls as a target group
Oxford CC Cheney School Basketball Club
The formation of Cheney school basketball club for year 7 pupils
Oxford CC Cheney School City Triathlon Helping development of staff and the establishment of Triathlon competition in the city schools
Oxford CC Oxford City Council Street sport Linking with Positive Activities - A mixture of street sports including Street Hockey and Football
Oxford CC Oxford Cycle workshop Cherwell School GO Ride
A mixture of cycling disciplines from Cyclo-cross to Cycle pole
Oxford CC Thame and Oxford SSP Here we come
A primaries school programme using Netball and Gymnastics
South Oxfordshire DC ASA Free swimming
An intervention to help older pupils develop their water confidence and swimming skills
South Oxfordshire DC South Oxon SSP Get in to A mixture of sports over the school year including Golf, Canoeing, Tennis, Football, Basketball, Sailing, Athletics, Football, Dance, Cheerleading, Climbing and Judo
South Oxfordshire DC South Oxon DC Street Sports A mixture of street sports including Dodge ball, Boxercise, Street Dance
Vale of the White Horse DC Vale SSP Get in 2 Athletics
An athletics based intervention allowing young people to try the field disciplines
Vale of the White Horse DC Vale SSP Get into A taster programme using Gym based activities and primary school basketball
Vale of the White Horse DC Vale Of the White Horse DC Get in 2 A taster programme of sports linking to clubs
West Oxfordshire DC West Oxon DC Gym Fit A 16 plus intervention using gym based activities, mainly targeted at girls
West Oxfordshire DC West Oxon DC Base 33 An intervention using sport to engage disaffected young people
West Oxfordshire DC West Oxon DC Peer Football An intervention using football to engage disaffected young people helping develop there self esteem and leadership qualities
Projects that ran successfully in 2010/11 included:
A n n uA l R e p o R T A p R i l 2010 – M A R c h 20116
DisabilityA wide range of mechanisms have been used
to increase participation rates in sport and
physical activity amongst disabled people in
Oxfordshire over the last 12 months. This work
has been led by the Disability and Inclusion
Sports Development Officer whose post
has been funded by Sport England, the PCT,
Learning Disability Trust, Oxford City Council
and the Partnership itself.
Highlights include:
• The county’s first Disability Sport Information
Fair held at Blackbird Leys Leisure Centre,
Oxford
• Working with clubs to develop disability and
inclusive sport sections for example Oxford
City Football Club, OXSRAD Boccia club
• Working with leisure providers to welcome
people with disabilities and develop sport
opportunities
• Launching the Oxfordshire Sports Directory
for people with a disability or impairment
which outlines sporting opportunities
throughout the county
• Awarding of London 2012 Inspire Mark
status for Boccia Revolution. 23 leaders were
trained to deliver Boccia throughout the
county
• Staging Typhoo Sport for All training helping
coaches to integrate disabled participants
into their coaching
• Delivery of Playground to Podium
programme in Oxfordshire. 32 talented
athletes from across the county took part
in the County Assessment Day where they
were directed on the correct pathway to
pursue their sport further
• Parallel Youth Games held in July with over
90 pupils with a range of disabilities take part
in Tag Rugby, Cricket, Boccia, Athletics, Table
Cricket and New Age Kurling
• Sports Development Day for young people
with Cerebral Palsy and Physical Disabilities
• Continued support of Oxfordshire Special
Olympics based at OXSRAD (but with
satellite venues throughout the county
• Support for Oxfordshire Learning Disability
Partnership through the Fighting Fit Group
promoting sporting opportunities to adults
with learning disabilities
National Governing Body (NGB) supportThe Partnership has a core contract with Sport
England to provide a support package for
National Governing Bodies of sport (NGBs).
Of the 46 Sport England funded National
Governing Bodies, the core team has had
engagement meetings and agreements with
32 National Governing Bodies.
The services delivered then fall into two
camps.
The first elements are provided via Partnership
services that are available to all partners
such as the In The Zone programme,
funding advice and information, networking
opportunities etc.
Secondly bespoke services are agreed to be
delivered for NGBs e.g Archery development
group established and identify new school
club links, sharing best practice and
encouraging new competition for new
archers.
BasketballOxfordshire Sports Partnership funds the
Oxfordshire Basketball Development Team,
via financial support from England Basketball,
who are based and hosted by Oxford Brookes
University. A selection of achievements in this
year includes:
• In conjunction with Oxford HOOPS
Basketball Club, Oxford City Council’s Street
Sports team, GO Active and the Oxfordshire
Sports Partnership, £4000 of Sportivate
funding was secured to run a 12-week ‘Street
3 vs. 3’ tournament at 4 Multi-Use Games
Areas (MUGAs) across Oxford. 92 different
players (aged 14-25) participated, all of
whom are in the process of being affiliated
to England Basketball, and have been
directed towards existing exit routes
• Closely working with GO Active to run
Corporate League basketball at Westminster
Sports Centre for beginners/back to
basketball players aged 18+ (Maj. 25-30).
Four teams entered this season
• Successfully running the 5th successive
Junior Central Venue League for U14 and
U16s across Oxfordshire. This included first
junior female team (U15)
• Completed a full audit of all the qualified
coaches in Oxfordshire, which will be used
to look at how and where we can develop
opportunities by managing our coaching
resources
• Schools Basketball Association re-invigorated
with new coordinator – increased
participation in the Schools leagues,
particularly at U16 and U19 levels
• A new Oxfordshire Basketball Association
website also went live, as part of a plan to
promote Oxfordshire Basketball. This was
well received by relevant groups, and will
continue to grow
Inspire MarksOxfordshire Sports Partnership has three
projects that have been granted the London
2012 Inspire Mark, the badge of the London
2012 Inspire programme which recognises
exceptional and innovative projects inspired
by the 2012 Games. These include the
outstanding projects, Leadership Champions
and Boccia Revolution.
Leadership Champions is a new programme
to give young people aged 16-19, the
skills and confidence they need to make a
significant and sustained difference in their
community. Building on the successful Step
into Sport programme that ran in schools,
Leadership Champions targets those already
involved in community sport that would
benefit from additional development
opportunities to further their voluntary
involvement.
Over the year the young people are offered
a range of workshops and mentoring
opportunities to develop their skills,
knowledge and confidence culminating in
the young people undertaking a community
volunteering project of their choice.
Part of the national network of county sport and Physical activity Partnerships 7
Lord Seb Coe, Chair, London Organising
Committee of the Olympic Games and
Paralympic Games said:
“Leadership Champions is encouraging young
people to fulfil their potential. I am proud that
with the help of partners such as Oxfordshire
Sports Partnership we are delivering on our
vision to use the power of the Olympic Games
and Paralympic Games to boost participation in
Leadership and Volunteering.”
Boccia Revolution is a countywide project
to educate, inspire, increase participation,
awareness and training in the Paralympic
sport of Boccia.
The project aims to develop new Boccia
clubs and provide a pathway for participants
at a grassroots level as well as the ability
to progress to National and International
representation leading ultimately to
Paralympic selection.
Boccia Leaders Courses are being delivered
to train volunteers to run Boccia activities
including 12 fun taster sessions in schools,
day services and homes for older people
to introduce and signpost them to Boccia
opportunities. A Disability and Inclusive
Sports Information Fair on 6th November
2010 promoted the sporting opportunities
available for people with a disability within
Oxfordshire, ensuring that participants learnt
about Boccia, and were inspired to play
further and participate regularly.
With the development of regular clubs the
project enables new friendships to be forged
as well as encouraging respect for other
players, rules and differences in ability.
For more information on both projects go to
www.oxfordshiresport.org/inspireprojects.
The Oxfordshire Youth Games is a year-long
programme of competition and coaching
that culminates in a celebration of Oxfordshire
sport. It is open to children and young people
of all abilities, from schools and districts across
the County.
The Oxfordshire Youth Games Finals Day is a
high profile, very successful and established
event in the County Calendar designed to
encourage children and young people to
become involved in sport and a healthy life
style, whether as participants, coaches or
sports leaders. The 2010 Finals Day took place
on Sunday 27th June at the Oxford University
Sports Complex and Netball and Basketball
taking place at St Gregory’s School Oxford.
The benefits are increased participation for
children at the margins of sport, creating
more players, positive lifestyle habits and
more coaches and sports leaders into clubs.
The 2010 Oxfordshire Youth Games was
funded and organised by partners involved
in the organisation of the Oxfordshire Youth
Games including Competition Managers,
Sports Clubs, Local Authorities, School Sport
Partnerships, Sports National Governing
Bodies and the Core Team of the
Oxfordshire Sports Partnership. The
County Council via their ‘Chill Out Fund’
generously contributed to enable
the finals day to go ahead.
The Finals Day, now in its fifth year, attracted
around 1,000 players and supporters and
was a great place to witness the sports
development and talent of our children
and young people in Oxfordshire.
5
A n n uA l R e p o R T A p R i l 2010 – M A R c h 2011
5. Excel What we must excel at to increase participation
Safeguarding StandardOxfordshire Sports Partnership successfully
achieved the NSPCC’s Advanced Level
Safeguarding Standard.
The Gold Medal was awarded this year
following the successful outcome given by
the Child Protection in Sport Unit (CPSU)
judging panel, whose job it is to read through
and assess each County Sports Partnership’s
safeguarding portfolio submissions against
strict evidence criteria.
Fresh new content, including the updated
Safeguarding Policy, is now available on the
safeguarding pages of the Oxfordshiresport
website. Here you will find safeguarding
leaflets for children, parents and carers, clubs
coaches and volunteers along with other
resources that can be downloaded for free, as
well as useful links to other websites.
Please visit www.oxfordshiresport.org/
safeguarding to access this safeguarding
information which is available to all. The
safeguarding resources are also available on
the Partner Portal for members.
8
Part of the national network of county sport and Physical activity Partnerships 9
Oxfordshire Sports Awards 2010- Raising the profile of sport within OxfordshireIn a glamorous awards ceremony at the
Kassam Stadium on Friday 26th November,
the sporting elite of Oxfordshire came
together to reveal the winners of the
Oxfordshire Sports Awards 2010.
The awards are an annual event organised
by the Oxfordshire Sports Partnership Core
Team to celebrate and recognise the sporting
commitment and achievements of sporting
men, women, juniors, clubs, teams and
individuals.
BBC Oxford’s Jerome Sale, Brennan Nicholls
and Jo Thoenes had the pleasure of
announcing the winners. Out of the Blue,
an A Capella Group from Oxford University
opened up the awards ceremony, and further
entertainment was provided by Unleashed, a
team of talented dancers from Step 2 Dance, a
large West Oxfordshire based Dance school.
We’d like to say a massive thanks to our
sponsors; to BBC Oxford and Oxford Mail
who were our Official Broadcast and Media
partners; to everyone who nominated, those
who were nominated, the finalists and the
winners themselves, without whom the sports
awards would not be the success it is today!
And the winners were:
• Active Inspiration Award, sponsored by
GO Active
Janette Cardy – GO Active Instructor
• Club of the Year, sponsored by Oxford
City Council
Horspath Cricket Club
• Coach of the Year, sponsored by
Gladstone Health & Lifestyle
Chris Wilder (Oxford United)
• Junior Sports Team of the Year,
sponsored by BRITA
Oxford School of Gymnastics
• Sports Team of the Year, sponsored by
BRITA
Oxford United Football Club
• Junior Unsung Hero of the Year,
sponsored by Sport Unlimited
Ethan Peel (Cricket & Rugby)
• Unsung Hero of the Year
Ann Setch (Boxing)
• Junior Sportsperson of the Year,
sponsored by Fusion Lifestyle
John Paul (Cycling)
• Disabled Sportsperson of the Year,
sponsored by Nexus Community
Andrew Gardiner (Disability Target Shooting)
• Sportswoman of the Year, sponsored by
Oxfordshire RFU
Deta Hedman (Darts)
• Sportsman of the Year, sponsored by
Ability Matters
Josh McEachran (Football)
Oxfordshire Physical Activity PlanIn April 2010 a new Oxfordshire Physical
Activity Group was established to lead the
development of a Physical Activity Plan for
the county. After an initial task and finish
group met to develop the Sep 2010 – Sep
2011 plan, a Steering Group was established
to co-ordinate the plan’s implementation and
review it’s impact. Key objectives within the
plan are:
• Maximise participation in community
settings by increasing number of activities,
improving access and making better use of
existing provision
• Support and develop the Physical Activity
workforce
• Increase participation in sport, active
recreation and play among inactive young
people aged 0-5 years
• Secure sufficient funding to sustain existing
projects and develop new ones to enable us
to meet our destinations
• Develop and promote consistent messages
about physical activity, linked to national
campaigns
• Contribute to effective partnership working
and effective delivery structures
VolunteeringNorth Oxfordshire’s Blessed George Napier
school topped the national ranking for hours
logged on the new Step into Sport Volunteer
Passport.
The Leadership Champions programme
launched to support 16-19 year olds develop
their wider skills and encourage volunteering.
Leadership Champions was designed to
support NGB programmes and workshops
were integrated into the RFU Involved Camp.
Minimum standards checklist created for
clubs to identify area for improvement in
volunteer management and direct them to
support.
Series of volunteer management workshops
delivered to clubs in the Oxfordshire Athletics
Network with excellent feedback.
23 certificates issued for community
volunteering including 2 gold (200 hours)
totalling over 1150 hours of verified
community volunteering.
New pathways for over 16 volunteering
developed with ‘Do Sport A Favour’ enabling
volunteers to offer their specific skills
and experience to community sport and
‘Oxfordshire Event Volunteers’ supporting the
recruitment of volunteers for events.
Coaching- developing an effective workforce.Coaching System Support Network
(CSSN) Background
The Coaching System Support Network or
Coaching Oxfordshire as it is known employs
an integrated and multi agency approach to
the development of coaches and coaching
across Oxfordshire. It also acts as a coaching
information hub and a signposting tool for the
county, seeking out and providing solutions
to local coaching problems.
Steering Group
Coaching Oxfordshire is managed by the
Coaching Development Officer along with
direction and guidance from a Steering
Group made up from volunteers and officers
recruited from within the NGB’s, HE/ FE,
Local Authorities, School Sports Partnerships,
Leisure Providers and other coach employers.
A n n uA l R e p o R T A p R i l 2010 – M A R c h 201110
Gap Analysis/ Coaching StrategyIn order to develop an effective CSSN, it was
necessary first of all to conduct a gap analysis to
understand what the “local coaching” landscape
looked like (strengths and weaknesses), in
direct relation to the UK Coaching Framework.
A robust analysis and research was conducted
with our partners between April – August
2010. The resulting qualitative and quantitative
data was collated into a 100 page document
which was used to inform the writing of the
Oxfordshire Coaching Strategy.
Coach Survey “What coaches want”What we learned from the results was that
the Oxfordshire Sports Partnership plays an
important role in the career of all coaches.
Coaches want us to provide more coach
education courses and also to help them find
funding to sustain their coach development.
To this latter end £10,600 was accessed from
South East Coaching Bursary for Level 2
Coaches:-Cricket, Cycling, Netball, Football,
Gymnastics and Rugby.
Coaching ConferenceDelegates from wide ranging sports including
synchronised swimming, rugby, rowing,
badminton, tennis, hockey, netball, table tennis,
golf, basketball, squash and athletics attended
Oxfordshire’s 1st Coaching Conference on
Sunday 13th June. All were in agreement that it
was a great “substitute” for the World Cup!
Some quotes from the delegates -
“Very interesting, fun, energetic day. I feel inspired
to take up some of today’s ideas into my next
training session.”
“Really interesting and thoughtful – different and
a welcome change from NGB qualifications.”
“Great content and great networking
opportunities.”
“I thoroughly enjoyed the workshops - gave me
lots of ideas to take back to my club and fellow
coaches. It reminded me that there are different
ways of doing things other than the traditional
way.”
Phil Hassell Coaching Chair, Badminton
Oxfordshire said,
“I will be emailing my badminton coaches to tell
them they missed a trick.”
Andy Taylor, Golf Professional Kidlington GC
commented,
“It was good to take time and speak to the
presenters afterwards.”
CommunicationsThe Partnership developed a new
communications plan within 2010/11 and
developments that came from this included:
Re-brand: Oxfordshire Sports Partnership Partner Portal www.oxfordshiresport.org/partnerportal
The Oxfordshire Sports Partnership Extranet
website was a member-only website open (via
approval) to all organisations and individuals
involved with and/or working within the sport
and physical activity sectors in Oxfordshire.
During 2010-2011 the Oxfordshire Sports
Partnership Extranet website was re-branded
as the Oxfordshire Sports Partnership
Partner Portal. This was to reflect the main
purpose of the website which is to provide
a portal accessible to selected partners and
stakeholders which offers an opportunity to
share information, download resources and
exchange best practice.
The re-brand was successful and membership
was increased from 60 to 100 partners. The
Portal is also used to send out monthly
eBulletins to our partners highlighting new
developments in the sporting landscape and
news of local projects and initiatives that are
relevant to partners.
The Portal is an excellent resource for partners
to share best practice, upload meeting
minutes, and download marketing materials
and other documents for which access is
required by a multitude of people. A collection
of useful resources are also available which
include:
• Oxfordshire Club Database
• Coaching
• In the Zone calendar and progress reports
• Partnership Calendar
• Strategic Framework
• Survey results
• Sportivate documents and application forms
Coaching ENews
The first quarterly “Coaching Matters” went
to print October 2010, packed with coaching
hints and tips, articles from coaches and coach
educators, as well as information about funding
opportunities, forthcoming courses and
workshops.
eBulletinThe eBulletin is a monthly newsletter that is
emailed to members of The Partner Portal
to keep them informed about all the latest
updates, deadlines and key information from
the Core Team to support their work.
It is a stakeholder focused communications
tool that provides regular national, regional and
local highlights about fresh developments in
the sporting landscape. It also supplies news
of local projects and initiatives that are relevant
to those working in sport and physical activity
sectors.
The monthly eBulletin helps to prevent email
overload for partners by reducing the need to
send numerous emails throughout the month.
It promotes Partnership working by enabling
the sharing of best practice and resources.
Part of the national network of county sport and Physical activity Partnerships 11
Having excellent Networks and structures for partners Following the successful inaugural Partnership
Forum in March 2010 which provided an
opportunity for all stakeholders to contribute
and shape the Partnerships structures and
networks the Partnership developed the
Physical Activity and Sports Groups as the main
planning, consultation and implementation
groups.
In April 2010 a new Oxfordshire Physical
Activity Group was established to lead the
development of a Physical Activity Plan for the
county. After an initial task and finish group
met to develop the Sep 2010 – Sep 2011
plan, a Steering Group was established to co-
ordinate the plan’s implementation and review.
The Partnership’s Sport Group which is
open to all of our NGB’s, Local Authorities,
Leisure Providers and Education partners met
frequently during 2010/11. The Sport Group’s
purpose is to provide support for agreed
development areas (Coaching, Volunteers, and
Development Groups); networking to share
good practice, enhancing partnership working
and influencing the future sports development
priorities of the Partnership.
The structure aims to reduce the fragmentation
that traditionally exists within sporting and
physical activity structures within English
Counties. Such a structure is far more
efficient not least with all partners suffering
capacity cuts and the need to work cross
organisationally to tackle inactivity.
Board and Board sub groups
Physical Activity Group
4 times a year
active recreation and Living
go activeLeast active
health inequalitiesni8
national initiativessocial marketing
csn support
PartnershipForums
2 times a year
sport, active recreation, living
sharing best practice
communicationconsultationnetworking
Personal development
Sport Group
4 times a year
sport-organised
ngB sportcoachclub
Facilitiesyouth sport-3/5hr
Local develop groups support
6
A n n uA l R e p o R T A p R i l 2010 – M A R c h 2011
6. Learning Partnership Learning and development
In the Zone is Oxfordshire’s Education
for Sport and Physical Activity directory;
developing skills, knowledge and confidence.
Key to the programmes success is that
partners work collaboratively sharing
responsibility for running the sessions and
recruiting participants, thereby sharing the
work load and success.
In the 2010/2011 programme In the Zone
provided over 600 development opportunities
for clubs, coaches and volunteers all over
Oxfordshire.
A total of 41 workshops were run ranging
from minimum standards workshops such
as Safeguarding and Protecting Children and
First Aid to more specialised workshops like
Analysing your Coaching, Typhoo Sports for
All: Disability Inclusion and the very popular
Sports Nutrition.
12
EDUCATION FOR SPORTAND PHYSICAL ACTIVITY
Part of the national network of county sport and Physical activity Partnerships 13
Attendance Breakdown on all courses:
Attendances Male Female Total 16-25 Ethnicity Disability
Cherwell 81 40 121 25 3 0
City 58 46 104 17 5 1
South 60 35 95 35 1 1
Vale 42 42 84 8 0 0
West 71 66 137 29 1 1
Other 51 18 69 18 1 1
Total 363 247 610 132 11 4
% 60 40 100 21 1.8 0.6
Coach and club databaseWe currently have 1525 coaches on our
coach database which is made up of all the
attendants on workshops over the last few
years.
The club database is currently made up of 721
clubs from 43 different sports.
A major refresh of this data was undertaken
in late 2010 and now the data is refreshed
monthly and is determined by when the clubs
reaffiliate to their National Governing Body.
FundingFuture Jobs FundOxfordshire Sports Partnership, working in
partnership with Fusion successfully submitted
a bid to The National Skills Academy for Sport
and Leisure Apprentices. The fund was aimed
at 18-24 year olds who have been claiming
Jobseekers Allowance for nearly a year.
Fusion received the equivalent of a 6-month
job at minimum wage (£3100-3600 dependent
on age). An additional amount was available for
training the candidates.
Other funding information• Throughout the year advice and support
was given by the Core Team that led to
community clubs and partners securing
around £73,000 of external funding.
• This year also saw the total of funding secured
for Local Authorities since 2006 exceeding £1
million.
• Oxfordshire allocated £420,280 over 4 years for
Sportivate
A n n uA l R e p o R T A p R i l 2010 – M A R c h 201114
77. ResourcesSufficient resources to support partners
Website ResourcesThe Oxfordshire Sports Partnership website
has developed a resources section
www.oxfordshiresport.org/resources
where you can download a variety of useful
templates and information guides on:
• Club Management
• Volunteer Management
• Safeguarding, Equity and Health & Safety
• Coaching
• Funding
• Promoting Sport and Physical Activity
The Volunteer Management section includes
a range of new templates to help clubs
develop their practice and policies to aid the
recruitment and management of volunteers.
The Promoting Sport and Physical Activity
section provides links to a range of free image
galleries, ideal for creating eye catching leaflets
and posters, whilst in the Club Management
section you’ll find a constitution template and
role descriptions for a wide range of club roles.
Oxfordshire Be Inspired.. Oxfordshire’s 2012 Olympic and Paralympic Sports and Physical Activity LegacyThe Partnership led on the co-ordination
and collation of an Oxfordshire Framework
for maximising the benefits from the 2012
Olympics and Paralympics.
This involved a task and finish group with
representatives from the main partner sectors.
The work was funded by the District Council’s
within Oxfordshire and has led onto:
• Promotion and securing of Inspire Marks
within Oxfordshire
• Oxfordshire School Games support
• www.oxfordshiregameon.com
• Volunteer programmes
• Promotion of Olympic Open events
• Chairmanship of overall Oxfordshire 2012
network
Part of the national network of county sport and Physical activity Partnerships 15
The Partnership was also selected as the main
sector representation on the Oxfordshire 2012
Olympic Network group and our Chairman,
Mike Walker became the Groups new Chairman
within 2010.
The Partnership was successful in its Active
Women funding application to Sport England.
Active Women one of Sport England’s
themed funding rounds aims to tackle gaps
in participation amongst women from
disadvantaged communities and those with
children under 16. In Oxfordshire this will
be done by identifying barriers and putting
measures in place which will overcome them.
Sports which are part of the programme will
be modified versions rather than traditional
versions of the sports which participants may
have experienced in the past.
The following sports will be part of Active
Women in Oxfordshire
• Badminton
• Gymnastics
• Football
• Tennis
• Netball
• Athletics
As well as helping more women into sport, the
project will also help them to get into coaching
and volunteering. This will allow them to
become role models in their sport and inspire
many more women to get involved.
Website Google Analytics for www.oxfordshiresport.org
From the 1st April 2010 until the 31st March
2011, 14,775 people visited
www.oxfordshiresport.org. Over the year,
the total number of visits to the website was
26,306 and the number of pages viewed was
106,636. The average number of page views
per visit was 4.05 and people spent in the
region of 3 minutes and 37 seconds on the
website. The bounce rate was 38.42% and the
percentage of new visits was 53.33%.
Over the course of the year, the number of monthly visitors to www.oxfordshiresport.org shows
an upward trend from 1051 visitors in April 2010 to 1721 in March 2011, an increase of 670 from
April 2010.
88. Financial Summary2010 11 Accounts
Income
Core Team salaries/ services Sport England Capacity funding for core team -302000
Other project funding -61590
Funding for Disability Post -35000
Total salaries/services -398590
OSP Project Delivery Sports Awards -9699
In the Zone -11000
Disability -5000
Coaching Conference -1000
Other -15000
Total project delivery income -41699
Programme delivery GO Active partner delivery -292000
Active Women LAA funding -90000
Sport Unlimited delivery -156000
Youth Games delivery -10000
Basketball Officer -30000
Other -12000
Total programme income -590000
Other Local Authorities -9000
Total Other -9000
TOTAL INCOME -1039289
Expenditure
Salaries Total salaries/services 390320
Project Delivery Total Project delivery 46010
Programme Delivery Total Programme delivery 514000
TOTAL EXPENDITURE 950330
FORECAST BALANCE( - surplus) -88959
A n n uA l R e p o R T A p R i l 2010 – M A R c h 201116
Part of the national network of county sport and Physical activity Partnerships 17
99. Case Studies
This years Stakeholder survey resulted in the
following headlines…
• 85.3% of respondents are very satisfied
or satisfied with the Oxfordshire Sports
Partnership
• 88.2% of respondents are very satisfied or
satisfied with the Core Team of the Oxfordshire
Sports Partnership.
When asked about how respondents view the
Oxfordshire Sports Partnership 38.3% answered
a partnership of partners and stakeholders.
However 19.1% see the Oxfordshire Sports
Partnership as the Core Team based at Bury
Knowle and 42.6% see the Partnership as both.
This highlights that more work needs to be
done to underline the benefits of partnership
working and that all the stakeholders are part of
the Oxfordshire Sports Partnership.
In relation to contact with Oxfordshire Sports
Partnership the following % answered very satisfied or satisfied:
• Providing a lead role for sport and physical
activity in Oxfordshire 82.5%
• Developing partnerships within Oxfordshire 80%
• Adding value to the services that you provide
75%
In relation to contact with the Core Team of the
Oxfordshire Sports Partnership the following %
answered very satisfied or satisfied:
• Level of support provided 85%
• Professionalism and helpfulness of staff 92.5%
• Accessibility of staff to assist with requests and
queries 90%
• Quality of support and advice given 82.5%
In relation to the communication tools used by
the Core Team the following % answered very satisfied or satisfied:• Website 91.2%
• Email 94.1%
• ENews, Partner e-bulletin, Coaching Matters
85.3%
• 72.5% rated their understanding and
knowledge of the role of the Oxfordshire
Sports Partnership as very good or good
We received 47 responses from the 119
stakeholders contacted, a response rate of
almost 40%.
Thank you to all those who took the time to
complete the survey. Further results are available
on the Partner Portal.
GO Active evaluationGO Active (Get Oxfordshire Active) was designed
to raise participation levels in sport and active
recreation across Oxfordshire. It was established
in autumn 2009 with £635,490 of investment
from the Community Investment Fund of the
National Lottery, £255,000 from the Oxfordshire
NHS (Primary Care Trust) and other funding from
local partners. Initial funding was for a three year
period up to autumn 2011. GO Active aims to
improve health and well-being by increasing
participation in sport and active recreation
through an improved range of opportunities,
signposting and information.
GO Active EvaluationThe rationale for the evaluation of the GO Active
Programme was to:
• Assess if the Programme has made a difference
to increasing participation levels in the short
and longer terms
• Provide evidence of health benefits
• Seek the views of participants and stakeholders
on aspects that they liked and areas for
improvement.
The evaluation study involved: desk research,
a participant questionnaire (completed by
454 participants), 17 focus groups (attended
by 159 people), a countywide Nordic Walking
focus group (attended by 45 people) and a
stakeholder questionnaire (completed by 45
people involved in GO Active).
Desk Research• 10,973 participants involved with GO Active –
equivalent to 2.1% of the adult population
• 381 coaches, instructors and volunteer leaders
involved in the delivery of GO Active.
Participant Survey• 454 respondents
• 81.9% female and 18.1% male
• Youngest 12 (born in 1998) and oldest 89 (born
in 1921) with a good distribution across age
range
• 98.4% (377) were ‘White’; 1.0% were Asian /
Asian British, and 0.4% was ‘Black / Black British’
• 65.5% existing and 34.5% new participants
• 22.7% have a long term illness
Most participants found out about GO Active
by: Local Leisure Centres; staff; word of mouth
/informal social networking. ‘Other’ methods
included signs / leaflets / posters on Village Hall
Notice Boards; local shop windows etc.
Oxfordshire Sports Partnership Stakeholder Survey Results
A n n uA l R e p o R T A p R i l 2010 – M A R c h 201118
GO ACTIVE EVALUATION EXECUTIVE SUMMARYImpactThe following diagram shows a comparison of the reported activity levels of existing users – before their
involvement with GO Active and in the previous seven days.
It is evident that GO Active has had a positive
effect on physical activity levels. Overall, the
percentage of existing users undertaking 30
minutes physical activity on three or more
days per week has increased from 39.4% to
58.5%. This is far greater than the average adult
population of Oxfordshire (25.9%), which
is indicated by the latest Active People Survey.
Analysis of the data also revealed large
reductions by those who undertook no physical
activity (down from 19.5% to 8.2%) and those
who previously undertook just one 30 minute
session per week (down from 23.4% to 13.3%).
When asked if “has your involvement in the GO
Active programme encouraged you to do more
physical activity on a regular basis?” 83.5% of
existing users said yes.
Satisfaction LevelsAn overall 96.8% satisfaction rate is very
impressive.
The top five motivations for taking part in
GO Active matched the top five benefits that
respondents said that they had got from taking
part in GO Active:
• Improving health
• Making them feel better
• Trying something new
• Doing an activity with friends/ family
• Making new friends.
SummaryIn summary the evaluation showed that
GO Active has been successful in increasing
participation in sport and physical activity
in Oxfordshire, and at the point when the
evaluation was carried out, the project was in
a growth phase. The evaluation found that GO
Active:
• Had engaged 10,973 individuals (as at end
2010)
• Encouraged 84% of respondents to do more
physical activity
• Achieved a 97% satisfaction rate among
participants
• Influenced participants to make lifestyle
changes
• Facilitated improvements to participants health
(as perceived by participants)
• Satisfied stakeholders (91% view GO Active as
good or very good)
Hinksey Sculling School - Sculling and Rowing in the CommunityPartners Involved • Hinksey Sculling School
• Regional Secondary Schools
• Support received from
• Oxford City Council Sports Development Team
• Oxfordshire Sports Partnership Core Team
• Amateur Rowing Association (now British
Rowing)
Success Factors• Good planning
• Evidence of need
• Met eligibility criteria
• Value for money
• Good track record of delivery
• Built strong links with local schools
Part of the national network of county sport and Physical activity Partnerships 19
What was the project?The Hinksey Sculling School (HSS) required
funding to purchase a portable floating
pontoon which would enable athletes and
coaches to operate in a safe environment
and allow the school to provide training
opportunities all year round.
Aims of the ProjectThe primary goal of the project is to take the
sport to state schools in the less privileged
areas of east and south Oxford. HSS built links
with Secondary Schools throughout the region,
some from the most deprived wards in the City
of Oxford itself.
To achieve their goals HSS needed to increase
the capacity as the current conditions on the
water made it difficult to cope with the existing
demand for sculling and rowing. There is a
waiting list to join the school but HSS were keen
to open their doors to a wider audience.
HSS provides opportunities for young people
with physical disabilities by working with Oxford
Adaptive Rowing and making equipment
available to them. The school also attracts as
many girls as boys - recently girls outnumbered
boys for the first time.
Successful Funding BidsHSS were focused in their search for funding
and were fortunate to receive £15,000 from 2
Trust funds: The Garfield Weston Foundation
and the Cloth Workers Foundation. They also
received £10,000 from the Sport England Small
Grants Programme.
John Broadhurst of HSS said the process for
Sport England’s Small Grant Programme was
simple and easy to follow. As with all funding
applications he recommends you read the small
print and answer all the questions asked of you.
Desired OutputsHSS has just received their Sport England
cheque but have a clear idea of how the new
pontoon will affect the school. HSS currently
have 125 junior members and want to develop
their activities so that they are able to recruit 40-
50 athletes a year, from eight or more schools,
building a club of some 400 athletes in total. The
future for HSS is exciting!
Testimonial Quote from one parent. “The benefit that my
daughter received from being a member of HSS
was amazing. She became much more confident
and self disciplined. In a few short months after
being introduced to sculling and starting her
training her schoolwork began to show a marked
improvement. I believe this was not a coincidence.
She then went on to get excellent GCSE results
followed by three grade A’s at A Level whilst
continuing to row up to five times a week.”
Lessons LearnedIf applying for capital items they must be
portable to be eligible for Small Grants pot
Application process was not difficult.
Do answer all the questions.
Do read the small print and then read it again!
Oxfordshire Disability Sports Information FairOver 100 people attended the first Oxfordshire
Disability Sports Information Fair that took place
on Saturday 6th November 2010 at Blackbird
Leys Leisure Centre, Oxford.
Oxfordshire Sports Partnership ran the event
with support by Oxford City Council and
Fusion Lifestyle to share knowledge of the
opportunities available in Oxfordshire as well as
to act as a tool for individuals and organisations
to discuss current and future developments.
The event aimed to support:• Adults and Young people with a disability
wanting to find out more about the
opportunities available.
• Parents and Carers wanting to encourage and
support someone to take part in sports activity.
• Professionals who work with disabled people
or community activities to find out the
opportunities available in disability sport.
• The launch, promotion and distribution of the
New “Oxfordshire Sports Directory for people
with a disability or impairment”
There was a variety of different activities
happening on the morning including sport
tasters run by Oxfordshire clubs including:
Summertown Stars Visually Impaired Football,
Oxford Eagles Wheelchair Basketball, England
Athletics, Rebound Therapy run by Styleacre,
Oxford Adapted Rowing and OXSRAD Boccia
Club.
Many clubs, charities and organisation ran
stands to demonstrate the activities and services
they offer, these included Oxford City Casuals
Football, Oxford Swans Swimming Club, Fusion
and Nexus Leisure Trusts, OXSRAD Leisure
Centre Vale School Sports Partnership, KEEN,
The Ridgeway Partnership, Oxfordshire Play
Association and Positive activities.
Lucy Tappin, Disability and Inclusive Sports
Officer said
“We were really excited to have such good
attendance at this event, it has really helped to
promote what is on offer, show the great work
sports clubs, associations and charities do in
Oxfordshire and also to find out where there are
gaps in provision that we need to tackle.”
Frances Gittens a Community Support Worker
with the Ridgeway Partnership who attended
the day and wrote:
“I was pleased to be able to attend the Disability
Sports Information Fair, accompanied by two
service users who had participated in our ‘Keeping
on your Feet’ group. My knowledge of sporting
activities has been greatly enhanced by my
attendance at the Fair. All- in -all, attending the
Disability Sports Information Day has been of
benefit to me but more importantly will give our
service users opportunities to participate further
in sporting activities.”
A n n uA l R e p o R T A p R i l 2010 – M A R c h 201120
In the Zone: Wallingford RFC and Oxfordshire Sports PartnershipBy John Peel, Club Coach Coordinator, Wallingford RFC
Wallingford RFC takes its health and safety
responsibilities very seriously. The club has a
number of trained medical practitioners on
its committee and among its players’ parents.
Over the years we have endeavoured to ensure
that each age group had at least one person
with first aid training available at all games and
practice sessions.
However, many of the generic courses attended
by our volunteers did not deal specifically with
the common types of injury seen in rugby and
as a consequence even trained volunteers
sometimes felt unconfident when presented
with an injury beyond a simple bump or bruise.
As Club Coach Coordinator I contacted the
Oxfordshire Sports Partnership and asked if they
could lay on a rugby-specific first aid course at
the club. I asked for three volunteers from each
age group with a first, second and third choice
in case individuals weren’t able to attend at
short notice.
The course was limited to 16 attendees and I got
well over 30 expressions of interest. I allocated
places on the course to ensure as many age
groups as possible were covered and in the end
we had attendees from each age group bar one
(that age group has two GPs and a paramedic
among their parents).
The club funded the course from the coaching
budget and the cost seems particularly good
value for money given that we now have 16
newly qualified First Aiders who have practical
knowledge of how to deal with the most
common injury types found in rugby.
The feedback from attendees has been
excellent. Many of the volunteers remarked how
much more relevant the content was compared
with generic first aid training and there were
several comments from attendees about how
they now felt more confident in dealing with
things like suspected concussion, breaks and
dislocations.
Ultimately of course injuries like these will be
referred to medical professionals but our
newly trained team of First Aiders can
help to make sure that the first few
minutes after a player has sustained
an injury are as safe and comfortable
as possible for the injured player.
EDUCATION FOR SPORTAND PHYSICAL ACTIVITY
Part of the national network of county sport and Physical activity Partnerships 21
Sport Unlimited Cherwell District Council Youth Activators and Banbury MosqueFiaz Ahmed, Youth Leader, Park Road Mosque
How We Got InvolvedAfter working alongside a local Youth Club, a link
was made with Youth Leader, Fiaz Ahmed who
also works on a community multicultural play
project. Within the Youth Club, The Activators ran
a set block of sessions once a week for a period
of ten weeks. It was then bought to the attention
of Fiaz that the young people who attended the
Banbury Mosque did not have the opportunities
or access to participate in such sessions in their
local areas.
Providing OpportunityIt was agreed that the Activators would deliver
a similar block of sessions, split into two 5 week
blocks. The Activators visited the mosque to
establish which types of sports and activities the
young people would like to participate in.
The young people of the Mosque attended daily,
learning more about their cultural and religious
values. It was agreed The Activators would
support the young people by offering one hour
sessions every Monday alongside their daily
practices. The Activators met the young people
at the Mosque, and walked down to a nearby
situated park with a multi-use games area to
allow the opportunity to take part in structured
sport and activity with equipment provided by
The Activators themselves.
The SessionsIn order to abide by cultural policies, sessions had
to be adapted by separating the boys and girls
into separate groups. The sessions switched to
ensure all participants had the benefits of playing
in both areas, and participating in different
activities.
Within the sessions the use of non traditional or
alternative sports were used to cater for those of
all ability levels, and to introduce a range of new
sports to young people. Games such as Rock-It
Ball, Dodgeball, and Ultimate Frisbee are proving
to be increasingly popular amongst young
people, and encourage those of all abilities to
try something new with the hope of increasing
confidence and self esteem.
Looking ForwardAfter the ten week period of sessions, it is of
hope that the young people of the mosque
community will continue to use the park for
recreational use, with the confidence and added
knowledge of new games and activity ideas
given by the Activators. Alongside this, the young
people will be signposted and encouraged to
get involved in local sports clubs, and groups.
Social inclusion is one of the main barriers that
the Activators look to tackle, with the optimism
that after completing a period of sessions, young
people will confidently feel valued within their
communities and feel free to express themselves
through the use of sport and activity.
Feedback “It has been an amazing project with Nick and
Lydia coming to the Mosque for the sessions with
the children. At first it was a bit difficult because I
don’t think play has been introduced to the children
during the sessions ever before at the Mosque.
I can recall being there in one of the sessions playing
circle games. One child in particular was very shy
and quiet- he hardly ever spoke out, on this occasion
Nick and Lydia got this child up and playing and
joining in, this is a huge success.
The children’s behaviour has also improved
as the children know that they must be
on best behaviour in order to continue
and enjoy the play activities.”
A n n uA l R e p o R T A p R i l 2010 – M A R c h 201122
Sport Unlimited: Giving Young People A Chance - The Angling Project Organisations Involved • Oxfordshire Sports Partnership
• Oxfordshire Association for Young People (OAYP)
• The Oxford Academy
• Meadowbrook College
• Northfield School
What is the Angling Project? The Angling Project works with vulnerable young
people to engage them in new and innovative
ways. The project is uniquely placed to provide a
quiet and reflective space for young people who
may never have access to that kind of therapeutic
environment and find it hugely beneficial in
managing stress and challenges in their lives. By
working in this environment, both alone and in a
larger group, young people are able to develop
a range of new skills. As well as the specific tasks
around fishing, young people work on team
building, communication and leadership skills.
OAYP undertook the project to work with young
people who have been identified as at risk of
becoming NEET (Not in Education, Employment
or Training), or with special social and educational
needs. The success of the project is reflected in
the testimonials and young person’s story below.
Young Person’s Story Before *Rob began fishing, he usually isolated
himself from the rest of the group, particularly
in the classroom. He refused to sit with anyone,
answer questions, show anyone his work and
refused to follow instructions. He was also easily
intimidated by the other students.
Rob is now sitting with the others as a group,
working with them and answering teachers’
questions. He has developed the confidence
with angling to try and help the other students
with rods and equipment and he is beginning to
assert himself more.
Rob values the time he gets to fish. He particularly
enjoyed building a positive relationship with the
Angling Officer, a more positive relationship with
his teachers and also with the other students. He
also enjoys the quiet time he gets to reflect, the
natural isolation and camaraderie he can choose
to be a part of; and of course the challenge of
fishing itself.
* Rob is a name used to protect the identity of
the actual person.
Testimonials from the Schools Northfield School Pupil Referral Unit
“We are all really pleased with the project and all
the boys love it. Due to the success of the fishing we
are hoping to run an overnight camp and put some
of the fishing skills to the test. Some of the boys are
really keen to enter fishing competitions and it has
given them a new hobby outside of school.”
Meadowbrook College
“Our student’s exhibit extremely challenging
behaviours and the angling project has provided
an environment where our students not only
enjoy themselves, but can also manage and cope,
displaying none of the aforementioned behaviours.
The effect the activity has on our students, and the
way in which it allows them to not only learn new
skills, but to manage their own issues, cannot be
underestimated.”
The Oxford Academy
“The angling project has been very valuable to the
academy and the students have had a massive
experience in the outdoors including course fishing
and fly fishing. They have learned a lot about the
environment, fish and angling. Four students have
now bought there own equipment and license and
are looking to fish regularly.”
Sustainability
As with other Angling Projects that OAYP has
run in the past, this one funded by Sports
Unlimited has proved to be a huge success with
both the schools and the young people.
The schools involved have all agreed to help
fund future angling projects for our Angling
Officer and OAYP to support the young people
and allow them to continue developing further.
The benefits of the project have meant that
both OAYP and the schools can continue the
programme and target the most at need young
people, as well as allowing the existing young
people to continue with the angling.
Young People Testimonials“Lots of really good fun and I have learnt more from
fishing than I have in school.”
“My favourite part is catching really big fish!”
“I used to think fishing was really boring and for old
people. But now I have bought my own stuff.”
“I have really enjoyed the sessions and I have learnt
to work better with other people.”
Part of the national network of county sport and Physical activity Partnerships 23
1010. Board Member Profiles in 2010/11
Chairman: Mike WalkerMike Walker directs the Win Tennis Academies
throughout the UK & Europe. Mike has worked
very closely for many years with the LTA, Sport
England, the English Institute of Sport, the British
Olympic Association and the International
Tennis Federation. Former World Ranked Player,
Former LTA National Training Senior Manager,
trained more than 100 world ranked tennis
players, Television Commentator for Asian TV &
Sky Sports.
Vice Chairman: Ian PickfordPrevious career teaching PE and presently
Director of Mazars (5th largest firm of
accountants in UK) responsible for sales,
training, recruitment and product development.
Chairman of Oxford Cricket Club, the largest
cricket club in Oxfordshire.
Kevin RobinsonManaging partner of Robin Oxford International
wines. 12 years Chairman of Chinnor Rugby
Club, 2 years President of Oxfordshire RFU
and presently Chairman of Oxfordshire Rugby
Partnership. Level 3 Rugby coach and County
Welfare Manager.
Chris EllisDevelopment Manager for the Youth Sport
Trust (YST). Chris covers 3 Counties for YST.
Previously Chris worked in Local Authority
Sports Development.
Councillor Bill ServiceA keen ex rugby player, Bill is a County
Councillor as well as a District Councillor for
South Oxfordshire and Town Councillor. He
is also the portfolio holder for leisure at South
Oxfordshire District Council and the County
Council’s Olympic Champion.
Councillor Nicholas TurnerCouncillor Turner has lived in Banbury for over
40 years, educated at Cheltenham College.
Now runs the family farm and golf centre
on the outskirts of Banbury. Following in his
father’s footsteps on the County Council. Also
on Banbury Town and Cherwell District Council.
Played rugby for Oxfordshire & past Chairman of
the Banbury National Farmers’ Union.
Chris TysonPresently Head of Economy, Leisure and
Property at Vale of White Horse District Councils
and South Oxfordshire District Councils.
Colin TaylorManaging Director of Oxford City Football Club
following early retirement from senior financial
positions in the car manufacturing industry.
Colin has involvement in disability sport through
OXRADs.
Jon RoycroftDirector of Sport at Oxford University. Jon has
recently submitted a bid for Oxford University to
host an international Olympic team in 2012.
Kate KingKate replaced Paula Jackson and was the Health
Improvement Principal for Public Health at the
Primary Care Trust. Kate was the PCTs lead on
obesity within Oxfordshire.
Jessica CookJessica is Regional Manager for the English
Federation of Disability Sport. She is a keen
swimmer and has progressed to be an
international paralympian.
Claire FurlongClaire is presently Head of Communications at
UK Athletics and has previously been a journalist
as well as Head of Media for the English Institute
of Sport.
Ian BrookeIan is Head of Service City Leisure (Sport, leisure,
parks & open spaces) at Oxford City Council.
Paul JarvisPaul was the South East Region Development
Manager - Physical Activity for the Department
of Health.
A n n uA l R e p o R T A p R i l 2011 – M A R c h 201214
1111. Oxfordshire Sports Partnership Strategic Framework
A n n uA l R e p o R T A p R i l 2010 – M A R c h 201124
Part of the national network of county sport and Physical activity Partnerships 15Part of the national network of county sport and Physical activity Partnerships 25
Purpose: Bringing partners together to improve the health of everyone in Oxfordshire through
enjoyable sport and physical activity
and vision
“Everyone more active and achieving their potential in sport”
Destinations by 2012:
30,000 adults doing more sport and active recreation 12,000 more adults playing sport once a week60% Oxfordshire’s children taking part in 5 hours PE and sport per week12,000 adults no longer sedentary£2million of additional investment into OxfordshireReducing health inequalities
Destinations by 2020:
70,000 adults doing more sport and active recrea-tion by 202044,000 more adults playing sport once a weekOxfordshire’s children taking part in 5 hours PE and sport per week44,000 adults no longer sedentary£7million of additional investment into OxfordshireReducing health inequalities
Guiding principles to guide our work together• Being clear on purpose and roles• Having the capacity to influence and be influenced• Seeking win: win solutions• All views valued• Being open on concerns• Fit for purpose structures and system• Action and outcome oriented• Shared responsibility for performance
Outcomes• To increase and sustain participation in sport, active recreation and active living
• To widen access to sport, active recreation and ac-tive living and reduce inequalities
• To improve levels of performance in sport• Improve health and well being• Contribute to developing thriving communities
Strategic Priorities1. PARTICIPATION: Increasing participation and reducing
health inequalities by meeting needs2. EXCEL: What we must excel at to increase participation3. LEARNING: Development of skills and competencies4. RESOURCES: Sufficient resources
OXFORDSHIRE SPORTS PARTNERSHIP CORE TEAM
Bury Knowle House, Bury Knowle Park,
North Place, Headington, Oxford, OX3 9HY