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Oxo Good Grips
DEFINE
When should you define your design challenge?
DefineEmpathy Define Ideate Prototype Feedback Ideate
WHY Define?
Provides focus/Frames the Challenge
Provides a reference for evaluating competing ideas/Empowers your team to make decisions
WHY Define?
Fuels brainstorms by suggesting “how might we” Design Challenge statements
WHY Define?
Is something you revisit and reformulate as you learn by doing
User + Need + Insight
User + Need + Insight
Empathetic language
Deep! Emotions!(hint: verb)
Surprise! Think Observation + interpretation
Contains Solution?
Able to create rich brainstorm?
Clarity of focus: trying to include
too much?
Unique insights and language?
Contains Solution?
Able to create rich brainstorm?
Clarity of focus: trying to include
too much?
Unique insights and language?
Sample POV:An overworked father
needs a massage.
Contains Solution?
Able to create rich brainstorm?
Clarity of focus: trying to include
too much?
Unique insights and language?
Sample POV:Angst-filled, pop-
culture loving teen seeks way to figure out
his post-graduation plan. Solution must be
able to be implemented
immediately. Cheap and easy methods a
must.
Now that we know what not to do, let’s talk about what to do.
User + Need + Insight
User + Need + Insight
use
usability
meaning
User + Need + Insight
to brush her teeth.
_____ needs _______ .
to brush her teeth at lunch.
to represent her colleagues well.
a vacation.
to work at a slower pace.
to believe that he can be healthy again.
new sneakers.
to workout without barriers.
to fit in with the athletic crew at work.
User + Need + Insight
use
usability
meaning
User + Need + Insight
_____ needs _______ .
User + Need + Insight
use
usability
meaning
User + Need + Insight
to brush her teeth.
_____ needs _______ .
to brush her teeth at lunch.
to represent her colleagues well.
a vacation.
to work at a slower pace.
to believe that he can be healthy again.
new sneakers.
to workout without barriers.
to fit in with the athletic crew at work.
User + Need + Insight
Contradiction between what they say and what they do and what they say
about what they do.
Surprise! Something you learned only from talking to people.
3 kinds of statements
MadlibWant admetaphor
Modest Mark needs to exercise his brain in new ways because his sense of
intellectual self doesn’t match how the world views him.
3 kinds of statements
MadlibWant admetaphor
Modest but confident teen with hidden smarts seeks way to engage his brain outside of a worn down, 20th century
school building.
3 kinds of statements
MadlibWant admetaphor
How might we make completing school like playing a video game?
Madlib
Want ad
metaphor How might we make completing school like playing a video game?
Modest but confident teen with hidden smarts seeks way to engage his brain outside of a worn down, 20th century school building.
Modest Mark needs to exercise his brain in new ways because his sense of intellectual self
doesn’t match how the world views him.
Individually, take 5 minutes and come up with one of each based on the work of your group.
Madlib
Want ad
metaphor How might we make completing school like playing a video game?
Modest but confident teen with hidden smarts seeks way to engage his brain outside of a worn down, 20th century school building.
Modest Mark needs to exercise his brain in new ways because his sense of intellectual self
doesn’t match how the world views him.
Pair-up: take 8 minutes and give each other feedback around:Clarify of focus, depth of need, richness of insights, and launch of brainstorm.
Madlib
Want ad
metaphor How might we make completing school like playing a video game?
Modest but confident teen with hidden smarts seeks way to engage his brain outside of a worn down, 20th century school building.
Modest Mark needs to exercise his brain in new ways because his sense of intellectual self
doesn’t match how the world views him.
Team: Take 15 minutes and share as a team. Iterate and combine. Come away with many statements that have:
clarify of focus, depth of need, richness of insights, and launch of brainstorm.
Each team member: vote for 3 POVs that they want to carry forward. At the end of 7 minutes, you should know
which POV statements to focus on as a team.
Debrief Define: if you had more time, you’d…
