Date post: | 13-May-2015 |
Category: |
Technology |
Upload: | mobroadbandnow |
View: | 279 times |
Download: | 5 times |
5/24/2011
Ozark Foothills RTPT 1
OZARK FOOTHILLS BROADBAND STUDY
Regional Technology Planning Team Report
May 2011
OZARK FOOTHILLS BROADBAND RESIDENTIAL NEEDS STUDY
RESIDENTIAL STUDY BACKGROUND
Survey mailed February 2011 4000 homes randomly sampled.
421/11% returned.
400 t d l d 400 returned surveys analyzed Provides margin of error of ± 5 percentage points
5/24/2011
Ozark Foothills RTPT 2
RESIDENTIAL STUDY - WHO RESPONDED
By County:Butler 52%Carter 6%Wayne 17%Ripley 15%Reynolds 10%
RESIDENTIAL STUDY - DEMOGRAPHICS
MALEFEMALE
Respondent by Gender
49%FEMALE 51%
RESIDENTIAL STUDY - DEMOGRAPHICS
Education LevelLess than High School 6%High School graduate 38%Some College or Associates 20% College degree 21% Graduate degree 9%No Response 6%
5/24/2011
Ozark Foothills RTPT 3
RESIDENTIAL STUDY - DEMOGRAPHICS
EthnicityCaucasian/White 86%Asian 5%African American 1% Hispanic 1% American Indian 1%No Response 11%
RESIDENTIAL STUDY - ACCESS TO COMPUTERS/INTERNET
NO14%
Do you own a computer?
YES86%
14%
RESIDENTIAL STUDY - ACCESS TO COMPUTERS/INTERNET
No
Do you have Internet Access
Yes77%
23%
5/24/2011
Ozark Foothills RTPT 4
DSL
Fixed Wireless
26%
6%
Type of Internet Service
RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
Dial-Up
Cable Modem
Satellite
Cellular Broadband
14%
19%
10%
2%
APPLICATIONS (RESIDENTIAL)
Use an online social networking site like Facebook or LinkedIn
Buy something online
Look online for news or information about politics
Look for health or medical information
Look for information about a service or product you are thinking of …
Keep in touch with family and friends
65%
66%
66%
73%
86%
88%
Internet Activity in the Last 7 Days
Sell something online
Operate or support a home-based business
Work from home (telecommuting)
Share something online that you created yourself
Look for information about a place to live
Take a class or do homework
Contribute to a website, blog or other online forum
Look online for information about a job
Play online video games
Watch television or other videos
Visit your state, region or local government’s website
Do any online banking
13%
17%
19%
20%
22%
23%
24%
33%
33%
43%
48%
58%
Very Important 51%
How important is it for ALL RESIDENTS of the State of Missouri to have access to computers and the Internet?
RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND ACCESS
Important
Somewhat Important
Not at all Important
23%
11%
9%
5/24/2011
Ozark Foothills RTPT 5
OZARK FOOTHILLS BROADBAND BUSINESS NEEDS STUDY
BUSINESS STUDY BACKGROUND
Online survey available from: January 2011 to April 2011
82 local businesses responded14% t llit ffi 14% were satellite offices
26% had satellite locations
32 questions about broadband or high-speed Internet services in the Ozark Foothills region
BUSINESS STUDY – RESPONSES BY COUNTY
By County:Butler 72%Carter 15%Ripley 12%Reynolds 0%Wayne 1%
5/24/2011
Ozark Foothills RTPT 6
EMPLOYEE BUSINESS SIZE
1 – 4 38%5 - 25 37%26 – 100 14%101 – 500 7%501 – 750 4%751 – or more 0%
BUSINESS CATEGORIES
Retail TradeTransportation and Warehousing
UtilitiesWaste Management and Remediation Services
Wholesale Trade
Ozark Foothills Regional Business Broadband SurveyNational Business Classification
Accommodation and Food ServicesAdministrative and Support Services
Agriculture, Forestry, Fishing and HuntingArts, Entertainment and Recreation
ConstructionEducational Services
Finance and InsuranceHealth Care and Social Assistance
InformationManagement of Companies and Enterprises
ManufacturingMining, Quarrying, and Oil and Gas Extraction
Professional, Scientific and Technical ServicesPublic Administration
Real Estate and Rental and Leasing
0 2 4 6 8 10
DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?
YES 97%NO 3%
Two businesses reported having no internet service at their location, stating: “My business doesn’t need Internet service.” “Another company supports my Internet service needs,
but I would like to establish our own internet connection.”
5/24/2011
Ozark Foothills RTPT 7
CURRENT INTERNET PROVIDER
Top 5 Mentioned1. AT&T 18%2. SEMO 12%3. Big River 9% 4. Windstream 7%5. MOREnet, CenturyLink and
CenturyTel 6%
Service established 1986-2010, Mode=2006
BUSINESS BROADBAND PROVIDERS
CenturyTelCenturyLink
BoycomBig River
AT&TAllTel
Ozark Foothills Regional Business Community Broadband SurveyBusiness Broadband Providers (N=67)
0.0% 5.0% 10.0% 15.0% 20.0%
WindstreamWildblueVerizon
Today's ComputersTCMax
swbSEMO
RuralRtMyCityCable
Municipal UtilitiesMoreNet
LogonbasicHughesnet
FSCityCable
CenturyTel
Business Broadband Providers
TYPES OF INTERNET CONNECTIONS
Dial-up Line - 56 Satellite Fiber to the DSL Fixed Cable Mobile Frame T-1
Ozark Foothills Regional Business Community Broadband Survey Types of Internet Connections
(Respondents were allowed more than one answer)
Kbps or Less
Broadband Premises DSL Wireless Modem Wireless Relay/CIR T 1
Series1 2.7% 6.7% 8.0% 49.3% 8.0% 18.7% 5.3% 0.0% 21.3%
5/24/2011
Ozark Foothills RTPT 8
SPEED OF CONNECTIONS
56% reported not knowing their speed 54% reported the following speeds by connection type:
Satellite Broadband Users download speed 1.6 Mbps - upload speed 250 Kbps (2)
Fiber to the Premises Responses 10 Mbps 30 Mbps 5 Mbps up and down
Fixed Wireless Users 5 Mbps (2) 10 Mbps
SPEED OF CONNECTIONS
DSL Users 1 Mbps (2) 3 Mbps (4) 1.5 Mbps down 128 Kbps up 3 – 5 Mbps T-1 10 Mbps 6 Mbps/768 Kbps
T-1 1.0 Mbps up and down 1.0 Mbps download 1.5 Mbps upload
SPEED OF CONNECTIONS
Cable Modem Users 256 Kbps 1 Mbps (3) 2 Mbps 3 Mbps Download/1 Mbps Upload 3 Mbps (3) 5 Mbps 512 Kbps/1 Mbps
5/24/2011
Ozark Foothills RTPT 9
ACCESS TO BROADBAND SERVICE
2 Businesses reported not having Broadband (High Speed Internet) Service available in their area They indicated that they will adopt broadband when They indicated that they will adopt broadband when
it is available
BROADBAND SERVICE RATINGSRating of Broadband Services
ServicesVery
SatisfiedSatisfied Dissatisfied
Very
Dissatisfied
Don’t
Know/Not
Applicable
Response
Count
Cost of internet/network
service 11.3% 50.7% 19.7% 9.9% 8.5% 71
Speed of the on-line
connection 11.1% 48.6% 25.0% 13.9% 1.4% 72
Billing practices of yourBilling practices of your
provider 18.6% 68.6% 1.4% 0.0% 11.4% 70
Reliable access to the
Internet 23.6% 54.2% 20.8% 1.4% 0.0% 72
Training and technical
support 15.3% 51.4% 15.3% 5.6% 12.5% 72
Customer Service
Representative’s
knowledge when you call
for service
18.3% 52.1% 19.7% 5.6% 4.2% 71
Installation technician’s
ability and courteousness 25.4% 53.5% 5.6% 1.4% 14.1% 71
SUPPORTED INTERNET APPLICATIONS
Monitoring functions
Research
On-line appointments
On-line customer support
Ozark Foothills Regional Business Community Broadband SurveyInternet Supported Business Applications
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Videoconferencing
File sharing
Internet telephone
E-business
Website applications
Business to business functions
On-line education
Banking
g
5/24/2011
Ozark Foothills RTPT 10
IMPORTANCE OF BROADBAND AMONG BUSINESSES
How important is a broadband (high-speed Internet access) connection to the day to day operations of your business?
Very Important 90 3%Very Important 90.3%Important 8.3%Somewhat Important 1.4%Not at all Important 0.0%
WHY IMPORTANT?
WOULD IT BE BENEFICIAL TO YOUR BUSINESS IF BROADBAND WERE ENHANCED?
97% indicated “YES”When describing “Why?” key reasons include:
1. Faster/speed 39%2. Service 14%3. Reliability 8%
5/24/2011
Ozark Foothills RTPT 11
COMMERCIAL BROADBAND ENVIRONMENT
8.6%There is not a broadband option available that is suitable for my business.
Ozark Foothills Regional Business Community Broadband SurveyAvailability of Multiple, Competing Broadband Options
10.0%
41.4%
40.6%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Competitive, several options
Somewhat Competitive, two providers
Not Competitive at All, only one provider option
COST OF SERVICE
18.6%
31.4%
Less than $50
More than $50 and less than $100
Ozark Foothills Regional Business Community Broadband SurveyCost of Broadband
12.9%
8.6%
15.7%
12.9%
Between $100 and $200
Between $200 and $300
More than $300 per month
Don’t know how much we pay.
TYPE OF CONTRACT
TOP THREE RESPONSESMONTHLY 21%ANNUAL 3%SPECIFIED TERM 3%
5/24/2011
Ozark Foothills RTPT 12
ONLINE BUSINESS SURVEY
23 Businesses had other comments about broadband service availability in the region. Some included: There need to be more providers and better speeds. p p If broadband became more accessible, I think that it
would benefit more than just the businesses in this area. Some of my customers can't open files that I send to them because broadband isn't available in their area or the speed that is available is so slow that the download times out.
ONLINE BUSINESS SURVEY
Additional comments: More infrastructure is needed in rural areas Need more options, better cost. Not enough service area, need larger area coverage We place great emphasis on medical tele-video
conferencing. The poor service at our satellite clinics significantly impacts our ability to provide quality service.
With the internet becoming more essential to our business, we would like to see an increase in the availability of broadband to all of southeast Missouri.
OZARK FOOTHILLS VARIOUS SECTORS’ BROADBAND NEEDS
5/24/2011
Ozark Foothills RTPT 13
INDIVIDUAL SECTOR DATA
Individual Sector Data was collected through various methods: Focus GroupsWritten SurveysWritten Surveys InterviewsOnline Surveys
INDIVIDUAL SECTOR DATA
Focus Groups were held with 8 – 15 sector representatives for the following sectors:AgricultureTourism/Entrepreneur/Small Business
INDIVIDUAL SECTOR DATA
Written (w) and Online Surveys (ol) were received from the following groups: Agriculture (2 ol Business Survey) Economic Development Sector (12 w/1 ol Business
S )Survey) Energy Sector (4 w Business Surveys) Environment Sector (9 w) Healthcare Sector (4 w/3 ol/6 ol Business Surveys) Higher Education Sector (1 w/3 ol Business Surveys) K-12 Education Sector (6 w/2 ol/1 ol Business Survey)
5/24/2011
Ozark Foothills RTPT 14
INDIVIDUAL SECTOR DATA
Industrial and Manufacturing Sector (1 w/2 ol Business Surveys)
Library Sector (2 w/2 ol) Local Government (1 w/13 ol) Public Safety (1 w/3 ol) Professional and Retail (14 ol Business Surveys) Tourism/Entrepreneur/Small Business (8 ol
Business Surveys)Workforce Development (1 ol)
KEY ASPECTS OF AGRICULTURAL USE OF INTERNET AND BROADBAND
Internet, network services and broadband have a variety of uses in the agricultural arena, including: Buying and selling hay, supplies and equipment Direct marketing Watching live cattle auctions through streaming video Watching live cattle auctions through streaming video Monitoring weather Finding parts and manuals for old farm equipment on
eBay Broadband has been critical to the success of:
Setting up websites to sell to specialty markets Having dependable connections
KEY ASPECTS OF AGRICULTURAL USE OF INTERNET AND BROADBAND
Problems created by the lack of broadband availability, include: Difficulty in maintaining websites Not getting proper training Not being able to get affordable access Placing limits and boundaries on doing agricultural business
Broadband is important in the future for a variety of reasons, p y ,including: Facilitating mobility Enabling better security Accessing continuing education Allowing farmers and agricultural businesses to meet the needs of their
customers Broadband should be in the top three for priority in the region
5/24/2011
Ozark Foothills RTPT 15
KEY ASPECTS OF ECONOMIC DEVELOPMENT SECTOR USE OF INTERNET AND BROADBAND
The majority of respondents indicate that broadband and the internet are critical to the success of their operations, including: A variety of business transactions Downloading and uploading projects from and for clients Contact ith other b sinesses Contact with other businesses It has gone from being a luxury to a convenience to a major necessity
Problems created by the lack of broadband service, capacity or availability include: Slow speeds hindering operations Lack of redundancy Unable to access online video because of slow download speeds Lack of proper connectivity to remote job site
KEY ASPECTS OF ECONOMIC DEVELOPMENT SECTOR USE OF INTERNET AND BROADBAND
Having access to broadband is critical to the future including:More and more devices will require high speed
internet connectionsTh d f d d i i i g The need for redundancy is increasing
The area will need faster services and the infrastructure that supports it
Technology is the future
Many respondents rank it first on a list of priorities, while others ranked it #2 or #4
KEY ASPECTS OF ENERGY SECTOR USE OF INTERNET AND BROADBAND
Respondents report a range of broadband services including: DSL, cable modem and T-1s.
Respondents are generally satisfied with their connections, but do report some level of dissatisfaction with speed, choice of providers dissatisfaction with speed, choice of providers and customer service and installation.
A variety of uses are reported, primarily: email, research, website applications and online education. Only one respondent reported online customer support,
while another respondent reported monitoring functions
5/24/2011
Ozark Foothills RTPT 16
KEY ASPECTS OF ENERGY SECTOR USE OF INTERNET AND BROADBAND
Most respondents reported that it was very important to have a robust broadband connection
Most reported that it would be beneficial to Most reported that it would be beneficial to have broadband enhanced in there area, including the ability to increase upload/download speeds and decrease down time.
KEY ASPECTS OF ENTREPRENEURIAL AND TOURISM SECTOR USE OF INTERNET AND BROADBAND
The internet and broadband service have been critical to the success of certain operations, including: Ordering and delivering Financial transactions Providing internet access to patrons Electronic publishingg Access to education
Problems with high speed availability and capacity include: Not being able to provide live streaming on websites Problems with providing Wi-Fi to patrons Customers expect high speed internet Not being able to remotely access systems, especially by workers
at home
KEY ASPECTS OF ENTREPRENEURIAL AND TOURISM SECTOR USE OF INTERNET AND BROADBAND
Broadband is important for the future for a variety of reasons, including: Customers want to access more and more online You have to be online to be visible Broadband is critical to the tourism business. You are
competing with those that can provide internet to customers and those that have the best website capabilities.
Customers need high speed in order to get the services that they can provide
Broadband is an important issue in the region: Most ranked it in the top two or top five
5/24/2011
Ozark Foothills RTPT 17
KEY ASPECTS OF ENVIRONMENTAL SECTOR USE OF INTERNET AND BROADBAND
Use of internet, network services and broadband is critical for a number of environmental-related organizational functions, including:Downloading mapping programsReporting, accounting and financial functionsMaintaining databases, listservs and websites
Nearly all indicate that broadband service is critical to the success of some of their projects
KEY ASPECTS OF ENVIRONMENTAL SECTOR USE OF INTERNET AND BROADBAND
Broadband availability and adoption issues have created problems including: Moving to a different location to access higher speed
internet Not being able to respond remotely from anywhere in
the region Not being able to complete a majority of necessary
work when broadband isn’t available
Most rank broadband availability and adoption as one of the top three issues in the region
KEY ASPECTS OF INDUSTRIAL AND MANUFACTURING USE OF INTERNET AND BROADBAND
Internet, network services and broadband are used by this sector for: Streaming video and audio Uploading large files Access to corporate databases Access to corporate databases Many B2B and business to client functions
Cost and slow speeds are sources of dissatisfaction
Broadband is either very important or important to day-to-day operations
5/24/2011
Ozark Foothills RTPT 18
KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND BROADBAND
Multiple healthcare operations and activities are dependent on broadband and the internet, including: Radiology services Secure transfer of health information Telemedicine Medical precertification and billing services Medical education and training Medical research
The lack of speed and capacity at the end-user’s location (clinics, hospitals, pharmacies, imaging centers, etc.) compromises the provision of services
KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND BROADBAND
Having access to broadband is critical to the future of healthcare services including: Providing immediate specialty care Faster diagnostic results Coordination of medical staff Coordination of medical staff Improvement in patient safety and quality of care Improved communication with healthcare providers
Addressing broadband issues is a high priority among hospitals and local public health agencies; and a lower priority for medical service providers
KEY ASPECTS OF HIGHER EDUCATION USE OF INTERNET AND BROADBAND
Broadband, the internet and other network services have many uses for Three Rivers Community College in the Ozark Foothills region, including: ITV classes to multiple college locations and 22 high p g g
schools Online services for students, such as registration, grade
checking, etc. Online access to multiple library resources including
100 specialized databases Remote connectivity, faculty and employees to TRCC
LAN resources
5/24/2011
Ozark Foothills RTPT 19
KEY ASPECTS OF HIGHER EDUCATION USE OF INTERNET AND BROADBAND
Problems with broadband availability and affordable high speed internet currently limits TRCC’s offerings in many areas, including: ITV ITV Site-to-site communications and backups Student services
Broadband availability is an extremely important issue and high priority for TRCC
KEY ASPECTS OF K-12 EDUCATIONAL USE OF INTERNET AND BROADBAND
7 out of 15 school districts responded There is a great and growing use of broadband and
internet in K-12 educational services, including: Use in the classroom (ITV, web applications, google apps,
use of tablet pcs, etc.) Use at home (Study Island Reading Plus A+LS Anywhere Use at home (Study Island, Reading Plus, A+LS Anywhere
Learning System, Symphony Math, etc.) District record keeping and reporting (DESE) Educational streaming videos Communication with other educational organizations Web-based curriculum and interventions
Training for teachers and staff is needed in the majority of cases
KEY ASPECTS OF K-12 EDUCATIONAL USE OF INTERNET AND BROADBAND
Problems with broadband availability, affordability and security limits faculty/staff, parent and student utilization. Specifically: Most students living outside a city do not have access to
broadband What is available is not offered at an affordable pricep
Bandwidth and speed of district broadband is insufficient for upgrading applications
Access by parents and students to/from satellite locations is problematic beyond primary district facilities
Most agreed that the cost can be expensive, but E-rate funding makes it manageable for the schools. However, many students and staff do not have access to affordable broadband which needs to be addressed.
5/24/2011
Ozark Foothills RTPT 20
KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET AND BROADBAND
Both Doniphan-Ripley County and Poplar Bluff Library responded
Broadband/internet access is critical infrastructure for libraries, concerning: Public access Use of “cloud applications”pp Access to research and databases Connections between main and branch libraries
Problems created by the lack of broadband service, capacity or availability include: Lack of proper broadband slows down multiple library processes Installation costs of additional T-1 lines is incurred due to lack of
fiber capacity in the area from providers that serve MORENet
KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET AND BROADBAND
Having access to broadband is critical to the future because: High quality service needs will continue to increase Training for patrons is always a high demand Rural areas have no or little access to broadband and
the public library is their only resource The world of information requires video, audio and
interactive webpages Reduced government funding is counter-
productive and infrastructure is expensive. Broadband availability and access is the top
priority
KEY ASPECTS OF LOCAL GOVERNMENT USE OF INTERNET AND BROADBAND
Internet, network services and broadband have a variety of uses in local government operations, including: Information gathering and research Access to online sites for reporting purposes Financial transactions Communications with vendors and businesses Provision of some services like voter registration
(would be nice if all residents could access)
5/24/2011
Ozark Foothills RTPT 21
KEY ASPECTS OF LOCAL GOVERNMENT USE OF INTERNET AND BROADBAND
78% reported that the right hardware, software and other tools are in place to utilize broadband Primary service is DSL Not always available outside of City limits
60% reported needing training for the use of email, i k internet, networks, etc.
70% indicate that addressing broadband services and adoption issues is “very important” or “important” The key issue noted was that while local government may
have access to broadband, many of their citizens do not, and this limits the ability of local government to provide services in today's world.
KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET AND BROADBAND
Internet, network services and broadband are used by public safety organizations for:ReportingGetting up-to-date weather and storm information Getting up-to-date weather and storm information Filing grant applicationsRelaying information to those within and outside
the organization Accessing crime databases
KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET AND BROADBAND
Lack of uniform broadband availability creates problems in achieving adequate connections with mobile units and to all locations within the organization’s coverage areaorganization s coverage area
All indicate broadband availability and adoption are very important or important issues to address in the region
5/24/2011
Ozark Foothills RTPT 22
KEY ASPECTS OF THE WORKFORCE DEVELOPMENT USE OF INTERNET AND BROADBAND
Use of Internet, network services and broadband include: Access to on-line training services
Problems created by lack of broadband availability or adoption include: Persons in remote areas are not able to access either in-
person Career Centers because of distance or on-line training because of lack of access to broadband Irony is, workers with good access to broadband are also closest to
Career Centers
Broadband enhancements are needed in the remote areas of Wayne, Reynolds and Carter counties
Addressing these issues in the region is very important
MORE INDIVIDUAL SECTOR DATA NEEDED
Industrial and Manufacturing Sector Missing a number of large employers
K-12 Education Sector: Missing 8 School Districts
Library Sector: Library Sector: Missing 3 Key Libraries
Local Government Sector: Missing 8 Local Governments
Public Safety Sector: Missing Key Sherriff, Police and Emergency Response
Organizations
MORE INDIVIDUAL SECTOR DATA NEEDED
Workforce Development Sector Additional input would be useful
Broadband Provider Sector N d t bt i f db k f id itNeed to obtain feedback from provider community
Community and Social Services Sector Additional input from this sector, besides what was
received through other sector surveys and discussions, would be useful
5/24/2011
Ozark Foothills RTPT 23
OZARK FOOTHILLS BROADBAND RTPT STRATEGIC PLANNING
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
The Broadband Strategic Planning process is designed to identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the Regional Technology interested parties within the Regional Technology Planning Team’s region in the coming months and years to leverage and build upon existing broadband-related strengths, overcome current weaknesses, effectively address current and future challenges, and take full advantage of current and future broadband opportunities.
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
It is a large scale, high-level planning exercise that provides specific guideposts and pathways to better help the region build long term broadband sustainability concerning both broadband sustainability concerning both availability (supply) and adoption (demand) for all the constituencies within the region.
5/24/2011
Ozark Foothills RTPT 24
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
The Strategic Planning process, to accomplish the purpose discussed above, is typically split into four (4) phases: Phase 1: Leverage the Findings from the Needs Phase 1: Leverage the Findings from the Needs
Assessment and Existing Information Review – A detailed understanding is developed of the current broadband climate and the current and future broadband-related needs in the region.
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 2: Meeting and Planning Activities with the RTPT members – In a full RTPT meeting, there should be significant discussion about moving from the current broadband environment to the one
d d i hi h i needed within the region. Based on these discussions and available baseline data,
a Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed.
STRENGTHS, WEAKNESSES, OPPORTUNITIES AND CHALLENGES (SWOC) ANALYSIS
A SWOC analysis is a strategic planning exercise that is, in this case, designed to help identify broadband availability and adoption issues that will be considered high priority for development of strategic directions and initiatives.
Once identified, the goal is to develop strategic directions and initiatives that: Take full advantage of and leverage the identified strengths Improve on weaknesses that are determined Seize the opportunities that are identified Address the challenges that have been delineated
5/24/2011
Ozark Foothills RTPT 25
STRENGTHS, WEAKNESSES, OPPORTUNITIES AND CHALLENGES (SWOC) ANALYSIS
The definitions of the four (4) SWOC elements are as follows: Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by b db d l t d t k h ld ithi th i broadband-related stakeholders within the region.
Weaknesses – Areas that need improvement, reasons why stakeholders are not able to wholeheartedly embrace broadband and areas that tend to compromise the achievement of high levels of availability and adoption.
STRENGTHS, WEAKNESSES, OPPORTUNITIES AND CHALLENGES (SWOC) ANALYSIS
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by regional stakeholders.
STRENGTHS, WEAKNESSES, OPPORTUNITIES AND CHALLENGES (SWOC) ANALYSIS
The SWOC analysis will help provide a solid basis for improving the broadband landscape going forward.
In addition this process will help focus the In addition, this process will help focus the RTPT’s efforts by providing the basis for prioritization of tasks going forward.
5/24/2011
Ozark Foothills RTPT 26
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 2: cont’dThe analysis should cover a wide range of issues
including those centered on: residential, business and institutional broadband availability
and adoption, whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications, potential upgrade and expansion possibilities, reliability of existing networks, related matters.
Providers will be asked to present their ideas on possibilities for advancing the broadband environment.
SWOC ANALYSIS
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 2: cont’dBest practices will be reviewed from both an
availability and demand-spurring perspective, with examples given from within the region, p g garound the State and across the country.
5/24/2011
Ozark Foothills RTPT 27
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 3: Findings and Initial Strategic Plan Element Development – During this phase, the RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic
directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 4: Drafting and Finalization of the Strategic Plan – At this stage, the initial draft of the Strategic Plan will be crafted and reviewed by the RTPT. by the RTPT. Typically, the Strategic Plan will consist of the
following elements:1. Introduction and Regional Overview2. Purpose Statement3. Detailed SWOC Findings and Analysis
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Elements, cont’d:4. Strategic Direction(s)
Short, medium and long term goals and objectives to boost broadband adoption and availability.
Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
5/24/2011
Ozark Foothills RTPT 28
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 4: cont’d The initial draft Plan should be reviewed by the RTPT
members, interested members of the public (perhaps through a “Town Meeting” format) and members of the various sectorsvarious sectors
Once the RTPT members, public and interested parties review and provide comments, the Plan will be revised based on the comments.
From there, it will go back to the RTPT for a final review before being issued publically and then being rolled up into a compilation plan for the entire State of Missouri.
Additional Discussion
THANK YOU FOR YOUR PARTICIPATION IN THE OZARK FOOTHILLS BROADBAND PLANNING
PROJECT!