Date post: | 19-Jan-2015 |
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Leadership & Management |
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MINDS BEHIND THE GIANT
WILLIAM PROCTER JAMES GAMBLE
FACTFILE
Established Year 1837
Head Quarter Ohio, Cincinnati, USA
Sales Number $ 82,559 million
Product Available Area Over 80 countries
CategorySkin care, Hair Care, House Care, Health Care, Oral Care, food… etc
Brands About 300 brands
Employee Numbers About 127,00 employees
Board chairman Robert A. McDonald
CEO Robert A. McDonald
Global Technical Centers
28
Billion US dollar Brands
24
HEADQUATER
P&G General office & world headquarter,
- Cincinnati, Ohio, USA
DRIVEN BY VISION
Be, and be recognized as, the best consumer
products and services company in the world.
MISSION
The Company’s goal is to win consumers for its products by virtue of the products’ quality
and value, and not by creating unfair disadvantage for its competitors.
MOTTO
“ touching consumer’s Lives with brands that make life a
little better every day ”
CONSUMER ORIENTED BRAND
CONSUMER CONCERN
CONSUMER CONCERN P&G TO THE RESCUE
Ageing Olay
Child Care Pampers
Energy Saving Tide Cold Water
Packaged Food Pringles Potato Chips
GLOBAL BRANDS
P&G GLOBAL
1. Fortune 500 :- Ranked #5 among the “Global Most Admired Companies” Consistent #1 ranking within industry on “Most Admired” list for 26 of
27 total years and for 14 years in a row
2. National Association for Female Executives: Recognized by the National Association for Female Executives as one of
the Top 50 Companies for Executive Women
P&G GLOBAL
3. Diversity Inc: Ranked #25 among the Top 50 Companies for Diversity
Ranked #9 on the Top Companies for Recruitment and Retention
4. Bloomberg Business week: Ranked #25 among the “World’s Most Innovative
Companies”
5. Business Today: Business Today has rated P&G amongst the most
preferred companies by management students across India
P&G INDIA
P&G INDIA
A. Infrastructure and Facility Manager Association:
P&G Mumbai GO awarded “Annual Excellence Award for Best Effort toward Power Conservation” during the Future Workplace Conference, for consistent efforts resulting in overall 27% reduction of energy consumption
B. Readers Digest: Silver Award for Corporate Social Responsibility
Programs by Readers Digest, 2008
MARKETING POLICIES
Respect in the Marketplace
1. Product Safety2. Fair Dealing with Suppliers and
Customers3. Confidentiality and Consumer Privacy4. Communicating with the Media
MARKETING POLICIES
“Do more less with less and get more.”
o P&G InternallyI. 9000 researchers
II. 150 technologies
III. 40 communities of practice
SUSTAINABILITY IN INDIA
OVERVIEW
ENVIROMENTAL SUSTAINABILITY
SOCIAL RESPONSIBILITY
SOCIAL RESPONSIBILTY
P&G’s Live, Learn and Thrive has improved life for more than 300 million children.
PHILANTROPHY PROGRAM IN INDIA
Padhega India, Tabhi Toh Badhega
India
PILLARS OF P&G INDIA
BRAND RANK #
ARIEL 20
DURACELL 40
GILETTE 16
HEAD & SHOULDERS 89
OLAY 19
ORAL-B 66
PAMPERS 29
PANTENE 7
TIDE 41
VICKS 98
TIDE
WHY ?
TIDE- OVERVIEW
Product Overviewi. Launched in India in mid-2000, Tide provides
‘Outstanding Whiteness’ on white clothes & excellent cleaning on coloured clothes as well.
ii. Tide’s Fabric Whitening Agents clean clothes without bleaching or removing colour from a garment.
iii. The Tide range in India includes Tide (Detergent) and Tide (Bar with Whitens).
iv. Tide Naturals was launched in India in December 2009. Packed with the benefits of lemon and sandalwood
MARKET RESEARCH
INDIAN LAUNDRY MARKET Indian laundry market is Rs.5000 crore in size.
Third largest detergent market.
More than 10 brands available in the Indian market.
HUL lead the market with highest % of market share i.e.38%, followed by P&G, Nirma, Ghari.
Detergent bar comprises 43% of market share and powder enjoying the rest 57%.
CONSUMER RESEARCH
Various consumer research shows : Indian women plays vital role in taking
decision regarding home products. Homemaker’s primary concern is her
family’s well being Maximum value from the products they
use. Indians love tough and long lasting
things in all their choices
PRICING STRATEGY
PRICING
PREMIUM
Ariel, Surf
MID-PRICE
Rin, Henko
POPULAR SEGMENTNirma, Wheel
4P’S OF MARKETING
PRODUCTSPRICEPLACEPROMOTION
PRODUCT
PRICE
PLACE
PROMOTION
TARGET MARKET
PRODUCT
PRODUCTDETERGENT POWDER
BAR
PRICE TABLE
PRODUCT 500GMS 1KG 2KG 4KG 6KG
TIDE PLUS46 90 166 341 474
TIDE JASMINE & ROSE
41 91.50 183 337 506
TIDE NIMBU CHANDAN
25 52 NA NA NA
TIDE TALCUM POWDER
46 92 184 387 460
PLACE
In India, the company uses the traditional way to reach customer :
FACTORY
DISTRIBUTOR
WHOLESELLER
RETAILER
PROMOTION
ATL
BTL
TTL
PROMOTION
E-MARKETING
PROMOTION WAR
Direct attack of HUL ON P&G CLAIM
Rin gives better whiteness then tide
Ad released on 26th February ,2010- Friday
FINANCIAL STATEMENT OF P&G( AMOUNT IN MILLIONS )
2012 2011 2010 2009 2008
Net Sales $83,680 $82,559 $78,938 $76,694 $79,257
Operating Income 13,292 15,818 16,021 15,374 15,979
Net Earnings 10,756 11,797 12,736 13,436 12,075
Net Earnings Margin from Continuing Operations 11.1% 14.3% 13.9% 13.9% 14.2%
Diluted Net Earnings per Common Share 3.66 3.93 4.11 4.26 3.64
Dividends Per Common Share 2.14 1.97 1.80 1.64
1.45
MARKET SHARE
17.30%
16.90%
13.50%
6.00%6.00%
40.30%
Market share
GhariWheelTideArielNirmaHUL
STRONG COMPETITOR
UPPER CLASS
MIDDLE CLASS
LOWER CLASS
COMPETITIVE ADVANTAGE
a) P&G have long standing reputation of having family of product, having excellent quality
b) Intensive research to determine their target market and type of product would best fit their need
c) P&G have product for both the market segment, economic and Luxury.
SWOC ANALYSIS
STRENGTHS
• Benefit or attribute over other products in the same category
• Leading market position
• Lower price and good quality
• Most popular and widely patronized detergent in the world and a flagship brand of P&G
• Renowned by its reputation of complimenting the ever-changing people’s temperaments for fashion
WEAKNESSES
• Strong competitors
• Substitute products available at the same price
• Increased promotional spending to keep healthy sales
SWOC ANALYSIS
OPPORTUNITIES
High potential of rural market has a lot of opportunities
Changing lifestyle of people want cheap product with good quality
Introduction of better variants by technology development and innovations
CHALLENGES
Price wars with competitors
Aggressive promotion by competitors , harming the reputation of the product and ambush marketing
Counterfeit products in the rural market
THANKYOU
PRATIKHA SALVI
SONAL JOSHI
RIDDHI SHAH
SUSHMITA DAS
SANCHIT GANGAR