Promotion Mix of Karma Coffee House

by Group Ten

Advertising

• Fliers-at the metro station large amount of business people

• Newspaper-low cost

• Internet• apply for an account on mic

roblog/weixin,

• printing coupons, ordering online, reposting for discount, obtaining latest information

Sales Promotion

• Premiums-each one for a free pastry or salad

• Enjoy 50% discount for a refill

• Coupons• Trade Stamps-certain stamps

can redeem for a free coffee• Special Discount-birthday or

special festivals

Thank you !