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End-to-end Mobile network solutions

MobileARTWORK2 22-10-1998 13:57 Pagina 2


Winning in thecompetitive landscape

The mobile telecoms sector is changingfaster than any of us could haveimagined. Demand for mobile servicesworldwide is accelerating in what isincreasingly becoming a consumer massmarket. Growing customer expectationsof worldwide coverage, new features andcheaper and more innovative responses totheir mobility needs are re-inventing thecompetitive landscape.

Rapid change means new opportunitiesfor operators. But it also means you faceincreased competitive threat and greaterrisks. You need to package and marketnew mobility services quickly to exploitnew revenue opportunities and buildcustomer loyalty.

To seize these opportunities and staycompetitive, you can gain true value froma business partner that really understandsthe changing dynamics of the mobilesector. And you need a partner that hasthe resources, technological strengths andpassion for innovation that can help youturn market opportunity into business valuefor you and your subscribers.

Alcatel is that business partner – withcomplete network solutions. We canoptimize your investments by offering theright radio and network solutions, andhelp minimize your operating costs byoffering network management andleading-edge transmission. And we canwork with you to create new subscriberservices targeted to specific growthsegments that can increase your revenues.

Our strength is in providing the rightsolutions at each stage in the life-cycleof your business. We offer advice andhands-on support to help you enter newmarket segments... right through tosolutions that help your business maintaina competitive edge.

And we can do much more. Withthousands of man years experience inpartnering with mobile operators, weunderstand what drives the cellular marketand your customers’ changingrequirements... from mobile voice today tothe mobile multimedia world of tomorrow.

Your business... working with ourbusiness... is the partnership for success.

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The cellular market:Meeting the challenges of change

Change is the only constant. Mobilecommunications currently representsone-quarter of the worldwidetelecommunications market, a proportionthat will continue to grow, driven bymarket liberalization and increaseddemand for greater mobility.

With millions of people around the worldrequiring mobile communications, the fast-expanding global cellular market alreadyserves over 300 million users and isgrowing at over 30% annually. And thegrowth of cellular is outstripping fixedtelephony services. More than half thenew lines are for mobile rather than fixedservices. So there has never been abetter time to generate profit by offeringyour customers advanced mobilityservices.

You will generate profit by drawing on theleading digital cellular standards likeGSM (Global System for MobileCommunications), CDMA (Code DivisionMultiple Access) and to a lesser extentTDMA (Time Division Multiple Access).Soon, satellite access will provide yoursubscribers with even greater mobility.

Growth opportunities

Your subscribers may demand mobileservices to meet their latent demand formobility or to compensate for inadequatefixed services. More and more, themarket is expanding in the corporate andprofessional segments that currentlygenerate the most profit. However, theconsumer segment is growing fast andrepresents the biggest market opportunity.


These customers are demanding new andbetter services, delivered faster and atlower cost, with a wider range of serviceoptions. They want freedom, simplicityand convenience through seamless,integrated mobility services that supportthem on the move... at work, at home,indoors and outdoors. Soon, they willdemand data services such as mobileInternet access.

Liberalization is creating new ways oflooking at telecommunications, bringingnew types of operator, lowering thebarriers to entry and raising the bar ofcustomer expectation. In this new world,you need to be highly focused andcustomer-centric. You need to create andmarket service packages that areappealing to subscriber segments...service packages that can help you winthe most profitable business andresidential segments.

Succeeding in this fast evolving marketdemands professionalism, business agility,the ability to stay close to your customers,the right infrastructure, operationalflexibility... and the determination to keepone step ahead of your competitors.

Partnership for success

Whether you are a new mobile operatoror an existing operator wanting to expandyour mobile services, you need a partnerthat can offer much more than being onlya network supplier.

You want a partner that can work in everyfacet and at every stage of your business,providing you with the network buildingblocks and support services to give you aquick start-up and an assured future.

Through our commitment constantly toaddress change, Alcatel is a new breed oftelecommunications partner. We not onlyknow where the mobile market is heading,but we also offer the broad range oftechnologies, skills and wider services youneed to turn business opportunity intoenduring business value.

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As your one-stop business partner andadvisor for the mobile market, Alcateloffers you the complete set of solutions,to build, operate and expand your mobilenetwork, now and in the future.

Market entry and investment

Getting your market entry strategy right isvital. Alcatel has the skills and provenexperience to offer you a total solution,or to support you at any stage in thelife-cycle of your business. Our all-in-Oneservice portfolio offers you marketopportunity assessment and analysis,support for your license application,network planning, commissioning androll-out. Our infrastructure offeringincludes EVOLIUM™ Radio solutions,mobile network switching solutions(including Intelligent Networks),transmission and a broad range of OneTouch™ end-user handsets.

Alcatel’s complete solution

LicenceCustomer acquisition

Recurrent cost

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INVESTMENTREVENUE GENERATION

OPERATING

COSTS

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reduction

solutions

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operations

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BuildingNetwork

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mobility

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Generating revenues

With your network up and running, youneed to boost your revenue and profitand differentiate your services to stand outfrom your market rivals in an increasinglycompetitive climate. At Alcatel, we canwork with you to develop pre-paid,corporate mobile, Internet mobile andspecially targeted service packages toincrease your margins and enhancecash-flow, with different types of servicesdelivered through smart, feature-richOne Touch handsets. And we can workwith you to develop strategies andsolutions for optimizing your networkand increasing its capacity dramatically.

Reducing operating costs

With your margins under pressure fromprice-conscious users and the servicediscounting practices of some new marketentrants, you recognize the need foreven greater efficiency and cost-savingmeasures across your operations.Alcatel’s cellular market professionals canhelp you to devise strategies and solutionsto more effectively manage your cellularnetwork and interconnections, and providethe tools to achieve a more streamlined,robust and efficient network.

Solutions for today... and tomorrow

The solutions we can offer today will helpyour business migrate towards tomorrow,while maintaining competitiveness. Thesesolutions include:

• Mobile data solutions based on GPRS(General Packet Radio Services) andHSCSD (High Speed Circuit SwitchedData) to enhance mobile data services

• Fixed-Mobile Convergence forseamless indoor/outdoor mobility, whichhelps you simplify life for your residentialand business mobile customers

• Third Generation Mobility solutions(UMTS), delivered via high bandwidth toprovide any combination of information,entertainment and transaction servicesthrough mobile terminals.

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Building your network:From license bid ...

Alcatel offers you a business partnershipthat can deliver all the solutions you needto help you optimize the investments youmake in developing your mobile network,ensuring it generates profit and remains“future-proof”. Time to market can meanthe difference between market leadershipand playing catch-up, with significantrevenue implications.

Supporting your business fromday one... Alcatel all-in-One

You need your mobile telecoms partner atdifferent times and in different ways inyour business cycle, which is why wedeveloped all-in-One. A unique globalservices portfolio, all-in-One supports youat the various stages in the evolution andgrowth of your mobile business, frominitial business concept right through todeveloping higher margin services fortomorrow’s customers.

When applying for your mobile license,you can rely on Alcatel to help build andpresent the strongest business case,including customer segmentation for themost profitable returns. You can beconfident in your market positioning andhow to build brand visibility. And you canrest assured that other key requirementslike site acquisition, supplier selection,network planning and all aspects of thetechnical roll-out are proceeding smoothlyand on schedule.

Improved network coverage witheven fewer sites

Site coverage is the largest part of yourmobile network investment but criticalto satisfying and retaining yoursubscribers. Our GSM 900/1800radio access solutions allow you tominimize the number of sites, maximizecoverage and deploy your network faster,thereby making your network investmentsgo further.

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Alcatel’s EVOLIUM Radio solutions consistof optimized building blocks that delivermajor financial benefits to cellularoperators. These solutions feature thelatest base stations and micro basestations, which can be adapted to anyradio site, as well as a base stationcontroller and an operation andmaintenance center.

For operators this means scalability, highcapacity, reduced transmission andenergy. In addition, these solutions canbe deployed quickly, are totally flexibleto allow ease of maintenance, offer simpleupgrades and reconfiguring, and enabletrouble-free expansion of your network.What’s more, EVOLIUM Radio solutionsare “future-proof” – they support allexisting services like enhanced full rate,data and fax calls and are ready forfuture data applications.

As a world leader in transmission, Alcateloffers you a complete range of connectionoptions for EVOLIUM. These encompassnot only microwave links (point to point, orpoint to multi-point), but also a wide rangeof wireline access solutions (includingsolutions on simple copper pairs).

EVOLIUM Radio solutions: the besttechnology your bottom line can get.


Mobile network switchingsolutions you can trust

• Mobile Switching Center -adaptable and reliable: Recognizingthat your network must be stable and offerreliable service for subscribers, Alcatel’smobile network switching solutions -designed for GSM, CDMA and TDMAstandards - ensure effective delivery ofmobile services via the Alcatel 1000switch, the world’s most popular switch.Both stable and reliable, it offers a hugerange of high value-added services foryour subscribers. The Alcatel 1000 canbe used as a switching platform for acombined fixed/mobile network.

Our network subsystem delivers completesolutions in partnership with the leadingmobile communications manufacturers,including Motorola, Qualcomm, HughesNetwork Systems and Samsung.

With these partnerships, we bring two-wayadded value. We deliver switchingcapabilities and experience in GSM andTDMA networks anywhere in the world.And we bring to our partnership with you,the market knowledge and extensiveexperience we have in all major industrystandards around the world.

• Intelligent Networks that growas you grow: Market success requiresinvestment in powerful, reliable solutionsthat work first time, generate strongrevenue streams and differentiate you fromyour market rivals.

Recognizing the need to keep your entrycosts at a reasonable level, we havedeveloped a unique open and scaleableapproach to Intelligent Networks. Thisallows you initially to install relativelylimited capacity at a reasonable entrycost, and later to upgrade your networkand services as your subscriber base anddemand for new services grow.

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...to completenetwork operations


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Our scalable Intelligent Network Platformprovides a powerful service-creationfacility, allowing you to design anddevelop new services and test thesebefore introduction. It offers networkdeployment over Alcatel or other vendorsswitch platforms, plus powerful customer,service and business management,including customer care and billing.

• Value-added service platforms:We can also boost subscriber traffic andhelp you build revenues and customerloyalty through a variety of value-addedservices... voice mail, fax mail, shortmessage services and the latest customercare and billing systems.

Mobile handsets to attractsubscribers

To cover the market, you need to offerhandsets to subscribers. Our support foryour mobile business includes ourcomplete One Touch range of mobilehandsets for different subscriber segments,from simple voice services right through toadvanced data access... and at thedifferent price points that appeal to yourpotential customers.

Network interconnection throughworld-leading transmissionsolutions

At the network level, Alcatel caninterconnect all elements of your mobilecellular network using our world-leadingtransmission solutions. Alcatelinterconnection technologies and solutionsare based on fiber or radio, ensuring thehighest level of network reliability. Thesecan be implemented to link ring networks,meshed networks – or both, and includecentralized network management systemsto reduce the cost of ownership of yournetwork infrastructure. Our NetworkManagement System also allows you tomaintain, reconfigure and upgrade yournetwork under all conditions, withoutcompromising the quality of subscriberservices.

Boosting coverage and capacity atminimum cost

As your subscriber base expands andbegins to demand additional services, youneed to have sufficient network capacityand coverage to deliver the requiredservice. This can mean significantadditional investments to expand yournetwork capacity. Costs can quicklymount, potentially jeopardizing theprofitability of your incremental revenue.

Our network optimization services includecell splitting, advanced frequencyplanning, synthesized frequency hoppingand microcellular deployment. Theseallow you to increase capacity andrevenues without major equipmentinvestments, at the same time maintainingservice availability and subscribersatisfaction.


You have built a successful network, withan expanding subscriber base andincreased call traffic. To countercompetitor tactics and build additionalrevenue streams, you need to retain yourhard-won subscribers by offering newvalue-added services. At the same timeyou want to attract new subscribers fromtargeted market segments, exploit newprofitable service opportunities, andimprove the quality of service delivery.

Generating new marketopportunities

As your mobility partner, one of our realstrengths is in developing new servicesthat you can package and bring to marketto achieve these goals. We can help yousegment your subscriber base so that youcan more effectively target subscriberswith specific service packages. To helpyou capitalize on new businessopportunities, we work with you todevelop advanced applications – basedon open standards and internetworking –for creating new services and add valueto existing service packages.

Growth through marketsegmentation

Alcatel can help you identify and createthe most profitable solutions to meet theneeds of your target customers. You candraw on our expertise across the fullspectrum:

• Corporate Mobile Solutions forthe business market, including “onenumber mobility” via our unique productoffering that provides mobile users with adirect physical link between a corporatesubscriber’s PBX and the mobile network.This allows business people on the moveto access the corporate subscriber’s entirePBX facilities.

For cellular operators, the benefits includethe opportunity to enter a high-revenuemarket, the first step in Fixed-MobileConvergence. For your corporatecustomers, it means better cost control andtelecom budget optimization.

• Pre-paid Mobile Solutions thatare network-based and are more powerfuland flexible than SIM-based solutions.These enable you to micro-segment theservices you offer so that each is tightlydefined to match the profile of your targetcustomers. Benefits include improvedcash-flow, bad debt reduction, enhancedcustomer loyalty, more effective marketing,and the opportunity to stimulate customerchange-over to full subscription.Importantly, too, it means trouble-freemobility for your subscribers.

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Business expansion: Creating anddelivering new services


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• Internet Mobile Solutions -Wireless information exchange:By the year 2002, around 8% of mobileair time will be used for data transmissionand receipt. With voice revenuesdecreasing as a percentage of therevenue mix, data services offer you theopportunity to be among the first to tapinto services now that will be generatingthe new revenue streams early in the nextmillennium.

Our capabilities include both terminal andnetwork services that enable you to offersubscribers the mobile Web (text-basedinformation services across the Internet,)received on their mobile terminals.

• Tailor-made solutions: You canuse Alcatel’s Intelligent Networkenvironment to build specific and uniqueservices in-house tailored to your ownneeds and those of your customers.Examples include Universal PersonalNumber, Premium Rate Services, MobileAccess Hunting, and Voice TelemessagingServices. Each service can be adapted toyour specific needs throughcomplementary options.

Smart handsets forsmart services

Smart handsets from our highly featuredOne Touch range, help you to attract newsubscribers. These sets also deliver accessto specific services, stimulate inquiries foradditional services, and encouragegreater use of your existing mobileservices, thereby helping you retaincustomers and generate higher cellularnetwork traffic.

Capturing more traffic

When reaching capacity bottlenecks, youneed access to knowledge and products.With Alcatel’s microcellular experience –both indoor and outdoor – capacity is no longer a problem. You will be able to deliver new servicesand ensure your subscribers can call andbe called at all times.


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Today’s subscribers want more services forless money. This puts enormous pressureon operators.

Faced with these pressures, you are forcedcontinually to reconfigure your network tomeet shifts in subscriber usage patternsand to accommodate new services. Andyou are constantly looking for ways to trimcosts and streamline operations to ensureyour services remain profitable.

Alcatel understands these challenges andcan help you minimize your networkoperating costs.

Cellular network managementsolutions

Real-time, reliable, integrated informationenables you to make the right operationaldecisions at the right time. Alcatel’snetwork management systems put you inthe driving seat, giving you the rightinformation where and when you need it,empowering you to optimize theperformance and value of your completemobile network.

This means a clear picture of currentusage patterns and data that enables youto anticipate and plan the evolution ofyour network, and to protect servicerevenues by providing a real-time view ofyour cellular network’s behavior andperformance.

Cutting operating costs


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Interconnection solutions

As number one worldwide in transmission,Alcatel offers powerful interconnectionsolutions that help you cut recurrentinterconnection expenses. Powerfulinterconnection means the ability to fulfillyour network traffic requirements at thelowest total cost of ownership. Alcatelcan deliver this via ring networks, meshednetworks, or a combination of both.

Our objective is to help your business runleaner and more effectively by automatinglabor-intensive activities like outside plantmaintenance, flexible network planningand bandwidth allocation underguaranteed service level agreements.

Operator services

Our all-in-One global services portfolioallows you to select and tailor our servicesto your specific requirements in the mosteconomical way.

We can help in many technical andcommercial aspects of your network, suchas minimizing operating costs bymaximizing network availability,or assisting you in human resourcemanagement by providing employeetraining.


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Staying ahead in the fiercely competitivemobile market means keeping both handson the steering wheel. But it also requiresknowledge of the road ahead and what islikely to attract the attention of tomorrow’smobile subscriber.

By the new millennium, mobile will havebecome much more than cellular voiceservices. Already today, the market issetting the pace, with three clear trendsemerging:

• Mobile Data Solutions: Higherdata rates will soon be available onmobile, and will be supported by GPRS(General Packet Radio Service) andHSCSD (High Speed Circuit SwitchedData). This will offer new and profitablerevenue streams to mobile operators.Alcatel has taken the lead in mobile datasolutions and has entered strategicpartnerships to build the required datacommunications backbone. As a result,we will be offering you the smoothest andeasiest network upgrade path through asimple technology enhancement.

• Fixed-Mobile Convergence:End users will be looking for simplicityand convenience whether using fixedor mobile services. From our globalknowledge of telecommunicationsdevelopments, this will be achievedthrough Fixed-Mobile Convergence.

Our approach to Fixed-MobileConvergence is based on clear, simplesolution packages targeted at residentialand corporate customers. A common setof services – one number, one voice mail,one bill – is available, whether yoursubscribers are indoors or outdoors.

The convergence of services, embracing“Two Phones-One Service”, has a clearmigration path to “One Phone-OneService”, under which you can deliver aseamless fixed-mobile telephone serviceon a single terminal.

The road ahead


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• Third Generation MobileSystems: The convergence oftelecommunications, entertainment andinformation technology is creatingcustomer demands for increasedbandwidth and mobility. To capitalize onthis convergence, you will need torespond quickly to subscriber requirementsfor these new services. This will bepossible via the next generation of mobilesystems based on UMTS (UniversalMobile Telecommunications Systems).More than ever, fastest time to market willmean dominant market share and the mostprofitable revenue streams.

For this reason Alcatel is very active in thestandardization programs for UMTS aswell as research and development. Webelieve UMTS will be based on threeprinciples – Fixed-Mobile Convergence,new service architecture and widebandradio.

As the ultimate convergence point fortelecommunications, UMTS will allowusers to access a complete portfolio ofservices – including video and high speedInternet access – that follow them all thetime and are available when and whereneeded.


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Your partner for today...and tomorrow

In today’s fast moving world, your futuresuccess depends on being moreinnovative, subscriber-focused, service-driven and first to market with the solutionsyour customers are demanding. Leadingthe market with new subscriber servicesand better ways to manage your networkmore cost effectively are top priorities.

To stay ahead, you need to be sure thatyou have the right business partner formobility solutions.... a partner that canoffer much more than just technology.A partner that can work with you acrossall facets and at all stages in thedevelopment of your business.

Alcatel is the business partner you need tohelp you meet these challenges. Whetheryou are:• planning to enter the mobile cellularmarket• already operating a mobile networkbut are looking to manage it more cost-effectively• looking to offer a wider range ofservices to your subscribers to buildprofitable revenue and enhance customerloyalty, we are the business partner to help youget there faster, more reliably... and withthe best solutions.

And that’s the bottom line.


The information in this brochure is generally applicable to the equipment described. However, Alcatel is committed to continuous research and development. Changes may therefore be made in the future

without prior notice. All rights reserved © 1998, Alcatel, Paris, France. Designed by Saatchi & Saatchi, London. Printed in the European Union. The pulp used in this brochure comes from managed forests

which practise extensive reforestation. The processes involved in manufacturing ensure careful control of waste and minimum use of chlorine bleaching.

3CL 00352 0005 TQZZA Ed. 01


54, rue La Boétie, 75008 Paris FRANCETel +33 (0)1 40 76 10 10 - Fax +33 (0)1 40 76 59 06

[email protected]


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