Date post: | 31-Dec-2015 |
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P1 - Hounslow
Health CampaignWalk and Cycle Exercise Referral Programme
• Campaign designed for Active Car Owners with influence on Status Seekers – like walking and see the benefit of walking and cycling but don’t do much at the moment
• Reducing car use should make them feel good– Positive messages around health / environment– Ease of travelling around the area and discovering
new places / meeting new people
Background
Campaign
• Walk and cycle exercise referral programme:– Standard package (available to all residents)– Enhanced package (available to patients who
meet defined criteria – access to a bike)
• New campaign but utilises existing resource – www.hounslowtravelactive.org to register patients, create patient profiles and to survey and monitor progress
How it works
• Patients register to Hounslow Travel Active website (standard package) or return one of our postcards (enhanced package)
• They are then contacted by walk training company or cycle training company to plan their programme (4 or 6 weeks)
• Walk or cycle trainer will travel to patients house to ensure participation and help patients who need the most support
Programme
• Set goals on website and upload their walk and cycle data to meet their goal
• Given an active travel pack plus pedometer or cycle computer
• Invited to led-rides and group walks during the year
• Follow up phone call after programme and then further calls at 3 and 6 months to give further support and motivation
Campaign
• Targeted to 10 surgeries in Hounslow to control demand
• Official launch during Bike Week (16-24 June) but GP’s have started to refer patients
• Run until March 2013 with potential to extend• Can report on weight loss, patient activity and
progress back to referring health professional• Signposted through other NHS services
Project Monitoring
• Surveyed at beginning of programme by the walk leader / cycle trainer on their current travel, confidence when cycling or walking and how motivated they are to be active
• Repeated at end of training period, at 3 and 6 months to assess new travel patterns and motivation
• Further survey questions (SEGMENT specific) can be included at any time