P1 Social Media Initiatives

@P1W1MAX

www.p1.com.my

Among the 1st to engage in Social Media – aggressively!

Used YT to viral videos

Packeteers encouraged to be on FB & Twitter – believe in transparency

First to have Digital-specific Care Team in Malaysia

Some titbits

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P1 Social Media Channels

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@P1W1Max

@P1Cares

@P1 Media

P1 Buddy – 15K + followers

From the Management

@michaellaip1

@idhamnawawi

@kennywong

2500 + followers

Some Social Media Initiatives

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Private & Confidential.Powered by Packet One Networks

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The Buzz

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More buzz….

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And then…..

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Project Alpha

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Total tweets mentioning @ProjectAlphaMY = 3,514

Tweets from @ProjectAlphaMY = 1,271 (with P1 mention)

Followers of @ProjectAlphaMY = 877

Tweets mentioning @P1W1max = 1,958 (pertaining to Project Alpha)

Blogs Coverage

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Project Alpha Statistics

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Streams 432,984

FB fans – 5,909

Twitter followers - 877

P1 MFS: 15Malaysia

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Episodes

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15MY Statistics

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Downloads: 510,023

Streams: 3,209,679

Page Views: 15,121,745

FB fans: 93,770

Twitter followers: 1,658

Most Viewed, Most Shared:, Most Everything –YuHang’s: Potong Saga!

Digital Care

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Facebook, Twitter, Forums, Blogs, Webchat – any possible online medium

90+ tickets per day / 70% close rate within same day

8 man team

9am – 11pm daily/ 7days a week

Technical/non tech/promotions/enquiries

Pro-active engagement via @P1Cares

Some Twitter Comments

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Some Twitter Comments

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Some not so nice comments…

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Whatisinside Campaignwhatisinside.com.my

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Wimaxinside.com.my

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Wimaxinside.com.my

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Interactive engagement through @whatisinside and @wimaxinside

Pre-launch, launch & post-launch

On all social media platforms

200+ contest entries over 7 days

200K page views

450+ tweets

1000+ unique visitors

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So what is in it for all of u?

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Follow us @wimaxinside

Watch out for more info at facebook.com/wimaxinside

Join contest at wimaxinside.com.my to win WimaxInside laptops!

….and remember this date:

10th July!

Berjaya Times Square

WiMAX-Inside Laptops From RM 99/-

Follow us!

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@P1W1MAX

@P1Cares

@P1Media

@wimaxinside

P1 Buddy

Send your queries to talktous@p1.com.my

Or tweet me @kennywong