7/27/2019 P2 - Product Redesign Book Pages 1&2

1/2

Product Name:

Target group:

Brief history:

The Big Idea:

Naked Juice

The target audience will consist of those who are health-conscious of what they are eating/drinking, but wantsomething fun and bright. The new packaging would catch theeye of those between the general ages of 18-30.

Jimmy Rosenberg, a man who wanted to produce a natural fruit juice drink in Santa Monica, California, founded Naked Juice in 1983. Production and distribution stayed in Californiauntil 2000, when the brand was moved to Greenwich,Connecticut after North Castle Partners bought the product. Itsmain competitor is Odwalla, and through several re-brandingperiods, Naked Juice has been able to stay ahead in sales. After2007, PepsiCo has owned Naked Juice and continues conductbusiness from its California locations. Though there have beena few lawsuits filed against the company, the newest redesign(the one I plan to make) will help to put forth true informationin short, concise bullets.

Naked Juice will be redesigned to have a more modern,minimalistic look. The current packaging for Naked Juice isvibrant and colorful like I would like it to be, but I will changethe fonts and the amount of information posted on the label.

I will also have less fruit, and instead, the main fruit willbe focused on the front. There will be the ingredients andnutrition facts on the back and perhaps a fun, healthy fact onthe back encouraging the consumers to pursue a well-roundedlifestyle.

1

7/27/2019 P2 - Product Redesign Book Pages 1&2

2/2

1 4

5 8

9 6

7

2

3

Orange you glad RGB: 234, 140, 35 CYMK: 5, 53, 100, 0 Hex Code: #EA8C23 Pantone: 715C

bland beige RGB: 237, 226, 194 CYMK: 7, 8, 25, 0 Hex Code: #ede2c2 Pantone: 7506c

blackberries RGB: 0, 0, 0 CYMK: 75, 68, 67, 90 Hex Code: #000000 Pantone: black 6c

Orange Creame RGB: 253, 191, 110 CYMK: 0, 28, 65, 0 Hex Code: #fdbf6e Pantone: 1355c

whipped topping RGB: 255, 255, 255 CYMK: 0, 0, 0, 0 Hex Code: #ffffff Pantone: 663c

red raspberry

RGB: 220, 77, 38 CYMK: 8, 85, 100, 1 Hex Code: #dc4d26 Pantone: 173c

fresh skies RGB: 225, 244, 253 CYMK: 10, 0, 0, 0 Hex Code: #e1f4fd Pantone: 656c

lemonhead RGB: 251, 212, 5 CYMK: 2, 14, 100, 0 Hex Code: #fbd405 Pantone: 115c

true blueberry RGB: 22, 44, 82 CYMK: 100, 87, 38, 36 Hex Code: #152c52 Pantone: 2767c

2

mathlete skinny

mathelete bulky

The logo copy will be 18 pts. this fontwill also be used as a decorative font

for bulleted items and fun facts on back.

Artifka Medium

Body copy will be 12 pts. and smallernutrition acts and ingredients will beposted in 8 pts. though sizes will change aspackaging requires it to keep consistency.