KTP Media Futures Associate PresentationLMC formal review, 13th January 2009

Dr Julian Kücklich, MAMedia Futures AssociateKnowledge Transfer PartnershipUniversity of the Arts London / The Press Association

Slide 2

The past 4 months in review• Innovation group

– Established in August 2008– Development of an innovation strategy for PA (ongoing)– Innovation survey conducted in December 2008

• Newsgaming project– Consortium-building activities– Initial meetings and planning for EU grant proposal (FP7)

• Dissemination and networking activities– Conference presentations: Summer School on Multimedia Semantics

(Chania), Internet Research 9.0 (Copenhagen), Creative Clusters (Glasgow)

– Other dissemination activities: Fachtagung Jugendinformation (Bonn), ARD/ZDF Online-Workshop (Berlin), London College of Communication (Interactive Media / Interactive Games Design)

Slide 3

Plan for the next 4 months• Newsgaming

– Finalize consortium by end of January 2009– 1st proposal draft by 15th March, 2009– Proposal submission on 1st April, 2009– Establishment of a Newsgaming Network of Excellence

• Innovation– Research on prediction market systems as an innovation tool– Implementation of feedback channels in cooperation with Comms team– Formation and training of further internal innovation groups

• Dissemination and networking activities– Conference presentations at Game Focus Germany (Hannover),

re:publica (Berlin), next09 (Hamburg), COST298 (Copenhagen)– Other dissemination activities: guest lecture at Humboldt Uni (Berlin),

presentation at the Minds International meeting (Lisbon)

Slide 4

Benefits log• Personal benefits

– Enhanced research profile due to Newsgaming project– Better understanding of innovation and change management– Better understanding of journalistic production processes– Expanded professional network

• Company benefits– Better knowledge of competitive landscape and new technological

developments– Better knowledge of internal inhibitors of change– Development of a culture of innovation and creativity

• University benefits– Cooperation of LCC students with PA– Knowledge transfer through guest lectures and seminars– Brand-building through conference papers and publications

Slide 5

Projected expenses• Trip to Lisbon (MINDS International), 4-8 March

– Hotel 300 GBP– Flight 100 GBP– Subtotal 400 GBP

• Trip to Stanford (Innovation Journalism Conference), 18-20 April– Flight (LHR-SFO, YVR-LHR) 400 GBP– Hotel 500 GBP– Misc. Expenses 100 GBP– Subtotal 1000 GBP

• Grand Total 1400 GBP

Thank you