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Pac 21 agenda 5 6 marketing plan primar 2015 2017

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MARKETING PLAN 2015-2017
Transcript

MARKETING PLAN 2015-2017

TEAM LETTER

2014

2014 was a very good year in terms of ENC sales and growth in the

number of vessels. At the year end, PRIMAR exceeded its sales target by

12 percent, a turnaround from the previous 2 years where the sales target

were not achieved. Number of vessels grew by 13 percent (11209 vessels),

thus representing a significant increase from 2013. Over the last 3 years,

the PRIMAR ENC database has grown by 27 percent, as a result of an

active recruitment drive through either new membership or new

distribution agreements.

The year saw the launch of the commercial PRIMAR Web Chart Service

in June at the Distributor Seminar. Although this service has had a slow

start, it still has a promising outlook.

The S-102 project took another leap of progress evidenced by the

collaboration with Norwegian Pilots to test S-102 data in Norwegian

waters. S-102 data was produced by Norway and the distribution portal

has already been developed by PRIMAR. The project continues in 2015.

In line with this technology development is the enhancement to Pilot

Services project, which would allow the viewing of ENCs on tablets. This

project also continues in 2015.

PRIMAR celebrated Ukraine’s membership in August 2014. Distribution

agreements were also signed with Malaysia and Hong Kong.

2015 2015 looks very promising in terms of ENC sales with the ECDIS

Mandatory Carriage Requirement, which started in 2012, coming into

force for Existing Tankers over 3000GT in July 2014. It is estimated

that, out of the projected 8 500 tankers in this category, approximately

58 percent do not yet use an ENC service (Source E-navigation). The goal

for PRIMAR is to increase its market share in the world merchant fleet

market.

A very realistic sales target of $5 800 000 has been set, and this

represents an increase of $ 600.000 from 2014.

This marketing plan represent a 3 year stretch from 2015 – 2017 and the

targets for each year will be updated yearly. PRIMAR is known for

quality, high technology products and services globally. However,

through greater cooperation across the maritime sector and our member

nations/hydrographic Offices, PRIMAR can and wants to become renowned for its substantial

contribution and the value it brings to the maritime community.

For PRIMAR, our vision goes beyond just ENC distribution, rather it’s all about “Safety at Sea”. A

longer term plan is therefore necessary for a consistent and sustainable progress. It also provides a

framework for yearly monitoring and comparison. The marketing plan identifies 4 key themes that

will help re-position PRIMAR to deliver to (i) market opportunities and (ii) to national maritime and

safety responsibilities. This plan has been formed to identify areas of commonality, to make best use

of current or emerging opportunities, to enhance communication and to improve relationships. The

themes are:

1. Optimizing our Market Performance

2. Optimizing our Visibility Performance

3. Optimizing the use of PRIMAR Products and Services

4. Managing and Supporting PRIMAR Members and Distributors

In the 2nd and 3rd year, PRIMAR will monitor progress and adapt the marketing plan as required for

success.

Asia still remains the focus region in terms of coverage.

Finally, PRIMAR is committed to delivering success. We therefore encourage you to work with us. We

look forward to working with you to realise our vision.

The PRIMAR Team

OBJECTIVES

OUR VISION

“To enhance safety at

sea and protect the

maritime environment,

PRIMAR’s vision is to be

the most efficient model

for the provision of ENC

services and maritime

geospatial data

worldwide”.

PRIMAR Marketing 3-Years Plan

The PRIMAR ultimate objective is to enhance

safety at sea and protect the maritime

environment by increasing the use of

PRIMAR ENC service in the market.

The sales objective for PRIMAR in 2015 is

$ 5 800 000.

This represents an increase of $ 600.000

compared to 2014. The entrance of new

country members and a constantly

increasing coverage will add to the PRIMAR

growth.

PRIMAR’s innovative and flexible solutions,

tailored in close collaboration with their global

network of distributors, give all players in the

maritime field the freedom to choose the ENC

platforms best suited for their needs.

The benefits are undisputable across all sectors

of the maritime industry from fisheries to oil and

seismic operations, leisure cruising, commercial

shipping and search and rescue missions.

“The safety circle illustrates how PRIMAR contributes to safety at sea

by making updated and official ENC available to the whole maritime

industry”.

MARKET DEVELOPMENT & PRIMAR KEY

FIGURES

PRIMAR TARGET MARKET

As of 1st January 2014,

the Merchant World Fleet

Market counts for 49,577

vessels and represents

about 50% of PRIMAR

target market.

Following an annual growth of 4.1 per cent in

2013, the world fleet reached a total of

1.69 billion dwt in January 2014 according to

the Unctad report 2014.

Bulk carriers accounted for 42.9 per cent of

the total tonnage, followed by oil tankers

(28.5 percent) and container ships (12.8 per

cent).

The 2013 annual growth was lower than that

observed during any of the previous 10 years

and the trend in early 2014 suggests an even

lower growth rate for the current year.

The largest fleets by flag of registration in

2014 are those of Panama, followed by

Liberia, the Marshall Islands, Hong Kong

(China) and Singapore. Together, these top

five registries account for 56.5 per cent of the

world tonnage.

The Merchant World Fleet has previously

been proposed by the PRIMAR Strategy

Working Group as a target market.

Number of ships in the world

merchant fleet by type as of 1. January

2014

The following statistic represents the

world´s merchant fleet as of January 1, 2014

with a break down by type. Of the around

50,000 merchant ships trading

internationally, some 16,800 were bulk

carriers.

(Source: Statista)

All these ships are mainly covered by the

SOLAS Carriage Requirements as long as

their tonnage is equal or greater than 500

GT and engaged in international voyage.

From an economical perspective, it is also

important to open up for target groups

outside of those that solely fall under the

SOLAS Carriage Requirements for ECDIS.

In addition to the World Merchant Fleet, we

have also all type of ships not regulated by

SOLAS but which may have the use for an

ENC service. This market is estimated to be

around 50,000 ships.

Total PRIMAR Market Estimation:

2012: 100,000

2013: Unctad estimated growth by 4.3%:

104,305

2014: Unctad estimated growth by 4.1%:

108,790

16794

10381

6816

5106

4835

4005

1639

Bulk Carrier

General Cargo Ships

Crude Oil Tankers

Container Ships

Chemical tanker

Ro-Ro/ Passenger Ships

Liquified Natural Gas Tanker

PRIMAR FACTS AND FIGURES

To appropriately evaluate PRIMAR's ENC sales potential, an update on PRIMAR's current market

situation is important. The development of PRIMAR key figures from 2012 to 2014 are the following:

PRIMAR market share 2012-2014

Although this represents only a 2 per

cent increase in PRIMAR’s world

market share from 2012, the number

of vessels in PRIMAR has grown

significantly by 27 per cent since

2012.

The PRIMAR market share of the world

merchant fleet market is steadily growing.

8,29,3

10,3

2012 2013 2014

Market share Primar

8209 9671 11209

100000104305 108581

2012 2013 2014

Number of Primar Vessels World Merchant Fleet

Impact of SOLAS Carriage Requirement

ECDIS Mandatory Carriage Requirement,

applied for all New build Cargo ships >3000

GT but < 10000 GT and existing Passenger

ship >500 GT were affected from July 2014.

According to EMSA report, passenger ship

segment represents 3,568 vessels.

PRIMAR Initial Market 2015

ECDIS Carriage Requirements will apply to

all Existing Tankers over 3000 GT from July

2015. According to the Source E-navigation,

over 8,500 tankers will be required to comply

with these rules and, with just a few months

left to go, the UKHO statistics reveals that “58

per cent of these ships do not yet use an ENC

service.”

58 % = 4,930 Vessels

62 %

58 %4 930

vessels

Existing Tankers over 3.000GT

Existing Tankers not using ENC service

RENC ENC sales development in Number of ENC sold

The number of ENC sold from the

PRIMAR database has increased by 12.8

percent. This increase is due to the general

increase of the ENC use and the

availability of several ENC.

RENC ENC sales development

PRIMAR RENC sales result has

increased by 12 per cent since 2012.

Despite of the loss of Denmark, as a

PRIMAR member nation, PRIMAR has

slightly increased its sales in 2014

compared to 2013.

1 033 298 1 050 201

1 323 014

0

200000

400000

600000

800000

1000000

1200000

1400000

2012 2013 2014

Number of RENC ENC sold

5207543

5794177 5827469

3000000

3500000

4000000

4500000

5000000

5500000

6000000

2012 2013 2014

Total RENC Sales $

PRIMAR database growth

The PRIMAR database has grown by 27

per cent during the 3 last years. The

increased coverage of PRIMAR will

further enhance the PRIMAR ENC

database growth.

9839

10659

11527

12521

8000

10000

12000

14000

jan.12 jan.13 jan.14 jan.15

Number of ENC i PRIMAR database

PRIMAR subscription sales mix in % and development of total sales 2014

The 12 months subscription remains

the most chosen subscription

followed by 3 months and 3 months

PAYS. The illustration below shows

that the 12 months subscription keeps

a steady increase (+10.7 percent) and

remains the main income source, but

the PAYS subscription has the

quickest evolution (+35.7 percent).

12 m 3 m 3 m PAYS 6 m 9 m

Total 2013

Total 2014

12 m45 %

3 m36 %

3 m PAYS12 %

6 m6 %

others subscriptions

PRIMAR Web Chart Service

PRIMAR Web Chart Service was launched during the PRIMAR distributor Seminar in June 2014 and

so far for the 2014 year, the income of this new service represents 16,563 $. PRIMAR is actively

working on increasing the coverage for the Web Chart Service beyond PRIMAR member nations. This

is necessary to meet the demands for a complete regional coverage.

The first sales year for the Web Chart Service is a test period and will allow PRIMAR to evaluate its

pricing and positioning compared to the market response.

PRIMAR GMO Licenses

Although the figures show a drop in the number

of licenses, there is a potential for an increase in

the use of GMO services by PRIMAR members.

This will therefore be a focus area in the next 3

years.

11242

9114

0

2000

4000

6000

8000

10000

12000

2013 2014

MARKETING STRATEGY

PRIMAR will optimize its Market Performance by gaining and

transmitting knowledge from and to the maritime community.

PRIMAR will also continue with the visibility strategy and be

recognized as providing quality service with innovative tools.

PRIMAR SWOT

In order to keep an up-to-date overview of the big picture, a brief SWOT analysis will sum up the situation

by showing the internal and external strengths, weaknesses and opportunities.

STRENGHTS

Technology Innovation Service Quality and Satisfaction Efficient Operational Model Flexibility – ability to respond to

market demands

THREATS

Unstable international ENC market Disharmonisation in RENC-RENC

coorperation Exclusive Competitor Coverage

WEAKNESSES

Still missing some coverage Knowledge of services Lack of Visibility

OPPORTUNITIES

Mandatory Regulations Promoting ENC use Increasing interest and coverage in

Asia and Middle East Increasing technology advancement

and demand for use of technology Increasing demands for use of data for

non-navigation

STRATEGY IMPLEMENTATION

Since 2013, PRIMAR has focused on

encouraging wider ENC use, continued

innovation and maintenance of PRIMAR

products and services, expanding ENC

coverage and having competitive and flexible

licensing terms.

The survey results of our activities in 2013

showed that our distributors are very

satisfied with the tools and the services from

PRIMAR. However, the results also clearly

pointed out improvement areas with regards

to communication and visibility in the

maritime community.

PRIMAR started a visibility plan in 2014 in

order to effectively communicate on all the

relevant PRIMAR services. PRIMAR is

operating in a market with several actors and

its communication plan was targeted

accordingly. For example, PRIMAR

communicated on the theme “Seeing the

same picture is seeing the big picture” to

promote the use of ENCs from the same

source both for navigation and non-

navigation. This was directed towards the

audience of Digital Ship which consists

mostly of relevant distributors and ship

owners. On the other hand, PRIMAR also

presented its concept, services and benefits at

different Regional Hydrographic

Commissions, such MBSHC 18, RSAHC 5 and

NIOHC 14.

Despite of the marketing focus on the

visibility, all the others areas has been

maintained and will continue to be developed

further.

This marketing plan defines the activities that

will be followed during the next 3 years. The

main objective is to increase the use of

PRIMAR ENC’s by;

1. Optimizing our Market Performance

2. Optimizing our Visibility Performance

3. Optimizing the use of PRIMAR Products and Services

4. Managing and Supporting PRIMAR Members and Distributors

Expanding ENC coverage by recruiting new

PRIMAR members is a key success factor for

the whole PRIMAR operation but this is part

of a higher level strategy that is outside of

scope of this marketing plan and is dealt with

separately.

PRIMAR will continue to work on expanding

ENC coverage on a strategic level, but the

Marketing group of PRIMAR has, in this

document, focused on establishing concrete

activities to be fulfilled within their scope. To

achieve the PRIMAR objectives, the following

areas will be the axis of our activities.

OBJECTIVE 1: OPTIMIZING OUR MARKET PERFORMANCE

PRIMAR´s role in the Maritime Community is to provide worldwide ENC and value added services

through its distributors. Our distributors are highly diversified in size and technology development and

in order to prioritize more effectively, PRIMAR´s services and communication has to be more targeted

to the needs of the distributors and the maritime community.

Establish a Categorization of Distributor information

During the next 3 years, PRIMAR will start a Distributor Categorization Project. The aim is to be able to

create a general and multiple information source which will allow us to:

1. Understand better the Distributor Market Trends and needs

2. Expand the ENC sales potential and identify new possibilities

3. Refine our ability to tailor PRIMAR services

4. Be proactive in optimizing our resources

The plan for this, on a high level, will be to re-organize the internal information we already have in our

system.

Step 1: Organizing internal information (VPN, Distributor Application and Distributor Survey)

Step 2: Matching with qualitative sales information from earlier visits

Step 3: Defining any additional information which is needed for further sales development

Step 4: Defining the external source and target for the new requested information

The key success factor is the realization of a simple but relevant information management process

necessary for growing the PRIMAR ENC use. This process would allow for easy information collection,

retrieval, evaluation and maintenance.

Establish a platform for member feedback on PRIMAR Services.

In parallel with the Distributor categorization and using the same platform, PRIMAR will draw

feedback from our members.

The information collected would be used to

1. Understand the current use of our services

2. Identify potential users of PRIMAR services in member nations

3. Develop usage best practice and improvement strategy

4. Establish a regular feedback channel from our members

5. Increase the value of being a PRIMAR RENC member

Keep PRIMARs knowledge up to date by gathering Market Information

Understanding the variety of our Distributors

and members is important. For PRIMAR, it is

also vital to be ahead of the technology and to

understand its positioning in the ENC market.

PRIMAR will therefore gather secondary

information sources on the progress in the

industry and the perceptions and use of ENC and

derivative products.

Distributor Survey

The important source of information comes from our own distributors. There are our ears and our

eyes in the maritime market that can help us to discover new opportunities. The customer survey

will be executed on a biannual basis with particular focus on areas where improvements are

required to increase ENC sale.

Keep the Maritime Community knowledge up to date by informing about PRIMAR

• Training and Workshop

PRIMAR will continue to, depending on need and availability, organize workshops for distributors

in order to improve their knowledge and competences on ENCs and PRIMAR services. It will also

be used to give a continuous update on all technology and PRIMAR service development.

Workshops will be held for new members or potential new members of the PRIMAR RENC. It will

also be held, on request, for current members. The workshop will improve members’

understanding of ENC QA and the use of PRIMAR’s in-house QA tools. Additionally, it will provide

the opportunity to customize PRIMAR services to the needs of the member.

• Distributor Seminar

The focus is on fuelling knowledge about the most important industry developments and finding

market opportunities. In addition to valuable briefings from PRIMAR management on service

development and strategy, a number of leading maritime industry-specialists will be invited to

share their expertise in a variety of highly relevant topics. The Distributor seminar will be held

biannually.

• Maintenance of Sales kit

The aim of the kit is to have a cohesive communication and create a positive dialogue with the

distributors and hydrographic offices without overloading information material and

communication with technical details and specifications. The kit contains different presentations

and digital material which are useful for customer meetings, exhibitions or internal

communication. The material is available on the PRIMAR portal “my page”.

• Interactive online communication

The online knowledge build will primarily be directed through the distributors own “My page”

login, where the distributors services, suggested new services, sales report, agreements and

relevant news are visible and maintained.

• E-news

Directly addressed to our distributors, PRIMAR will provide

information about achievements, news and technology development

twice a year.

OBJECTIVE 2: OPTIMIZING OUR VISIBILITY PERFORMANCE

Seeing the same picture is seeing the big picture

By increasing its visibility in the market in several areas, PRIMARs benefits will be easily recognizable

by the whole maritime community and will create a real awareness about PRIMAR. The action plan

aims at increasing PRIMAR's visibility and credibility towards the commercial users (distributors)

who generate ENC sales and the data-providing hydrographic offices who provide access to data. An

indirect effect will also be the increased visibility of the value creation that PRIMAR provides to

national users of the PRIMAR member countries worldwide.

Confirming PRIMAR’s role in the maritime community

• Industry fairs, exhibitions

These events will focus on building

relationships with the distributors,

promoting loyalty, communicating the

benefits of being part of the PRIMAR

distributor network and taking advantage

of those PRIMAR ENC services available.

• Hydrographic Commissions

PRIMAR will participate in forums and

conferences to inform about the values

and benefits of PRIMAR services. This is

an opportunity to establish the first

contact with non-member Hydrographic

offices, but also to reinforce relation with

PRIMAR members.

• Quality bodies

PRIMAR will continue to maintain and

reinforce the cooperation with quality

bodies involved in maritime safety, such

as the DNV, IMO, IHO as well as national

bodies, so that it is perceived as a credible

and preferred supplier of official ENCs.

Increasing PRIMAR`s Visibility in the market

Communication

All communication or developed material will contain a coherent and clear information to highlight

the benefits of PRIMAR giving a clear focus on our unique features compared to other actors.

• Media: PRIMAR will continue its external communication strategy by promoting its benefits and

products through a story-article which can be used in a defined medium. (e.g. Digital Ship which

covers the exhibition).

• Press release: All PRIMAR News are distributed to the maritime community via Press Release.

• Press Kit: An information kit that will be used in industry fairs and arenas where PRIMAR's

vision and role is clearly communicated.

• E-Subscription: The customer survey and other direct feedback has shown that the PRIMAR

website is not as consulted as we would like it to. To increase web visits, we will develop an e-

subscription area that will notify a subscriber each time new information is posted on the

webpage.

• Social media: PRIMAR will continue to communicate on TWITTER all news and activities.

• Website: PRIMAR website will reflect all services that PRIMAR offers and will serve both the Distributor and Hydrographic Offices interests.

OBJECTIVE 3: OPTIMIZING AND SUPPORTING PRIMAR PRODUCTS

AND SERVICES

As service quality is one of PRIMAR’s strongest suits, the target is to maintain the level of service

quality as well as discover new opportunities in the market. By using the information platform which

will be obtained from the market performance section described above, PRIMAR will work on finding

matches and gaps between the users’ need and the services. The analysis will be used as one of the

evaluation criteria when the services are being upgraded or new development started.

This year, the focus is to highlight the added value of PRIMAR Web Chart Service, PRIMAR Update

Tracker, and Inspector towards the relevant target groups in the maritime community and,

specifically, PRIMAR Quality Assurance tools and National Services towards our members.

PRIMAR Update Tracker

YOUR UPDATE VIEWER

PUT is a tool that allows visualization and tracking of changes made in an ENC. This

tools is available to users with a registered ENC folio and members and is accessed

through VPN.

Added Value: Improved situational awareness. It simplifies the task of keeping track of the latest

ENC updates.

Benefits:

Modified objects are easy to identify

Provides detailed change information in both text and symbol format

Helps in planning and navigation.

Strategy: Awareness drive to communicate benefits in the maritime community through relevant

media channels and demonstrations.

PRIMAR Web Chart Service:

YOUR ENC VIEWER

The PRIMAR Web Chart Service uses the content of updated ENC data to generate

and deliver images of the data online to the end user.

Added Value: ENCs can be viewed as an image without an ECDIS/ECS. It allows for the use of ENCs

for non-navigational purposes.

Benefits:

Easy to integrate with other geographical data

The same ENC picture is viewed by both onshore and off-shore personnel

Relevant User Target group:

Governmental Web Chart Service users

• National portals

• GIS users

• Maritime projects

• Coast Guard / Police / Navy

• Municipalities

• Coastal management

• Crises response

Commercial Web Chart Service users

Ship owners

Ships

GIS users

Maritime industry

Off shore activity

Fisheries

Strategy: Using the first year as initial reference for the positioning/acceptance of the WMS, PRIMAR

will evaluate user feedback and develop points of improvement. PRIMAR will promote the service

within the HO community, in line with PRIMAR Service Levels 3 & 4 at RHCs, HO offices or National

Maritime organizations.

PRIMAR INSPECTOR:

YOUR ENC CONTROL

Inspector is an internet based tool which allows Port State Control Officers (PSCO) real-time access

to ENC status for a vessel

Added Value: Increases the efficiency of the inspection on any vessel using ENCs by the PSCOs

Benefits:

Assurance for the PSCO of adequate official ENC coverage for the vessel’s intended voyage

Efficient preparation for the PSCO which is a national responsibility

Relevant User Target group: PSCOs, Governmental maritime authorities, Maritime accidents

investigation board.

Strategy: Develop best practice model from current users. Assist HOs to communicate on service

benefits to their national maritime organisations.

PRIMAR Quality Assurance Tools:

The course is currently available to PRIMAR members on demand. It is available as a

refresher course for current members or a fresh course for new members.

Relevant User Target group: PRIMAR members.

Strategy: Communicate the existence of this course as an added value to members. Develop new

course curriculum and develop course to run at least once a year.

OBJECTIVE 4: MANAGE AND SUPPORT DISTRIBUTORS

Distributor network structure

The PRIMAR distributor network consists of 57 companies worldwide. They range from small

business which are focusing on few products to niche markets to large companies which has a wide

range of product and services offered to the maritime community.

Evaluation Distributor contracts

The PRIMAR distributor agreement has been updated in 2013 to reflect today’s terms & conditions,

services and prices. A minimum sales commitment is required from distributors and gives PRIMAR a

termination right if the agreement is breached. PRIMAR will proceed to an evaluation during 2015 to

control that the distributors fulfill the requirements.

Refining the selection of Distributor

Following our objective to gather consistent and relevant information about the market, PRIMAR will

revise the criteria and the application form of selection of our distributors. As of today, the application

of the distributors can show an important qualitative and quantitative variation. PRIMAR will define

a Marketing Application form to facilitate the information processing. The information will be more

transparent and will help serving both to the technology development and the market knowledge.

Nurturing Distributors with the highest potential

PRIMAR identifies, prioritizes and focuses on the most important distributors in terms of their

potential to enhance the efficiency of ENC sales, both financially and strategically.

Distributor Weighting 2015

PRIMAR needs to identify,

prioritize and focus on the most

important distributors in terms of

their potential to enhance the

efficiency of ENC sales, both

financially and strategically.

The distributors are divided into 3 categories according to the following criteria:

Category A: 12 distributors

Category B: 17 distributors

Category C: 28 distributors

OBJECTIVE 5: MANAGE AND SUPPORT HYDROGRAPHIC OFFICES

Communication

Establish a stronger communication with members to help optimize the added value

of membership

Training and Support

Improve training course module on ENC quality assurance for members

Develop customized training where needed

Provide information workshops on available tools and services to help members

identify which of the tools and services could be useful for them and/or their national

maritime organisations (for example, the Norwegian model shown below)

Through PRIMAR all operators access the same map data. PRIMAR infrastructure helps in

building national infrastructure and in the focus on national security, emergency preparedness

and safety.

Capacity Building

Continue Capacity Building for potential new members by developing customized training

modules

Half year report

PRIMAR will keep RENC members updated through the half year report which will give a

status on the general and achieved activities.

EVALUATION

Evaluation of our progress and performance

It is necessary to evaluate our progress and performance on a consistent basis. We have identified

PRIMAR marketing KPI to track each activity which are part of our focus areas. These will give us

the possibility to follow and make adjustments on our long term strategy.

PRIMAR KPI

KPI on ENC use

a. PRIMAR ENC database b. Number of vessels using PRIMAR c. ENC sales in $ d. ENC sales in number

KPI on visibility

e. Tracking activity on our web, social media and media communication

f. Monitoring the uptake of the Press Kit

g. Monitoring presence of PRIMAR at the industry fairs

KPI on increasing knowledge

h. Monitoring the uptake of the Sales kit

i. Monitoring the uptake of training participation

KPI on maintenance of service

j. Monitoring the overall service level to PRIMAR

k. Monitoring the quality of our communication

KPI on distributor Management

l. Monitoring our visits to distributor

m. Monitoring distributor sales development

n. Monitoring the number of distributors

EVENT KALENDAR

Activity Plan 2015 jan feb mar apr mai jun jul aug sep oct nov des

ExhibitionDigital Ship Bergen

Norshipping Oslo 02-05 JUN

Europort, Amsterdan 3-6 NOV

Paris Boat show TBD

ECDIS Revolution, London TBD

VisibilityDigital Ship Magazine Bergen Oslo Singapore

Web Directory

Distributor Visits

Evaluation

Survey

HO Conferences WENDWG TBD

EMPA 2015, Portugal 15-17 APR

Navigasjonskonferansen, Bergen TBD

E-nav underway Oslo-Cph

NIOCH Oman 16-18 MAR

Increase HO Knowledge /TrainingCustomized module after request

ReportHalfyear report HO

Newsletter distributor

Marketing Plan report

MeetingsPMG

PAC


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