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PACE -Digital Marketing Capabilities
PACE -Digital Marketing Capabilities
About PACE
PACE Marketing Solutions is a full-fledged Digital Marketing Service co, Headquartered in Bangalore with Branch Offices in Mumbai & Delhi from 2007
Pace Marketing Solutions is an idea shop that blends creativity with technology and provides specialized brand and communication solutions for its varied clientele across all mediums.
Our forte remains assisting brands & enterprises with Digital Marketing , Brand Strategy ,Online Event Management, Positioning & Activation solutions on both ATL and BTL levels. Potential customer leads submission at the end of the Virtual events.
We help brands in strengthening their Digital Presence and curate impactful content.
Every brand-consumer interaction reveals a story – we help you take
these stories LIVE to the World.
PACE-Offerings
PACE-Offerings
• Providing Overall Digital Strategy ,Go to Market Plan , ROI Driven and Execution• Website Creation-Design, Development, Hosting and Maintenance• Content Creation/Content Distribution to Publishers• SEO/SEM• Social Media Marketing- Facebook /LinkedIn/Twitter/Whatsapp• Brand Awareness Campaigns across various Media Platforms, through:
Banner Ads –Creation & Design, Native Ads and Google SEARH Keyword campaigns• Influencer Marketing –Celebs/Digital Celebs,Cat C Influencers, Blogs/Bloggers• Lead Generation Specific Digital Campaigns with guaranteed lead commitment
as per BANT criteria through B2B publications• Email Marketing • Telemarketing• Virtual Events - 2D & 3D• Webinars –Media Driven and Non Media Driven with committed attendees
Our Work-Display
Expresscomputer.in
Leader Board
Right Hand Side
Banner
Our Work-Display
HPECISCOROADBLOCK
Our Work-Display
Large Leader Board
MrecAds
Our Work-Display
ARUBAHPE-Nimble
Tower banners
Our Work-Display-Mobile Version
Our Work-Display-
Vernacular-MobileApp
Version
Dailyhunt Campaign
Our Work-Display-Business Section
Dailyhunt Campaign
Our Work-
PR
Article on ExpressComputer.in
Article on Spot 1
Our Work-Content
Push
Content on ROS feed ExpressComputer.in
Our Work-Content
Push
Content on ETCIO.com
Our Work-Content
Push
Our Work-Content
Push
FOSSIL ON WITTYFEED
https://www.wittyfeed.com/story/59858/fossil-firsts-campaign-
photo-shoot
Our Work-Content
Push
XIAOMI FOR FLIPKART ON WITTYFEED
https://www.wittyfeed.com/story/58601/pareeniti-chopra-announces-
love-of-her- life-on-twitter
Our Work-LinkedIn-
Sponsored Content Ad
Our Work-
Our Work-
Our Work-LinkedIn-INMAIL
Our Work-GOOGLE-Keyword
Search-Paid Ad
SEARCHkeyword: hpeintelligentbuy express
SEARCH Keywords:
Shro Systems
Location Bid adj. Clicks Impr. CTR Currency code Avg. CPC CostMumbai, Maharashtra, India -- 1,437 73,344 1.96% INR 5.86 8419.98
Navi Mumbai, Maharashtra, India -- 159 10,187 1.56% INR 7.18 1141.58
Pune, Maharashtra, India -- 3,253 1,56,328 2.08% INR 4.85 15784.29
Goa, India -- 54 2,231 2.42% INR 4.71 254.45
Total: Locations 4,903 2,42,090 2.03% INR 5.22 25600.3
Total: Account 5,199 2,52,479 2.06% INR 5.16 26836.62
Dashboard reporting
Our Work-GOOGLE-Keywords
Keyword Clicks Impr. CTR Avg. CPC Cost
cyber threats 1 54 1.85% 107.01 107.01
hp cloud server 0 2 0.00% -- 0
software defined storage vend 0 0 -- -- 0
hpe hyper converged 380 0 0 -- -- 0
the data protection 0 1 0.00% -- 0
public cloud computing 1 73 1.37% 3.51 3.51
hyper converged infrastructure 0 3 0.00% -- 0
hyper converged computing 0 1 0.00% -- 0
hyperconvergence storage 0 1 0.00% -- 0
hyper converged systems hp 0 0 -- -- 0
hpe hc 380 price 0 0 -- -- 0
hp hyper converged 200 0 0 -- -- 0
data protection 4 95 4.21% 9.29 37.15
hybrid cloud hosting 2 37 5.41% 4.31 8.61
hp cloud 1 9 11.11% 4.63 4.63
hyperconvergence 2 6 33.33% 62.11 124.22
hyperconverged infrastructure 0 3 0.00% -- 0
hpe simplivity 1 5 20.00% 5.95 5.95
software defined intelligence 0 0 -- -- 0
hyper converged data center 0 0 -- -- 0
hyperconverged it 0 0 -- -- 0
hp hyper converged 250 0 0 -- -- 0
Publications We work
with
Finance & Business Publications
• Economictimes.com• ETCIO.com• Livemint.com• Moneycontrol.com• Financialexpress.com• Hindu Businessline• Outlook Business• BusinessToday• Cnbctv18.com• Bloomberg.com• Buisnessworld.in• UTVi.com
News & Technology
• Timesofindia.com• News18.com• Ndtv.com• Thehindu.com• Indianexpress.com ,expresscomputer.in• NewIndianexpress.com• Entrepreneur.com• Techradar.com• CXOToday.com• Cio&Leader.com• TechCrunch/India.com• Mashable India.com• Gizbot.com• Gadgetsnow.com• ITVar.com• ITNation.com• ITNext.com• Cybermedia.com(Pcquest/Dataquest,dqindia)• Channeltimes.com• Techplus Media
Lead Generation
Specific Digital Campaigns
Form based BANT Lead Ads for Lead generation through selected online publications
Contextual targeting through Content Syndication, EDM, White paper downloads
Persona : CIO/CTO/CXO/CISO
Digital Deliverables-Network of Affiliated websites Approach
• The BANT leads generated by promoting the IT products/Solutions content to a Director &above segment defined by the HPE filters.
• That content will be gated behind a landing page created by us. We will have several fieldsof data we are collecting. Name, email, title, phone, company, along with 2 customquestions.
• The two custom questions will be related to time frame and budget• The first question will be are you making a decision or evaluation in 0-3 months about a
specific product/Solution and will be a Yes or No question. We will only deliver leads thatanswer yes for the time frame being 0-3 months
• The second question around budget will be multiple choice and we can define those laterbut we would start with the budget mentioned in the brief.
• All leads will be verified through our “Let's Verify “ (AI driven tool) platform for dataaccuracy.
• We use multiple channels to promote the content. Email, newsletter, ITcurated.com,programmatic display ads, mobile, and LinkedIn are the most common.
Lead Generation
Specific Digital Campaigns-
Creatives
Lead Generation
Specific Digital Campaigns-
Creatives
Lead Generation
Specific Digital Campaigns-
Landing Page with CTA
Lead Generation
Specific Digital Campaigns-
Landing Page with CTA
Lead Generation
Specific Digital Campaigns-
Landing Page with CTA
Lead Generation
Specific Digital Campaigns-
Landing Page with CTA
Lead Generation
Specific Digital Campaigns-
Landing Page with CTA
Influencer Digital
Marketing
BLOGS
Cross
posting from
communities
Engageme
nts &
Shares
Lead Generation |
Email Marketing &
Telemarketing
Solutions across Sales
Funnel
Buyer and
Content
Data-driven
Solutions
Sales Qualified
Lead
ACCOUNT-BASED MARKETING:
IN-DEPTH CUSTOMER MAPPING
ACCOUNT TARGETING WITH PERSONALISED
COMMUNICATION
Purchase
The Process
EDM – Electronic Direct Mailer will be sent to the Target Audience
Lead Qualification –Parameters to be Set
The leads will be passed onto the Client
Client to verify Leads
eDirectMailer
Activity begins by shooting Mailer to the database shared by Client/Inhouse.
01Once the user clicks on the mailer and fills the lead form shown on the mailer ,leads are captured in an excel sheet for the convenience and day today monitoring.
02Tele-calling format follows post the mailer shots as explained in next slides
03
Telecalling
Leads will be further validated by tele calling to further qualify the leads as per BANT criteria to suit MQL standards and arrange triangulation calls between customer-Client for further validation
While the tele calling activity is in progress, we will execute an EDM push activity to nurture the leads
Information through EDM’s will be pushed periodically
PIDS
PACE takes pride in presenting our inhouse developed software called PIDS – PACE Integrated Database System, which helps us in keeping ,monitoring and updating the database on a periodic basis
PIDS-PACE Integrated Database System
PIDS-PACE Integrated Database System
PIDS-PACE Integrated Database System
PIDS-PACE Integrated Database System
Email Marekting –
Analytics Overview
Detailed Analytics will be provided post every successful Email Marketing CampaignSample Analytics report mentioned in the next slides
Analytics –Post Email Marketing Campaign
Analytics –Post Email Marketing Campaign
Our Work –Lead
Generation Emailers
Our Work –Lead
Generation Emailers
Virtual Event-2D
Virtual Event-2D
Virtual Event-2D
Virtual Event-2D
Virtual Event-2D
https://www.dropbox.com/s/lm7u5e37yqepj9l/Demo%201%20-
%20Virtual%20Event%20Meeting%20Platform.mp4?dl=0
Virtual Event-3D
Virtual Event-3D
Virtual Event-3D
Virtual Event-3D
Virtual Event-3D
Virtual Event-3D
Detailed Specific Proposal will be provided ,based on the exact requirement like-Number of attendees,Markets to target , TG profile, Virtual elements required during the event etc.
Clients
Thank You
