WWW.SWAROVSKI.COM/CRYSTALLIZED

NEW packaging

EN ©

200

7 Sw

arov

ski A

G

Sys

.No.

972

501

To enchant reality and everyday life with the poetry of crystal – this is Swarovski’s vision, and also the goal it has set for the new product brand CRYSTALLIZED™

– Swarovski Elements.

With the new product brand – the packaging has now changed as well. Optically, the new packaging is in perfect alignment with the appearance of the brand, and the elegant and environmentally friendly paper was specially developed for Swarovski. The high degree of functionality and reliability of the former packaging, of course, has been carefully maintained, as have the quality and brilliance of the products. In this way, you can identify CRYSTALLIZED™ – Swarovski Elements at fi rst sight.

BACK

Detail from CRYSTALLIZED™ key visual, partly in silver foil fi nish

CRYSTALLIZED™ logo in silver foil fi nish

Brand statement in silver foil fi nish

IMPROVED FEATURE: thin tear strip facilitates easy opening

technological TURNS lyricalTHE METAMORPHOSIS OF THE PACKAGING

NEW FEATURE: adhesive strip for secure resealing

Unfolding of packaging reveals additional brand statements

Copy protection via repetition of logo in light grey on white

Fine silk paper lining provides additional protection of elements

INSIDE

Brand statement and CRYSTALLIZED™ logo in silver foil fi nish

Distinguishes CRYSTALLIZED™ – Swarovski Elements as a Swarovski product brand

The marking on the upper border of the packaging immediately indicates contents:

No bar for all products in crystal or colour without coating (except Hotfi x)

Silver bar for all Hotfi x products (coated and uncoated)

Silver striped bar for all coated products (except Hotfi x)

FRONT

2028 XILION RoseSS 10Crystal (001)

M-FoiledHotfi x10/00/00 gross = 1.440 pcs

HPX-WQR IOZHGZ

Oeko-Tex certifi ed

6 5 3 2 8 59 0 0 3 1 4 6

Indicates place of origin and website address

Dear Customers,

INTRODUCTION Early this year, we have launched our new brand CRYSTALLIZED™ - Swarovski Elements.

In order to fully reflect our new brand’s image, we will plug in our CRYSTALLIZED™

Key Visual „Eye”, Logo of the product brand CRYSTALLIZED™ - Swarovski Elements,

“Endorsement from the brand SWAROVSKI”, and the new color codes in the new

packaging.

CRYSTALLIZED™ packaging based on VIS CRYSTALLIZED™ envelopes & boxes

UNIQUE AND RESEALABLE Customized paper

The new paper is exclusively developed for CRYSTALLIZED™, which provides an

additional copy protection. It is furthermore recyclable and fulfils high ecological

standards.

Easier opening and resealable envelope

An improved tear strip provides for easier opening. Moreover all new envelopes are

equipped with a resealable sticky tape. The sticky tape is non-permanent hence the

envelope can be reopened and reclosed several times.

CRYSTALLIZED™ envelops & boxes

LAYOUT FRONT & INTERNAL PRINT

Logo

- Execution in shiny silver-finishing

Internal print

-Barcode position in lower

right corner

Brand Romance statement

- „technological turns lyrical”

Endorsement

- Swan and Swarovski lettering remain therefore on the packaging

Logic of Bars (no change)

CRYSTALLIZED™ envelops & boxes LAYOUT REVERSE SIDE

Envelopes

- Lashes of key visual „Eye“ in silver with shiny

elements in top left corner

- Logo in shiny silver-finishing centred on right side

- Made in Austria / WWW-address lower left corner

- Tear strip with one flute

- „technological turns lyrical“ lower right corner

Boxes

- Layout was adapted to the envelopes

Envelope reverse side

Box reverse side

CRYSTALLIZED™ envelops & boxes LAYOUT INSIDE & FEATURES

Envelopes

- Resealable sticky tape with removable brand

in copy strip

- Further statements of the Brand Romance are

placed inside the envelope:

„catalysing imagination“

„elemental attraction“

„love at first light“

- Repeating CRYSTALLIZED™ pattern in

light grey on white (copy protection)

Envelopes with statements of the Brand Romance and repeating logo pattern inside

Boxes / „Tongues“

- Further statements of the Brand Romance are

placed on the „tongue“ and therefore also

readable on the side of the box

- Repeating CRYSTALLIZED™ pattern on the

„tongue“

- Longer flap gives better hold when relocking

the box (better usability)

Tongue“ (slider of box) with statements of the Brand Romance and repeating logo pattern

CRYSTALLIZED™ packaging STICKERS & TRANSFER LINER

Stickers

- All CRYSTALLIZED™ stickers with new logo on top or

right position in shiny silver-finishing

- Made in Austria / WWW-address on different positions

- Due to lack of space, endorsement is missing on round

sticker versions (e.g. Crystal Yarn)

A range of CRYSTALLIZED™ stickers

Transfer Liner

- CRYSTALLIZED™ Transfer Liner

was introduced in August 2007 and is

currently available on Transfers

CRYSTALLIZED™ Transfer liner

CRYSTALLIZED™ packaging roll-out

TRANSITIONAL PERIOD

OCT 07 First use of CRYSTALLIZED™ envelops and boxes

NOV 07 First shipment containing new packaging

First use of CRYSTALLIZED™ labels for SFP

NOV 07 – FEB 08 Packaging flyer and promotional leaflet

DEC 07 – APR 08 Transitional period

Please note that there will be a smooth transition from old to new packaging. Silver

packages on stock will not be repacked into the new packaging, thus you will receive

mixed parcels containing silver as well as CRYSTALLIZED™ packs.

There is no difference in the quality of the products between old and new packaging.

Silver as well as CRYSTALLIZED™ packages contain the same elements.

We wish you great success with the implementation of the new CRYSTALLIZED™

packaging!

SWAROVSKI HONG KONG LIMITED

親愛的顧客，

簡介 今年年初，我們推出了新的品牌，CRYSTALLIZED™ - 施華洛世奇元素。

為了充分反映我們新品牌的形象，我們將 CRYSTALLIZED™ 視覺重點的"眼睛"，

CRYSTALLIZED™ -施華洛世奇元素 產品品牌的商標， "施華洛世奇品牌的支持"，

與及新色彩於新包裝上。

CRYSTALLIZED™ 新包裝新形象 CRYSTALLIZED™ 封套和包裝盒

獨特而且可再次密封

特別訂製紙張

新紙張是給 CRYSTALLIZED™ 獨家而設，它提供了額外的版權保護。而且可以循

環再用，並符合高生態標準。

封套容易開合和可再次密封

改進了的撕條令開封更方便。此外，所有新的封套都配備了可再次密封的膠帶。該

膠帶黏力是非永久性的，因此封套就能重開及密封好幾次。

CRYSTALLIZED™ 封套及包裝盒

前面及內部印刷

商標商標商標商標

-拋光銀箔

內部印刷內部印刷內部印刷內部印刷

-條碼位置在右下角

品牌浪漫語句品牌浪漫語句品牌浪漫語句品牌浪漫語句

- „technological turns lyrical”

支持支持支持支持

- 天鵝及 Swarovski 字句繼續保留

條碼條碼條碼條碼演繹演繹演繹演繹(維持不變)

CRYSTALLIZED™封套及包裝盒 背面

封套封套封套封套

- 眼睫毛以拋光銀箔展現

- 商標以拋光銀箔展現

- 標明奧地利製造

- 開口條

- „technological turns lyrical“

包裝盒包裝盒包裝盒包裝盒

- 配合封套設計

封套背面

包裝盒背面

CRYSTALLIZED™封套和包裝盒 內面及特徵

封套封套封套封套

- 可再次密封膠帶上印有品牌描述字句

-品牌浪漫語句編印在內:

„catalysing imagination“

„elemental attraction“

„love at first light“

- 以淺灰色重覆 CRYSTALLIZED™ 圖案於

白色上 (版權保護)

封套內印有品牌浪漫語句及重複商標圖案

包裝盒及其側包裝盒及其側包裝盒及其側包裝盒及其側翼翼翼翼

- 更多的品牌浪漫語句印在側翼上, 傱側面亦可

看見

- 重覆 CRYSTALLIZED™ 圖案於側翼上

- 更長的開合條使重新封閉的盒邊能更牢固地

鎖住 (更高的可用性)

側翼上印有品牌浪漫語句及重覆的商標圖案

CRYSTALLIZED™ 包裝 貼紙及燙貼墊紙

貼紙貼紙貼紙貼紙

- 所有CRYSTALLIZED™貼紙會有新商標在頂或右邊

以閃亮銀色展現

-標明奧地利製造

- 由於位置關係, 圓形版本之貼紙將不會出現天鵝 (例

如: 水晶紗線)

一系列的 CRYSTALLIZED™ 貼紙

燙貼墊紙燙貼墊紙燙貼墊紙燙貼墊紙

- CRYSTALLIZED™ 燙貼墊紙在07年8月

份已被引入而現時已被使用在燙貼上

CRYSTALLIZED™ 燙貼墊紙

CRYSTALLIZED™ 包裝推出時間表

過渡期

07 年 10 月 首先使用 CRYSTALLIZED™封套及包裝盒

07 年 11 月 首批貨品含有新包裝

開始採用 CRYSTALLIZED™ 標籤於半製成品

07 年 11 月– 08 年 2 月 開始派發宣傳單張

07 年 12 月 – 08 年 4 月 過渡期

請注意! 從舊變新包裝的過渡期安排將會十分暢順。現存銀色包裝之貨品將不會

被重新更改成新包裝。 因此，客戶將會同時收到銀色包裝和CRYSTALLIZED™

包裝的貨品。

無論舊無論舊無論舊無論舊(銀色銀色銀色銀色)的和新的和新的和新的和新(CRYSTALLIZED™)的包裝的包裝的包裝的包裝, 內含內含內含內含產品一樣產品一樣產品一樣產品一樣, 質量不變質量不變質量不變質量不變。。。。

我們預祝新的新的新的新的CRYSTALLIZED™ 包裝包裝包裝包裝能夠令閣下生意更加興旺！

施華洛世奇香港有限公司

亲爱的顾客，

简介 今年年初，我们推出了新的品牌，CRYSTALLIZED™ - 施华洛世奇元素。

为了充分反映我们新品牌的形象，我们将 CRYSTALLIZED™ 视觉重点的"眼睛"，

CRYSTALLIZED™ -施华洛世奇元素 产品品牌的商标， "施华洛世奇品牌的支持"，

与及新色彩于新包装上。

CRYSTALLIZED™ 新包装新形象

CRYSTALLIZED™ 封套和包装盒

独特而且可再次密封

特别订制纸张

新纸张是给 CRYSTALLIZED™ 独家而设，它提供了额外的版权保护。而且可以循

环再用，并符合高生态标准。

封套容易开合和可再次密封

改进了的撕条令开封更方便。此外，所有新的封套都配备了可再次密封的胶带。该

胶带黏力是非永久性的，因此封套就能重开及密封好几次。

CRYSTALLIZED™ 封套及包装盒

前面及内部印刷

商标商标商标商标

-拋光银箔

内部印刷内部印刷内部印刷内部印刷

-条形码位置在右下角

品牌浪漫语句品牌浪漫语句品牌浪漫语句品牌浪漫语句

- „technological turns lyrical”

支持支持支持支持

- 天鹅及 Swarovski 字句继续保留

条形码条形码条形码条形码演绎演绎演绎演绎(维持不变)

CRYSTALLIZED™封套及包装盒 背面

封套封套封套封套

- 眼睫毛以拋光银箔展现

- 商标以拋光银箔展现

- 标明奥地利制造

- 开口条

- „technological turns lyrical“

包装盒包装盒包装盒包装盒

- 配合封套设计

封套背面

包装盒背面

CRYSTALLIZED™封套和包装盒 内面及特征

封套封套封套封套

- 可再次密封胶带上印有品牌描述字句

-品牌浪漫语句编印在内:

„catalysing imagination“

„elemental attraction“

„love at first light“

- 以浅灰色重复 CRYSTALLIZED™ 图案于

白色上 (版权保护)

封套内印有品牌浪漫语句及重复商标图案

包装盒及其侧包装盒及其侧包装盒及其侧包装盒及其侧翼翼翼翼

- 更多的品牌浪漫语句印在侧翼上, 傱侧面亦可

看见

- 重复 CRYSTALLIZED™ 图案于侧翼上

- 更长的开合条使重新封闭的盒边能更牢固地

锁住 (更高的可用性)

侧翼上印有品牌浪漫语句及重复的商标图案

CRYSTALLIZED™ 包装 贴纸及烫贴垫纸

贴纸贴纸贴纸贴纸

- 所有CRYSTALLIZED™贴纸会有新商标在顶或右边

以闪亮银色展现

-标明奥地利制造

- 由于位置关系, 圆形版本之贴纸将不会出现天鹅 (例

如: 水晶纱线)

一系列的 CRYSTALLIZED™ 贴纸

烫贴垫纸烫贴垫纸烫贴垫纸烫贴垫纸

- CRYSTALLIZED™ 烫贴垫纸在07年8月

份已被引入而现时已被使用在烫贴上

CRYSTALLIZED™ 烫贴垫纸

CRYSTALLIZED™ 包装推出时间表

过渡期

07年 10月 首先使用 CRYSTALLIZED™封套及包装盒

07年 11月 首批货品含有新包装

开始采用 CRYSTALLIZED™ 卷标于半制成品

07年 11月– 08年 2月 开始派发宣传单张

07年 12月 – 08年 4月 过渡期

请注意! 从旧变新包装的过渡期安排将会十分畅顺。现存银色包装之货品将不会

被重新更改成新包装。 因此，客户将会同时收到银色包装和CRYSTALLIZED™

包装的货品。

无论旧无论旧无论旧无论旧(银色银色银色银色)的和新的和新的和新的和新(CRYSTALLIZED™)的包装的包装的包装的包装, 内含内含内含内含产品一样产品一样产品一样产品一样, 质量不变质量不变质量不变质量不变。。。。

我们预祝新的新的新的新的CRYSTALLIZED™ 包装包装包装包装能够令阁下生意更加兴旺！

施华洛世奇香港有限公司