Date post: | 11-Apr-2017 |
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PACKAGING &
LABELING
Introduction
• Most physical products must be packaged and labeled. Some packages such as coke bottles are world famous. • Many marketers have called packaging as fifth P, along with price, product, place and promotion.
Definition
PackagingPackaging is the science, art and technology of enclosing or
protecting products for distribution, storage, sale, and use.• Packaging is the activities of designing and producing the container for a product.
Types of Packaging
1. Primary packaging• The material that first
envelops the product and holds it.
• This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.
Types of Packaging
2.Secondary packaging Secondary packaging is outside the primary packaging, perhaps used to group primary packages together.
Types of Packaging3. Tertiary packaging • Tertiary packaging is used
for bulk handling, warehouse storage and transport shipping.
• The most common form is a palletized unit load that packs tightly into containers.
Primary package
Secondary package
Tertiary package
Objective of Packaging
1. Physical protection• The objects enclosed in the
package may require protection from, among other things, shock, vibration, compression, temperature etc.
Eg : Egg, Bottles
Objective of Packaging2. Barrier Protection• A barrier from oxygen,
water vapor, dust, etc., is often required.
• Controlled atmospheres are also maintained in some food packages, keeping the contents clean & fresh.Eg: Fruits, Vegetables
Objective of Packaging3.Containment or AgglomerationSmall objects are typically grouped together in one package for reasons of efficiency. Eg: Chocolates, Biscuits
Objective of Packaging
4. Marketing• The packaging and labels can be used by marketers to encourage potential buyers to purchase the product.• Package graphic design and physical design have been a important phenomenon.Eg: Chips, Biscuits
Objective of Packaging5. Security• Packages can be made with
improved tamper resistance to deter tampering and also can have tamper evident
features to help indicate tampering.
Eg: Coke drinks, water bottles
Objective of Packaging6. Convenience•Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, and reuse.Eg: Sauce, Jam
Objective of Packaging7. Portion Control•Single serving packaging has a precise amount of contents to control usage. • Commodities can be divided into packages that are a more suitable size for individual households.Eg: Milk, Ice creams
Consideration for packaging
1. Prevention - Use packaging where needed2. Minimization – Minimize mass & Volume3. Reuse - Encourage reuse of packages4. Recycling - Reprocess materials into new products5. Disposal - Use disposable, eco-friendly packages
Definition
Labeling • Labeling is any written, electronic, or graphic communications on the packaging or on a separate but associated label.• Display of information about a product on its container, packaging, or the product itself.
Objective of Labeling1. Brand Identification• Labeling helps in the identification and principal place of business of the person by or for whom the prepackaged product was manufactured, processed, produced or packaged for resale
Objective of Labeling2. DescriptionLabels provide the information
regarding the food product. • It describes the contents, nutritional values, cost, product usage methods, shelf life etc
Objective of Labeling3. Promotion• Finally labels helps in
promoting the product through attractive and bright graphics replacing paper labels glued on cans and bottles.
CASE STUDY : TETRA PAK
•Tetra Pak can be traced back to Akerland & Rausing (A&R), a packaging company established in 1920 by Ruben Rausing (Rausing) and Erik Akerland.•Tetra Pak is a Swedish packaging and processing solution providers for food manufacturers across the world•In 1956, had created milk & ice cream packages, then decided to create packages for other liquid foods •They began working towards Aseptic Packaging technology
Tetra Pak brought out many more innovative products that catered to the changing needs of customers, retailers and manufacturers
In 1997, the company introduced three packaging ranges: 1. Tetra Prisma Aseptic.2. Tetra Wedge Aseptic.3. Tetra Fino Aseptic. They differed only in shape.
•Created a huge impact in packaging and labeling industry. •Tetra Pak's tetrahedron packaging systems revolutionized the beverage manufacturing industry.•In December 2002, the company began offering packaging solutions for dry fruits, cereal, sugar, confectionary and pet food.•
TETRA FINO
TETRA PRISMA TETRA WEDGE
TETRA GEMINA
TETRA BRIK
TETRA RECART
TETRA CLASSIC
TETRA TOP
Packaging & Labeling Machines
The choice includes:1. Technical capabilities. 2. Labor requirements.3. Worker safety.4. Maintainability.5. Serviceability.6. Reliability. 7. Capital cost.8. Floor space.
Symbols
Symbols
Poly Ethylene Terepthalate
Use no clamps Use clamps Use no hooks
Avoid sunlight Fragile Avoid water This side Up
Symbols
Symbols
Vegetarian Non-vegetarian
Future Trends
Future Trends
Future Trends
Future Trends