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Packaging Trends in Turkey

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  1. 1. Prepared & Presented by ASLIHAN ARIKAN (Ms.) General Secretary ASD Turkish Packaging Manufacturers Association Ipack-Ima 2015, Milan ITALY, 19/20.05.2015
  2. 2. Sustainably (3 + 1) S 2 A graphical designer, Mr. Ilhan Bilge, specialized in packaging design is expressing packaging with a so called 3 S formula The Packaging Surrounds Saves Sells Considering the restraint of the natural resources we have extended this expression with an additional S . The Product
  3. 3. 70% used for food and drink, healthcare, cosmetics, other consumer, products Other 30%, used for industrial purposes. Packaging
  4. 4. Packaging Convenient, Attractive, Economic, Hygienic / Safe, Functional, Sustainable.
  5. 5. The Purpose of Packaging Primarily to protect or preserve its contents and, Secondly to improve the products presentation.
  6. 6. 6 But the ultimate and real purpose of modern packaging is set by the modern and liberal world as: Improve the life standard of the consumers.
  7. 7. Packaging is a strategical tool for trade
  8. 8. Packaging Sector enables marketing of industrial and agricultural products
  9. 9. TURKISH Packaging Industry
  10. 10. Turkey in a nutshell Turkey is a Eurasian country stretching across the Anatolian peninsula in Western Asia and Thrace in the Balkan region of South Eastern Europe. Anatolia and Thrace are separated by the Sea of Marmara, the Bosporus and the Dardanelles which are deemed to outline the border between Asia and Europe thus making Turkey transcontinental.
  11. 11. A powerful regional presence in the Eurasian landmass with strong historic, cultural and economic influence in the area between Europe in the west and Central Asia in the east; Russia in the north and the Middle East in the south, Turkey has come to acquire increasing strategic significance. Turkey in a nutshell
  12. 12. 78 million population increasing 1,5% every year. Number of cities populated over 1 million = 20 The population is young and highly dynamic that people can adapt themselves rapidly to novelties and new developments. Number of working women is increasing Family sizes shrink Self service offers in distribution channels increase significantly 18th biggest economy, total GDP 815 billion $ Total exports in 2014 : 158 billion $ Total imports in 2014 : 242 billion $ Turkey in a nutshell
  13. 13. Distribution of Production in 2013 based on Material Group Turkish Packaging Volume (tons/year) PRODUCTION TYPE 2009 2010 2011 2012 2013 PAPER PACKAGING 80.000 117.000 106.300 110.000 88.000 CARDBOARD PACKAGING 418.000 503.000 564.000 534.250 568.000 CORRUGATED CARDBOARD 1.389.000 1.564.000 1.702.500 1.772.000 1.879.000 PLASTIC PACKAGING 1.560.000 1.834.500 2.012.700 2.160.000 2.519.000 METAL PACKAGING 309.500 365.500 363.700 353.250 385.000 GLASS PACKAGING 567.000 734.000 857.000 951.000 978.000 WOOD PACKAGING 385.000 420.000 453.600 469.500 484.000 TOTAL 4.708.500 5.538.000 6.059.800 6.350.000 6.901.000 PAPER 1% CARDBOARD 8% CORRUGATED 27% PLASTIC 37% METAL 6% GLASS 14% WOODEN 7% Turkish Packaging Production is 16 billion $
  14. 14. EU 250-300 USD North America 350-400 USD Japonya 550 USD Estimated World avg. 110 USD Turkey in 2013 210 USD Packaging Consumption (Per Capita USD)
  15. 15. 2,37 2,02 2,38 2,95 3,1 3,6 4* 0 0,5 1 1,5 2 2,5 3 3,5 4 4,5 2008 2009 2010 2011 2012 2013 2014* Exports of Turkish Packaging Sector (billion USD) Distribution of exports by packaging type in 2013 (USD) 0 50.000.000 100.000.000 150.000.000 200.000.000 250.000.000 300.000.000 350.000.000 Value(USD) Top 10 Countries in 2013 Packaging Exports
  16. 16. Imports of Turkish Packaging Sector (billion USD) Distribution of imports by packaging type in 2013 (USD) 0 100.000.000 200.000.000 300.000.000 400.000.000 500.000.000 600.000.000 700.000.000 800.000.000 Value(USD) Top 10 Countries where Packaging is Imported in 2013 A major part of the Packaging imports is raw material or semi-product imports.
  17. 17. Growth of Packaging Industry & 2023 Packaging Industry Targets (100th anniversary of Republic of Turkey) Turkish Packaging Industry Value 28-30 billion $ Per capita consumption > 300 $ Exports 10 billion $ Export competitiveness can be enhanced through efficient Packaging 6,18 5,87 10,5 12 14 16,2 19* 2008 2009 2010 2011 2012 2013 2014*
  18. 18. 16 billion $ Turkish Packaging Production Enabling 250-300 billion $ Economic movement.
  19. 19. Packaging Trends from TURKEY
  20. 20. Packaging Legislation in Turkey The key drivers affecting and directing the Turkish Packaging industry can be listed as: Packaging Waste Regulation (Recovery targets in 2015: 48 for cardboard, glass, metal, plastics ; 5% for wood), CEN Packaging & Environment Standards Regulations on Manufacturing and Distribution of Food Contact Materials, GMP Quality Management Systems for Food Contact Materials Packaging Requirements on Transportation of Dangerous Goods & other standards.
  21. 21. Beverages Elegance Simplicity Lightweight design Multipacks
  22. 22. Food Ready to go consumption Smaller portions Attractive design Convenient design
  23. 23. Health & Beauty Color & shape Simplicity or Energizing Convenience
  24. 24. Other Non-Food Being different Lightweight design
  25. 25. Industrial Packaging Alternative markets & materials Lightweight material Structural design Protecting product
  26. 26. Point of Sale Display & Presentation Good product visibility Attractive design Shelf communication
  27. 27. Packaging Materials Barrier protection Convenience Printing quality Easy storage Alternative materials Environment: Prevention, Reuse, Recovery. 3 lt stackable PET bottles
  28. 28. Prevention Fewer Raw Material = Lower Energy consumption Positive contribution to Economy Less Fuel consumption during transportation Less Greenhouse gas emission Cheaper Products placing on the market Positive contribution to the purchasing power of the Consumers
  29. 29. Glass Bottle 215 gr 195 185 180 gr 135 155 175 195 215 235 255 2002 2003 2004 2005 2006 2007 2008 2009 Weight (grams/bottle) Year Lightweightening Single Use C. Cola Bottles Reference: ACS
  30. 30. PET Bottle 22,5 gr 16,5 15,5 14,9 13,5 12,9 12,1 11,9 10,5 gr 0 5 10 15 20 25 1998 2000 2002 2004 2006 2008 2010 Weight (grams/bottle) Year Lightweightening 0,5 L PET Water Bottle Reference: Artenius Turkpet Target < 10 gr
  31. 31. Aluminum Can 18,6 gr 16,21 15,4 14,91 13,8 13,04 12,7 gr 0 5 10 15 20 25 30 1980 1985 1990 1995 2000 2005 2010 Weight (grams/can) Year Lightweightening 330 ml Aluminum Beverage Can Reference: Rexam
  32. 32. Steel Can 103,3 gr 96 87,5 77,5 gr 0 20 40 60 80 100 120 1970 1980 1990 2000 2010 2020 Arlk (gram/kutu) Yl Lightweightening 850 ml Steel Can Reference: ArcelorMittal
  33. 33. Packaging Machinery Turkey has to produce high standard packaging machinery. The CE sign is compulsory for all machinery made in Turkey since 2002. Turkish machinery producers have fulfilled the obligations of CE.
  34. 34. Turkish manufacturing industry is expanding & Packaging industry fulfills the requirement of this expansion. As a conclusion :
  35. 35. Thanks for your attention and patience. Aslihan Arikan [email protected] www.ambalaj.org.tr
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