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Paddington StationPaddington Station
Achille Fontaine 07021065Achille Fontaine 07021065
Atif Shehzada 07027989Atif Shehzada 07027989
Maria Park 07016946Maria Park 07016946
Stefanie Sproessel 07041887Stefanie Sproessel 07041887
AgendaAgenda
1.1. Paddington StationPaddington Station
2.2. Demographic ProfileDemographic Profile
3.3. Existing Retail OutletsExisting Retail Outlets
4.4. FacilitiesFacilities
5.5. Our SegmentationOur Segmentation
6.6. Primary ResearchPrimary Research
7.7. RecommendationsRecommendations
Paddington StationPaddington Station Opened 16 January 1854Opened 16 January 1854
District & Circle LineDistrict & Circle Line
Hammersmith & City lineHammersmith & City line
Bakerloo LineBakerloo Line
14 Platforms14 Platforms
““The Lawn”The Lawn”
Paddington BearPaddington Bear
Visitors – Visitors – 128.000 daily128.000 daily 46.7m yearly46.7m yearly
Heathrow Express – Heathrow Express – 15,000 daily15,000 daily
Retailers – 20.348 sq Retailers – 20.348 sq ftft
Demographic ProfileDemographic Profile High density of flatsHigh density of flats
High levels of educationHigh levels of education
High concentration of High concentration of students.students.
Interest in current Interest in current affairsaffairs
Elevated use of public Elevated use of public transportationtransportation
ACORN type 17ACORN type 17
Aged 20-30 Aged 20-30
Urban professionalsUrban professionals
Pre-familyPre-family
Socially activeSocially active
Medium incomeMedium income
Existing Retail OutletsExisting Retail Outlets
Services Services
FashionFashion
GiftsGifts
Beauty/CosmeticsBeauty/Cosmetics
Grocery shopsGrocery shops
Books and StationeryBooks and Stationery
Casual diningCasual dining
Coffee shopsCoffee shops
RestaurantsRestaurants
BarsBars
FacilitiesFacilities
Accessible ToiletsAccessible Toilets Baby careBaby care British Transport PoliceBritish Transport Police BusesBuses TaxisTaxis Cycle parkCycle park EscalatorsEscalators First AidFirst Aid Hotel reservationHotel reservation InformationInformation
Left luggage/lost Left luggage/lost propertyproperty
Post BoxPost Box PhotoMePhotoMe ShowersShowers Station ReceptionStation Reception TelephoneTelephone Trolley pointTrolley point Waiting roomWaiting room Bureau de ChangeBureau de Change Cash pointCash point
Our SegmentationOur Segmentation 20 – 30 years20 – 30 years
London basedLondon based
£25 – 34k£25 – 34k
Pre – familyPre – family
B & C1 Social classB & C1 Social class
Urban ProfessionalsUrban Professionals
WorkWork
Wider communityWider community
LeisureLeisure
Instant gratificationInstant gratification
Time poorTime poor
Live in flats nearbyLive in flats nearby
Primary ResearchPrimary Research
Mark Nair, train user: ´´ I wouldn’t mind seeing a movie Mark Nair, train user: ´´ I wouldn’t mind seeing a movie rental. I’ve got 1.5h before my train departures. There is rental. I’ve got 1.5h before my train departures. There is
nothing like a good movie to pass the time. ``nothing like a good movie to pass the time. ``
Paddington Station Paddington Station 100 questionnaires100 questionnaires Open & closed Open & closed
questionsquestions AnonymousAnonymous Random samplingRandom sampling Various timesVarious times
Service Preference
Gym 18.5%
Movie Rental 31.0%
Internet Cafe 21.5%
Dry Cleaners 22.5%
N/A 6.5%
RecommendationsRecommendations
Source: pdfdownload.org/pdf2html/view.phpSource: pdfdownload.org/pdf2html/view.php
BlockbusterBlockbuster Open 24/7Open 24/7 Self service check-outSelf service check-out £5 for 3 days£5 for 3 days Game rentalGame rental Movie trailersMovie trailers Variety of moviesVariety of movies Student discountStudent discount
ReferencesReferences ACORN, The Leading Geodemographic Classification Tool. 2009. New ACRON Postcode Lookup. ACORN, The Leading Geodemographic Classification Tool. 2009. New ACRON Postcode Lookup.
[Online] Available at: [Online] Available at: http://http://www.caci.co.uk/acorn/pclookupgo.aspwww.caci.co.uk/acorn/pclookupgo.asp [Accessed 17 March 2009] [Accessed 17 March 2009] Key note. Buying Behaviour. 2006. Travel patterns of rail passengers. [Online] Available at: Key note. Buying Behaviour. 2006. Travel patterns of rail passengers. [Online] Available at:
http://www.keynote.co.uk/kn2k1/CnIsapi.dll?nuni=97444&usr=10248srv=03&alias=kn2k1&uni=12http://www.keynote.co.uk/kn2k1/CnIsapi.dll?nuni=97444&usr=10248srv=03&alias=kn2k1&uni=1241624829&fld=41624829&fld=K&noLogK&noLog=1&frompage==1&frompage=Summ&keySumm&key=2382=2382. [Accessed 25 February 2009]. [Accessed 25 February 2009]
Key note. Rail Travel. 2008. market definition. [Online] Available at: Key note. Rail Travel. 2008. market definition. [Online] Available at: http://www.keynote.co.uk/kn2k1/CnIsapi.dll?nuni=45075&usr=10248srv=03&alias=kn2k1&uni=12http://www.keynote.co.uk/kn2k1/CnIsapi.dll?nuni=45075&usr=10248srv=03&alias=kn2k1&uni=1241625381&fld=41625381&fld=K&noLogK&noLog=1&frompage==1&frompage=Summ&keySumm&key=2377=2377. [Accessed 25 February 2009]. [Accessed 25 February 2009]
Mintel. Railway and motorway retailing-UK. 2005.[Online] Available at: Mintel. Railway and motorway retailing-UK. 2005.[Online] Available at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=114747. http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=114747. [Accessed 4 March 2009][Accessed 4 March 2009]
Mintel. Railway Catering –UK. 2000. [Online] Available at: Mintel. Railway Catering –UK. 2000. [Online] Available at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=848. http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=848. [Accessed 25 February 2009].[Accessed 25 February 2009].
Heathrow Express. Our Company. 2009 [Online] Available at: Heathrow Express. Our Company. 2009 [Online] Available at: https://www.heathrowexpress.com/content.asp?SID={9FABCEA8-586C-4FE5-94DD-https://www.heathrowexpress.com/content.asp?SID={9FABCEA8-586C-4FE5-94DD-D3C777C0764A}&pageid=27. [Accessed 4 March 2009].D3C777C0764A}&pageid=27. [Accessed 4 March 2009].
Network Rail. Paddington. 2009 [Online] Available at: http://www.networkrail.co.uk/aspx/935.aspx. Network Rail. Paddington. 2009 [Online] Available at: http://www.networkrail.co.uk/aspx/935.aspx. [Accessed 25 February 2009]. [Accessed 25 February 2009].
Network Rail. Paddington. Maps. Station services (shopping. Eating. Etc) [Online] Avaliable at: Network Rail. Paddington. Maps. Station services (shopping. Eating. Etc) [Online] Avaliable at: http://www.networkrail.co.uk/documents/For%20Passengers/Station%20Maps/4509_Paddingtonhttp://www.networkrail.co.uk/documents/For%20Passengers/Station%20Maps/4509_Paddington%20Station%20Map.pdf. [Accessed 18 February 2009]%20Station%20Map.pdf. [Accessed 18 February 2009]
Thank you! Thank you!
Any questions?Any questions?