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Home > Documents > Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

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Page: 3 Recruiting ° Consulting ° Coaching Where We Are Headed and What You Need To Get There.  Insurance Risk vs. Enterprise Risk – Insurance Risk Track Technical Insurance Background Technical Insurance Background Solid overall claims, risk financing Solid overall claims, risk financing and captive skills Negotiation skills Negotiation skills Critical thinking/problem solving Critical thinking/problem solving Industry specific experience Industry specific experience
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Page: 1 Branding, Networking & Pitching Branding, Networking & Pitching Mike Tannenbaum, Mike Tannenbaum, President President Key Strategies, LLC Key Strategies, LLC mtannenbaum@keystrategies mtannenbaum@keystrategies .com .com
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Page 1: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 1

Branding, Networking & PitchingBranding, Networking & Pitching

Mike Tannenbaum, PresidentMike Tannenbaum, PresidentKey Strategies, LLCKey Strategies, LLCmtannenbaum@[email protected]

Page 2: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 2Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

AgendaAgenda

Where We Are HeadedWhere We Are Headed The Skills You Will NeedThe Skills You Will Need How Branding Can Help How Branding Can Help The Art of Networking The Art of Networking Making The Right PitchMaking The Right Pitch

Page 3: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 3Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

Where We Are Headed and What Where We Are Headed and What You Need To Get There.You Need To Get There.

Insurance Risk vs. Enterprise RiskInsurance Risk vs. Enterprise Risk– Insurance Risk TrackInsurance Risk Track

Technical Insurance BackgroundTechnical Insurance Background Solid overall claims, risk financing Solid overall claims, risk financing

and captive skillsand captive skills Negotiation skillsNegotiation skills Critical thinking/problem solvingCritical thinking/problem solving Industry specific experienceIndustry specific experience

Page 4: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 4Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

ERM Track - What You Will NeedERM Track - What You Will Need Insurance, treasury and financeInsurance, treasury and finance Collaborative, partners with key Collaborative, partners with key

stakeholdersstakeholders Critical thinking/problem solvingCritical thinking/problem solving VisionaryVisionary Can focus on what will have meaningful Can focus on what will have meaningful

impact to the organizationimpact to the organization Solid financial, analytical, communication Solid financial, analytical, communication

and consulting skillsand consulting skills An innate CuriosityAn innate Curiosity

Page 5: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 5Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

BrandingBranding

What it means and why you What it means and why you should careshould care– AwarenessAwareness– The impact on your careerThe impact on your career– Personal vs. FunctionalPersonal vs. Functional– How you manage itHow you manage it– The 5 Keys to an effective brandThe 5 Keys to an effective brand

Page 6: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 6Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

Branding Branding

Various forms of communicationVarious forms of communication Key element in getting promotedKey element in getting promoted Recognition and visibilityRecognition and visibility Your “Secret Weapon”Your “Secret Weapon”

Page 7: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 7Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

Brand/Value PropositionBrand/Value Proposition

Define the essence of Risk Define the essence of Risk Management jointlyManagement jointly

Share information & insightShare information & insight ID obstacles and how to overcomeID obstacles and how to overcome Create internal training sessionsCreate internal training sessions Real life examples and the benefitsReal life examples and the benefits

Page 8: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 8Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

The 5 Keys to Brand ManagementThe 5 Keys to Brand Management Recognize you have a brandRecognize you have a brand Develop a vision and be sure to focus Develop a vision and be sure to focus

on what you want to be known for and on what you want to be known for and how that impacts othershow that impacts others

Must be a short, but effective messageMust be a short, but effective message Must be supported in all aspects of Must be supported in all aspects of

your lifeyour life Check in with clients to make sure Check in with clients to make sure

your message is clear your message is clear

Page 9: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 9Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

How to Promote Your BrandHow to Promote Your Brand

Write Newsletters & ArticlesWrite Newsletters & Articles Join Online Discussion GroupsJoin Online Discussion Groups Company IntranetCompany Intranet Volunteer for highly visible Volunteer for highly visible

projectsprojects Be a presenterBe a presenter

Page 10: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 10Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

Other Keys To Promoting Your BrandOther Keys To Promoting Your Brand

Be sure you know your strengthsBe sure you know your strengths How are you uniqueHow are you unique Make it stickyMake it sticky Add valueAdd value Utilize Social NetworksUtilize Social Networks Get more involved with industry Get more involved with industry

groupsgroups

Page 11: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 11Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

The Risk Management Brand The Risk Management Brand

How strong is this brand?How strong is this brand? What is the essence of RM?What is the essence of RM? What do you want it to be?What do you want it to be? How do you promote RM?How do you promote RM? Top 5 Words that describe RM?Top 5 Words that describe RM?

Page 12: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 12Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

NetworkingNetworking

Treat each event like a sales Treat each event like a sales opportunityopportunity

Set goals before you walk in the doorSet goals before you walk in the door Focus your messageFocus your message Keep it simple and consistentKeep it simple and consistent Ask questions and listenAsk questions and listen Follow-up and stay in touchFollow-up and stay in touch

Page 13: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 13Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

Goals For NetworkingGoals For Networking

Learn about the other personLearn about the other person Tell them about yourselfTell them about yourself Highlight your strengthsHighlight your strengths What are you looking for?What are you looking for? Find ways to help the other Find ways to help the other

personperson ID something to follow-up aboutID something to follow-up about

Page 14: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 14Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

Advanced NetworkingAdvanced Networking

Get beyond small talkGet beyond small talk Ask about others insight Ask about others insight Limit yourself to 3 questionsLimit yourself to 3 questions Talk about what you are looking forTalk about what you are looking for Ask people what they’re working onAsk people what they’re working on Follow-up when given adviceFollow-up when given advice

Page 15: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 15Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

The PitchThe Pitch

Be brief and to the pointBe brief and to the point Need laser focus to make it stickNeed laser focus to make it stick Customize for each personCustomize for each person Know your audience Know your audience Do your homeworkDo your homework Focus on the value you bringFocus on the value you bring

Page 16: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 16Recruiting ° Consulting ° CoachingRecruiting ° Consulting ° Coaching

SummarySummary

Manage your brand online and offManage your brand online and off Networking opportunities are everywhereNetworking opportunities are everywhere Don’t be an extra in your own movieDon’t be an extra in your own movie Your career is a work in progressYour career is a work in progress Comfort & complacency = career suicideComfort & complacency = career suicide Always work on refining your brandAlways work on refining your brand Be indispensibleBe indispensible

Page 17: Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 17

Branding, Networking & PitchingBranding, Networking & Pitching

Mike Tannenbaum, PresidentMike Tannenbaum, PresidentKey Strategies, LLCKey Strategies, LLCmtannenbaum@[email protected]


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