Date post: | 13-Sep-2014 |
Category: |
Technology |
View: | 507 times |
Download: | 2 times |
PAGE 1 OF GOOGLE IN 90 DAYS OR LESSUncovering the secrets to a successful website presence for your real estate business.
Why Page 1?
90% of all Home Buyers use the Internet
Why Page 1?
64% of Real Estate Sellers only talk to ONE agent
One Two Three Four +0%
20%
40%
60%
80%
Agents Contacted by Sellers
Why Page 1? Rule of 86
86% of Real Estate Consumers will select the first agent with which they have a meaningful conversation
Why Page 1?
6.2 Million Searches a Day for Real Estate in Search Engines
2.2 Million Searches a Day for Homes for Sale in Search Engines
3 Major Search engines control 96% of all searches
72%
15%
9% 4%
Internet SearchGoogleYahooBingOthers
Why Page 1?
92% of all searchers clicked on Page 1 results
Only 4.5% clicked on Page 2 results
1 2 3 4 5 6 7 8 9 100
10
20
30
40
5042.3
12.58.9
6.2 5 4.3 3.8 3.1 2.8 2.9
Organic Search by Position
Why Aren’t You on Page 1? Time Commitment is
Too Much Cost is Too High Learning Curve is Too
Steep Tried Unsuccessfully
Why Aren’t You on Page 1?
Third Party Disinter-mediaries Dominate the Search Results for Real Estate Target Markets
Between 6 and 8 of the top 10 search results for real estate target markets are companies that sell leads to agents or charge agents for premium placement.
Getting to Page 1
Step 1
Target Market Research
• Target Market Research1. Use Google Adwords
Keyword Research Tool2. Pick Phrases with High Value3. Pick Phrases with Low
Competition4. Pick Phrases with Weak
Competition5. Pick Phrases with 10,000+
Searches per Month
Google Keyword Research Tool
Getting to Page 1
Step 2
URL Selection
• URL Selection1. Use a Domain Searching Tool2. Pick a Domain as Close to
the Keyword Phrase as Possible
3. Use Numbers or Hyphens4. Use .net or .info when .com
is not available
URL Search Tool
Getting to Page 1
Step 3
URL Purchase and Website Hosting
• Buy the URL and Set Up Hosting1. Many to choose from2. Godaddy.com is easy and
has everything you need
Getting to Page 1
Step 4
Content Management Software Install
• Install Wordpress
Getting to Page 1
Step 5
Site Setup
• Set Up Wordpress Site1. Online Tutorials for
Wordpress.org2. Need to Upload a Template
with a Real Estate Theme or design it yourself
3. Search Internet for Wordpress Themes
4. Need to Learn How to Use Plugins and Widgets
Getting to Page 1
Step 6
Search Engine Optimization
• Begin Optimizing Site1. Add Keyword Phrase to Title2. Add Keyword Phrase to
Header3. Add Keyword Phrase to
Description
Getting to Page 1
Step 7
Business Pages
• Set Up Business Pages1. Add Terms of Use Page2. Add Privacy Policy3. Add Disclaimers and Links to
Broker Information
Getting to Page 1
Step 8
Front Page Setup and Design
• Set Up Front Page1. Use Keyword Phrase
frequently but not too frequent
2. Emphasize Keyword Phrase3. Add Pictures and Label them
with Keyword Phrase
Getting to Page 1
Step 9
Search Engine Submission
• Submit Website to Search Engines1. Build a Sitemap2. Submit the Sitemap to
Google, Yahoo and Bing3. Update the Sitemap and
resubmit when you make changes to your website
Getting to Page 1
Step 10
Video Content
• Set Up Youtube Account1. Build a Youtube Channel with
Keyword Phrase2. Create Videos and Add them
to your channel3. Embed the videos onto Front
Page of website
Getting to Page 1
Step 11
Link Building Campaign
• Begin Link Building Campaign1. Start by Adding Links to your
site2. Create a Blogroll3. Put Links onto your front
page4. Write posts that have lots of
links to other sites5. Add links to additional
reading articles6. Submit to Real Estate
Directories7. Read articles about Link
Building Techniques
The Solutions
Do it Yourself: Target Your Market Buy the Best URL Available Set up Hosting Choose the Content Management
Software to Run your Site Design Your Site Set Up Business Pages Learn SEO Techniques Create Sitemap and Analytics Begin Link Building Campaign Monitor Keyword Density Upload Media Rich Content
This will take you anywhere from 3 - 6 months to implement.
The Solutions
Outsource: Pay for a Web Designer Pay for Monthly
Maintenance Pay for Monthly Hosting Pay for Monthly Search
Engine Optimization
$2500 Set Up Fee/Design
$150 per hour
$20 per month
$500-$1500 per month
The Solutions
Pay per Click(PPC): Set Up Pay per click
Campaign with the top 3 search engines (Google, Yahoo and Bing)
Identify Targeted Traffic Monitor Results
Case Study:Chantilly Va Homes for Sale#5 Organic Position gets 8.75
clicks per day
Equal to $722/month PPC campaign.
The Option 4 Success Solutions
Option 4 Success 90 Day Workshop 8 Hour All Inclusive Workshop $150 for URL and 1 Year of Hosting Owned by the Agent, Controlled by the Agent Targeted Traffic Minimum of 20 Searches per Day (worth $1500 per
month) One Time Fee of $997
The Option 4 Success Solutions
Annual Coaching and Training Program 8 Hour All Inclusive Workshop 12 Additional Modules Topics Include
Advanced SEO Tactics, Website Automation, Traffic Conversion and Freemiums, Advanced Networking, Geography Domination Strategies, Wordpress Template Training, Advanced Back Linking Techniques, Social Media Techniques to Build Traffic, Reverse Engineering the Competition, Lead Conversion and Drip Campaigns, Advanced Conversion Techniques, Site Reach Expansion, Creating Passive Income with Your Site
Setup Fee of $250 and $250 monthly fee
The Option 4 Success Solutions
Option 4 Success Full Service Program Website Setup Search Engine Optimized Owned by the Agent Controlled by Agent, Maintained by Option 4 Minimum of 20 Searches per Day Guaranteed Money Back Offer $2500 setup fee, $625 monthly fee
Option 4 Success Workshops
June 21st June 22nd
Limited Space Requires a Laptop with
wireless connection Working Knowledge of
the Internet and Search Engines
Please Fill Out the Response Form
Do It Yourself - Free Workshop - $997 Annual Coaching and
Training - $250 and $250 per month
Outsource to Option 4 - $2500 and $625 per month
PAGE 1 OF GOOGLE IN 90 DAYS OR LESSUncovering the secrets to a successful website presence for your real estate business.