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Page:1 © 2006 Bala Iyer ([email protected]),. Page:2 © 2006 Bala Iyer ([email protected]) Questions What is...

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Page:1 © 2006 Bala Iyer ([email protected]) ,
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  • Slide 1
  • Page:1 2006 Bala Iyer ([email protected]),
  • Slide 2
  • Page:2 2006 Bala Iyer ([email protected]) Questions What is Google? What are Googles core-capabilities? How would you use some of Googles capabilities? Business principles
  • Slide 3
  • Page:3 2006 Bala Iyer ([email protected]) Competitor response Law suit Dr. Kai-Fu Lee Talking to AOL Reorg and Vista redesign AdCenter in 2005 Oracle busy with acquisition digestion Sun forms partnership Yahoo!
  • Slide 4
  • Page:4 2006 Bala Iyer ([email protected]) Web 2.0 Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Program to program Program to people Components everywhere designed vs. emergence do-it-yourself
  • Slide 5
  • Page:5 2006 Bala Iyer ([email protected]) Industry Stack Systems (OS, file sharing, terminal access, db access, client-server) Middleware Services (systems management, application & transaction servers, collaboration & messaging database) Application software (CRM package, SCM package, BI, HR, engineering & design, e-biz) Services (IT consulting, systems integration, outsourcing, training & education, maintenance) Data management (meta data, distribution, schema evolution, temporal) Hardware
  • Slide 6
  • Page:6 2006 Bala Iyer ([email protected]) Hardware Own hardware configuration/cluster ~100, 000 servers > 350 racks >30,000 m/c >60,000 CPUs 126,368 Ghz of processing power 63,184 GB of RAM 2,527 TB of hard disk space from Prof. Strassmans lecture lecture Scale servers while reduce cost/CPU cycle
  • Slide 7
  • Page:7 2006 Bala Iyer ([email protected]) Query processing architecture Each query reads 100s of Mb of data, 1000+ servers and 10s of billions of CPU cycles. 150 million queries/day (2000/sec); response time < 0.25 sec Each cluster has the same architecture 8 billion web pages, 1B+ images, now messages distributed over clusters Google web server Index server Index servers Index server Document servers Information about users Ad servers TB of data
  • Slide 8
  • Page:8 2006 Bala Iyer ([email protected]) Operating systems Custom developed Distributed OS Google file system (GFS) Metadata management Data dictionary and markup language for interoperability Global work queue (GWQ) MapReduce Real-time coordination; workload distribution; fault tolerance; performance monitoring Based on Linux Java (recent announcement) Desktop bar
  • Slide 9
  • Page:9 2006 Bala Iyer ([email protected]) Data User Desktop files Cookie Key words Gmail 8 billion pages (recently claimed to have three times that of the closest competitor)
  • Slide 10
  • Page:10 2006 Bala Iyer ([email protected]) Tools & applications Core apps AdWords, AdSense Google Earth Search Froogle Google Talk StarOffice (52 million downloads)
  • Slide 11
  • Page:11 2006 Bala Iyer ([email protected])
  • Slide 12
  • Page:12 2006 Bala Iyer ([email protected]) Services Gmail Google Mini Application provisioning dark fiber Wi-Fi APIs Feb 2006 Adaptors for: Documentum FileNet, Oracle and Siebel PageRank + GSA Web data Enterprise data
  • Slide 13
  • Page:13 2006 Bala Iyer ([email protected]) APIs everywhere! For RentFor Rent Powered by craigslist and Google Maps craigslistGoogle Maps
  • Slide 14
  • Page:14 2006 Bala Iyer ([email protected]) Mash-ups everywhere! 0.52 betweeness centrality 0.78 structural hole
  • Slide 15
  • Page:15 2006 Bala Iyer ([email protected])
  • Slide 16
  • Page:16 2006 Bala Iyer ([email protected])
  • Slide 17
  • Page:17 2006 Bala Iyer ([email protected])
  • Slide 18
  • Page:18 2006 Bala Iyer ([email protected]) How does it work? Auctions Satellite data AJAX API Every call is tacked GoogleEbayAmazonYahoo! Pricing Case by case (1000/day free) Individual 10,000/mo free Basic 30,000/mo free $2.90/1000 queries + $500 Professional $1.6/1000 queries + $1000 Enterprise $1.25/1000 queries + $5000 Free (10,000/day) Free data
  • Slide 19
  • Page:19 2006 Bala Iyer ([email protected]) Business models Advertising Affiliate programs/lead generation Subscriptions Pay-per-transaction
  • Slide 20
  • Page:20 2006 Bala Iyer ([email protected]) The old order changeth, giving place to new Source: ZDNET http://blogs.zdnet.com/BTL/?p=2484http://blogs.zdnet.com/BTL/?p=2484 Mashup ecosystem poised to explode Posted by David Berlind
  • Slide 21
  • Page:21 2006 Bala Iyer ([email protected]) Old stack metaphor Windows, Linux, MacOSOS API Layer Networking Graphics Storage Security Messaging Memory Apps Layer Games Mapping Calendaring Transaction proc Office productivity Social networking Physical assets Environment Managing computer resources
  • Slide 22
  • Page:22 2006 Bala Iyer ([email protected]) New services stack Internet/Web 2.0OS API Layer RSS/atom Commerce Storage Security Messaging Identity Apps Layer Mapping Calendaring Transaction proc Office productivity Social networking Physical assets Knowledge Layer Domain/context/SLA Dynamic allocation Collaboration Expertise location Coordination Measurement/ monitoring Sense making Environment Sensory Layer Managing capabilities
  • Slide 23
  • Page:23 2006 Bala Iyer ([email protected]) Core capabilities Fast search Continuous innovation (beta products) Personalized results thru data integration Scalable platform Combinatorial innovation API/meta-data management
  • Slide 24
  • Page:24 2006 Bala Iyer ([email protected]) 100,000 servers, Wi-Fi GoogleOS Search, Maps, Desktop Application provisioning Google Enterprise solutions Systems (OS, file sharing, terminal access, db access, client-server) Middleware Services (systems management, application & transaction servers, collaboration & messaging) Application software (CRM package, SCM package, BI, HR, engineering & design, e-biz) Services (IT consulting, systems integration, outsourcing, training & education, maintenance) Data management (meta data, distribution, schema evolution, temporal) Hardware API toolkit
  • Slide 25
  • Page:25 2006 Bala Iyer ([email protected]) Business principles Defendable assets Do it yourself Presence in every layer of the industry stack Customer behavior data Architecture wins business platform wars Manage emergent architecture Meta-data management Ecosystem based innovation Modular development Services platform (APIs) Network based innovation Two-sided markets Serving the Long tail Talent magnate 70/20/10 Prediction markets
  • Slide 26
  • Page:26 2006 Bala Iyer ([email protected]) Multi-sided markets Platform Consumers (80 million) E-business firms Fortune 500 firms Software developers ISVs Open source community Deliver appsSupport development Core benefits
  • Slide 27
  • Page:27 2006 Bala Iyer ([email protected]) Wired issue 12.10 October 2004 Unique applications
  • Slide 28
  • Page:28 2006 Bala Iyer ([email protected]) 70/20/10 principle Source: Google Factory Tour
  • Slide 29
  • Page:29 2006 Bala Iyer ([email protected]) How does it impact your business model? 1. Value proposition or value cluster 2. Marketspace offering product, service, information, or all three 3. Defendable resource systems 4. Revenue model
  • Slide 30
  • Page:30 2006 Bala Iyer ([email protected]) Resources Great Giveaway by Erick Schonfeld, Business 2.0 April 2005. What s next for Google by Charles Ferguson, TechnologyReview.com January 2005. Amazon: Giving away the store by Wade Roush, TechnologyReview.com January 2005. All the links cited in del.icio.us/balaiyer www.google.com
  • Slide 31
  • Page:31 2006 Bala Iyer ([email protected])

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