Advertising Rates and InformationEffective July 1, 2003

OAdvertising Rates and Information

Effective July 1, 2003

Hit the

For 125 years, Student Life has helped businesses just like yours reach the students, faculty and staff at

Washington University. For the student body, Student Life is the number one source for campus news,

entertainment and advertising information.

If you're looking to reach this lucrative market, don't gamble with your marketing dollars...advertise in

Student Life! A recent readership study found that 95% of WU students read Student Life regularly, making advertising

with us a smart and sound investment.

Student Life is consistently recognized as of of the nation's top college newspapers, garnering national awards for

excellence in reporting, advertising and design. It's not just directed to students, it's produced by them. So when we say

we know what students want and where they go, you can count on it!

Take a look at two of the most important facts about our readers below. You'll see that if you want to reach some of the

most affluent students in the country, there's no better way. As a matter of fact, you've hit the jackpot!

Contact InformationAdvertising....................................... (314) 935-6713

Newsroom........................................ (314) 935-5995

Fax................................................... (314) 935-5938

Email...............................advertising@studlife.com

Online........................................www.studlife.com

Washington University Student Media, Inc.

One Brookings Drive, Box 1039

Saint Louis, MO 63130-4899

PersonnelSales Manager..............................................Erin Haigh

Business Manager.................................Joyce Lawrence

Advertising Manager......................Christopher Kiggins

General Manager...................................Andrew O'Dell

Edi i Chi f B d W

Aff il iationsCollege Newspaper Business & Advertising Managers

Associated Collegiate Press

Missouri College Media Association

Newspaper Association of America

Knight Ridder-Tribune Media Services

95%of WU students read

Student Life*

73% of WU students

have NOT read another local print publication in

the last month**April 2002 market research

conducted by

Pulse Research, Portland, OR

Display AdvertisingRates shown are net and are per column inch.

Open Rate: $12Local Rate: $10

See the "Mechanical Measurements" section for instructions on how to calculate the final cost of your ad. The minimum display ad size is 4 column inches.

Local Bulk ContractsThe more you run, the more you save! Bulk

contracts are available only to advertisers

located in the St. Louis metro area. Rates are

net and are shown per column inch.

250-499" Rate.............$9.00500-999" Rate.............$8.501000+" Rate...................$8.00

Color Charges Put your money on red, blue or any color in

between! Color can give a boost to any sized ad.

Rates are in addition to normal space charges.

One Color...........$100Two Colors........$200Process Color....$300 U

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Space & Copy Deadlines A signed insertion order & ad copy or digital art are due at the following

times. Cancellations received after deadline will be charged at full value.

Monday Issue..............................2pm WednesdayWednesday Issue.................................2pm FridayFriday Issue.......................................2pm Tuesday

Width Inches PicasOne Column 1.833 11.0Two Columns 3.792 22.9Three Columns 5.750 34.6Four Columns 7.708 46.3Five Columns 9.667 58.0Six Columns 11.625 69.9

Preprinted InsertsThe minimum insert order is 5,000. One complete copy of the insert

must be submitted to the Sales Manager for review prior to acceptance.

All inserts must be shipped to arrive at our printing plant no later than

five days prior to insertion. Rates shown are per thousand inserts.

1-4 Pages.......................$655+ Pages.........................$85Multi-Advertiser.........$100

After approval, ship in cartons or skids to:

Louisiana Press Journal Printing

Attn: Student Life Inserts

3406 W. Georgia Street

Louisiana, MO 63353

NOTE: Student Life

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Classif ied Line AdvertisingClassified line ads are word-only ads that appear under appropriate

headings. Line ads can not contain borders, photos or fonts other than

the standard font used. The first three words (maximum one line) will

be in bold type in all-caps. Rates shown are per-word, per-day.

1-5 Days.......................... 25¢6-9 Days.......................... 20¢10+ Days........................... 15¢

All classified ads must be prepaid before the first insertion by cash, check, Visa

or Mastercard. A minimum 15-word charge applies to all ads. Tearsheets are

provided for an additional $2 per copy. No refunds will be made for canceled

ads. Student Life will only be responsible for an ad's first incorrect insertion.

COnline Advertising

Button Ad125 x 125 Pixels

Shown Actual Size

Banner Ad468 x 60 Pixels

Shown Actual Size

Since 1997, Student Life Online has been a companion to our print edition. Advertising on our website is a

great way to reach a broad audience of students, staff and alumni. It's also a great way to compliment your ads

in the print edition! Our most recent site statistics show that studlife.com receives approximately 100,000 page views each month during the academic year...more than any other site targeted to WU students. Ask

your marketing consultant for details today! Rates shown are per month and are for local customers only.

Button Ad.................$175Banner Ad................$250

JMechanical Measurements Mechanical Specif ications

Ads will be sized using the column specifications shown below.

To calculate the size of an ad in "column inches," multiply the width of the ad

(in columns) by the height of the ad (in inches). Example: an ad 4 columns wide

by 8" tall would total 32 column inches. Multiplying the number of column

inches by the ad rate gives you the cost of your ad.

• Student Life is a broadsheet publication produced using offset printing.

• Our page size is 11.625" wide x 21" deep. Ads over 17" in length will be billed at the full column depth of 21".

• Minimum ad size is 4 column inches.

• All ads smaller than a full page must be bordered. Ads submitted without a border will have a 1-point rule added during final page production.

• Digital artwork should be supplied at an 85 or 100 line screen. A

Terms & Conditions1. Payment Terms: Payment is due prior to the first ad insertion unless an approved

credit application is on file. To apply for credit, please fill out a credit application

(available from your marketing consultant). Allow 4-6 weeks for processing. All new

accounts must prepay for six months. Accounts more than thirty days overdue are

considered delinquent and may be canceled at the discretion of the advertising manager.

A service charge of 1.5% per month (18% per annum) will be assessed on past due accounts.

2. Edit or Reject Copy: Student Life reserves the right to edit or reject any

advertisement for any reason at any time prior to publication. Only printing of an ad

signifies acceptance. Student Life also reserves the right to print "Paid Advertisement" on

any ad which closely resembles editorial material.

3. Billing Adjustments: Student Life assumes no financial responsibility for errors in

advertisements beyond the cost of space actually occupied by the advertisement in which

the error is made. Lack of, or a subjective view of creativity will not be a factor in

awarding advertisers credits or make goods. It is the responsibility of the advertiser to

request a proof of an ad prior to publication.

4. Defend and Indemnify: The advertiser and advertising agency (if any) agree to

defend and indemnify Student Life against any liability arising from claims of libel, unfair

competition, patents, violation of rights of privacy and infringement of copyrights and

proprietary rights resulting from publication of an advertisement.

5. Rates: Student Life reserves the right to change its advertising rates and policies set

forth on this rate card at any time with 30 days notice to advertisers. In this event, an

advertiser may amend or cancel his/her contract or space reservation order on the date

the rate change or policy change takes effect.

6. Cancellations: All cancellations must be received in writing prior to the regular

advertising insertion deadlines. Ads canceled after deadline will be billed at full value.

7. Proof of Publication: Advertisers who would like to receive proof of publication

should request tearsheets at the time they place their advertising order. Tearsheets are

mailed together with monthly statements to the billing address on file

Advertising Policies1. Student Life reserves the right to reject or edit any advertisement for any reason, at

any time prior to publication. Only printing of an advertisement signifies acceptance.

We also reserve the right to print "Paid Advertisement" on any ad which closely

resembles editorial material.

2. No page position can be guaranteed or sold, but requests for position will be honored

whenever possible.

3. Marketing consultants are not authorized to quote any rates, policies or discounts

which deviate from those published in the current rate card.

4. In the event an advertisement runs containing an error that is clearly the fault of the

newspaper and detracts from the intended message, it is the advertiser's responsibility

to notify the sales manager within two days of the publication date in which the error

occurred. After this period, Student Life is exempt from any liability for the error.

5. In the event an ad containing an error which detracts from the intended message of

the advertisement runs in more than one issue, a billing adjustment will only be made

for the first insertion.

6. Student Life will be under no liability for late delivery due to any natural occurrence

or printer error.

7. It is the policy of Student Life to protect the creative ideas, design and artwork of an

advertiser from being duplicated by another advertiser.

8. Student Life will not knowingly accept any advertisement that violates any federal,

state or local laws or encourages discrimination against any individual group on the

basis of race, sex, sexual orientation, color, creed, religion, national origin or disability.

9. If collection services are warranted due to non-payment, a recovery fee of $295 will be added to the advertiser's final bill. Overdue accounts will be referred to our agent, National Credit Systems. Expenses incurred by Student Life during the

collections process are the responsibility of the debtor.

10. A $25 service charge will be assessed on all returned checks.

Publication Schedule & Key Dates

September 2003S M

October 2003S M

March 2004 F S

5 6

April 2004

S M T W T

May 2004S M T W T F S

1

5 6 7 8

2 13 14 15

20 21 22

27 28 29

August 2003S M T W T F S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18

24 25

31

November 2003S M T W T F S

December 2003

S M

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

January 2004S M T W T F S

1 2 3

4 5 6 7 8 9 10

11 12

February 2004

July 2003

S M T W T F S

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16

20 21 22 23

27 28 29 30 3

Calendar KeyDenotes Regular Issue

Denotes Special Issue

Please note that classified ads

are not published in Orientation,

Commencement or Finals issues.

1"

2"

3"

4"

5"

6"

7"

8"

9"

10"

One Column - 1.833"

Two Columns - 3.792"

Three Columns - 5.75"

Four Columns - 7.708"

Five Columns - 9.6667"

..................................................July 25, 2003

Fall Back-to-School Issue...................................................August 27, 2003

First Day of Fall Classes.....................................................August 27, 2003

Career Fair Issue..........................................................September 24, 2003

Parents Weekend/Homecoming Issue...............................October 17, 2003

Fall Break........................................................................October 24, 2003

Fall Finals Survival Guide...............................................December 8, 2003

........................................January 21, 2004

Spring Break....................................................................March 8-12, 2004

Student Libel......................................................................March 31, 2004

Spring Finals Survival Guide....................................................May 3, 2004

Commencement Issue............................................................May 18, 2004

Fall Semester 2003

Spring Semester 2004