15
Atlas Foods (Pvt) Ltd
Pakistan
Basmati" derives from the Hindi word बासमती “Bas” mean Fragrance / Aroma “Mati” mean Soil “Basmati” mean Aroma of Soil
“Basmati” is a G.I. Product
Extra Long Grain Indica Variety Grown in specific areas of the Indo Gangetic Plains
Punjab (Both Sides India / Pakistan) Jammu, Haryana, Uttaranchal, and Western Uttar Pradesh in India
Atlas Foods (Pvt) Ltd
Pakistan
Rice exports of Pakistan from 2004-05 to 2018-19
Area under paddy 6.92 million acres Total production Rice paddy: 11 million tons Rice: 6.7 million tons 35% Local consumption, 65% exports to 100 countries
2,74
3,6
2,3 2,5 2,9
4,6
3,7 3,75 3,5 3,4
3,7
4,3
3,6 4,02 4,21
00,5
11,5
22,5
33,5
44,5
5
Total Export (Million Tons)
Atlas Foods (Pvt) Ltd
Pakistan
PRODUCTION ESTIMATES OF PUNJAB REGION FOR CROP YEAR 2019-20
Name of Variety
Total Production Area (1000
Acres)
Yield/Acre (Kg)
Total Paddy (Tons)
Yield Exportable
Brown
Yield Exportable
Milled
Super Basmati Rice 1710 1200 2052000 964440 752263
1121 Extra Long Grain Basmati 2310 1500 3465000 1559250 935550
PK-386, Supree, Super Fine and Others 590 1800 1062000 531000 424800
IRRI-06, KS-282, IRRI-09 Long Grain Rice 255 2600 663000 298350 238680
Total 4865 7242000 3353040 2351293
PROUDCTION ESTIMATES OF SINDH AND BALOCHISTAN REGION FOR CROP YEAR 2019-20
Name of Variety
Total Production Area (1000
Acres)
Yield/Acre (Kg)
Total Paddy (Tons)
Yield Exportable
Brown
Yield Exportable
Milled
Super Basmati Rice 310 1600 496000 228160 171120
IRRI-06 and IRRI-09 Long Grain Rice 3370 3000 10110000 5055000 4044000
Total 3680 10606000 5283160 4215120
Atlas Foods (Pvt) Ltd
Pakistan Pakistan’s low rice yields and
post-harvest losses present an opportunity
Rice paddy: National average yields (maunds/acre) Yields observed within
Pakistan (maunds/acre)
Basmati Super Basmati: 30
Non-Basmati IRRI-6, IRRI-9: 45
Hybrid: 60 Post-harvest losses: about 20% of farm
output
Atlas Foods (Pvt) Ltd
Pakistan Pakistan in the global rice market
Global rice demand projected to rise by 28.7
million tons
70% of this rise is projected to be served
by 7 countries
Atlas Foods (Pvt) Ltd
Pakistan Unleveled
fields Traditional nursery-raising and
manual transplantation Harvesters intended
for wheat Seed saved
from last year
Seed choice
Bed preparation
Nursery raising Transplantation Harvesting
Saved seed significantly reduces yield
Uneven water use Water
wastage Sub-optimal
application of inputs
Plant population stuck at
50,000-60,000 per acre
Higher harvesting losses (more shattering, breakage, etc.) Post-harvest losses: about 20% of farm output is lost due to improper drying & storage
Atlas Foods (Pvt) Ltd
Pakistan
Interventions for yield increase & loss reduction after following SRP Standard V2.0
Unleveled fields
Traditional nursery-raising and manual transplantation
Harvesters intended for wheat
Seed saved from last
year
Seed choice
Bed preparation
Nursery raising Transplantation Harvesting
Proper seed
Laser-leveled fields
Nursery-raising in trays and mechanical transplantation
Harvesters intended for rice
Up to 10% yield
increase
+20% water saving Around 10% yield
increase
Plant population above 90,000 per acre
one-third more yield
20% reduction in harvesting losses
and brokens
Indiscriminate
Pesticide
Safe use of Pesticide
Increased Food Safety
Atlas Foods (Pvt) Ltd
Pakistan
30
45
60 50
75
90
0102030405060708090
100
Basmati Coarse Hybrid
Target Yield Increase from 2018 to 2023 (Monds / Acre)
2018 2023
Atlas Foods (Pvt) Ltd
Pakistan Farmers will be the biggest winners
after following SRP Standard V2.0
Sample comparison of costs for Super Basmati Rice
Fertiliser Land preparation Cultivation
Agro Chemicals Threshing Transportation
Regular farmer 30 maunds/acre,
Breakeven: Rs. 1666/maund
Progressive farmer 50 maunds/acre,
Breakeven: Rs. 1200/maund
50000 75000 60000
100000
Atlas Foods (Pvt) Ltd Pakistan
CEO Atlas Foods
Internal Control Inspector Sindh
Field Facilitator 5 LG 125 Farmers
Field Facilitator 5 LG 125 Farmers
Internal Control Inspector Punjab
Field Facilitator 5 LG 125 Farmers
Field Facilitator 5 LG 125 Farmers
Director Marketing
Manager Sustainabality
Total Farmers 500
Total Learning Group (LGs) 20
Each Learning Group (LG) 25 Farmers heaed by Lead Farmer
Total Area Covered 5000 Acres
Atlas Foods (Pvt) Ltd
Pakistan
•Development of crop calender with farmers • Farmer Field Book, Training Records, LG File, Training Material • Farmer's Training, Worker's Training, Field Staff Training
Farm Management
•Heavy Metal Analysis are planned at harvesting •Water and Soil Testing and Risk Assessment •Training on Biodiversity and free distribution of plants for
raising trees and trainng was provided about invasive species •Demo Plants in each LG was lazer leveled and served free
certified seed for 02 Acres per farm
Pre-Planting
• Water Risk Assessment was conducted in each LG. Group water analysis were performed and recomendation shared with farmers before sowing
Water Use
Atlas Foods (Pvt) Ltd
Pakistan
• Soil Analysis and Provision of Organic Fertilizer • On Farm Field Advisory to train farmers on
Production Technology
Nutrient Management
• Awareness Workshop regarding banned pesticides • Trained farmers on Pest Scouting • Awareness regarding safe use of Pesticides • Developed close Liaision with Agriculture Department
to regulate banned pesticides
IPM
• Planned to give services of Kabuta Harvestor at
Harvesting • Harvesting at Optimum Moisture level of Grain •
Harvest and Post Harvest
Atlas Foods (Pvt) Ltd
Pakistan
• Training on Health and Safety by 1122 (Resource Department)
• Provision of First Aid Boxes at LG level • Provision of Personal Protective Equipments
(PPE) • Training and demonstration of pesticide
storage and its disposal
Health and Safety
• Training on prevention of child labor in rice fields
• Assistance served to school enrolments • Provided benches and constructed class
rooms in project area
Labor Rights
Thanks Samee Ullh Naeem CEO Atlas Foods (Pvt) Ltd 00923216445135
