city & travelhere your eyePAKO

companion

passengers have problems paying for Metro travel

6 out of 10

on a regular basis

ACCESS

PUBLICTRANSPORT

USE

LESS

INFORMATION

INCREASE

MobilePayment

FasterUse RFID TechnologyOn Demand Travel Information

More ConvenientAutomatic Top-UpTravel Card ManagementAlways With You

your bestPAKO

companion

BIG DATAPersonalised advice on faster routes,local information, activities,and places to go next.

PATTERNSBEHAVIOUR

PREDICTIONS

IDENTIFY

Pay for Metro

Get Travel Info

Suggested AdsPlaces to eatNews articlesAttractionsLocal Deals

personalised

predictive Ooh!

Better routesNew DestinationsWarnings

city & travelyour best

PAKOcompanion

PAKO

Predictive

data mining

models

Better Ad targeting!

THEMARKE

TSpain: first in Europe for smartphonesmarket penetration

22 million smartphone users in Spain

4 million apps downloaded each day

1.5 billion metro rides per year

51% of people ride the metro everyday

Madrid growing propulation

CHALLENGES

Metro de Madrid partnership & integration

Initial monetisation, focus on scalability