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Palladio International Brand Presentation

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Page 1: Palladio International Brand Presentation
Page 2: Palladio International Brand Presentation

LEADING U.S. PROFESSIONAL

VALUE MAKEUP BRAND

• Palladio is the leading professional-exclusive value make-up brand

in the USA

• Founded in 1984

• Recognized by professional make-up artists for its performance,

depth of pigments, range of color and value

• Widely used on the Hollywood stages of films and television, and

on runways in the major fashion shows

• Sold exclusively in the U.S. professional beauty channel with over

5000 points of sale

• Internationally, Palladio is available in perfumeries, department

stores and specialty beauty boutiques in over 40 countries

worldwide

• 100% EU compliant and registered

Page 3: Palladio International Brand Presentation

BEAUTIFUL & BENEFICIAL

Palladio features good for your skin herbal and vitamin-enriched formulas. Created for women of all skin types and tones who want to look beautiful while using products that are good for their skin.

Our consumer research indicates that 78% of women polled confirmed that Palladio’s beneficial ingredients are a key motivator to purchase.

Some of the ingredients found in Palladio products…

• Green Tea

• Gingko Biloaba

• Aloe

• Chamomile

• Ginseng

• Vitamins A, C, D and E

Page 4: Palladio International Brand Presentation

PARTNERSHIP BENEFITS

Palladio’s heritage and positioning is deeply

identified and imbedded in the professional beauty

sector, providing instant credibility

Palladio is distributed strictly in the US professional

beauty channel

Palladio endeavors to partner with select

international retailers

Palladio supports its retail partners with

professionalism that will work in partnership to

maximize the brand’s performance

Page 5: Palladio International Brand Presentation

2015 BRAND STRATEGY

Palladio endeavors to achieve maximum growth potential

in 2015, focusing on key growth pillars:

• Aggressive New Product Development

• On-Trend Color Updates

• Propose additional planogram footage

• Initiate a more aggressive off-shelf ‘Business Builder’

Promotional Program

• Drive brand awareness for Palladio’s Beautiful &

Beneficial positioning at a value price point

• Partner with retailer on key marketing opportunities

Page 6: Palladio International Brand Presentation

PALLADIO PRO PRODUCT

PERFORMANCE

• Depth of color

• Selection of finishes

• Ease of application

• Careful selection of best–in–

class ingredients

• On-trend color palettes evolving

seasonally

• Constant flow of innovation and

new products

Page 7: Palladio International Brand Presentation

Unique powder foundation formula can be applied dry for light

finishes and touch-ups, or wet for maximum coverage. Special

sponge applicator made of Yukilon foam resists moisture and

maintains its shape, ensuring a flawless application every

time.

HERBAL DUAL WET & DRY POWDER FOUNDATION

HERBAL OIL-FREE LIQUID FOUNDATION

Oil-free herbal formula contains light-reflecting pigments to

create smooth, flawless looking skin. Provides all day, sheer-to-

medium coverage.

HERBAL FOUNDATION PRIMER

Velvety and lightweight formula creates a smooth canvas and

instantly reduces the appearance of fine lines and pores. Can be

used alone or beneath foundation, the silky texture leaves the

face looking flawless and radiant. Helps foundation last all day.

Page 8: Palladio International Brand Presentation

Rice Powder has been used for generations and is known for its oil-absorbing properties. Also known for its ability to help makeup last longer, Rice Powder leaves a silky finish on the skin. Use alone or as a translucent powder to set makeup.

These unique tissues are made from natural rice and provide

the same oil-absorbing functions as our Rice Powder—in a

more compact form. Use the matte side to blot away shine

throughout the day and the powdered side for touch-ups.

RICE PAPER

RICE POWDER

Light, creamy liquid formula is excellent for covering spots and

imperfections. Use natural shades for everyday coverage, yellow

for camouflaging dark circles and bruises, and green to neutralize

redness.

HERBAL LIQUID CONCEALER

HERBAL STICK CONCEALER Packaged in an easy-to-use stick, the soft yet effective

formula does not pull or tug on the skin. Mask

imperfections by using natural shades for everyday

coverage, yellow for camouflaging dark circles and

bruises, and green to neutralize redness.

Page 9: Palladio International Brand Presentation

A bronzer, a blush, an eyeshadow and highlighter all-in-one. A fantastically

versatile product, each Mosaic comes in five complementing hues that can

be used individually or blended together to create one unique shade.

HERBAL BAKED BRONZER

HERBAL BAKED BLUSH

Highly pigmented and easy to blend, these shimmery blushers can be

used dry for a natural glow, or wet for a dramatic radiance that will last all

day long. Each vibrant shade has been baked on an Italian terra cotta

disk to ensure ultra-rich, luscious color.

Easy to blend, these sun-kissed bronzers can be used dry for a natural glow,

or wet for a dramatic radiance that will last all day long. Baked to perfection

on a terra cotta disk, the rich colors offer many options to add highlights to

the face.

HERBAL MOSAICS

HERBAL MATTE BLUSH

A cheek-enhancing blush glides on easily and evenly, depositing a matte,

yet satin finish while helping to hide the appearance of pores, fine lines

and wrinkles other shimmery blushes may enhance. A silky-smooth

formula that provides a rich color pay-off and leaves a flattering finish with

day-to-night staying power.

Page 10: Palladio International Brand Presentation

Silky smooth eyeshadows easily blend for everyday, easy wear.

Each compact contains an array of matte and shimmery shades

to enhance and intensify the eyes. These highly-pigmented

eyeshadows suit all makeup lovers.

HERBAL EYESHADOW QUAD

Unique liquid-to-powder formula that wraps the eyes in a rich, velvety

blanket of illuminating crystals. Each compact is specially designed to

intensify eyes, with both day and night color combinations. Apply dry or

wet for a more intense color.

HERBAL SILK FX EYESHADOW

HERBAL BAKED EYESHADOW Easy to blend, these baked eyeshadows can

be used dry for a natural glow, or wet for a

dramatic radiance. Available in single and trio

color combinations, each vibrant shade has

been baked on an Italian terra cotta disk to

ensure ultra-rich, luscious color.

MATTE SHADOW

DUOS Rich, deep shade combinations with an ultra-velvety matte finish.

Highly pigmented, ultra-fine shadows. Long-wearing, crease-resistant

colors glide on smoothly and evenly and blend effortlessly. True color

that can be applied sheer or layered for a more dramatic effect.

Page 11: Palladio International Brand Presentation

Slim, pen-shaped felt-tip applicator provides precise lining in one easy motion.

Delicate formula is long-lasting and waterproof.

HERBAL ULTRA FINE FELT-TIP EYELINER

PEN

Highly pigmented, one stroke is all that’s needed to add dramatic definition with

this smear-proof, long-lasting formula. The easy-to-grip wand and firm, felt-tip

applicator make drawing thin or thick lines easy.

Petite design and felt-tip applicator provide an effortless application. Fast-drying

color won’t wear or smudge. Color lasts all day.

HERBAL EYE INK

HERBAL LIQUID EYELINER

HERBAL ULTRA BOLD FELT-TIP EYELINER

MARKER Soft, bold, extra-wide felt-tip for a dramatic look or a smudged cat-eye in

one easy stroke. Quick drying, waterproof and smudge-proof.

LINE OUT LOUD | Intense Shimmer Liners Intense pigments combined with micro pearls create bold color looks. Special

.000 brush tip enables application of a super thin wisp of color to a thicker,

dramatic ‘notice me!’ line. Long lasting, won’t run or smudge

Page 12: Palladio International Brand Presentation

HERBAL PRECISION EYELINER PENCIL

HERBAL RETRACTABLE PENCIL

Long-lasting, waterproof, no-run formula in a slim, easy-to-

apply retractable pencil. No sharpening required; simply

twist when the product dulls and return it to its original

state. Very fine tip helps provide perfect definition.

HERBAL EYE PENCILS

Firm yet smooth formula for effortless, perfectly outlined eyes.

Contour and line eyes with ease or use as a base before applying

your favorite Palladio eye color.

Unique, silicone-based liner offers optimal levels of color

pigment with a gentle application. Creamy, smooth pay-

off is long-lasting, waterproof and non-transferable even

on the most sensitive of eyelids.

HERBAL GLAM INTENSE GEL LINER

Long-lasting, extreme pigment formula helps create the ultimate glam

look. This ultra-smooth gel liner is perfect for all looks – classic to cat-eye.

Candelilla Wax helps make for a smooth, creamy application while Vitamin E

and Green Tea Extract help protect the delicate eye area against free-radical

damage.

Page 13: Palladio International Brand Presentation

HERBAL MASCARA

Light and smooth formula provides a flawless base for eye shadow

application. Helps eliminate creasing and wear-time of eyeshadow.

HERBAL EYESHADOW PRIMER

Creamy formula delivers intense color. The shimmery, soft gel glides

on effortlessly and gives a refreshing, cooling sensation when

applied. Can be used as an eyeshadow or eyeliner; the thicker

pencil format provides a perfectly slim line for defining the eyes or a

thicker line for a smoky effect.

HERBAL SHADOW & LINER CRAYON

Long-lasting, creamy formula enhanced with glitter in a thin

pencil format creates dramatic, jewel-brushed eyes.

HERBAL GLITTER PENCIL

Four new herbal-enriched mascaras each with a unique wand designed to deliver

specific results. Lash-enhancing formulas, containing bamboo and rice wax for

protection, olive and carnauba wax for conditioning and film- forming polymers

provide lash building results.

maXXLash Mascara: Wide-gap wand for incredible lengthening effect & dramatic

volume

Curls Rule! Mascara: Belly-shaped whirl wand for outstanding curling and “eye-

opening effect”

4D Boost Mascara: Soft-bristle, jumbo-sized brush for volumizing without the clump

Aqua Force Defining Mascara: Delivers optimal application for all-day waterproof

wear

Page 14: Palladio International Brand Presentation

Long-wearing formula created especially for the brows. Brush

applicator with a special angle design for the perfect application.

HERBAL BROW PENCIL Long-lasting formula creates tiny, hair-like lines wherever brows need to

be filled. Attached brush softens pencil strokes, giving brows a natural

appearance.

HERBAL BROW FIX PENCIL

A clear, thick wax that sets hard-to-tame brows for an

all-day hold.

HERBAL BROW POWDER

Award-winning conditioning formula grooms and sets brows. Used alone or

with any of the Palladio brow products, this multi-purpose formula also

doubles as a clear mascara to enhance eyelashes.

HERBAL BROW GEL

Page 15: Palladio International Brand Presentation

HERBAL LIP GLOSS

Comfortable to wear, not-too-sticky gloss provides a beautiful

shiny finish that won’t slip off the lips. Worn alone or over

Palladio Lipstick, lips are kept moist and hydrated.

HERBAL LIP LACQUER

A hybrid lip product that applies like a lustrous gloss with the rich

intensity of a lipstick. Deeply pigmented, full-coverage formula has

the staying power of a stain with the luster of a gloss. Contains

Vitamin E and Sunflower Oil to help moisturize the lips.

HIGH INTENSITY HERBAL LIP BALM

The ease of a pencil that applies like a balm and wears like a lipstick.

A high-pigment formula helps protect and helps prevent drying,

chapped lips while providing a rich shade pay-off. Shea Butter,

Jojoba Oil and Olive Oil helps create breathable barrier to keep lips

moist while intense pigment adds color and shine for a three-

dimensional effect.

Page 16: Palladio International Brand Presentation

Full of moisture and pigment, this electrifying formula comes in a

variety of shades. Creamy, full-coverage properties keep the color

in place for hours without drying the lips. Use alone or beneath

your favorite Palladio lip gloss for added shine.

Creamy, moisturizing LipColor with a rich matte finish wears like a dream.

Carnauba Wax, Aloe Leaf Extract and Safflower Oil allow for nourishing and

conditioning of the lips while Vitamin E and C help protect against free-radical

damage.

HERBAL LIPSTICK

DREAMY MATTES HERBAL LIP COLOR

HERBAL PLUMP ‘N’ SHINE Luscious, plumping formula provides the benefits of a doctor-

administered treatment in a safe, needle-free formula.

Ingredients are instantly absorbed into the lips. Plumping begins

on contact keeping the mouth looking sleek and sexy.

HERBAL LIP STAIN

Semi-permanent lip stain in a hydrating formula lasts all day

and does not dry out lips. Mix stains to create a beautiful

palette or wear under Palladio Lip Gloss for shiny, healthy-

looking lips.

Page 17: Palladio International Brand Presentation

HERBAL RETRACTABLE PENCIL

Unique, silicone-based liner offers optimal levels of color

pigment with a gentle application. Creamy, smooth pay-

off is long-lasting, waterproof and non-transferable for

kissable lips without the mess.

HERBAL PRECISION LIP LINER PENCIL

HERBAL LIP PENCILS

Firm yet smooth formula for effortless, perfectly outlined

lips. Long-lasting formula helps prevent lipstick and lip

gloss from bleeding. Contour and line lips with ease or

use as a base before applying your favorite Palladio lip

color.

Long-lasting, waterproof, no-run formula in a slim, easy-to-

apply, retractable pencil. No sharpening required; simply

twist when the product dulls and return it to its original

state. Very fine tip helps provide perfect definition.

Award-winning, unique emollient formula offers moisture and sheer color that

lasts longer than most. This stick balm offers finger-free and mess-free

application in a variety of beautiful shades. Contains natural UV filters to help

protect lips against the sun.

HERBAL TINTED LIP BALM

Page 18: Palladio International Brand Presentation

Professional brushes made with real hair. The complete set

includes powder and liquid foundation, blush, shadow, and liner

brushes.

MAKEUP BRUSHES

This convertible 3-in-1

sharpener is all the

sharpener you will ever

need. Made with a

stainless steel blade, this

extremely strong

sharpener comes with a

protective cover to avoid

mess and a plastic stick to

help keep it clean. Made

in Germany.

3-IN-1PENCIL

SHARPENER

Page 19: Palladio International Brand Presentation

COLOR UPDATE SWATCHES

Herbal Lip Gloss Shade Update (6 SKUs)

Herbal Plump ‘n’ Shine Shade Update (4 SKUs)

Silk FX Shade Update (2 SKUs)

Page 20: Palladio International Brand Presentation

DREAMY MATTES

HERBAL LIPCOLOR

GLAM INTENSE

HERBAL GEL LINER MATTE SHADOW DUOS

LASH OBSESSED

HERBAL MASCARA

Description:

Creamy,

moisturizing

LipColor with a rich

matte finish.

9 SKU

Description:

Ultra-smooth gel

liner;

long-lasting, bold

pigment formula.

5 SKU

Description:

Formulated

with rich color

with a velvety

matte finish.

10 SKUs

Description:

Ball point tips

coat each lash

for plush

volume and

extreme length.

1 SKUs

IMMORTAL KAJALS

L.O.L.

LINE OUT LOUD LIQUID

LINER

THE DEFINER

CONTOUR STICK

FIFTY FIFTY CAT-EYE LINER & SMOKY

KAJAL

Description:

Cone shaped

liner for precise

definition.

4 SKUs

Description:

Vibrant shades

with a metallic

formula. Fine felt

tip applicator for

more precision.

6 SKUs

Description:

Smooth, easy to

blend formula

defines facial

features for a

flawless,

sculpted look.

1 SKU

Description:

Dual ended kajal

& felt tip liner for

a variety of

smoky or

defined looks.

1 SKU

2015 NEW PRODUCTS

Page 21: Palladio International Brand Presentation

CRUSHED!

METALLIC SHADOWS

I’M BLUSHING

2-IN-1 CHEEK AND LIP TINT

PASSION POTION

SUPER SHINE LIP CREAM

Description:

Pressed pigments

for a metallic foil

finish.

12 SKUs

Description:

Multi-purpose lip and

cheek color for a

natural, dewy finish.

4 SKUs

Description:

Super shine lip cream

that drenches lips

with hydration, high

shine, and super

saturated color.

8 SKUs

2015 NEW PRODUCTS CONTINUED…

POP SHINE

LIP BRILLIANCE SHEER SUGAR TINTS

VELVET MATTES

CREAM LIP COLOR

Description:

Richly pigmented

lip color with

intense hydration

and high shine.

8 SKUs

Description:

A tinted lip treatment to

nourish and protect.

8 SKUs

Description:

Rich formula melts on

the lips creating a

velvety matte finish.

12 SKUs

Page 22: Palladio International Brand Presentation

MATTE SHADOW DUOS|Herbal Matte

Eyeshadows Rich, deep shade combinations with

an ultra-velvety matte finish

• Highly pigmented, ultra-fine

shadows

• Long-wearing, crease-resistant

colors glide on smoothly and

evenly and blend effortlessly

• True color that can be applied

sheer or layered for a more

dramatic effect.

• Can be applied dry or wet for

maximum intensity

Botanical & Vitamin Infused

Available in 10 duo combinations

Page 23: Palladio International Brand Presentation

LINEOUTLOUD|Liquid Liner

Full-on color, shimmering liners.

• Intense pigments combined with micro

pearls create bold color looks

• Special .000 brush tip enables

application of a super thin wisp of color

to a thicker, dramatic ‘notice me!’ line

• Long lasting, won’t run or smudge

Botanical & Vitamin Infused

Available in 6 colors

Page 24: Palladio International Brand Presentation

LASH OBSESSED|Amped-Up Length & Volume Herbal

Mascara Brush with molded spheres to power

through and evenly coat lashes

creating lavish length and fullness for

an eye-look that’s obsessive!

• Extreme definition

• Amplified volume and fullness

• Luscious length

Botanical & Vitamin Infused

Available in black

Page 25: Palladio International Brand Presentation

THE DEFINER|Contour Duo Stick

A unique two-sided super-soft contouring jumbo

crayon that is the perfect tool for defining and refining

facial features.

Helps…

• Contour any face shape to create a more defined

appearance

• Thins a round face

• Softens a square jawline

• Narrows a wider nose

• Defines cheekbones

• Easy Pro Results, just 2 simple steps

One universal combination…

• A highlighting shade to illuminate and soften

shadows

• A darker shade to accentuate and define features

• Graphic box with pro tips for contouring and

defining

Botanical & Vitamin Infused

Page 26: Palladio International Brand Presentation

FIFTY-FIFTY|Cat-Eye Liquid Liner + Smoky Kajal

Dual-ended professional eye styling wonder

with an ultra-soft Kajal crayon on one end and a

super-precise fiber-tip liner on the other creates

a variety of smoky and defined looks.

Creates...

• The ultimate Cat Eye look

• The sexy Smoky Eye

• Super defined eye line designs

Botanical & Vitamin Infused

Available in a super-intense black shade

Page 27: Palladio International Brand Presentation

IMMORTAL KAJAL WANDS|long-lasting cream

eyeliner

Multi-use conical shaped liner designed to

create soft, smoky effects.

Use as…

• an ‘under liner’ on the lower lids (water

line) to frame the eyes

• a smoky liner for the upper lid

• a soft blendable shadow

Botanical & Vitamin Infused

Available in black plus four fabulous

fashion shades

Page 28: Palladio International Brand Presentation

POP SHINE LIP BRILLIANCE|Mega Shiny Lip Butter

Mega shiny lip butters in vivid colors

• Soft, creamy saturated color

• Moisturizing and softening formula

• Long lasting

• With exotic natural fruit butters

Botanical & Vitamin Infused

Available in 8 shades

Page 29: Palladio International Brand Presentation

SHEER SUGAR TINTS

A luscious tinted lip treatment that

moisturizes, protects, and smoothes lips

with our exclusive blend of moisture-

attracting brown sugar micro-crystals and

nourishing precious oils.

• Super-soft conditioning formula

• Weightless feel

• Sheer color

• Contains brown sugar micro crystals,

natural humectants that help keep lips

moisturized and supple

Botanical & Vitamin Infused

Available in 8 sheer shades

Page 30: Palladio International Brand Presentation

I’M BLUSHING|2-in-1 Cheek & Lip Tint

A multi tasking cream color stick that

provides a subtle flush of color to cheeks

and lips.

• Soft, cushiony formula glides-on easily

• Blends naturally

• Natural, dewy finish with just a hint of

color

Botanical & Vitamin Infused

Available in 4 tints

Page 31: Palladio International Brand Presentation

VELVET MATTE|Cream LipColor

A lush creamy lip color with a soft, rich

matte finish.

• Moisturizing fluid cream formula

• Soft, flattering matte finish

• Applies with the specially designed

applicator

Botanical & Vitamin Infused

Available in 12 matte shades

Page 32: Palladio International Brand Presentation

CRUSHED|Super Metallic Shadows

Pressed pigments provide an

outrageous foil finish

• Highly reflective formula and finish

• Amazing color depth

• Non-creasing

Botanical & Vitamin Infused

Available in 12 shades*

Page 33: Palladio International Brand Presentation

PASSION POTION|Super Shine Lip Cream

Luxurious full color infused with exotic fruit

butters

• Saturated color

• High shine

• Drenches lips with moisture

Botanical & Vitamin Infused

Available in 8 shades

Page 34: Palladio International Brand Presentation

US DISPLAYS

Page 35: Palladio International Brand Presentation

CUSTOM CREATED DISPLAYS

Page 36: Palladio International Brand Presentation

EUROPEAN MERCHANDISING

SYSTEM

Page 37: Palladio International Brand Presentation

INTERNATIONAL PRESS

Page 38: Palladio International Brand Presentation

US PRESS

Page 39: Palladio International Brand Presentation

Monica Richardson-Morley Vice President International Business Development

Palladio Beauty Group

3912 Pembroke Road,

Hollywood, Florida 33021

Ph: +19549224311 ext. 204

Fax: +19549218818

Email: [email protected]

www.palladiobeauty.com


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