ELUGA SWITCH SMARTPHONE

Eluga Switch is a smartphone Powered by Android 5.0 Lollipop with Reversible UI and 13 MP

Auto Focus Camera with LED flash.

LET’S SEE SOME MORE DETAILES OF THIS MOBILE BRAND

Eluga Switch detailed specifications

Eluga Switch

Launch Date: 25 August 2015

Operating System: Android 5.0 Lollipop, with Reversible UI

Display: 5.5 inches

Battery: 2910 mAh

Camera: 13 MP

Processor: 1.5 GHz, Octa Core

RAM: 2 GB

Some more General information about the brand is as follow: …

Release date August 2015

Form factor Touchscreen

Dimensions (mm) 152.70 x 75.14 x 7.40

Weight (g) 141.00

Battery capacity (mAh) 2910

Removable battery No

Colours Gun Metal Grey

1

SAR value NA

Display

Screen size (inches) 5.50

Touchscreen Yes

Resolution 1080x1920 pixels

Hardware

Processor 1.5GHz  octa-core

Processor make Qualcomm Snapdragon 615

RAM 2GB

Internal storage 32GB

Camera

Rear camera 13-megapixel

Flash Yes

Front camera 8-megapixel

Software

Operating System Android 5.0

Skin FitHome UI

Connectivity

Wi-Fi Yes

Wi-Fi standards supported 802.11 b/ g/ n

GPS Yes

Bluetooth Yes, v 4.10

NFC Yes

Infrared No

Wi-Fi Direct Yes

MHL Out No

HDMI No

Headphones 3.5mm

FM Yes

SIM Type Regular

GSM/ CDMA GSM

3G Yes

2

4G/ LTE Yes

Supports 4G in India (Band 40) No

Sensors

Compass/ Magnetometer Yes

Proximity sensor Yes

Accelerometer Yes

Ambient light sensor Yes

Gyroscope Yes

Barometer No

Temperature sensor No

3

ADDITION TO ALL THIS FEATURES ;IT’S NOT JUST ELUGA SWITCH IT’S

PANASONIC ELUGA SWITCH

YES IT IS A PANASONIC PRODUCT

"Ideas for Life"

INTRODUCTION OF COMPANY

PANASONIC

The Panasonic brand name was created in 1955 and was first used as a brand for audio speakers.

It is a combination of the words, "Pan", and "Sonic", sound and has a meaning of bringing sound

our Company creates to the world.

Since 2008, it is used as the corporate brand representing the Company, products and services.

Panasonic Corporation formerly known as Matsushita Electric Industrial Co., Ltd is a Japanese

multinational electronics corporation headquartered in Kadoma, Osaka, Japan.

The company was founded in 1918 and has grown to become one of the largest Japanese

electronics producers alongside Sony, Hitachi, Toshiba and Canon Inc. In addition to electronics,

it offers non-electronic products and services such as home renovation services. Panasonic is the

world's fourth-largest television manufacturer by 2012 market share.

4

Panasonic has a primary listing on the Tokyo Stock Exchange and is a constituent of the Nikkei

225 and TOPIX indices. It has a secondary listing on the Nagoya Stock Exchange.

Name

From 1935 to October 1, 2008, the company name was "Matsushita Electric Industrial Co., Ltd."

On January 10, 2008, the company announced that it would change its name to "Panasonic

Corporation", in effect on October 1, 2008, to conform with its global brand name

"Panasonic".The name change was approved at a shareholders' meeting on June 26, 2008 after

consultation with the Matsushita family.

History

1918 to 2000

Panasonic was founded in 1918 by Konosuke Matsushita as a vendor of duplex lamp sockets.In

1927, it began producing bicycle lamps, the first product which it marketed under the brand

name National.

During World War II the company operated factories in Japan and other parts of Asia which

produced electrical components and appliances such as light fixtures, motors, electric irons,

wireless equipment and its first vacuum tubes.

After the war, Panasonic regrouped as a Keiretsu and began to supply the post war boom in

Japan with radios and appliances, as well as bicycles. Matsushita's brother-in-law, Toshio Iue,

founded Sanyo as a subcontractor for components after World War II. Sanyo grew to become a

competitor to Panasonic, but was later acquired by Panasonic in December 2009.

5

In 1961, Konosuke Matsushita traveled to the United States and met with American dealers. The

company began producing television sets for the U.S. market under the Panasonic brand name,

and expanded the use of the brand to Europe in 1979.

The company used the National brand outside of North America from the 1950s to the 1970s (the

trademark could not be used in the United States because it was already in use by the National

Radio Company in a closely related product area). It sold televisions, VHSVCRs, high fidelity

stereo receivers, multi-band shortwave radios and marine radio direction finders, often exported

to North America under various U.S. brand names, such as Technics, Emerson, Curtis Mathes

and of course Panasonic. The company also developed a line of home appliances such as rice

cookers for the Japanese and Asian markets. Rapid growth resulted in the company opening

manufacturing plants around the world.

The company debuted a hi-fidelity audio speaker in Japan in 1965 with the brand Technics. This

line of high quality stereo components became worldwide favorites. The most famous products

being its turntables, such as the SL-1200 record player, known for its high performance,

precision, and durability. Throughout the 1970s and early 1980s, Panasonic continued to produce

high-quality specialized electronics for niche markets such as shortwave radios, as well as

developing a successful line of stereo receivers, CD players, and other components.

In 1973, Matsushita formed a joint venture with Anam Group, Anam National.

In 1983, Matsushita launched the Panasonic Senior Partner, the first fully IBM PC compatible

Japanese-made computer.

6

In November 1990, Matsushita agreed to acquire the American media company MCA Inc. for

US$6.59 billion. Matsushita subsequently sold 80% of MCA to Seagram Company for US$7

billion in April 1995.

In 1998, Matsushita sold Anam National to Anam Electronics.

In November 1999, the Japan Times reported that Panasonic planned to develop a "next

generation first aid kit" called the Electronic Health Checker. At the time, the target market was

said to be elderly people, especially those living in rural areas where medical help might not be

immediately available, so it was planned that the kit would include support for telemedicine. The

kits were then in the testing stage, with plans for eventual overseas distribution, to include the

United States.

2000 to present

On May 2, 2002, Panasonic Canada marked its 35th anniversary in that country by giving $5-

million to help build a "music city" on Toronto's waterfront.

On January 19, 2006, Panasonic announced that it would stop producing analog televisions (then

30% of its total TV business) from the next month, in order to concentrate on digital televisions.

On November 3, 2008, Panasonic and Sanyo announced that they were holding merger talks,

which eventually resulted in the acquisition of Sanyo by Panasonic.The merger was completed in

December 2009, and resulted in a corporation with revenues of over ¥11.2 trillion (around $110

billion).

7

With the announcement that Pioneer would exit the production of its Kuroplasma HDTV

displays, Panasonic purchased many of the patents and incorporated these technologies into its

own plasma displays.

In April 2011, it was announced that Panasonic would cut its work force by 40,000 by the end of

fiscal 2012 in a bid to streamline overlapping operations. The curtailment is about 10 percent of

its group work force.

In October 2011, Panasonic announced that it would trim its money-losing TV business by

ceasing production of Plasma TVs at its plant in Amagasaki, Hyogo Prefecture by March 2012,

cutting 1,000 jobs in the process.

In January 2012, Panasonic announced that it had struck a deal with Myspace on its new venture,

Myspace TV. Myspace TV will allow users to watch live television while chatting with other

users on a laptop, tablet or the television itself. With the partnership, Myspace TV will be

integrated into Panasonic Viera televisions.

On May 11, 2012, Panasonic announced plans to acquire a 76.2% stake in FirePro Systems, an

India-based company in infrastructure protection and security solutions such as fire alarm, fire

suppression, video surveillance and building management.

In line with company prediction of a net loss of 765 billion yen, on November 5, 2012, the shares

fell to the lowest level since February 1975 to 388 yen. In 2012, the shares plunged 41 percent.

On November 14, 2012, Panasonic said it will cut 10,000 jobs and make further divestments.

8

On May 18, 2013, Panasonic announced that it would invest $40 million in building a factory in

Binh Duong, Vietnam which is expected to be completed in 2014.

In July 2013, Panasonic agreed to acquire a 13% stake in the Slovenian household appliance

manufacturer Gorenje for around €10 million.

In a press release following its announcement at IFA 2013, Panasonic announced that it had

acquired the "Cameramanager video surveillance service" with the intention of expanding its

reach to cloud-based solutions.

In July 2014, it was announced that Panasonic has reached a basic agreement with Tesla Motors

to participate in the Gigafactory, the huge battery plant that the American electric vehicle

manufacturer plans to build in the U.S.In August 2014, Tesla said the plant would be built in the

Southwest or Western United States by 2020. The $5 billion plant would employ 6,500 people,

and reduce Tesla's battery costs by 30 percent. The company said it was looking at potential sites

in Nevada, Arizona, Texas, New Mexico and California.

In October 2014, Panasonic announced its initial investment in Tesla Motors’ battery factory

would amount to "tens of billions" of yen, according to the firm’s CEO.

In November 2014, Panasonic announced its partnership with Photon Interactive to create

customized and personalized digital signs in stores.

In January 2015, Panasonic announced it has stopped making TVs in China and plans to

liquidate its joint venture in Shandong.

9

In March 2015, Panasonic announced plans to buy Houston-based satellite communication

service provider ITC Global.

In April 2015, Panasonic announced its new range of products and relaunched its brand in South

Africa. The company intends to use South Africa as a springboard into Africa, with Nigeria and

Egypt as its initial targets.

In June 2015, Panasonic struck agreements with three Australian energy utilities (Red Energy,

Ergon Energy and ActewAGL) to trial its home-based battery storage options.

Current operations

As of March 31, 2012, Panasonic employed around 330,000 staff and had around 580 subsidiary

companies.Panasonic had total revenues of ¥7,846,216 million in 2012, of which 53 percent

were generated in Japan, 25 percent in Asia (excluding Japan), 12 percent in the Americas and

10 percent in Europe.

Panasonic's operations are organised into three broad "business fields" - Consumer, Solutions

and Components & Devices - and nine "domain companies" - AVC Networks (which generated

17% of Panasonic's total 2012 revenues), Eco Solutions (15% of revenues), Appliances (15% of

revenues), Industrial Devices (14% of revenues), Systems and Communications (8% of

revenues), Automotive Systems (7% of revenues), Energy (6% of revenues), Healthcare, and

Manufacturing Solutions.

10

Panasonic invested a total of ¥520,216 million in research and development in 2012, equivalent

to 6.6 percent of its revenues in that year.As of March 31, 2012, Panasonic held a total of

140,146 patents worldwide

Panasonic Automotive Systems

Panasonic Automotive Systems is an original equipment manufacturer of factory installed

mobile audio equipment such as headunits, speakers and navigation modules. It is a

subcontractor to most major auto manufacturers, supplying virtually every Japanese automaker,

along with Europe's largest automaker, Volkswagen and America's largest automaker, General

Motors.

Panasonic also formerly manufactured aftermarket vehicle audio products such as head units and

speakers.

Panasonic Avionics Corporation

Panasonic Avionics Corporation (PAC), a subsidiary of Panasonic Corporation of North

America, is a supplier of in-flight entertainment (IFE) and communication systems.[39]

Headquartered in Lake Forest, California where engineering, development and testing is

performed while system installation, field engineering, major quality functions, certification and

program management are performed at the Bothell, Washington facility - Panasonic Avionics

Corporation employs approximately 3,300 employees based in over 70 locations worldwide,

with major facilities in London, Toulouse, Hamburg, Dallas, Dubai and Singapore. A majority of

the component manufacturing is carried out in Osaka, Japan.

11

Panasonic Corporation of North America

Panasonic Corporation of North America is Panasonic's principal subsidiary in the United States.

It has been headquartered in Newark, New Jersey since 2013, after being previously

headquartered in Secaucus, since the 1980s;both Newark and Secaucus are located within New

Jersey's Gateway Region.

Founded in New York City at the MetLife Building in September 1959, it was known as

Matsushita Electric Corporation of America (MECA) prior to 2005.

Panasonic Corporation in Europe

Panasonic's principal subsidiaries in Europe are Panasonic Europe Ltd.and Panasonic Marketing

Europe GmbH.Panasonic employs around 12,000 people in Europe, and the region generates

around 10 per cent of its total revenues. In 2012, Panasonic had around a 10 per cent share of the

consumer electronics market in Europe, ranking third behind Samsung Electronics (with 26 per

cent) and LG Electronics (with 12 per cent).

Panasonic operates a chain of stores in the United Kingdom and Ireland called "Panasonic Store"

which exclusively sell Panasonic products. Prior to 2008 the chain was named

"shop@Panasonic".

In November 2010, Panasonic Electric Works established Panasonic Electric Works Vossloh-

Schwabe Serbia d.o.o, a new company in Svilajnac, Serbia, to manufacture energy-efficient

electronic devices (ballasts) for lighting fixtures. Volume production commenced in January

2011.

12

In May 2015, Panasonic launched its virtual solar service to UK consumers.The service allows

users to run a simulation to provide an estimate of how much a rooftop solar installation would

produce if it were installed in their home.[47]

Panasonic Corporation in Indonesia

PT Panasonic Gobel Indonesia (formerly known as PT National Gobel Indonesia) is the name of

the company's Indonesia division based in Cawang, East Jakarta. Hiroyoshi Suga is the current

President Director and Rachmat Gobel is the current Commissioners. Rachmat Gobel also

Commissioners of Indosat. Panasonic Gobel Indonesia is a joint venture company between

Panasonic Corporation Japan and Gobel Group of Indonesia.

Universal Studios

Panasonic used to own Universal Studios, then known as the Music Corporation of America,

since acquiring the company in 1990 but sold it to Seagram in 1995. Universal Studios is now a

unit of NBCUniversal, which is now owned by Philadelphia-based Comcast.

Panasonic Mobile Communications

Panasonic Mobile Communications manufactures mobile phone handsets and related equipment.

As of 2012, it had around a 20 per cent share of the Japanese handset market. Panasonic used to

market mobile phone handsets worldwide, but in December 2005 announced its withdrawal from

overseas markets due to poor sales. Panasonic returned to the overseas market in 2012, with the

release of the Panasonic Eluga Android -powered smartphone. In July 2013, Panasonic announced

the company will not supply a new model of smartphone to NTT DoCoMo Inc., because NTT

13

DoCoMo will focus with Sony and Samsung products. In Q2 2013, Panasonic Mobile

Communications booked a 5.4 billion yen operating loss.

Panasonic Corporation of India

Mr. Deepak of NPS Mandanpur Baheri, Bareilly Ito serves as Group President for Panasonic

Regional Headquarters India at Panasonic India Pvt.

Products

Panasonic offers a wide range of products and services, including air conditioners, refrigerators,

washing machines, compressors, lighting, televisions, personal computers, mobile phones, audio

equipment, cameras, broadcasting equipment, projectors, automotive electronics, aircraft in-

flight entertainment systems, semiconductors, batteries, electrical components, optical devices,

bicycles and electronic materials. Ventilation appliances such as electric fans are manufactured

under KDK and rebranded as Panasonic.

Panasonic Corporation sells virtually all of its products and services worldwide under the

Panasonic brand, having phased out the Sanyo brand in the first quarter of 2012.The company

has sold products under a number of other brand names during its history.

In 1927, the company founder adopted the brand name "National" for a new lamp product.In

1955, the company began branding audio speakers and lamps for markets outside Japan as

"PanaSonic", which was the first time it used the "Panasonic" brand name.The company began to

14

use the brand name "Technics"in 1965 for audio equipment. The use of multiple brands lasted

for some decades.

KDK, Panasonic's manufacturer of ventilation products such as electric fans, range hoods, air

doors (air curtains), hand dryers, dehumidifiers, and subterranean air blowers, became part of the

Matsushita Conglomerate in 1956. KDK also manufactures all ventilation products sold under

the Panasonic name.

In May 2003, the company announced that "Panasonic" would become its global brand, and

launched the global tagline "Panasonic ideas for life."The company began to unify its brands to

"Panasonic" and, by March 2004 replaced "National" for products and outdoor signboards,

except for those in Japan. In January 2008, the company announced that it would phase out the

brand "National" in Japan, replacing it with the global brand "Panasonic" by March 2010.In

September 2013, the company announced a revision of the decade-old tagline to better illustrate

the company vision: "A Better Life, A Better World."

Rasonic is a brand name of Shun Hing Electric Works and Engineering Co. Ltd a company that

has imported Panasonic and National branded product since Matsushita Electric Industrial era,

and has also sold MEI/Panasonic products under the original brand names. In June 1994,

Panasonic Shun Hing Industrial Devices Sales (Hong Kong) Co., Ltdand Panasonic SH

Industrial Sales (Shenzhen) Co., Ltdwere established by joint venture between Matsushita

Electric Industrial and Shun Hing Group respectively, making Rasonic a product brand for MEI

and subsequent Panasonic Corporation.

In September 2014, Panasonic announced they will revive the Technics brand.

15

Promotion of the company with the help of Sponsorships

Football

Panasonic sponsors the German football player Marco Reus, who plays for Bundesliga club

Borussia Dortmund and Germany.

Panasonic owns Gamba Osaka, a club from the J. League, the main Japanese Professional

Football League.

Panasonic is an official partner and sponsor of AFC Champions League and Major League

Soccer.

Between 1981 and 1983, Panasonic was the shirt sponsor of English football club Nottingham

Forest F.C.

On January 16, 2010, Panasonic signed a three-year, Rs. 4.7 crores (US$1 million) jersey

sponsorship deal for the India national football team.

Other

Panasonic were a primary sponsor of Toyota's Formula One program, Panasonic Toyota Racing.

Hiro Matsushita, grandson of the company founder, is a former race car driver who ran a

company overseeing sponsorship arrangements for the company.

Panasonic was also a sponsor in NASCAR's Busch Series in 2005, sponsoring the No. 67 Smith

Brothers Racing Dodge for Ken Schrader, Bryan Reffner,C.W. Smith, and Johnny Benson, Jr..In

16

2007, Panasonic became a technology partner with Hendrick Motorsports, and will serve as a

primary sponsor of the team's No. 24 car with Jeff Gordon for two races in 2014 and through

2016.

Panasonic has sponsored some professional filmmakers by allowing them to borrow a camera for

their projects. One such Panasonic Lumix DMC-GH1 model camera was used to film the pilot of

the Swedish horror film Marianne.

Panasonic has been a top level sponsor of the Olympic Games since the Seoul Olympics in 1988.

Panasonic was the official partner and sponsor of the Boston Celtics from 1975 to 1989, along

with Technics. Various Panasonic ads appeared at the old Boston Garden during the 1980s.

Environmental record

Panasonic is ranked in joint 9th place (out of 15) in Greenpeace’s Guide to Greener Electronics,

which ranks electronics manufacturers on policies and practices to reduce their impact on the

climate, produce greener products, and make their operations more sustainable.The company is

one of the top scorers on the Products criteria, praised for its good product life cycles and the

number of products which are free from polyvinyl chloride plastic (PVC). It also scores

maximum points for the energy efficiency of its products with 100 percent of its TVs meeting the

latest Energy Star standards and exceeding the standby power requirement.

However, Panasonic's score is let down by its low score on the Energy criteria, with the Guide

stating it must focus on planned reductions of greenhouse gases (GHG), set targets to reduce

GHG emissions by at least 30% by 2015 and increase renewable energy use by 2020.

17

In 2014, an article in The Guardian reported that Panasonic will compensate its expatriate

workers in China a "hazard pay" as compensation for the chronic air pollution they are subjected

to as they work

Slogans of Panasonic

"Just slightly ahead of our time" (1970s-1980s)

"What's on Panasonic" (1990-1996)

"Panasonic, The One That I Want" (1996-2003)

"What's New Panasonic" (1996-2003)

"Ideas for Life" (2003-2013)

"A Better Life, A Better World" (2013–present)

MISSION STATEMENT

To serve as a one-stop solutions provider that achieves manufacturing excellence through

process and product innovation, thus contributing to customer value. PFSAP is also

committed to providing environmentally friendly products that is supported by excellent

customer service.

To sharpen our competitive advantage by drawing on the strengths of a diverse work force in

order to enhance innovation, growth and customer satisfaction.

18

DIVERSITY POLICY

Panasonic recognizes that diversity is a business necessity and also an opportunity to achieve

greater business success. Accordingly, we are committed to the development of a work force that

reflects the diversity of its customers, business partners and communities.

To cultivate diversity we-

• recognize and leverage the differences and similarities among all applicants and employees.

• promote awareness, inclusiveness and teamwork.

• weave diversity into all business policies, practices and processes.

In order to provide opportunities for each employee to work to his or her fullest potential in an

environment that values individual contributions.

Our Vision

Panasonic's vision of the digital future is driven by the needs and aspirations of our business

customers and millions of consumers around the world who use our products every day. We

share their dream to live a fuller life by providing ways of working smarter and enjoying the

rewards of technological advances.

As we move forward together with our customers into the uncharted future of the 21st century

with the prospect of future technologies and systems, Panasonic's standards are still firmly

grounded in the philosophy of its company founder Konosuke Matsushita. As he built Matsushita

19

Electric Industrial Co. Ltd., he never lost sight of the importance of putting the needs of his

customers and the public first.

Panasonic will continue its Customer First tradition of creating new products that resolve the

challenges in business and personal life, helping us all enjoy more of what life has to offer. The

name Panasonic is synonymous with innovation, quality, performance and ease of use. We look

forward to a bright technological future, and to playing a leading role in the digitally networked

society, propelled by the creativity and dedication of our employees around the world.

Objective of the company

The economic situation in Japan worsened, but the company continued to grow, expanding its

range of electrical fittings, heating elements and consumer appliances, and increasing its sales

agents nationwide. In 1928, the company's monthly sales exceeded ¥100,000, and its employees

numbered over 300. Many distributors, sensing future potential in the company, expressed the

desire to deal primarily in National brand products. The company's responsibility to provide

security to its distributors was now greater than ever before.

Matsushita, who had considered the company primarily a private endeavor, now needed to view

it in terms of its relation to the society at large. Reflecting on the issue, he concluded, gSociety

has entrusted to us the care of our company.

We are therefore duty-bound to manage and develop the company in an upstanding manner,

contributing to the development of society and to the improvement of people's lives. The profits

of our business are a reward for contributing to society."

20

In March 1929, he renamed the company Matsushita Electric Manufacturing Works. At the same

time, he formulated the Management Objective and Company Creed to guide the company's

growth, adding the Seven Principles several years later. Today, these three statements form the

philosophical base of Panasonic.

Since it's establishment in 1918, Panasonic has been guided by its Basic Management

Philosophy, which states that the mission of an enterprise is to contribute to the progress and

development of society and the well-being of people worldwide through its business activities.

"If you set a challenging goal for yourself and make constant efforts to achieve it, you will surely

develop and grow. Repeat the efforts every day until the goal is so deeply imbedded in your

mind that it becomes your belief. It is with this thought in mind that I have created the Seven

Principles. In essence, these principles embody my great wish for achieving this challenging goal

by making step-by-step approaches in everyday life." (Konosuke Matsushita, 1935)

Original objective:

While giving careful consideration to harmony between profit and social justice, we aim to

devote ourselves to the development of national industry, to foster progress and to promote the

general welfare of society.

Current Objective:

Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and

development of society and the well-being of people through our business activities, thereby

enhancing the quality of life throughout the world

21

TARGET AUDIENCE

Panasonic Corporation is one of the largest electronic product manufacturers in the world,

comprised of over 556 companies. It manufactures and markets over 15,000 products under the

Panasonic brand to enhance and enrich lifestyles all around the globe. Panasonic Corporation is a

worldwide manufacturer of electronic products. Upper middle and upper class individualsare

target market of Panasonic

WHAT HELP’sPANASONIC TO BUILD RELATIONSHIPS:-

1. Working together with Suppliers

2. Ensuring Product Quality and Safety

3. Implementation CostReduction Programs

4. Living in Harmony with Global Environment through Green Procurement

5. Improving Global Procurement

6. Enhancing Compliance

7. Respecting & Safeguarding of Human Rights and the Health and Safety of Labour

22

Pricing strategy compare to competitor’s

Japanese durable major, Panasonic has decided to enter mass product segments like direct cool

refrigerator, semi-automatic washing machine and small-size LCD TV in an attempt to penetrate

India. The company has just set up a market research lab in India, which will undertake lifestyle

analysis of small-town consumers for such products.

Panasonic's strategy is a contrarian one in the country's Rs 30,000-crore white goods industry

where competitors like Sony, Samsung and LG are slowly shifting their focus away from the

mass to the premium segment to shore up margins and what they claim is part of the

marketevolution.

"Our foray into mass products is an investment we are making to drive volume sales," said

Panasonic India director (marketing) Manish Sharma.

"We may have been a little late in our aggressiveness in the Indian market, but we think the

market for mass products is still quite big due to lower penetration,"

For washing machine, the penetration is less than 5% in smaller towns and less than 10% for

refrigerators. Panasonic has a premium lineage in India with products like bottom-mounted frost-

free refrigerators, Plasma and LCD TV, and fully-automatic washing machine.

The company earlier this month forayed into the smaller size LCD TV segment, in the 19 and 24

inch segments. It now plans to enter the direct cool refrigerator in six months and is undertaking

feasibility studies on ways to enter the semi-automatic washing machine segment.

23

Accordingly, Panasonic is also re-working on its pricing strategy. It wants to roll out newer

models, which will cut down the entry-level price of other products like home theatre and digital

camera. "The price is also brought down by shedding unnecessary product features which may

not be required in the smaller towns. Such cost benefits are directly passed on to the consumer,"

For instance, Panasonic reduced the number of HDMI ports from four to one in one of its 32-

inch LCD TV and changed the shiny exterior panel, which directly reduced the price by around

Rs 6,000. The recently-set up-market research lab is entrusted to undertake such research.

Panasonic, which is eyeing around Rs 6,500-7,000 crore-revenue in India from the consumer

electronics and home appliances space by 2012, expects its current strategy will ensure equal

revenue contribution from metros and smaller markets. "At present, metros contribute around 75-

80% to our revenue,".

Unique selling preposition of Panasonic:

Depth and diversity of its research capabilities, manufacturing expertise, high quality and

sophisticated products.

24

SWOT Analysis OF PANASONIC

Strength

1. Technological innovations and product development capabilities

2. Leading market position garnered on strong brand equity

3. Broad product portfolio encompassing a wide spectrum of consumer electronics

4. Has a strong workforce of over 300,000 people

5. It is among the top five TV producers and top 20 semi-conductor manufacturers

6. The brand has excellent top of the mind presence due to advertising and sponsorship of events

7. It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon

Weakness

1. High leverage combined with revenues and profits decline

2. The brand faces intense competiton from leaders and also faces trouble from fake replicas

Opportunity

1. Focus on eco-line products to drive future growth

2. Emerging markets of Asia and Latin America presents business expansion opportunities

25

3.Growth in semiconductor market

Threats

1. Intense competition

2. Rapid technological changes

3. Competition with black market, parallel import and smuggled goods

Japan’s 2011 earthquake and tsunami’s impact on the company’s operations.

Advertising and Promotion

Panasonic will spend almost 30% or Rs 125 crore of its total advertising budget of Rs 400 crore

for this year on just mobile phones. Starting this month, television and print will carry

commercials for its mobile phones.

"In future, the mobile phone category may become quite big for us in the country" According to

International Data Corp. (IDC), India is the fastest-growing market for smartphones in the Asia-

Pacific, having jumped 27% in the July-September period from the preceding quarter.

Even as the electronics giant is reducing its focus on mobile phones in Japan, the company is

planning to revive the segment in South Asian countries such as Sri Lanka, Nepal, Bangladesh

and Middle Eastern markets such as UAE and Saudi Arabia. It introduced 16 new products in

India in the past year and recently hired Bollywood actor Varun Dhawan to pitch its

smartphones.

26

The multi-media ad campaign will start mid-December. Apart from Dhawan, Panasonic's other

brand ambassadors Katrina Kaif and Ranbir Kapoor will also be a part of this.

The company, which specialises in hardware, relies on partners for local markets. "In Japan,

Panasonic used to do the entire manufacturing themselves, which resulted in very high costs. In

India, Panasonic rely heavily on their partners,"

Panasonic plans to compete with Apple, Samsung and Sony by partnering with software makers

in local regions.

"The success of Xiaomi in China is because it is locally developed and so fits into the local needs

very well. If we can find such partners elsewhere, apart from India, we can do very well," Tsuga

said.

It will, however, refrain from adopting Xiaomi's strategy of flash sales on ecommerce sites.

Currently, Panasonic does not have any products exclusively sold online. However, in 2015, it

may have a few products specific to some of the partners in the online space.

Apart from mobile phones, it is also looking at improving the product offering in other consumer

durable categories.

"We will be introducing more products in the television, washing machine and air conditioner

segments. These three categories will be our focus area," said Manish Sharma, managing

director, Panasonic India.

The company has 17 air conditioner models and it plans to take this to 21.

The company currently earns 2% revenue from India, the Middle East and the rest South Asia

27

put together, India being the key contributor. It is planning to increase this to 6% by improving

the product line-up in the consumer product category and by focusing on the B2B segment.

It plans to earn 35% of total revenue from B2B categories and 65% from the B2C segment.

Currently, it earns 85% of its revenue from B2C categories.

 

28

BOSTON CONSULTING GROUP (BCG) matrix of Panasonic

BOSTON CONSULTING GROUP (BCG) MATRIX is developed by BRUCE

HENDERSON of the BOSTON CONSULTING GROUP IN THE EARLY

1970’s

According to this technique, businesses or products are classified as low or high performers

depending upon their market growth rate and relative market share. 

STARS(High growth, High market share)

Stars are leaders in business.

They also require heavy investment, to maintain its large market share.

It leads to large amount of cash consumption and cash generation.

Attempts should be made to hold the market share otherwise the star will become a

CASH COW.

CASH COWS (Low growth, High market share)

They are foundation of the company and often the stars of yesterday.

They generate more cash than required

They extract the profits by investing as little cash as possible

They are located in an industry that is mature, not growing or declining.

29

DOGS(Low growth, Low market share)

Dogs are the cash traps.

Dogs do not have potential to bring in much cash.

Number of dogs in the company should be minimized.

Business is situated at a declining stage.

QUESTION MARKS(Highgrowth, Low market share)

Most businesses start of as question marks.

They will absorb great amounts of cash if the market share remains unchanged, (low).

Why question marks? - Question marks have potential to become star and eventually cash

cow but can also become a dog.

Investments should be high for question marks

 

BENEFITS

BCG matrix is simple & easy to understand

It helps to quickly & simply screen the opportunity open to you, & help you think about

how you can make the most of them.

It is used to identify how corporate cash resources can best be used to maximize

company’s future growth & profitability.

30

LIMITATION

BCG matrix uses only two dimensions’ relative market share & market growth rate.

Problem of getting data on market share & market growth

High market share does not mean profits all time.

Business with market share can be profitable too

Though BCG matrix has its limitation it is one of the most famous & simple portfolio planning

matrix, usedby large companies having multi-products.

Conclusion of BCG:Panasonic lies on star.

31

CONCLUSION

Panasonic Corporation is one of the largest electronic product manufacturers in the

world, comprised of over 556 companies.

It manufactures and markets over 15,000 products under the Panasonic brand to enhance

and enrich lifestyles all around the globe.

It is the 34th largest company in the world. Market Leaders in Mobile Data Field Based

Computing.

It design, build and sell over 14,000 products worldwide.

Panasonic spend $5 billion annually on research & development. Committed to this

Market, Field Based Computing, broken by Verticals Leader in integrated wireless for

over 9 years

Facts about Panasonic:Over 4000 State and Local Customers across the country.

Panasonic own over 65% of the Public Safety Market. Panasonic have the lowest failure

rates for mobile laptops in the industry. Panasonic does not sell direct. No matter the size

of the deal.

Its primary listing is on the London Stock Exchange

It is a constituent of the FTSE 100 Index.

It had a market capitalization of approximately £92 billion as of November 2010, making

it the third largest company on the London Stock Exchange.

 It has a secondary listing on NASDA

32

"Progress and development can be realized only through the combined efforts and cooperation of

each employee. United in spirit, we pledge to perform our corporate duties with dedication,

diligence and integrity."

– Konosuke MatsushitaPanasonic Founder

Panasonic Mobile Communications manufactures mobile handsets and related equipment for the

Japanese market. It has the second largest market share for mobile phones in Japan after Sharp. It

used to market its GSM phones worldwide, but in December 2005 the company announced its

withdrawal from overseas markets. It is assumed that Panasonic will be One of the most

demanding brand in the market by 2020….

According to Panasonic management team: -

“Our success depends on every single employee’s contributions”

For nearly 100 years, Panasonic has set the standards for excellence in electronics. It’s our

passion for perfection, our tenacity in applying our unparalleled expertise to creating innovative

products and services that surprise and delight our customers that sets us apart.

We are proud of the depth and diversity of our research capabilities, manufacturing expertise and

product design. We are confident in the advanced technology of our solutions, from easy-to-use

consumer goods to the most sophisticated broadcast, security and industrial systems.

33

Our Founder, Konosuke Matsushita, was deeply committed to improving peoples’ lives and

contributing to society. Continuing his legacy, we actively listen to our customers and devote

ourselves to identifying opportunities for improvement. In all of our dealings, we place the

customer first. We then commit our considerable technological resources to engineering

solutions that will ultimately make the world a better place. It’s what we mean by “A Better Life,

A Better World.”

On a global basis, Panasonic is also committed to securing a healthy and sustainable future for

people all over the world. And being ‘green’ has been part of our mission for a long time. In fact,

for the last three years, Panasonic has been recognized by Interbrand as one of the most

environmentally responsible brands in the world.

34

BIBLIOGRAPHY

http://articles.economictimes.indiatimes.com/2010-09-11/news/

27574937_1_panasonic-india-director-lcd-tv-direct-cool-refrigerator

http://www.slideshare.net/9976/panasonic-corporation?related=4

http://www.mbaskool.com/brandguide/consumer-electronics/5386-panasonic.html

http://www.guillaumenicaise.com/wp-content/uploads/2013/10/BCG-matrix.pdf

http://retail.economictimes.indiatimes.com/news/consumer-durables-and-information-

technology/mobiles/panasonic-to-spend-30-of-ad-budget-on-promoting-its-

smartphones/45522846

35